Contemporary Management Issues & Strategies: A McDonald's Case

This report provides an overview of contemporary management issues in the 21st century, focusing on the role and impact of artificial intelligence, human resources theories, and the application of the Four Building Block Strategy. It uses McDonald's as a case study to illustrate how these concepts are applied in a real-world business environment. The report discusses how AI influences supply chain management, product life cycles, and decision-making processes. It also examines the importance of workforce management strategies, including training programs and internal recruitment policies, in achieving organizational goals and maximizing profits. The analysis covers various theoretical frameworks, such as the organizational lifecycle theory, general system theory, and strategic contingency theory, to provide a comprehensive understanding of the challenges and opportunities in modern management.

Contemporary
Management Issues in
the 21st Century

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Four Building Block Strategy......................................................................................................1
Human Resources Theory............................................................................................................2
Role and impact of Artificial intelligence....................................................................................3
Management of Workforces in McDonald's................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
Artificial intelligence helps in stimulations of human intelligence process by machines.
Now a days artificial intelligence is very important for the company and individual growth
(Crisanti 2021). It is a ability of the computer or robot controlled by the computer to perform
task which is usually done my the human, they perform multiple task. Business operation are
surrounded by the uncertainness, so they need to assure that they are able to maintain the
working environment of the company and creating the ideal image in the market place. In this
report it discuss that Artificial intelligence is play a important in modern time it helps the
company to perform their work and increase their productivity level, along with it discuss the
business theory and implementation of the strategies cost something.
MAIN BODY
All the mentioned theories and procedures are in accordance with the operations of McDonald's
Four Building Block Strategy
This strategy support the company to handle the uncertain situation and set the actions
which helps to undertake the entity that striving for survive and thrive to face the changes,
uncertain risk and oppositions, if McDonald's is the top fast food industry which has significantly
overcome the issues which support the company to achieve their target properly. If they wants to
expand their business and probably thinking about the redial changes (Istighfarin Fitriani and
Riyani 2021). They need to focus on this four building block strategy which are given below:
 Conceding- In this strategies the company manger are focus to save the time against their
competitors, this support the McDonald's for analysing the internal factors of the
company which helps them to handling with the external environment. If company are
focus in this thing and make proper strategy plan to handle the changes, then give many
benefits in future.
 Confronting- In this block strategy company have to choose new way to attract the
customers and build the trust they deserve the commitment of everyone which is related
to their entre price. McDonald's company need to design or build the trust, confronting
support the business for ignoring the situations by effectively analysing the macro
environment. Along with it support the companies to saving the funds, so that employees
are being focused./
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 Competing- Now a days computation are increasing day by day, because they mostly
focused the same target customers and delivered the same kind of products which create
problem among the brand. To computing the market McDonald's company need to assure
that they well-established the brand and develop the strategies according to the customer
taste and preferences (Lee JDavari and Pandhare 2018).
 Cooperating – This elements support the business to bring the all necessary factors
combine and formulate ion that way which support the company to getting the close to its
target customers.
This theory support the McDonald's company to developing their strategies to analysing the
businesses factors which helps to attracted the target audience, each and every step is taken
before analysing the repercussions which will occurs.
Human Resources Theory
This strategies is adopted by the mangers of the company for implications of the policies
within the organisation which are general refers the human resources theories.
Organisation lifecycle theory This theory is based on the changes on
company experience when the grow and
mature and it is related to the five stages, such
as Renewal, birth event, growth stage, maturity
stage and last decline stage. This stages
characterised the life cycle of the company
specified their activities and problems.
General system theory This theory is directivity related to the law of
supply of Fundament principles of the
economic theory which states the keeping
other factor constant, increase the price which
impact sale (Zulkarnain 2020). Although it is
the direct relationship between the price and
quantity which respond the the same directions
of the price changes. This theory says that
higher price are induce the producers to
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increase the supply in higher quality in the
market. For example if McDonald's company
increase the numbers of burgers they prepare in
day and supply every day when the price
increase. When the selling price of the burgers
is also goes up.
Strategic Contingency theory This theory assumes the sub- units and it helps
the company for the up coming strategies and
issues (Zhang and Lu 2021). The main
decisions of the company mostly depend the
capabilities of an individual. This strategy is
not been adopted by the McDonald's company
to being a global company decisions which can
