Management Report: An Analysis of Shell Canada's Operations

This report offers a comprehensive analysis of Shell Canada's management practices. It begins with a summary and then delves into a SWOT analysis, evaluating the company's strengths, weaknesses, opportunities, and threats. The report examines environmental constraints, stakeholder relationships (both internal and external), and the organizational structure, including an organizational chart. It also discusses employee motivation strategies, drawing on Hertzberg's two-factor model, and provides recommendations for improvement, such as implementing ethical behavior, investing in research and development, and fostering clear communication with stakeholders. The report concludes with a discussion of control measures for feedback and continuous improvement.

Running head: INTRODUCTION TO MANAGEMENT
INTRODUCTION TO MANAGEMENT
Name of the Student
Name of the University
Author Note

1INTRODUCTION TO MANAGEMENT
Table of Contents
Summary..............................................................................................................................2
SWOT – Formulating Strategies.........................................................................................3
Environmental Constraints..................................................................................................3
Stakeholders.........................................................................................................................4
Organizational Structure and Design...................................................................................4
Motivating Employees.........................................................................................................6
Recommendations................................................................................................................6
Controls................................................................................................................................7
References............................................................................................................................8

2INTRODUCTION TO MANAGEMENT
Summary
Shell Canada is one of the major subsidiaries of the British-Dutch company, Royal Dutch
Shell. The parent company is a well-known name in the oil and gas industry present all over the
world. The company in discussion is one of the largest integrated companies in the Canadian
territories that deal with the oil products. The company was founded in the year 1911 (Shell.ca.,
2019). The major functions that are maintained by the organization include the exploration as
well as the production of sulphur, natural gas and oil. The company is also known for the
activities related to the marketing of the several oil and gas products like gasoline. The company
in discussion, Shell Canada, is known to have been operating through over 1800 gas stations all
over the country (Shell.ca., 2019). The company is known to have been employing over 4000
employees all over the Canadian territories (Shell.ca., 2019). The company is known to have
earned a revenue of around 305,179 million dollars in the year 2017 (Shell.ca., 2019).
The following paper attempts to discuss the various factors that play major roles in the
development of the company in the given markets. The paper opens with the discussion on the
findings of the SWOT analysis on the company. The paper proceeds to discuss the constraints
within the environment that affect the company. The paper thereafter discusses the stakeholders
of the organization followed by a discussion on the organizational structure that is maintained by
the organization. The paper further sheds light on the various stakeholders of the organization as
well as discusses the organizational structure and design followed by Shell Canada Limited. The
paper then discusses the various motivational factors that are extended by the company towards
the employees. The paper nears a conclusion with certain recommendations that would help
improve the issues faced by Shell Canada Limited. The paper ends with the discussion on the
various control measures that are maintained by the company.

3INTRODUCTION TO MANAGEMENT
SWOT – Formulating Strategies
The major strengths of the company lie in the huge presence of the company in the sector
of the oil and gas. The strengths of the company are revealed through the adaptability of the
company in the given markets. The major weakness of Shell Canada lies in the fact that the
company does not implement the ethical practices within the various operations as are
maintained by the company (Shell.ca., 2019). This in turn might lead to the company facing a
high employee retention rate which in turn would affect the overall performance of the
organization. The opportunities that might be faced by the company refers to the providing of the
alternative energy sources that are maintained by the organization (Reports.shell.com., 2019).
The company faces a major threat due to the high amount of competition that it faces in the
Canadian markets.
Environmental Constraints
The company in discussion is known to have been facing issues in the matters that are
related to the political, economic, social, technological, environmental and legal factors that have
been presented in the given markets. The majority of the issues that are faced by the company in
the Canadian markets refer to the technological and the economic issues that have been existent
within the given country. The company has been facing issues due to the high growth of the
inequality that is presented among the Canadian society (Shell.com., 2019). This has been
adversely affecting the behavior of the clientele. The company has been facing further issues
regarding the capability of the company to introduce diversity within the workplace. The
company is observed to have resorted to the development of the technological factors that have
been proven to be beneficial in terms of the issues that are faced by the company in the given
market (Cho, Furey & Mohr, 2017). This in turn would help the company in the development of

4INTRODUCTION TO MANAGEMENT
the environmental factors that have been influencing the overall performance of the company.
The technological developments within the company would also help in the development of the
CSR activities maintained within the company in discussion.
Stakeholders
The major stakeholders of the company in discussion, Shell Canada Limited include both
the internal and the external stakeholders of the organization. The major internal stakeholders of
the company refer to the employees of the company who have been serving the company at the
various hierarchical levels within the company (Brem & Viardot, 2015). The internal
stakeholders of the organization might also include the managerial departments that have been
featuring within the concerned organization. The internal stakeholders of the organization
generally refer to the employees of the organization who have been maintaining their direct
involvement with the operational processes that have been implemented by the organization
(Buttner & Lowe, 2017). The internal stakeholders of the organization are known to play the
greatest roles in the achievement of the goals that had been set by the organization.
The external stakeholders of the company on the other hand refer to the clients, the
shareholders, the suppliers, the governmental bodies and other such entities that might influence
the development of the company. The external stakeholders of the organization thereby hold an
important place in the organizational progress (Hur, 2018). The feedback as well as the
suggestions that are provided by the external organizational stakeholders help in the
determination of the future courses of action within the organization.
Organizational Structure and Design
The organizational chart of Shell Canada Limited is as follows.

