MGMT6012: Management Perspective Report - Woolworths Case Study

This report provides a comprehensive management perspective analysis, focusing on Woolworths. It begins with an executive summary highlighting the importance of effective management systems and the need for ethical and culturally aware employees. The report includes a detailed SWOT analysis based on the ENTJ personality type, assessing strengths (determination, strategic management, leadership), weaknesses (dominance, emotional unavailability), opportunities, and threats. A PESTLE analysis examines the political, economic, social, technological, legal, and environmental factors impacting Woolworths. The report then evaluates organizational fit within Woolworths, considering the author's skills and personality in relation to the company's requirements, and concludes with a self-analysis identifying areas for improvement. The research methodology includes data collection through various sources including conversations with Woolworths employees, company artifacts, and internet archives and journals. The report aims to provide insights into the roles of managers in the current changing economic landscape, and assesses the author's suitability for a role within the organization. References are also included.

Running head: MANAGEMENT PERSPECTIVE
Management Perspective
Name of the student
Name of the University
Author’s Note

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Executive Summary
The management system in an organization is one of the imperative aspects on which the entire
working of the company depends. Therefore, there is a need for effective and efficient
managerial system that can foster the growth of the business. Every organizations demand people
who follow a certain behavioral pattern that can influence the operation and working pattern. In
this report, an organization has been taken namely Woolworths, and a self-analysis has been
made according to the requirement in the company.

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Table of Contents
Introduction......................................................................................................................................3
Research Methodology....................................................................................................................3
SWOT Analysis...............................................................................................................................4
PESTLE Analysis of WOOLWORTHS..........................................................................................7
Political........................................................................................................................................7
Economical..................................................................................................................................7
Social...........................................................................................................................................7
Technological..............................................................................................................................8
Legal............................................................................................................................................8
Environmental..............................................................................................................................8
Organizational fit in Woolworths....................................................................................................8
Self-analysis...................................................................................................................................10
Conclusion.....................................................................................................................................10
References......................................................................................................................................12

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Introduction
In this competitive era, it is important for any business to hire someone who is ethically
sound and has cultural awareness in order to be a part of a positive work culture. The
environment of the employees affects the motivation factor of the entire work place thereby
promoting a healthy atmosphere. Since the workplace comprises people from different ethnicity
and diversity all the employees are expected to be aware of their actions that can affect other
people. Often clashes might occur between the employees due to the inability to cope with the
difference in opinions and philosophy. Due to this difference in attitude on the part of the
employers in different aspects, it is imperative to count on the ethical perspective of the
employees. In this report, an organization namely Woolworths has been taken to take an insight
into the roles of the managers in the current changing pattern of economy. It will also help to
have an assessment on oneself and the reevaluation needed to adjust with this changing scenario
in the business (Crane et al., 2019). In the coming section, there will also be a SWOT analysis
according to my personality type that would help to get a better insight into the type of
organization I fit. It would also help in assessing the work culture of the organization
Woolworths and the qualities I possess in accordance to the industry. This will provide a ground
for my abilities to fit in that organizational structure according to the work culture facilitated by
the organization.
Research Methodology
The purpose of this research methodology is to provide the detailed analyses of the
variables that would explore the potentiality of the market. The data collection method for this
research on whether I am deemed to fit in the organization is gathered through various sources

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including conversation with the employees of Woolworths, company artefacts including office
culture, dress codes, etc. Moreover, I have collected more data regarding the company through
various internet archives and journals that has provided me the option to navigate through my
performance in respect to that that of the organization.
SWOT Analysis
According to the Briggs Myers personality test, I have been classified as the ENTJ that
stands as Extrovert, Intuitive, Thinking and Judging. In order to have an insight into my type of
personality, I have carried out the SWOT analysis which will also help me in detecting my
organizational fit into Woolworths.
Strength Weakness
1. Determination – I am much focused
and determined when it comes to
work. I have a fair knowledge about
the extent I can travel to achieve the
task in hand. I like rising my challenge
bar and love to see myself chasing the
goal (Rodriguez-Fernandez, 2016).
After I accomplish the task, it gives
me the required self-confidence to
take another challenge. Therefore,
according to this particular trait, I can
1. Dominance – Among all the qualities
I have figured out in myself, I have
realized that at times I become too
much intimidating for others due to
my dominant attitude. In the recent
past, I have encountered difficulties
where I started to entrust my opinions
on others as I deemed it to be perfect.
In this respect, I have realized that I
have to be a bit flexible that would
help others to feel comfortable around

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well perform well in Woolworths and
face the challenges that might come
on my way with patience and
dedication.
2. Strategic manager - I have always
planned tasks beforehand and
scrutinized every aspect of my
challenge. This particular criteria
gives me the edge over others as I try
to find out solutions to the most
difficult of tasks by sheer examination
backed by dedication to accomplish.
This problem solving attitude would
help me in Woolworths to have a
better stand.
3. Leadership abilities – After
analyzing the various instances
through which I have undergone
through the past years and the manner
I have coped with each and every
situations, I have a feeling that I have
the essential leadership qualities
needed to unite people (Morgan,
my presence.
2. Emotional unavailability – Handling
situations emotionally sometimes
becomes a very hard factor for me. I
have always tried to be logically and
rationally correct, without paying
much heed to others emotions.

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2016). Many a time, I have managed
to inspire people by setting myself as
the example. Not only is this my
personal evaluation, but I have been
admired for this capabilities by my
friends and families at various
instances.
4. Regards for diversity – Since
childhood, I have been open to a
diverse cultural background therefore,
I have regard for all people from
different backgrounds which, in my
opinion is required in organizations
like Woolworths (Sullivan &
Gouldson, 2017).
Opportunity Threat
1. The leaderships traits I have in myself
can help me in establishing myself at
WOOLWORTHS. As I have the
determination to achieve and the
factors that influence people would
probably help me in making a good
1. A healthy competition is always
appreciated at a workplace. However,
the same thing can pose as threat that
might lead to alienation rather than
collaboration (Sharma, 2016).

