Management and Organisations (HI6005) Research Paper: Week 3 & 5

This report provides an analysis of two key e-learning activities: strategy and the CAGE framework, within the context of management and organizations in a global environment. The report delves into the concept of strategy, highlighting its importance for businesses, and uses Samsung as a case study to illustrate its practical application. It then explores the CAGE framework, which examines cultural, administrative, geographic, and economic differences in international business, using Microsoft as an example. The report concludes by summarizing the key takeaways from both e-learning activities, emphasizing how these theories can be implemented to achieve success in the competitive market. It underscores the significance of strategic planning and understanding global differences for businesses to thrive.

Running Head: Management and Organisations in a Global Environment
Higher Education Faculty
Assignment Cover Sheet
Subject Title Management and Organisations in a Global Environment
Subject Code HI6005
Lecturer Lecturer Name
Assignment Title Research Paper 1
Due Date Friday Week 5
Contact Details Student ID YourStudentID
Student Name YourName
Student e-mail address [e-mail]
I acknowledge that:
1. This assignment is my work. I acknowledged and disclosed fully any assistance received in its
preparation and cited any sources from which I used data, ideas, words, either quoted directly or
paraphrased.
2. This assignment was prepared by us specifically and only for this subject.
3. This assignment is identical with the work submitted via Self-Check on Blackboard.

Management and Organisations in a Global Environment 1
Executive summary
The report reflects the discussion related to the e-learning activities which are discussed in
the video. The e-learning activities that are discussed in the report are Strategy and CAGE
framework. In the current era, strategy and Cage framework matters a lot for the business and
even in the day to day activities. The strategy is the plan of the actions that the company is
willing to take to resolve the issues. On the other hand, the cage framework shows the
culture, administration, economic differences that take place between both the countries
while performing the business deal.

Management and Organisations in a Global Environment 1
Contents
Introduction................................................................................................................................4
E-learning Activities..................................................................................................................4
Week 3 - What is the strategy?...............................................................................................4
Week 5- CAGE framework....................................................................................................5
Conclusion..................................................................................................................................7
References..................................................................................................................................8

Management and Organisations in a Global Environment 1
Introduction
The report talks about the theories and their respective example that is linked with the
business in the current scenario. These theories are strategy and cage framework which were
discussed in the week 3 and week 5 e-learning activity sessions. The successful application of
theories is explained with the help of an example of a company.
E-learning Activities
Week 3 - What is the strategy?
The term strategy refers to as the planning and directing the overall operations of the
organisation that is essential to achieve the objective of the company. The analysis of the
video reflects that the term is derived from the Greek term which refers to as “The art of
General” (Grant, 2016). Along with the major discussion include the four questions: -
 Why do we compete?
 What unique value do we bring?
 What capabilities/resources do we utilize?
 How do we sustain unique value?
Each and every company who deal in the competitive market ensure that they make the
strategy for the same (Kryscynski, 2015). This will help them in meeting the four questions
which are discussed above. In the video, the analysis of these four questions was done with
the help of the real-life company that is Ikea.
Application
Samsung is one of the well-known South Korean companies who are the largest manufacturer
of mobile phones and smart cells. The company is recognized by almost every member
across the world. This is possible because the company made use of the strategy due to which
they achieved the position in the market.

