Comprehensive Report on Management Perspectives and Coca-Cola

This report provides a comprehensive overview of management perspectives, exploring the various roles and functions of managers within an organization. It delves into key aspects such as effective communication, team development, goal setting, performance support, and process improvement. The report outlines the core functions of management, including planning, organizing, staffing, directing, and controlling, while also addressing the challenges and risks associated with different management styles. Furthermore, it examines the impact of values, ethics, and diversity on organizational culture and the role of managers, using the Coca-Cola Company as a case study to illustrate real-world applications of these concepts. The report analyzes the company's structure, challenges, and ethical considerations, offering insights into the complexities of modern management practices. It highlights the importance of ethical behavior, diversity, and adapting to a dynamic environment for effective leadership and organizational success. This report is a valuable resource for students seeking to understand the multifaceted nature of management in today's business landscape.

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Report on Management Perspectives

Management Perspective 1
Table of Contents
Executive Summary:..................................................................................................................1
Role of Manager:........................................................................................................................1
Effective communication:......................................................................................................1
Development of team:............................................................................................................1
Setting goals:..........................................................................................................................1
Supporting the performance:..................................................................................................1
Improve process and quality:..................................................................................................2
Functions of Manager:...............................................................................................................2
Planning:.................................................................................................................................2
Organising:.............................................................................................................................2
Staffing:..................................................................................................................................2
Directing:................................................................................................................................2
Controlling:.............................................................................................................................2
Challenges and risks:..................................................................................................................2
Qualitative versus Quantitative:.............................................................................................2
Time and updated Technology:..............................................................................................2
Credit risk:..............................................................................................................................3
Dynamic Environment:..........................................................................................................3
Change in consumer preference:............................................................................................3
Impact of values, ethics and diversity on culture and role of manager:.....................................3
Impact of Values:...................................................................................................................3
Impact of ethics:.....................................................................................................................4
Impact of Diversity:................................................................................................................4
Conclusion:................................................................................................................................4
References:.................................................................................................................................5

Management Perspective 2
Executive Summary:
In an organisation, every individual plays an important role same as manager do. Manager
performs various roles and functions in an organisation and importantly tries to decide the
structure of the organisation. As structure of the organisation decides the hierarchy of the
work to be done in the organisation. Manger can choose matrix structure for more
hierarchical functional and divisional structure in the organisation. Matrix structure usually
found in the large multinational companies as they can relocate the employees according to
the company needs. In Coca-Cola Company, the manager has adopted matrix structure
because of its advantage as it a combination of functional and divisional structure. Managers
have to coordinate and communicate the structure to the top level as well as to lower level
people also. As top level is the one who approves the structure and lower level people will
implement the structure in the organisation so manager works as a linking pin between the
top level and lower level employees. Managers have to perform all this work while keeping
in mind the ethics, values of the organisation. Managers also have to face certain challenges
and risk in maintaining the employees diversity as all individuals come from different
backgrounds, religions and caste (Keller, Parameswaran, and Jacob, 2011). Manager has to
coordinate with their diversity of culture as well.
Role of Manager:
In an organisation, manager performs various roles and which are as follows:
1. Effective communication:
In an organisation, the effective communication plays an important role as the manager has to
coordinate all the functions and employees which involves liaison. This role of manager not
only requires the communication with the internal organisation but also to external
environment which includes stakeholders (Yukl, 2013). Manager should include formal and

Management Perspective 3
informal communication in its channel so that easy transmission of information should be
there.
2. Development of team:
Development of personnel is a tedious task for manager as all the personnel comes from
different backgrounds, following different beliefs, having different cultures and acceptability.
There is always adoption of one common way so that each and every individual can follow,
implement and learn.
3. Setting up of goals:
Setting up of the organisational goals by manager, shows the results which manager wants to
achieve in the future course of time. Setting objectives and goals can be made easy when
organisation is following the decentralisation; all the decisions can be taken without waiting
for the approval by the top level heads (Alfes, Truss, Soane, Rees and Gatenby, 2013).
4. Supporting the performance:
Manager has to support the performance of individuals by giving them directions how to
implement the task and achieve best results out of that. By proper communicating and
coordinate the activities, manager can easily manage maintain the relation between internal
and external environment (Cascio, 2018).
5. Improve process and quality:
Improving process and quality includes trained the new technologies and updating to
employees on the job. Development of employees will lead to improvement in process and
quality of products and proper vision by the manager should be there.
Functions of Manager:
1. Planning:
Planning is nothing but a gap between where the company is standing today and where
manager want that company to reach. All the decisions related to expansion, diversification
and other activities are taken by the manager in planning decision. Company plans in advance
what activities they have to do, how they will do it and who will going to perform that
activity in the organisation.

