Analyzing Corporate Strategy & HR Policies: A Detailed Report

This management report provides a detailed analysis of the corporate strategies and human resource policies of HSBC and British Airways. It begins by outlining the corporate strategies of both organizations, highlighting HSBC's focus on becoming a leading financial institution through international operations and customer-centric services, and British Airways' emphasis on customer experience, market research, and environmental sustainability. The report then delves into the human resource policies of each company, covering remuneration, people management, employee misconduct, and change management. It examines how HSBC aims to attract skilled employees through competitive pay and development programs, while British Airways focuses on cost-effective staffing and employee engagement. The report concludes by emphasizing the importance of aligning HR policies with corporate strategies to achieve long-term growth and profitability, and improve employee conduct and overall organizational effectiveness. Desklib provides access to similar reports and study tools for students.

Management Report

Contents
Introduction .....................................................................................................................................3
Main Body.......................................................................................................................................3
Corporate Strategy of HSBC-......................................................................................................3
Corporate Strategy of British Airways-.......................................................................................4
Human Resource Policies............................................................................................................5
Reflection-....................................................................................................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................10

Introduction
Human resource manager has assigned for all these task for hiring and maintenance of the
workforce in a business. This section of the company plays a significant role in the firm, like for
posting job requirements, recruitment of the candidates for the position, selecting suitable
individual, taking decision regarding the payroll and salary of the employees. They are also
liable for solving the issues of the employees at job place and assign the duties according the
capabilities of the workers (Salikov, Logunova,and Kablashova, 2019). For creating the healthy
and friendly environment in the firm, apart from this they use several policies for taking
necessary decision which are beneficial for the functioning of the company. This report is about
the detailed discussion on corporate strategy which are used in HSBC and British Airways and
what are the differences in their policies. It also discusses about human resource policies which
are used in these organisations and how they will help in serving the company.
Main Body
Corporate Strategy of HSBC-
HSBC is a biggest public financial or banking institution established in London, United
Kingdom. This organisation is founded on 3 March 1865 by Thomas Sutherland. Around
millions of customers are being served by HSBC and people from different nationalities are
involved in the working of the firm. It is also involved in providing the profitable investment
services and assistance to the people around the globe. The main objective of the Honkong and
Shanghai Banking Corporation is to become the best institution for providing financial
assistance to their customers. In this direction, corporation working in speeding the transfer of
funds to different sections, which will give them maximum and optimum returns and they will
get advantages in the growth of the banking firm (Roh,Ryu, and McLean,2020). Operations of
HSBC in the international is definitely a great support system, through this institution is able to
compete their rivals, not only this it also concentrating on giving its contribution to assist the
banking flows across the different nations. By taking such initiative, HSBC is trying to achieve a
better growth in the revenue and in this they want to generate maximum portion from the
different facilities like fee and insurance earning. Organisation also centring its policies in
fulfilling the social values for sitting the good example in the world like uplifting such culture in
its functioning which values and respect every person and their belief. Company make specific

arrangements to develop the skills of their employees in order to make its working more
effective and efficient.
Corporate Strategy of British Airways-
British Airways is one of the famous and second largest airline service after easyJet. It is
basically known for its comfort zone and supreme customer experience. This airline service is
established in the year 1974 with its headquarter located in Harmondsworth, United Kingdom.
British Airways British Airways is working in developing such strategies which are more centric
towards the customers and make it easy for them to operate (Tanriverdi, and Du, 2020). Various
important steps like issuing information through texting to the customer who have booked flights
in business class which help in avoiding headache of the customers who generally went to the
airports for such details. They are also focusing in redesigning their air planes model in order to
make them more attractive and homely for those passengers who are going to travel long
journey. Company's innovative strategy of doing continuous research of the market to get more
knowledge about their customers and bring changes according to that in their plan of actions.
British Airways is trying to build up pocket friendly prices if tickets, which is a very mindful
strategy to draw attention of those customers who are looking for such flights which are
affordable at the same offer good services too (Acquah, Agyabeng-Mensah, and Afum,2020). Its
planning for establishing good relations with famous companies to promote the idea of
environment friendly activities which will help the company to improve its goodwill among the
competitors in the market. This will also help British Airways to scale up its business and
increase its strength in the market by earning more profit.
The above discussed strategy of the HSBC and British Airways, it has been cleared that
the ultimate aim of the corporate strategies which are used by the companies is for the growth of
the management and its working in long run. But certainly there are several differences in the
planning of their strategies because one is from financial sector and other is from airway. HSBC
is using such business strategy which helps the customer in taking their decisions which is
generally related to the money and finance. By keeping their customers in mind they also work
in fulfilling the needs of the organisation by using such skills which force the customers to invest
more and this will help in raising their earnings. On the other hand, British Airways is definitely
a customer oriented organisation whose failure and growth is completely dependent on the kind
of services they will offer to their customers. In this way, they try to bring some changes in their

