MGMT6012: A Case Study Report on Management Perspective at Coles
VerifiedAdded on 2022/09/15
|14
|2878
|13
Report
AI Summary
This report provides a comprehensive analysis of management perspectives within Coles Supermarket, focusing on organizational structure, culture, and the role of management in fostering diversity and ethical business practices. The report begins with an executive summary outlining the key findings, followed by an introduction that establishes the context of the study. The core of the report examines the application of naturally occurring data, the assessment of personal strengths and weaknesses using tools like MBTI and SWOT analysis, and a critical assessment of the author's placement within the organization. It also delves into self-improvement strategies for continuous development, emphasizing the importance of diversity and ethical considerations. The report concludes by summarizing the key insights and recommendations for enhancing organizational effectiveness, particularly in areas such as leadership, communication, and employee motivation. The assignment references various management theories and practical tools to support its analysis and recommendations, providing a well-rounded perspective on the subject.
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.

Running Head: MANAGEMENT PROSPECTIVE
MANAGEMENT PERSPECTIVE
MANAGEMENT PERSPECTIVE
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.

MANAGEMENT PROSPECTIVE 2
Executive summary
This study deeply evaluates the management perspective to enhance organizational
growth. It is evaluated that company can imply different tools that are associated with
communication as well as motivational tool. It is examined that natural occurring information
is got by considering certain sources such as message, online sources, and email method.
There is a certain tool which might be entailed to evaluate the characteristics of individuals
named as SWOT analysis MBTI and Gallup model. It is addressed that self-evaluation
technique can be imperative to get depth information towards an organizational purpose.
Executive summary
This study deeply evaluates the management perspective to enhance organizational
growth. It is evaluated that company can imply different tools that are associated with
communication as well as motivational tool. It is examined that natural occurring information
is got by considering certain sources such as message, online sources, and email method.
There is a certain tool which might be entailed to evaluate the characteristics of individuals
named as SWOT analysis MBTI and Gallup model. It is addressed that self-evaluation
technique can be imperative to get depth information towards an organizational purpose.

MANAGEMENT PROSPECTIVE 3

MANAGEMENT PROSPECTIVE 4
Introduction
The naturally occurring data is used for evaluating Cole supermarket financial
situtaion. I was part of this organization in which I worked in this organization and
understood many concepts related to diversity and culture management. I collected depth
information with respect to the organization to eliminate issue of firm and provide an
opportunity to make higher competitive advantages. This report discusses many features of
executives which can be vital to enhance performance of Cole’s supermarket. Moreo, it is
stated that the approaches of organization can be used by to eliminate issues, which could be
performed to whole production. It is examined that management approach can be used to
make the decision towards the organizational purpose. It could also be recommended many
strategies to improve personality’s individual.
Summary of Assignment 1
With respect to previous assignment (Assignment 1), it is examined that an imperative
organizational construction can offer an outline, which could be entailed by workforces.
Consequently, this company will be accountable to increase its productivity in the specified
time era. Further, it is examined that firm could imply reliable conversation tool due to
making the friendly working area. As a result, this strategy will facilitate employees of Coles
supermarket to perform effective behavior in the organization. The diverse section of firm
can assist each other to eliminate the conflict issues form the organization (Ayers &
Odegaard, 2017). It is observed that the executive of the organization could deeply evaluate
efficiency of employees to meet the organizational task. It is evaluated that managers of each
area are needed to improve their knowledge about different ways that might be entailed by
the researcher to meet the company’s task (Demoulin and Djelassi, 2016).
Introduction
The naturally occurring data is used for evaluating Cole supermarket financial
situtaion. I was part of this organization in which I worked in this organization and
understood many concepts related to diversity and culture management. I collected depth
information with respect to the organization to eliminate issue of firm and provide an
opportunity to make higher competitive advantages. This report discusses many features of
executives which can be vital to enhance performance of Cole’s supermarket. Moreo, it is
stated that the approaches of organization can be used by to eliminate issues, which could be
performed to whole production. It is examined that management approach can be used to
make the decision towards the organizational purpose. It could also be recommended many
strategies to improve personality’s individual.
Summary of Assignment 1
With respect to previous assignment (Assignment 1), it is examined that an imperative
organizational construction can offer an outline, which could be entailed by workforces.
Consequently, this company will be accountable to increase its productivity in the specified
time era. Further, it is examined that firm could imply reliable conversation tool due to
making the friendly working area. As a result, this strategy will facilitate employees of Coles
supermarket to perform effective behavior in the organization. The diverse section of firm
can assist each other to eliminate the conflict issues form the organization (Ayers &
Odegaard, 2017). It is observed that the executive of the organization could deeply evaluate
efficiency of employees to meet the organizational task. It is evaluated that managers of each
area are needed to improve their knowledge about different ways that might be entailed by
the researcher to meet the company’s task (Demoulin and Djelassi, 2016).
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.

