Strategic Analysis: Management Positioning and Marketing Mix Report

This report delves into the concepts of management positioning and the marketing mix, illustrating these principles with the example of Colgate toothpaste. Management positioning focuses on shaping consumer perception and brand preference. The marketing mix, encompassing product, price, place, and promotion, is crucial for bringing a product to the right market at the right time. The report examines each element of the marketing mix, including product development, pricing strategies (market penetration, skimming, and neutral pricing), distribution channels, and promotional activities. It emphasizes the importance of understanding consumer needs, competitor analysis, and effective communication strategies. The report highlights the significance of product quality, competitive pricing, accessible distribution, and targeted promotions in achieving marketing success, as demonstrated by Colgate's enduring market presence.

Running head: MANAGEMENT
Management

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Positioning refers to the thinking and mind setup of consumer around the organization which
brand it wants to buy and go with or are the comparisons between the product and the other own
want to buy. Positioning refers to the building of such image in the eyes of consumer so that it
can buy and only think about your product in the market as in form. Examples can be stated as
the person wants to go with a particular brand stated that it has the particular luxury in the
status1.
Marketing Mix can be stated as the process of putting the actual product in the actual right
market with the perfect time and place where it should be put in.
For instance of the most trusted product the individual purchase and go for buying is the
toothpaste named in the name of Colgate which all Indians use has a very impactful life
cycle of its going down the business.
The first to be taken in to consideration is the product which is to be launching in the market for
the consumer to consume. The group of people we are considering them to consume in the
market what we are producing and putting in front of them. The organization which is producing
the Colgate as toothpaste knows very well where it has to focus for the business it knows the
actual line of sales and its consumers which will buy it. Accordingly the advertisements and al
are being made and perform in the market. Product can be intangible or say invisible or in the
form of service. The Marketers have to see that the actual sellable product have made by the
organization to get into the right product mix. The diversification can be the product line in the
depth then a product can be developed what the client wants in the product should be think and
made, the way the customer uses it should be un the management criteria, the using place of the
client should be in the most satisfaction place, the client needs are being settled by the
organization, catchy name should be in the priority list as the name catchy can attract people in
the best way as they can, the competitors which are the products which they use and what are the
variables present in the products of the organizations products can be used as the product for
letting in the competitor products so that our product can grow2.
1 Shukla, T., & Sanghvi, R. (2017). India’s Fastest Growing FMCG Company: An Insight into Patanjali’s Marketing
Strategies. Evidence Based Management,11(3) 105.
2 Mascarenhas, B. (1986). International strategies of non-dominant firms. Journal of International Business
Studies, 17(1), 1-25.

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Price of the product among the main definite of how or product will perform in the actual
marketing mix in the current situation. The price of the Colgate should be in the main priority as
they have to decide the price structure according to the actual consumer needs and wants as they
are willing to pay what they are wanting in the actual product. The thing which are to be kept in
mind will deciding the price of the product are the market penetration in the price decision and
the market skimming price what they want the neutral pricing should be in the positioning
system so that the actual pricing of the competitive product can be determined and set up with
the product in new form3.
The product which individual don’t purchase or the actual product the competitors are
sending in the return are not being purchased by us in the future or say that we don’t want
to buy as we are using the product which are not in the brand which we want to use.
Place plays a very important role in the deciding of the product which are to be buy or say the
products which we don’t want to buy. Pace of selling of product is not in the actual form or say
the place where we don’t want to buy the product in the future and in today place. The potential
buyers are if not in the affinity to get the product they will not be in the condition to buy some. If
the demands of the product which are being created by client are not fulfilled then they will not
purchase it, if the channels and distribution channels are not in the best way then the product will
not be in the demand by the consumer. Trade fairs if not being attended in the proper form , if
sales force are not being in the channelized form then we will not able to sell in the online
market4.
The promotion for the product has not been channelized in the normal form then the consumer
will not be able to get what the new product can be sold out in the future. If sales organization
are not tackled in the right way or say the right way the actual sales efforts will be in the wasteful
ways, public relations are not being set up by the organization then the product will not being
demanded by any one, advertisement and sales promotions are the most important part of any
product to get in to famous category but if they are not in the way of getting there popularity the
3 Sharma, V., Joseph, S., & Poulose, J. (2018). Determinants of consumer retention strategies for telecom service
industry in Central India.
4 Aithal, R. K., & Maurya, H. (2018). Distribution Challenges in Emerging Markets: Evaluating Alternate Distribution Strategies for
FMCG Firms in Rural India. In Strategic Marketing Issues in Emerging Markets (pp. 51-60). Springer, Singapore.

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they will go low. Marketing messages are to be sent to the potential buyers if they will not
receive so they will not be able to get what they want, The best time to promote your product
must be known by the organization, promotion strategies used to promote such products should
be eligible which are not so that the product are not being liked by the consumer5.
5 Singh, B., & Gopal, R. K. (2016). Demystifying the Brand Patanjali-A Case on Growth Strategies of Patanjali Ayurved Ltd. PES
Business Review, 11(1), 51.

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References
Aithal, R. K., & Maurya, H. (2018). Distribution Challenges in Emerging Markets: Evaluating
Alternate Distribution Strategies for FMCG Firms in Rural India. In Strategic Marketing Issues
in Emerging Markets (pp. 51-60). Springer, Singapore.
Mascarenhas, B. (1986). International strategies of non-dominant firms. Journal of International
Business Studies, 17(1), 1-25.
Sharma, V., Joseph, S., & Poulose, J. (2018). Determinants of consumer retention strategies for
telecom service industry in Central India.
Shukla, T., & Sanghvi, R. (2017). India’s Fastest Growing FMCG Company: An Insight into
Patanjali’s Marketing Strategies. Evidence Based Management,11(3) 105.
Singh, B., & Gopal, R. K. (2016). Demystifying the Brand Patanjali-A Case on Growth
Strategies of Patanjali Ayurved Ltd. PES Business Review, 11(1), 51.