pricing strategy which supports the people from any type of income background to enjoy the
supreme quality of their airline service. And one important field in which British Airways is
working is to promote awareness for the safety of the natural surrounding (Dolker, and
Sushmitha, 2020).
Human Resource Policies
There various norms and rules which have to follow all the employees or workers in an
organisation and these are controlled by the Human Resource Managers. A brief note on
different areas of such policies of HSBC and British Airways is listed below-
HSBC-
 Remuneration- With the policy which is related to the pay and salary of the employees,
HSBC is trying to grab all the person with good skills and knowledge who will help the
company to improve its working in the financial sector. Institution has divided its faculty
according to the task they are performing and pay them according to that. The structure of
the salary is distributed into various division and employees get paid as per their posts
and kind of work they are offering to the banking corporation (Funk, 2020).
 People Management- HSBC is highly conscious about the future planning and growth of
the organisation, and works in maintaining appropriate flow of employees. This banking
corporation is following very rigid process for hiring and selecting the employees for the
vacant positions. They focus on giving the maximum priorities to their customers to gain
their loyalty. Due to the the company's policy of issuing authority to the employees of
taking necessary decision makes company more familiar and attract the individuals to
apply for the jobs in the organisation. Company is using various skilled development
programs to improve the working strategy of their workforce, these programs are
generally conducted by those people who are extremely efficient in the financial field
(Nawawi, and Salin,2018).
 Employee Misconduct- Company is trying to get the best result from its employee and
for this they are giving various opportunities to them so that they can prove their ability
in the firm. The are conduct several programs for the appraisal of the performance of the
employee and give them rewards or benefits according to the task accomplished by them.
HSBC is focusing on getting such employees in the organisation who have potential to
achieve the desired target of the management.

 Change Management- The situation in which HSBC is working is not very good and it
is necessary for the organisation to bring some specific changes which will make the goal
more achievable (Earnhart, Khanna, and Lyon, 2020). The banking firm has adapted
changes in maintaining the information related to the human resource by using online
web system. It is important for the organisation to bring continuous changes in the
activities, if they want to achieve the long term success and profitability. Different types
of changes by considering the safety of data of the customers which will ensure the
development of the firm in building trust.
These areas of human resource policies of HSBC helps the company's strategy by
creating such effective environment of working in which employees feel more boosted and
motivated towards their work. It also help in enhancing the skilled and talented employees in the
organisation. These policies also help in allotting the jobs and tasks to the workforce according
to their potential of working and setting up of pay roll which will suite their working conduct and
their efficiency (WONG, 2022). By these sectors of human resource policies it will become a
easy to bring the changes in the strategy of the management so that HSBC can easily confront all
the unexpected circumstances which may affect the revenue of the company.
British Airways-
 Remuneration- Airline service is aiming on getting low paid workers in their
organisation so as to they do not have to face the excess of expenses related to the pay
roll of the company. But for retaining their employees with such minimal pay they also
give several other benefits and compensation which will help them in keeping better
connection with their customers (Tran, 2022). For the remuneration company makes
necessary decision in order to avoid the chaos among the employees because of the salary
and other monetary reasons. Company also issues other additional incentives for their
employees which helps them in giving monetary support in time of need.
 People Management- For the betterment of the employees who currently working in
British Airways company listen to every suggestion which are given by them, this helps
in developing the feel among the employees that their opinions and thoughts are valued
by the company. For making good management, British Airways must focus on

conducting regular meetings, which give the opportunities to communicate more among
the workforce of the company. Furthermore, company should focus that there will be no
conflicts among the company and if something like this happens they must take necessary
measure in order to solve such problems in the management (Singh, 2018).
 Employee Misconduct- British airways must focus on their employees who are not
behaving well in the firm and not following the rules which are constructed by the
management authority. These employees will become hurdle in the success of the
company and company may face failure due to that. Company should take strict actions
against such employees who are not fulfilling their obligations towards the company and
making the working environment very bad. For solving such problems company can
make different changes in the policy and change their policy which will help the
company to punish such employees who bother the functioning.
 Change Management- One of the important change which have been taken by British
Airways in its operation when the management discover that working of the company is
getting quite in efficient. British Airways has focused more on decreasing their workers
or staff and focus on building the work skills of their remaining staff. They focus more
and more in making them oriented towards the goal of the company. And also announces
to provide rewards to the employees who will perform and generate more customer
booking for the flights (BUSSIN, and CHRISTOS, 2021). This change help the company
in cutting down its irrelevant cost.
Different areas if human resource policy in British Airways affects the company's strategy in
different ways. By adopting policies for these areas company can increase its effectiveness in the
long term. Company will build its strategy and make changes in the current planning which will
support these areas and help them to operate better in the different sectors of the company.
Company will take various significant initiative to for improving the conduct of their employees
and make them responsible in their working areas. So overall it with implementation of such
human resource policies and corporate strategy company can solve every adverse condition.