MANAGEMENT PROSPECTIVE 5
Naturally occurring data
The naturally occurring data is executed to make accuracy in the business process. It
would also facilitate to make a conclusion in favor of organizational purpose (Miquel-
Romero, Caplliure-Giner, & Adame-Sánchez, 2014). The naturally occurring information
could be imperative to operate the business in one direction. For collecting these kinds of
data, different sources that are named as conversation as well as emails method (de Farias,
Aguiar, & Melo, 2014). The organization has entail such sources to communicate with
employees and meeting the organizational task. Cole’s supermarket has considered both
formal as well as information way of communication for getting the data in favor of the
organizational purpose (Balaji & Roy, 2017). It is also illustrated that informal
communication is tool which allows to the top management to communicate with the
particular people by entailing the telephone and social media sources. It could be imperative
for conducting effective communication and make a conclusion in favor of organizational
success. From the application of effective sources of communication tool could the
organization would be able to accomplish the organizational task (Bernon, Cullen, & Gorst,
2016).
Assessment of personal strengths and weaknesses
MBTI (Myers-Brigs Type Indicator)
Carl Jung has developed MBTI techniques. This tool could support to comprehend certain
components such as thoughts, feelings, intuitions, as well as, sensation. This technique makes
a competent firm for creating views in the context of others and implements the attitude
according to views and opinions (Hingley, Lindgreen, & Grant, 2015).
In the following table 1 to 5 indicates the given below:
(1= not at all part of my personality; 2= slightly part of my personality; 3= somewhat part of
my personality; 4= very much part of my personality; 5= completely a part of my personality)
Naturally occurring data
The naturally occurring data is executed to make accuracy in the business process. It
would also facilitate to make a conclusion in favor of organizational purpose (Miquel-
Romero, Caplliure-Giner, & Adame-Sánchez, 2014). The naturally occurring information
could be imperative to operate the business in one direction. For collecting these kinds of
data, different sources that are named as conversation as well as emails method (de Farias,
Aguiar, & Melo, 2014). The organization has entail such sources to communicate with
employees and meeting the organizational task. Cole’s supermarket has considered both
formal as well as information way of communication for getting the data in favor of the
organizational purpose (Balaji & Roy, 2017). It is also illustrated that informal
communication is tool which allows to the top management to communicate with the
particular people by entailing the telephone and social media sources. It could be imperative
for conducting effective communication and make a conclusion in favor of organizational
success. From the application of effective sources of communication tool could the
organization would be able to accomplish the organizational task (Bernon, Cullen, & Gorst,
2016).
Assessment of personal strengths and weaknesses
MBTI (Myers-Brigs Type Indicator)
Carl Jung has developed MBTI techniques. This tool could support to comprehend certain
components such as thoughts, feelings, intuitions, as well as, sensation. This technique makes
a competent firm for creating views in the context of others and implements the attitude
according to views and opinions (Hingley, Lindgreen, & Grant, 2015).
In the following table 1 to 5 indicates the given below:
(1= not at all part of my personality; 2= slightly part of my personality; 3= somewhat part of
my personality; 4= very much part of my personality; 5= completely a part of my personality)

