Management Strategies for Influencing Stakeholders: A Detailed Report

This report examines the critical role of stakeholder influence in project management, using a case study of Sheila Baker's new product development role. The report delves into essential aspects of effective management, including action planning, relationship management, and customer relations...Read More

Influencing Stakeholders

Table of Contents
Introduction......................................................................................................................................3
Main Body.......................................................................................................................................3
Conclusion.......................................................................................................................................3
References........................................................................................................................................4

Introduction
Stakeholders refer to an organisation, group or an individual who are influenced by
results attained from project. They possess interest within success of project and this can be
either within or outside firm that involves sponsoring of project. The primary stakeholders of
organisation are there employees, investors, suppliers and customers (Black and et. al, 2019).
Coordination as well as organisation of activities of business for attainment of peculiar
objectives and goals is defined as management. This essay is based Sheila Baker’s who have
started new job in which responsibility was product development but in this job various aspects
were there related with management that impacted their performance. This essay comprises of
different aspects that must be addressed by Sheila to make sure that the work is delivered as per
desired standards by making use of adequate management approaches.
Main Body
Management refers to way in which business or organisation is being administered in
terms of strategies that are formulated and coordination of efforts of their employees for
accomplishment of objectives via usage of resources that are available. Employees are regarded
as crucial stakeholders and are involved within success or failure of peculiar project as they
works on them (Derakhshan, Turner and Mancini, 2019). This implies that they have to be
managed adequately by management of organisation so that they can withstand competition that
prevails within the market. Sheila Baker’s new job did not went well as management was not
carried out adequately as there was a perception that team 10 members are well qualified in
production and thus the overview of instructions will be enough for dealing with producing
products.
Action plan refers to progression of steps which are being taken to perform a peculiar
activity to succeed. This involves what has to be done by whom, when it will be carried out and
what funds are there to complete this. In this context Sheila needs to do something but nothing
such sort was done. As per the case, employees raised questions with respect to why they are
doing particular task and were also disgruntled by the interference of manager within their work
(Gray and et. al, 2019). Along with this, seniors or experienced members showed exasperation
due to lack of understanding related with marketing and production. This clearly indicates that
manager needs to work on the action plan. As Sheila is product manager, they need to understand

on what project they are working on and on the basis of specialisation of team work should be
allotted like some may be perfect in gathering information and others in chemical reactiosn
which may occur if any other element is mixed up. So, the team has to be analysed on the basis
of their work experience and there domain according to this, work must be divided. But it does
not imply that manager cannot interfere and everything has to be left on employees. Meetings
must be carried out for analysis of the performance as well as acknowledge the problems that
occurred. This will also ensure that project is being covered on time. This is a clear action plan
which must be carried out by a manager while working on any project.
Relationship management refers to strategy where firm maintains at ongoing levels of
engagement with their audiences. It is essential aspect which has to be ensured while working
within organisation by management (Mosley Saruni and Lenga, 2020). Here, it not only involves
relation with employees but also customers. But to make sure that adequate services are being
delivered then employees must be satisfied, there has to be mutual goals that must be formulated.
This will lead them work in same manner as they will work independently to attain their goals.
There has to be creditability among employees and customers as it will make project smoother.
Sheila needs to be clear and precise while giving guidelines along with this they have to give all
the essential information so that questions like why it is being done can be completely omitted.
Manager’s critical thinking ability, communication skills and team work capabilities will
be enhanced as to maintain effective relations interaction is an essential component. The reason
is that it not only depends on what is being spoken but it also involves gestures and even body
language says a lot. So interest of person can be understood and accordingly zeal can be created
among employees by formulation of relevant strategies. Along with this, while working with
different group of people analytical abilities will increased when organisational and individual
goals are integrated.
Manager needs to ensure that they understand requirements of their employees as well as
customers this is due to the reason that when this aspect will be acknowledged it will become
easy to furnish their activities (Shahab, Clinch and O'Neill, 2019). If I would have been a
manager then I would have made it sure that all the aspect related with projects are made clear
before implementation of project. This will lead employees to have relevant information related
with what they have to do and in this stage they can be asked if they have any queries, if there
are some then they have to be addressed. The regular interference is not liked by anyone while

working on any project. This will have an affirmative impact as requirements of employees will
be understood accordingly they will be treated. For an instance, if person do not like to carry out
research section then they can be involved in other activity but for this relevant interaction is
needed. Customer relationship management framework can be utilised by organisation to ensure
that they are able to address the requirements of organisation through accomplishment of needs
of both customers and employees. For this they can have feedback from them to identify
problems faced by them
The CRM will lead to enhancement of customer services, facilitates within identification
of new customers, increase within customer revenues, assists within closing deals faster and
customer loyalty will also be amplified. In addition to this, the process associated with marketing
and sales will also be simplified (Black and et. al, 2019). It will be better for Sheila to opt for
customer relationship management as it will aid them to accomplish needs of their probable
customers. An instance can be taken into consideration to understand this aspect like when
customer’s needs are being addressed and if they have any problems within services then they
are being addressed. This will have an affirmative impact on overall performance of organisation
as customer loyalty will be maintained. The reason behind this is that their feedback is being
addressed and if they are feasible as well as practically possible then they will be addressed. It
depicts trust levels will be developed among organisation and their customers who are there
essential stakeholders. In context of employees when organisational goals will be attained then it
imply that goals of workforce will also be attained as they both were integrated. Thus, for a
manager it is essential to acknowledge what is being needed by employees and customers
through which they can be formulated an integrated objective.
Conclusion
From above it can be concluded that, stakeholders are critical assets of organisation which
have to be maintained. This is important to attain their goals and remain competitive within the
marketplace. Along with this, as per the case study Sheila deals within production of drugs so it
becomes critical that all theses aspects are being taken into consideration by which on time and
quality services can be furnished within the market place.

References
Books & Journals
Black, M.H. and et. al, 2019. Perspectives of key stakeholders on employment of autistic adults
across the united states, australia, and sweden. Autism Research, 12(11), pp.1648-1662.
Derakhshan, R., Turner, R. and Mancini, M., 2019. Project governance and stakeholders: a
literature review. International Journal of Project Management, 37(1), pp.98-116.
Gray, B. and et. al, 2019. Internal factors influencing effective opportunity identification in a
Tongan social enterprise. Journal of Small Business & Entrepreneurship, 31(4), pp.323-
347.
Mosley, P.D., Saruni, K. and Lenga, B., 2020. Factors influencing adoption of facility-assisted
delivery-a qualitative study of women and other stakeholders in a Maasai community in
Ngorongoro District, Tanzania. BMC Pregnancy and Childbirth, 20(1), pp.1-16.
Shahab, S., Clinch, J.P. and O'Neill, E., 2019. An analysis of the factors influencing transaction
costs in transferable development rights programmes. Ecological economics, 156,
pp.409-419.