Management and Organisations in a Global Environment 1
Samsung strategy is to focus on the manufacturing of lithium-ion batteries. Along with this,
they lead in the innovation in their products which offer a wide array of groundbreaking
products. The innovation in the products is a strategy because this is the way through which
the needs of the customers can be fulfilled by the company. This is the reason the Samsung
company has 6 design labs that mainly focus on the technology advancement in the products.
The advancement and maintenance of labs require huge funds with the help of which the
technology advancement with innovation takes place. The company spend approx. 6 billion
dollars annually on product research which helps in meeting the strategy of the company.
This shows that the company made use of the resources and capabilities in the effective
manner (Researchomatic, 2013).
Samsung always believes in delivering the high-quality products with the innovative design
as this helps in retaining the customers. The successful strategy application helps the
company to generate the revenue which is essential for the survival of the company. In the
year 2017, Samsung market value of the electronics products increased by the US $316
billion after overtaking Intel group. Along with this, offering the innovative products help the
company in competing in the market with their competitors. The competitors like Nokia,
Sony and others are getting tough competition because of Samsung strategy (Chang, 2011).
Week 5- CAGE framework
CAGE framework is the framework which shows how the two companies perform the trade
with each other. These companies get influenced by the similarities and differences for the
different factors that are available in CAGE. CAGE refers to as cultural, administrative,
geographic and economic factors. The trade opportunities of the companies get affected due
to the above-discussed dimensions. The business finds that there is an interaction between the
two countries and companies (Carlson School of Management, 2015). This is the fact that
every country is different but it is a little bit similar but rest the companies need to adjust to

Management and Organisations in a Global Environment 1
the culture, administrative, geographic and the economic factors. After the globalization, the
companies started trading in the international market due to which they adopted the CAGE
framework which shows the dealing between the two countries.
Application
The application of the framework can be understood with the help of the Microsoft Company
who implemented the framework. The company has expanded its business across the work
and currently, the company has nearly a 90% share in the desktop operating system market.
The company applied the framework which helps in understanding that there is the difference
between the cultures of different countries but they adopted the same. Along with this, the
company found that there is the difference between the administrations of the countries
(Hasan, Ibrahim and Uddin, 2016).
In addition, the different geographic dimension has the difference in the cultural values and
different way of working. The company found different economic factors also affect the
working. Though, the company accepted every condition of the countries and this is the
reason that company currently hold a strong position in the market. In addition, the users or
customers of the company are also aware of the OS system which is now available on new
computers and laptops. This was possible because the company receive different demands
from the customers at different locations which make the company to bring the changes in the
services (Dudovskiy, 2017). The culture values of the company are clear from the team
bonding at the different locations. Sustaining in the competitive market is possible due to
effective teamwork and team bond. The company doesn’t get affected due to dimensions of
the CAGE framework. Though, the company understand and accept that there are vast
differences that they face while working in the different countries.

Management and Organisations in a Global Environment 1
Conclusion
In the end, it can be concluded that both the e-learning activities taught the lesson for theories
that can be implemented by the companies so that they can sustain in the market. The report
includes the explanation of the e-learning activities which include strategy and CAGE
framework. The company like Samsung has adopted the strategy which helps them in
achieving the success in the market. Along with this, the company get successful after
implementing the strategy in the business. On the other hand, the CAGE framework is
implemented by the Microsoft Company which supports the company to achieve the success
across the world.

Management and Organisations in a Global Environment 1
References
Carlson School of Management (2015) Pankaj Ghemawat: CAGE Framework for
International Trade - Global Matters [Online]. Available from:
https://www.youtube.com/watch?v=7FpUJaG7uMk [Accessed on 9th August 2018]
Chang, S.J. (2011) Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For
Global Supremacy, John Wiley & Sons.
Dudovskiy, J. (2017) Microsoft Business Strategy and Competitive Advantage [Online].
Available from: http://research-methodology.net/microsoft-business-strategy-and-
competitive-advantage/ [Accessed on 9th August 2018]
Grant, R.M. (2016) Contemporary Strategy Analysis Text Only. John Wiley & Sons.
Hasan, M.M., Ibrahim, Y. and Uddin, M.M. (2016) Institutional distance factors influencing
firm performance: A hypothetical framework from cross-border mergers and
acquisitions. The Journal of Developing Areas, 50(6), pp.377-386.
Kryscynski, D. (2015) what is Strategy [Online]. Available from:
https://www.youtube.com/watch?v=TD7WSLeQtVw [Accessed on 9th August 2018]
Researchomatic (2013) Samsung's Sustainable Competitive Advantage [Online]. Available
from: http://www.researchomatic.com/samsungs-sustainable-competitive-advantage-
160561.html [Accessed on 9th August 2018]