MANAGEMENT PROSPECTIVE 6
Personal value Particulars 5 4 3 2 1
Wisdom and
Knowledge
Through this. It is addressed that I never
ever tale one side decision. I critically
evaluate both sires before taking the
judgment.
I do not reach a conclusion as well as, I
depend on solid evidence for creating the
decision. I depend on solid evidence for
creating my judgments. I am competent
in changing my mindset [Open-
Mindedness].
Humanity I have knowledge about intentions as
well as feelings of another individual. I
understand that what other people expect
to me. I also understood what act could
be imperative in making effective
relationship with others. (SI: Social
Intelligence)
Courage I also have courage to speak truth on
front of others that creates sometime
problem for me. I am also down to earth
as well as, without façade that makes
real individual [Authenticity].
Justice I do extremely well in my leadership job
Personal value Particulars 5 4 3 2 1
Wisdom and
Knowledge
Through this. It is addressed that I never
ever tale one side decision. I critically
evaluate both sires before taking the
judgment.
I do not reach a conclusion as well as, I
depend on solid evidence for creating the
decision. I depend on solid evidence for
creating my judgments. I am competent
in changing my mindset [Open-
Mindedness].
Humanity I have knowledge about intentions as
well as feelings of another individual. I
understand that what other people expect
to me. I also understood what act could
be imperative in making effective
relationship with others. (SI: Social
Intelligence)
Courage I also have courage to speak truth on
front of others that creates sometime
problem for me. I am also down to earth
as well as, without façade that makes
real individual [Authenticity].
Justice I do extremely well in my leadership job

MANAGEMENT PROSPECTIVE 7
[Leadership].
Temperance I am a gentle individual as well as, my
selection is constantly sensible ones
[Sensible].
Transcendence I like to tease as well as, laugh. I also
bring smiles to other individuals
significant for me. I also try to foresee
light sides in all condition.
SWOT Analysis
The SWOT analysis method is a self-evaluation tool which is practiced to examine
the weakness, strengths, threats, and opportunities of mine. The following table demonstrates
the result that is obtained by this tool:
Helpful Harmful
Evaluation by
me
Strengths
Effective leadership skills
Social aptitude
Genuineness
Ability to inspire other
people
Weaknesses
Lack of
Forgiveness
Interpersonal
skills
Evaluation by
me
Opportunities
To conduct suitable behavior
with others.
Able to influence the
stakeholders for the
Threat
Lack of interpersonal
skills could mandate
to react to other
behaviors without
[Leadership].
Temperance I am a gentle individual as well as, my
selection is constantly sensible ones
[Sensible].
Transcendence I like to tease as well as, laugh. I also
bring smiles to other individuals
significant for me. I also try to foresee
light sides in all condition.
SWOT Analysis
The SWOT analysis method is a self-evaluation tool which is practiced to examine
the weakness, strengths, threats, and opportunities of mine. The following table demonstrates
the result that is obtained by this tool:
Helpful Harmful
Evaluation by
me
Strengths
Effective leadership skills
Social aptitude
Genuineness
Ability to inspire other
people
Weaknesses
Lack of
Forgiveness
Interpersonal
skills
Evaluation by
me
Opportunities
To conduct suitable behavior
with others.
Able to influence the
stakeholders for the
Threat
Lack of interpersonal
skills could mandate
to react to other
behaviors without
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

MANAGEMENT PROSPECTIVE 8
organization thinking about their
feeling. It could
negatively impact on
making my negative
image among others.
Evaluation by
my teams as
well as my
friends
Strength
Emotional intelligence
Effective communication
Inspiring others
Teamwork
Weaknesses
Overreacting in
the other opinion
Lack of
interpersonal
skills
Evaluation by
my teams as
well as my
friends
Opportunities
Provides an opportunity to
become a successful manager
Support to sustain my position in
the marketplace.
Threat
It would create a
threat of hurting
others which could
decline the
opportunity to make
long term
relationship with
others.
With respect to the above table, it can be concluded that there are certain strengths that
founded by me as strengths named Effective leadership skills Social aptitude, Genuineness,
organization thinking about their
feeling. It could
negatively impact on
making my negative
image among others.
Evaluation by
my teams as
well as my
friends
Strength
Emotional intelligence
Effective communication
Inspiring others
Teamwork
Weaknesses
Overreacting in
the other opinion
Lack of
interpersonal
skills
Evaluation by
my teams as
well as my
friends
Opportunities
Provides an opportunity to
become a successful manager
Support to sustain my position in
the marketplace.
Threat
It would create a
threat of hurting
others which could
decline the
opportunity to make
long term
relationship with
others.
With respect to the above table, it can be concluded that there are certain strengths that
founded by me as strengths named Effective leadership skills Social aptitude, Genuineness,