5INTRODUCTION TO MANAGEMENT
Figure: Organizational Chart of Shell Canada
Source: (Shell.ca., 2019)
The internal structure of the company is tall. The major aims of this kind of the
organizational structure is the demonstration of the various activities that are undertaken by the
organization in the given market. The tall structure of the organization deals with a single chain
of command (Pastra, Gkliatis & Koufopoulos, 2017). The tall organizational structure leads to
the lower amount of power that is vested within the managers serving the organization. The tall
organizational structure helps in providing a proper clarity as well as the managerial control in
terms of the issues that are presented within the organization. The higher management of the
organization is capable of implementing a narrower level of control over the subordinate
managers, thereby ensuring a closer supervision of the subordinate members of the organization
(Yukongdi & Rowley, 2017). The tall organizational structure helps in the maintenance of the
clarity in terms of the organizational layers and thus defines the responsibility of the employees
in the proper order maintained by the concerned organizational structure in the company.

6INTRODUCTION TO MANAGEMENT
Motivating Employees
The employees of the organization might be provided with the required motivation
through the development of the motivational measures that are implemented by the organization.
The major styles that are used to motivate the employees refer to the two-factor model as has
been discussed by Hertzberg. The model discusses the motivational factors alongside the hygiene
factors in order to develop a proper motivational plan for the organizational employees
(Holmberg, Caro & Sobis, 2018). The management of the organization is advised to look into the
matters that help in alleviating the mood of the concerned employee. The company is further
advised to deal with the delivery of the proper feedback towards the concerned organizational
employees. This in turn would assists in the development of a long-lasting relationship within the
organization as well as the employees. The company should further take notice of the fact that
the concerned employees of the organization are satisfied with their dealings within the
organization (Alfayad & Arif, 2017). The concerned organization might also need to deal with
the individual tastes of the employees in cases wherein the personal tastes of the employee might
have been interfering with the issues of the job-satisfaction within the organization. The
organization is advised to take care of the hygiene needs of the employee rather than the
motivational needs.
Recommendations
The major recommendations that could be suggested to Shell Canada are enlisted below.
 Implementation of ethical behavior
The company should implement the ethical behavior in order to retain the staff of the
organization.
 Inclusion of the research and development in the department of technology.

7INTRODUCTION TO MANAGEMENT
The company should also implement the inclusion of the department of research and
development present within the organization. this in turn would help the company
maintain a difference in the technological matters as have been implemented by the
competitors of the company.
 Clear communication with the stakeholders.
The communication with the stakeholders of the company must demonstrate clarity. This
in turn helps in the attraction as well as the retention of the stakeholders within the
organization.
 Proper motivational measures towards the employees of the organization.
The employees of the organization should be motivated in a manner that is necessary for
the creation of a workforce that would contribute to the best of their abilities towards the
achievement of the goals that are set by the organization.
Controls
The company might be advised to implement the various processes for collecting the
feedback from the employees of the organization as well as the organizational management. The
feedback would help the concerned company to deal with the issues that are related to the overall
development of the organization. The implementation of the proper feedback to the concerned
department would enable the concerned department of the company to implement the proper
changes in order to serve the clients in a better manner.

8INTRODUCTION TO MANAGEMENT
References
Alfayad, Z., & Arif, L. S. M. (2017). Employee voice and job satisfaction: An application of
Herzberg two-factor theory. International Review of Management and Marketing, 7(1),
150-156. Available at: http://www.econjournals.com/index.php/irmm/article/view/3342
Brem, A., & Viardot, É. (2015). Adoption of innovation: Balancing internal and external
stakeholders in the marketing of innovation. In Adoption of Innovation (pp. 1-10).
Springer, Cham. Available at DOI: 10.1007/978-3-319-14523-5_1
Buttner, E. H., & Lowe, K. B. (2017). Addressing internal stakeholders’ concerns: The
interactive effect of perceived pay equity and diversity climate on turnover
intentions. Journal of Business Ethics, 143(3), 621-633. Available at DOI:
10.1007/s10551-015-2795-x
Cho, M., Furey, L. D., & Mohr, T. (2017). Communicating corporate social responsibility on
social media: Strategies, stakeholders, and public engagement on corporate
Facebook. Business and Professional Communication Quarterly, 80(1), 52-69. Available
at DOI: 10.1177/2329490616663708
Holmberg, C., Caro, J., & Sobis, I. (2018). Job satisfaction among Swedish mental health
nursing personnel: Revisiting the two‐factor theory. International journal of mental
health nursing, 27(2), 581-592. Available at DOI: 10.1111/inm.12339
Hur, Y. (2018). Testing Herzberg’s Two-Factor Theory of Motivation in the Public Sector: Is it
Applicable to Public Managers?. Public Organization Review, 18(3), 329-343. Available
at DOI: 10.1007/s11115-017-0379-1

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Pastra, A., Gkliatis, I., & Koufopoulos, D. N. (2017). Organisational Behaviour in Shipping.
In Shipping Operations Management (pp. 25-46). Springer, Cham. Available at DOI:
10.1007/978-3-319-62365-8_2
Reports.shell.com. (2019). Disclaimer - Shell Annual Report 2017. Retrieved from
https://reports.shell.com/annual-report/2017/consolidated-financial-statements/statement-
of-income.php
Shell.ca. (2019). About Us. Retrieved from https://www.shell.ca/en_ca/about-us.html
Shell.ca. (2019). Shell Canada. Retrieved from https://www.shell.ca/
Shell.com. (2019). How we report. Retrieved from
https://www.shell.com/sustainability/sustainability-reporting-and-performance-data/how-
we-report.html
Yukongdi, V., & Rowley, C. (2017). Business Networks and Varieties of Capitalism in Thailand:
Adding the Context of History, Political Structures, and Social and Cultural Values.
In Business Networks in East Asian Capitalisms (pp. 235-268). Elsevier. Available at
DOI: 10.1016/B978-0-08-100639-9.00011-6