Management Perspective 4
2. Organising:
Organising refers to the arrangement of resources and assignment of duties to the employees
and establishing authority relationship among them (Child, 2015). Organising includes all the
allocation of work or tasks and resources to the employees for implementation of work.
3. Staffing:
Staffing includes recruitment, selection, training and development of personnel and giving
them adequate remuneration. This function performed by manager for the right selection of
employees at right time for performing the task in the organisation.
4. Directing:
After following all these above functions, manager gives the direction to the employees how
to implement the activity in real in the organisation for achievement of goals. Directing
involves supervision over employees working, motivating them and communicating all the
important information (Fayol, 2016).
5. Controlling:
After all the resources are put in place, manager’s work yet not complete as he has to do the
correcting work. This work includes measuring the differences in expected and actual results
and if the results are not matching to the expectations then corrective measures were taken by
the manager.
Challenges and risks:
1. Qualitative versus Quantitative:
Maintain the quality as well as quality in the time when prices are at its peak. Challenge for
manager is to provide a good amount of quantity with good quality standards of product
(Murray-Webster, and Hillson, 2016). Manager has to maintain the balance between the
quantity and quality of the product in that particular cost only.
2. Time and updated Technology:
Timely converting the goals or objectives into results is a job of manager. Manager has to
complete the task with efficient utilisation of resources and within the time sanctioned.
Updating the technology timely is a challenging task for a manager. Implementing new
technology in a new organisation depicts employee’s smartness and ability to understand new
changes done in the organisation.

Management Perspective 5
3. Credit risk:
In a recent interview of Coca Cola Amantil, manager has accepted the fact that they are
facing the problem in managing the risk and finding the new banks for the deposit of money.
This is because of the reason that the credit rating companies has pushed the rating of
company to the downside (Global Capital, 2012).
4. Dynamic Environment:
The environment in which the business is operating is keeps on changing day to day. The
manager has to work in that complicated environment and have to face the changes on daily
basis. In the market there are always availability of new opportunities and threats the
manager has to find that by scanning the business environment (Reason, 2016).
5. Change in consumer preference:
Customer’s choices and preferences are changing very frequently. Now customer prefers to
have more of health conscious drinks. Although Coca-Cola is offering a wide variety of
products for diet conscious and health conscious customer but then also there is a high
competition in the market as close substitutes are available like Pepsi.
Impact of values, ethics and diversity on culture and role of manager:
Impact of Values:
Values are just the fundamental beliefs of an individual and the principle of doing the right
and justice within organisation and should have to follow the organisation prescribed values.
The relationship between the employee performance and organisational values plays a
significant role in the organisation for the employee satisfaction (Hannington, 2016). These
values include optimum utilisation of resources, doing work with innovation and creativity,
coordination with the employees, communication about information and grievances and
showing integrity and loyalty towards the organisation. The value of the companies governs
the policies, procedures, strategies and appraisals for the company. Values also affect the
products offered by the company as it includes how the product will sale and to be offer to
public.

Management Perspective 6
Impact of ethics:
Ethics are the beliefs of an individual that governs their moral values, honesty, integrity,
confidentiality and justice. Business ethics is a field in which cod of conduct of business has
been followed by seeing corporate responsibility and taking social and legal factors in mind.
Mostly businesses do the ethical advertisement of their product to have good brand image of
product and Company in the minds of customers (Sacconi, 2012). Company tries to charge a
price which is relevant as customers are price sensitive to this factor. If a company offers a
product advantages and disadvantages with full transparency then this activity is considered
to be an ethical.
In Coca-Cola Amatil, the ethics and code of conduct of business in the organisation has been
already defined that how individuals have to perform a role or activity in an ethical manner.
This code of conduct includes honesty and integrity in the working of employees and these
workings are transparent to the stakeholders. Coca-Cola is following the concept of providing
the good quality products to the consumer. Decisions by individuals are made with justice,
fairness and impartiality. Following ethics is important in every organisation as it increases
the confidence in consumer that company is ethical in nature and its activities and does not
provide any adulterated products (Thiel, Bagdasarov, Harkrider, Johnson and Mumford,
2012). It also increases the corporate goodwill of the company by ethical behaviour in society
and can also reduce their financial liabilities.
Impact of Diversity:
Diversity of culture is nothing but an individual values, norms and tradition which they
follow and judge, interact, percept others on that basis. It is difference in the caste, sex,
religion; culture and social abilities of an individual (Hofhuis, van der Zee, and Otten, 2012).
Implementing diversity in the organisation is difficult as it include all individuals from
different backgrounds and having different beliefs and influencing individuals to together
come up with the same norms, policies and rules and beliefs cannot be done in a one stroke
(Patrick and Kumar, 2012). So implementing a diversity culture adoption is a long way
activity which managers have to perform.