MANAGEMENT PROSPECTIVE 9
and Ability to inspire other people. It provides an opportunity to become a successful
manager. It is also addressed that I have lack of interpersonal skills that could mandate to
react to other behaviors without thinking about their feeling. It could negatively impact on
making my negative image among others. From the feedback of other, it is also founded that I
have certain weakness that like Overreacting in the other opinion and Lack of interpersonal
skills as it would create a threat of hurting others which could decline the opportunity to
make long term relationship with others. Thus, I concentrate on such weakness and I
eliminated by entailing many approaches and improve my personality.
A critical assessment of how you are placed or misplaced within the chosen organization
From collected information, it is evaluated that I am capable for creating rapid as well as an
appropriate decision because this skill guides me to accomplish my job within-firm in
minimum time as well as, expenses. In addition to this, my colleagues as well as, friends
creating their contribution in sharing positive as well as negative feedback by which I
realized that I have teamwork competencies that are supportive for me to motivate workforce.
Moreover, they had also provided their feedback with respect to their demonstrating behavior
that I have gratitude competency. It could be effective for offering a positive environment for
workforces (Sachdeva & Goel, 2015). Further, it is also founded that my friends provided
feedback about drawback of mine as it is related to self-regulation competencies. It is a low
factor within me hence it could negative effect on the growth of business. My colleagues that
were element of Coles shared their feedback such as I have inadequate far-sightedness and
confidence skill. It could decline the possibility of motivating their workforces with respect to
accomplishing particular goal. Moreover, my friends and colleagues evaluated that I am
skilled in performing social accountabilities that support for developing loyalty between
workforces. As a result, it will facilitate to enhance the performance of Coles.
Self-improvement for continuous improvement
and Ability to inspire other people. It provides an opportunity to become a successful
manager. It is also addressed that I have lack of interpersonal skills that could mandate to
react to other behaviors without thinking about their feeling. It could negatively impact on
making my negative image among others. From the feedback of other, it is also founded that I
have certain weakness that like Overreacting in the other opinion and Lack of interpersonal
skills as it would create a threat of hurting others which could decline the opportunity to
make long term relationship with others. Thus, I concentrate on such weakness and I
eliminated by entailing many approaches and improve my personality.
A critical assessment of how you are placed or misplaced within the chosen organization
From collected information, it is evaluated that I am capable for creating rapid as well as an
appropriate decision because this skill guides me to accomplish my job within-firm in
minimum time as well as, expenses. In addition to this, my colleagues as well as, friends
creating their contribution in sharing positive as well as negative feedback by which I
realized that I have teamwork competencies that are supportive for me to motivate workforce.
Moreover, they had also provided their feedback with respect to their demonstrating behavior
that I have gratitude competency. It could be effective for offering a positive environment for
workforces (Sachdeva & Goel, 2015). Further, it is also founded that my friends provided
feedback about drawback of mine as it is related to self-regulation competencies. It is a low
factor within me hence it could negative effect on the growth of business. My colleagues that
were element of Coles shared their feedback such as I have inadequate far-sightedness and
confidence skill. It could decline the possibility of motivating their workforces with respect to
accomplishing particular goal. Moreover, my friends and colleagues evaluated that I am
skilled in performing social accountabilities that support for developing loyalty between
workforces. As a result, it will facilitate to enhance the performance of Coles.
Self-improvement for continuous improvement