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leader at some point in time.
2. I often try to solve problems with the
hard working capabilities I have
backed by determination. This
particular factor may put me in a
better position to innovate and provide
solutions to complex matters at the
WOOLWORTHS.
PESTLE Analysis of
The PESTLE analysis of Woolworths would give us the understanding of the scenario of
the organization in Australia. It would also help me to correlate with the self-analysis I have
conducted and rectify or adapt to the circumstances accordingly.
Political
Woolworths will be largely affected by the country’s political scenario had there been an
unrest. However, due to the political stability prevalent in the country, the company does not face
any serious implications and therefore on this basis, the loss experienced by this company is the
minimum (Paasovaara & Luomala, 2017). Moreover, various factors like the level of corruption
especially in the food and retail service may directly have an impact on the profit scenario of the
company.

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Economical
The economic factors of Australia might have direct implication on the working scenario
of Woolworths. The recession and unemployment tendencies have an effect on the company’s
operation. also have experienced financial crisis in a global scenario, which has led to the fall in
the sales of the company. This reason also has particularly affected the sales of the company and
therefore hampering the operations of the company.
Social
The social factors has favorably impacted Woolworths since it has identified the context
and have taken steps accordingly. For instance, it provided discounts on certain articles by
considering the societal scenario. It also initiated a loyalty program following the current trends
which helped to attract a massive number of member base.
Technological
Woolworths has integrated various technological advancement within its organization.
For instance it has introduced the concept of self-checkout or SOA (service oriented architecture)
which has made it popular due to its convenience.
Legal
The legal factor of the company might change the license fees and regulations from time
to time. This is due to the law structure of the company that may change at times. However, the
company has not faced any problems as such due to this matter due to government approval and
planning.

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Environmental
The environmental factor of the country might affect the sales at Woolworths. However,
it has environment friendly practices which do not pose any threat to the company.
Organizational fit in WOOLWORTHS
The above SWOT analysis has helped me to assess my organizational ability that can fit
to the requirements of Woolworths. Moreover, it has provided me with the opportunity to
conduct a self-reflection that would be beneficial for my self-improvement. In this section, I
would analyze whether I would fit in the organizational scenario according to the requirements
of the company or not.
Firstly, Woolworths uses various sources to collect information of the users to improvise
the experience (Devin & Richards, 2018). In this regard, as I have the ability to have
interpersonal relation with people, I stand at the advantage to have a better insight into the
understanding of the people and their tastes and preference. Therefore, my abilities can be used
to enhance the company’s performance.
Secondly, I may be willing to put in extra effort to the task. However, I do not want
somebody to pressurize me which is usual occurrence in Woolworths. Probably, I need to work
on this factor which would help me to handle work pressure efficiently. It will also lead to
explore my abilities which will help me in gaining the exposure I need for my development
(Mäntymäki, & Riemer, 2016).
Thirdly, as I have said in the above SWOT analysis part about the strategic management
skills on my part, I believe it would foster the growth of the company in many ways. Since an
efficient strategic planning is needed in every organization to succeed, my managing skills would

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definitely provide the organization with a direction and the proper analysis of significant matters
(Jamali, El Dirani, & Harwood, 2015).
Fourthly, my excessive dominant behavior can be a problem in certain cases and I have to
be more understandable in the case of handling people with differing opinions (Voegtlin &
Greenwood, 2016). In this respect, has always put the priority of people at first, and therefore, in
order to be an organizational fit, I have to be more grounded and put the people’s opinion at first
due to the service based industry it is.
Self-analysis
Assessing my capabilities with that of the Woolworths, I can well understand that I need
to work upon some issues that would ultimately help in my betterment. It would also help me in
taking part in a broader and positive work culture. It will also help me in eliminating my
weakness and thereby help me in the further improvement of my work and association with
Woolworths (Hepworth & Newman, 2019).
According to my past experience, some of the weakness in which I have to work upon are
the ability to do work at less time. Though, I have the confidence to provide quality work, but I
have an issue with completing it on time which I need to improvise on. Moreover, as I said in the
above section, I usually push my limits to achieve something which is also a part of my
characteristic. Therefore, I need to accept that there may be times when I have to stop expecting
too much from myself and learn to embrace the failure gracefully.
Apart from that, entering into a service industry would be a lot more challenging affair
and therefore, I need to prepare myself for the hardships that might come on the way (Quarshie,
Salmi, & Leuschner, 2016). There are a lot of instances when people cannot cope with the

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pressure and in this respect I have to be more patience and diligent in handling my work so that I
can perform well.
Conclusion
In respect to the above analysis, it can be concluded that I will surely be able to fit myself
in the Woolworths’ organizational sphere. The strengths and weakness have specifically helped
me to focus in the self-analysis thereby providing me the opportunity of enhancing my abilities. I
have the required determination and the ability to work hard for achieving a goal. Moreover, I
am also a quick learner that would facilitate the company to put their faith on me regarding
substantial matters. This is because an organization like Woolworths has specific job roles that
demand quick adaptability and learning capabilities. Although, I have to overcome the weakness
in certain matters, I certainly have grounds for self-improvement which can be learned only
while working in an organizational structure. Hence, this entire study and the self-reflection has
enabled me to assess my abilities that would hereby help me to analyze my roles and
responsibilities while I am in a bigger scenario.