Management Perspective 7
Coca-Cola also facing the diversity challenge as it has a wide geographical reach so it has to
maintain the rules according to that only. The company has facing many problems because of
diversification in culture like company is spending a high cost for maintaining the diversity.
Company is providing training and mentoring regarding the diversity in culture throughout
the branches in world (Irefin, and Mechanic, 2014). Coca-Cola is trying to maintain the work
life balance possible for individuals. Some employees are also file suit on the company on the
ground of discrimination on the basis of race or diversity.
Conclusion:
From the above discussion, we can conclude that the coca cola is a leading brand in the soft
drink field. To manage this leading position, organisational structure is an essential
component in the organisation and managing the structure is the work of manager. Manager
is responsible for managing the structure effectively and efficiently while communicating and
coordinating with all the related aspects affecting the organisation. In today’s competitive
environment, manager has to perform complex task and are facing many challenges in risk in
operating the organisation’s working. Financial risk, dealing in dynamic environment,
changes in consumer preferences all are working as a barrier for efficient working of a
manager. Manager has to survive in the environment while following the rules and policies
made by the organisation and also have to perform the activities according to the norms,
values and in an ethical manner. Performing the activities in an ethical manner and
coordinating with the diversified culture is also done by managers. Values, ethics are made in
organisation for maintaining the same rules and regulations for all the employees and to have
a corporate goodwill. For having an ethical and value image in the eyes of public, the
company also do the CSR activities. Company can also use other methods for having an
ethical image in the eyes of consumer like company can introduce a campaign, or can do the
promotional activities.

Management Perspective 8
References:
Alfes, K., Truss, C., Soane, E.C., Rees, C. and Gatenby, M., 2013. The relationship between
line manager behavior, perceived HRM practices, and individual performance: Examining the
mediating role of engagement. Human resource management, 52(6), pp.839-859.
Yukl, G.A., 2013. Leadership in organizations. Pearson Education India.
Trompenaars, F. and Hampden-Turner, C., 2011. Riding the waves of culture: Understanding
diversity in global business. Nicholas Brealey Publishing.
Child, J., 2015. Organization: contemporary principles and practice. John Wiley & Sons.
Fayol, H., 2016. General and industrial management. Ravenio Books.
Global Capital, (2012).Interview: Coca-Cola Amatil facing challenges in managing credit
risk. [online]. Available at: https://www.globalcapital.com/article/k39kwlmxhlkn/interview-
coca-cola-amatil-faces-challenges-in-managing-credit-risk. [ACCESSED ON 27th march
2018]
Reason, J., 2016. Managing the risks of organizational accidents. Routledge.
Murray-Webster, R. and Hillson, D., 2016. Managing group risk attitude. Routledge.
Hannington, T., 2016. How to measure and manage your corporate reputation. Routledge.
Sacconi, L., 2012. The social contract of the firm: economics, ethics and organisation.
Springer Science & Business Media.
Thiel, C.E., Bagdasarov, Z., Harkrider, L., Johnson, J.F. and Mumford, M.D., 2012. Leader
ethical decision-making in organizations: Strategies for sensemaking. Journal of Business
Ethics, 107(1), pp.49-64.
Patrick, H.A. and Kumar, V.R., 2012. Managing workplace diversity: Issues and
challenges. Sage Open, 2(2), p.2158244012444615.. Managing workplace diversity: Issues
and challenges. Sage Open, 2(2), p.2158244012444615.

Management Perspective 9
Hofhuis, J., van der Zee, K.I. and Otten, S., 2012. Social identity patterns in culturally diverse
organizations: The role of diversity climate. Journal of Applied Social Psychology, 42(4),
pp.964-989.
Irefin, P. and Mechanic, M.A., 2014. Effect of employee commitment on organizational
performance in Coca Cola Nigeria Limited Maiduguri, Borno state. Journal of Humanities
and Social Science, pp.33-41.
Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011. Strategic brand management:
Building, measuring, and managing brand equity. Pearson Education India.
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.