MANAGEMENT PROSPECTIVE 10
There are certain techniques, which is related to motivation and it could be practiced through
top management of the company in order to encourage the workforces as well as, retaining
them for a long time. It is identified that hierarchy of need theory can be implemented by
manager since this theoretical aspect facilitates the manager to identify the realistic needs of
workforces. They also create policies and strategies in terms of persuading the desires of
workforces (Giannakis-Bompolis & Boutsouki, 2014).
Therefore, Coles is effective for improving their growth as well as, the productivity of a firm
except consuming more expenses in time. In addition to this, high extent of social
competencies of top authority can support them for creating a stronger association with
employees. In addition, top management could accomplish consistent as well as, valid
outcome through this competencies. It is effective for developing better picture regarding
brand in market (Mohammad, 2015).
According to essential condition, a decision-maker could be recruited through top authority
as it could be effective for attaining the targeted goal related to the firm. This approach is
essential as it makes able to manager to retain the workforces of firm at a longer time. In
addition to this, it is evaluated that manager can emphasize on several factors for creating
reliable relations with employees as well as, acquires the feasible outcomes. These factors
could be association making proficiency, communication competencies, and interpersonal
skills. It is also effective elements for accomplishing the financial goal of Coles.
Diversity is significant components, which could positive impact on the business expansion
as well as, manages the business processing in a significant way. It is evaluated that diversity
is a key concern in which, diverse culture of staff performs within the same company. There
are some particular approaches that could be implemented through Coles to get advantageous
at higher extent (Ramanathan, et al., 2017). These approaches could be associated with
improving the interaction, evaluation of clearness as well as, investors. Managers should be
There are certain techniques, which is related to motivation and it could be practiced through
top management of the company in order to encourage the workforces as well as, retaining
them for a long time. It is identified that hierarchy of need theory can be implemented by
manager since this theoretical aspect facilitates the manager to identify the realistic needs of
workforces. They also create policies and strategies in terms of persuading the desires of
workforces (Giannakis-Bompolis & Boutsouki, 2014).
Therefore, Coles is effective for improving their growth as well as, the productivity of a firm
except consuming more expenses in time. In addition to this, high extent of social
competencies of top authority can support them for creating a stronger association with
employees. In addition, top management could accomplish consistent as well as, valid
outcome through this competencies. It is effective for developing better picture regarding
brand in market (Mohammad, 2015).
According to essential condition, a decision-maker could be recruited through top authority
as it could be effective for attaining the targeted goal related to the firm. This approach is
essential as it makes able to manager to retain the workforces of firm at a longer time. In
addition to this, it is evaluated that manager can emphasize on several factors for creating
reliable relations with employees as well as, acquires the feasible outcomes. These factors
could be association making proficiency, communication competencies, and interpersonal
skills. It is also effective elements for accomplishing the financial goal of Coles.
Diversity is significant components, which could positive impact on the business expansion
as well as, manages the business processing in a significant way. It is evaluated that diversity
is a key concern in which, diverse culture of staff performs within the same company. There
are some particular approaches that could be implemented through Coles to get advantageous
at higher extent (Ramanathan, et al., 2017). These approaches could be associated with
improving the interaction, evaluation of clearness as well as, investors. Managers should be
Secure Best Marks with AI Grader
Need help grading? Try our AI Grader for instant feedback on your assignments.