not rely the single personal intelligences and
wants to coordinated and discussed about their
decisions which will affect the company
interest.
Role and impact of Artificial intelligence
Artificial intelligence is related to the machine learning which is impeccably brought the
drift of the society, this procedures is more convent and efficient, which helps the company to
modified their technology and achieve their target (Lynch 2018). These technologies are changes
the perspective of the humanity over the society, it helps in global business with their
humongous data. McDonald's company are those company which adapt this and make their
business more productivity and advance and they creating the employments in new and advance
sector and fields. It has been observed that millions of jobs are not exist in the up coming future.
But it also give many benefits it also generate the millions of jobs to the people. Being the global
company McDonald's are welcome the revolutions. Artificial intelligence techniques support
they company to developed their software and bringing the language barriers which is Faceby the
many to doing international business. Even the public administration sector of different nations
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are also adopted the techniques like McDonald's company (MathenyWhicher and Israni 2020).
The role of Artificial intelligence play important role in McDonald's company it reduced the time
of processing and influence the supply chain and the product life cycle. The primary goal of this
software is expand the business and reduced the time, so that company are able to perform well
in the organisation and compete in the market. Along with it support the company to taking the
right decision through the strategic figures.
Management of Workforces in McDonald's
McDonald's Corporation is the world's largest chain of fast food restaurants they serving
the million of customers daily in 120 countries across over 37, 000 outlets (Parikh Teeple and
Navathe 2019). It is the one of the the fastest growing geographical regions for McDonald's in
Europe with the largest markets in Germany, France and United Kingdom. For expanding the
business operation, the company offer the high-quality educations and learning opportunities to
their employees. They have a wide range training program for the company's competitive in the
future. They provide the highest standards of services and quality delivered to their customers in
every restaurants of their branch on a global basis. Because of well trained and experiences
employees and managers of the fast- food corporations which regard the highly substantial
elements for achieving the standers According to their policy, they provide the career
opportunities to their worker to empower them and they realize their full potential. These options
are include the accurate training programme for their workers and operations management and
the internal recruitment policy which allows the newcomers. This strategy support the business
to improving their efficiency in many different ways which include this thing such as manger are
not need to make employees schedule, they need to increase its sales in should basis and they are
properly able to project it. This strategy support the company to increasing their productivity and
profits, in difference ways even with the new projects and programs management techniques
company are able to support in effective mange its work force (Upadhyay and Khandelwal 2018)
. This management strategy is easy to adaptable in the existing process which is already
eliminates the all manual process, which helps to advertise the management and devoting the
more time to its audiences and stakeholders. This planning strategies are significance support the
company to achieving their target and maximize their profits.
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CONCLUSION
In this report they providing the case study which give the overview of the McDonald's
carries through. They explain the four strategies which is formulated and mentioned the
important elements which company can use to develop their strategies such as Conceding,
Confronting, Competing and Cooperating, this factor support the company to analysing or
predicating the future and they are able to compete in the market. In this report it discuss the
human resource southerlies are implements by the company for the effective implications of its
policies and their code and conduct and this strategies which mention in this report which
includes organisational lifecycle theory, General system theory, Strategic contingency theory.
Along with it discuss the Artificial intelligence impacts and role.
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REFERENCES
Books and Journals
Crisanti, G., 2021. Europeans Are Lovin'It? Coca Cola, McDonald's and the Responses to
American Global Businesses in Italy and France, 1886-2015 (Doctoral dissertation,
Fordham University).
Istighfarin, R., Fitriani, A. and Riyani, N.L., 2021. Pengaruh Kualitas Pelayanan Dan Promosi
Terhadap Keputusan Pembelian Mcdonald’S Sidoarjo Di Masa Pandemi Covid-
19. Jurnal Ilmiah Manajemen Ubhara, 3(2), pp.117-128.
Lee, J., Davari, H., Singh, J. and Pandhare, V., 2018. Industrial Artificial Intelligence for
industry 4.0-based manufacturing systems. Manufacturing letters, 18, pp.20-23.
Lynch, C., 2018. Love, leadership and McDonald's. Journal of the European Pentecostal
Theological Association, 38(2), pp.113-125.
Matheny, M.E., Whicher, D. and Israni, S.T., 2020. Artificial intelligence in health care: a report
from the National Academy of Medicine. Jama, 323(6), pp.509-510.
Parikh, R.B., Teeple, S. and Navathe, A.S., 2019. Addressing bias in artificial intelligence in
health care. Jama, 322(24), pp.2377-2378.
Upadhyay, A.K. and Khandelwal, K., 2018. Applying artificial intelligence: implications for
recruitment. Strategic HR Review.
Zhang, C. and Lu, Y., 2021. Study on artificial intelligence: The state of the art and future
prospects. Journal of Industrial Information Integration, 23, p.100224.
Zulkarnain, A.F., 2020. The Impact of Social Media Marketing on the Youth's Buying
Behaviour at McDonald's (Doctoral dissertation, Tunku Abdul Rahman University
College).
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