MANAGEMENT PROSPECTIVE 11
active listener regarding significant interaction with diverse cultured investors. Moreover,
manager of Coles could be capable in eliminating the communication issues from the
working place.
In addition to this, communication concern among diverse cultural shareholders can be
diminished through another approach like diverse culture (Yu, et al., 2014). In such a
strategy, the manager of Coles could offer direction with respect to different values of
individual for retaining them at longer time period. In addition, it could be supportive for
creating a friendly environment within company (Varley, 2014). As a result, company would
be capable to get the positive result together with supportive for eliminating the statement
concern in diverse cultural backgrounds through the firm. This tool would be beneficial for
creating the relationship from stakeholders of diverse culture within an organization.
Managers of Coles could increase the awareness about the cultural atmosphere of
shareholders as it will instruct for significant interaction with them. In addition, top authority
could sustain the personal touch with them for working communally to stakeholders. It can
help to avoid the issue regarding diverse cultures through firm (Fernie, & Sparks, 2018).
Conclusion
Through whole interpretation, it can be summarized that workforces could be imperative part
of expanding venture of the organization. It can be summarised that Myers-Brigs Type
Indicator (MBTI) as well as, SWOT assessment is supportive for evaluating the behavior of
an individual. There are some techniques that could be executed with respect to leadership,
interaction, relationship development as well as, motivation for creating effective liaison with
their workforces and sustain for long-duration within firm. It could be concluded that top
authority of Coles could endorse the position of firm and could accomplish the reliable
outcomes by executing tool related to management of cultural diversity.
active listener regarding significant interaction with diverse cultured investors. Moreover,
manager of Coles could be capable in eliminating the communication issues from the
working place.
In addition to this, communication concern among diverse cultural shareholders can be
diminished through another approach like diverse culture (Yu, et al., 2014). In such a
strategy, the manager of Coles could offer direction with respect to different values of
individual for retaining them at longer time period. In addition, it could be supportive for
creating a friendly environment within company (Varley, 2014). As a result, company would
be capable to get the positive result together with supportive for eliminating the statement
concern in diverse cultural backgrounds through the firm. This tool would be beneficial for
creating the relationship from stakeholders of diverse culture within an organization.
Managers of Coles could increase the awareness about the cultural atmosphere of
shareholders as it will instruct for significant interaction with them. In addition, top authority
could sustain the personal touch with them for working communally to stakeholders. It can
help to avoid the issue regarding diverse cultures through firm (Fernie, & Sparks, 2018).
Conclusion
Through whole interpretation, it can be summarized that workforces could be imperative part
of expanding venture of the organization. It can be summarised that Myers-Brigs Type
Indicator (MBTI) as well as, SWOT assessment is supportive for evaluating the behavior of
an individual. There are some techniques that could be executed with respect to leadership,
interaction, relationship development as well as, motivation for creating effective liaison with
their workforces and sustain for long-duration within firm. It could be concluded that top
authority of Coles could endorse the position of firm and could accomplish the reliable
outcomes by executing tool related to management of cultural diversity.

MANAGEMENT PROSPECTIVE 12

MANAGEMENT PROSPECTIVE 13
References
Ayers, J. B., & Odegaard, M. A. (2017). Retail supply chain management. CRC Press.
Balaji, M. S., & Roy, S. K. (2017). Value co-creation with the Internet of things technology
in the retail industry. Journal of Marketing Management, 33(1-2), 7-31.
Bernon, M., Cullen, J., & Gorst, J. (2016). Online retail returns management: Integration
within an omni-channel distribution context. International Journal of Physical
Distribution & Logistics Management, 46(6/7), 584-605.
de Farias, S. A., Aguiar, E. C., & Melo, F. V. S. (2014). Store atmospherics and experiential
marketing: A conceptual framework and research propositions for extraordinary
customer experience. International Business Research, 7(2), 87.
Demoulin, N.T. and Djelassi, S., 2016. An integrated model of self-service technology (SST)
usage in a retail context. International Journal of Retail & Distribution
Management, 44(5), pp.540-559.
Fernie, J., & Sparks, L. (Eds.). (2018). Logistics and retail management: emerging issues
and new challenges in the retail supply chain. Kogan page publishers.
George, W. R. (2015). Internal marketing for retailers: The junior executive employee.
In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual
Conference(pp. 322-325). Springer, Cham.
Giannakis-Bompolis, C., & Boutsouki, C. (2014). Customer relationship management in the
era of the social web and social customer: an investigation of customer engagement in
the Greek retail banking sector. Procedia-Social and Behavioral Sciences, 148, 67-78.
Hingley, M., Lindgreen, A., & Grant, D. B. (2015). Intermediaries in power-laden retail
supply chains: An opportunity to improve buyer-supplier relationships and
collaboration. Industrial Marketing Management, 50, 78-84.
References
Ayers, J. B., & Odegaard, M. A. (2017). Retail supply chain management. CRC Press.
Balaji, M. S., & Roy, S. K. (2017). Value co-creation with the Internet of things technology
in the retail industry. Journal of Marketing Management, 33(1-2), 7-31.
Bernon, M., Cullen, J., & Gorst, J. (2016). Online retail returns management: Integration
within an omni-channel distribution context. International Journal of Physical
Distribution & Logistics Management, 46(6/7), 584-605.
de Farias, S. A., Aguiar, E. C., & Melo, F. V. S. (2014). Store atmospherics and experiential
marketing: A conceptual framework and research propositions for extraordinary
customer experience. International Business Research, 7(2), 87.
Demoulin, N.T. and Djelassi, S., 2016. An integrated model of self-service technology (SST)
usage in a retail context. International Journal of Retail & Distribution
Management, 44(5), pp.540-559.
Fernie, J., & Sparks, L. (Eds.). (2018). Logistics and retail management: emerging issues
and new challenges in the retail supply chain. Kogan page publishers.
George, W. R. (2015). Internal marketing for retailers: The junior executive employee.
In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual
Conference(pp. 322-325). Springer, Cham.
Giannakis-Bompolis, C., & Boutsouki, C. (2014). Customer relationship management in the
era of the social web and social customer: an investigation of customer engagement in
the Greek retail banking sector. Procedia-Social and Behavioral Sciences, 148, 67-78.
Hingley, M., Lindgreen, A., & Grant, D. B. (2015). Intermediaries in power-laden retail
supply chains: An opportunity to improve buyer-supplier relationships and
collaboration. Industrial Marketing Management, 50, 78-84.
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

MANAGEMENT PROSPECTIVE 14
Miquel-Romero, M. J., Caplliure-Giner, E. M., & Adame-Sánchez, C. (2014). Relationship
marketing management: Its importance in private label extension. Journal of Business
Research, 67(5), 667-672.
Mohammad, H. I. (2015). 7PS marketing mix and retail bank customer satisfaction in
northeast Nigeria. British journal of marketing studies, 3(3), 71-88.
Ramanathan, U., Subramanian, N., & Parrott, G. (2017). Role of social media in retail
network operations and marketing to enhance customer satisfaction. International
Journal of Operations & Production Management, 37(1), 105-123.
Sachdeva, I., & Goel, S. (2015). Retail store environment and customer experience: a
paradigm. Journal of Fashion Marketing and Management, 19(3), 290-298.
Varley, R. (2014). Retail product management: buying and merchandising. Routledge.
Yu, W., Ramanathan, R., & Nath, P. (2014). The impacts of marketing and operations
capabilities on financial performance in the UK retail sector: A resource-based
perspective. Industrial Marketing Management, 43(1), 25-31.
Miquel-Romero, M. J., Caplliure-Giner, E. M., & Adame-Sánchez, C. (2014). Relationship
marketing management: Its importance in private label extension. Journal of Business
Research, 67(5), 667-672.
Mohammad, H. I. (2015). 7PS marketing mix and retail bank customer satisfaction in
northeast Nigeria. British journal of marketing studies, 3(3), 71-88.
Ramanathan, U., Subramanian, N., & Parrott, G. (2017). Role of social media in retail
network operations and marketing to enhance customer satisfaction. International
Journal of Operations & Production Management, 37(1), 105-123.
Sachdeva, I., & Goel, S. (2015). Retail store environment and customer experience: a
paradigm. Journal of Fashion Marketing and Management, 19(3), 290-298.
Varley, R. (2014). Retail product management: buying and merchandising. Routledge.
Yu, W., Ramanathan, R., & Nath, P. (2014). The impacts of marketing and operations
capabilities on financial performance in the UK retail sector: A resource-based
perspective. Industrial Marketing Management, 43(1), 25-31.
1 out of 14
Related Documents

Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
© 2024 | Zucol Services PVT LTD | All rights reserved.