Reflection-
In this report various important factors which are responsible for the success of the business has
been discussed. We have discussed about the corporate strategy of HSBC and British Airways
and from that we reach to a decision that, the main of the company in any kind of industry is to
make such policies and strategies which will make it more strengthen in the market and allow
them to attract maximum customers which will help them to gain the competitive advantage.
With the help of corporate strategies, I thought company can make necessary changes in the rules
and regulation which will help in improving the various department of the company. I also want
to high light the topic of people management which has been taken into consideration in this
report. People management is the strategy which helps in taking necessary decision for the hiring
of the individuals in the firm giving them necessary time to get trained in the tasks which are
assigned to them. With the help of effective management of people we can encourage people and
also motivate them for the completion of the their assigned duties. It focuses on giving you the
clarification regarding the type of work you will perform in the business and help each individual
in the firm to promote the friendly relations among the management and the employees. I think
company's success or failure is completely depends on its people management, if we will avoid
this company have to pay for it by observing different negative effects. For efficient management
of people I will follow a better communication skills which will help in knowing people more
about their preferences and expectation in their workplace. With the help of people management
I will able to inspire more people in the firm and encourage them to do more work which will
improve their skills and efficiency. Through this I will also able to make good leaders by shifting
the work responsibility in them which will make people more accountable in their performance.
With this I will able to hold up the maximum talent and skilled workers for my company and
make better use of them for the development of the company and will increase the revenue of the
firm. Apart from people management I also recommend team working as a good source for
developing the skills and information and become more proficient in own field. With performing
group tasks I get to know more about other skills which is required for being a good leader or for
working better in the organisation. Team working also enhances the ability of communicate well
because when we discuss about our doubts or other things we become more confident in
expressing our thoughts and views to other which automatically boost our morale. It also develop
our skill in solving different problems which may affect the operations of the organisations in

which we are working. Team work also focus on building us as a great listener which represent
us as great team mate and other people will also come to us when they find anything difficult in
their work. People also become more respectful and grateful towards others which help in
developing a good working environment. For conducting an effective team work it is very
important to develop an innovative planning or strategies which will make the set goal more
achievable. After doing necessary planning, we must execute the plans by taking significant
decisions. But there are various areas where I need some development in terms of skills like may
be I am not a very good leader. I found it quite tough to guide people and give them better advice
for performing the duties which are assign to them in the group. For making my ability of team
working best I need to become a good leader and for this I have to bring necessary changes in
myself, like I should start listening to the people and help them more in their woks. Start
focusing on developing the problem solving behaviour in me which assist me in gaining
confidence of other individuals. One thing on which I have to concentrate more that I must know
that how will I handle such circumstances where things are not going good in my group or when
our group face failure. It is important for a leader to have this skill as the whole group is
completely dependent on the skills and strengths of the leader. My strength is my skill of time
management which make me more successful in achieving any goal. With the help of
distributing time for the different task I also reduce the level of chaos in the functioning of the
organisation. Time management makes me more productive and creative, which will definitely
helpful for an organisation in getting maximum profitability in their working. For doing time
management first I will start keeping my work into orders according to my preferences, secondly
I allot the required time in which the work will get complete. Thirdly, I make a list about what I
have to do and what not and lastly I will start distributing the duties to the members of my team
according to their potential.
CONCLUSION
From the above report it is concluded that human resource management is a key factor for
making the workforce more effective and efficient. Company must invest its more resources in
creating the best employees which will also help the company to achieve their set targets. In this
report, a discussion on the corporate strategy of the HSBC and British Airways has conducted
which has clearly explained that a successful strategy will help the companies to increase their
profitably. This report also discusses about the rules and regulations which are made and

controlled by the human resource managers and it is necessary for the other employees to follow
all these norms. These policies is working in different areas like remuneration, people
management etc. These policies also helpful in making product strategies in the company which
will give the better opportunity to develop their working.

REFERENCES
Books and Journals:
Acquah, I.S.K., Agyabeng-Mensah, Y. and Afum, E., 2020. Examining the link among green
human resource management practices, green supply chain management practices and
performance. Benchmarking: An International Journal.
BUSSIN, M. and CHRISTOS, D., 2021. A remuneration philosophy for winners. HR Future,
2021(2), pp.44-47.
Dolker, T. and Sushmitha, B.R., 2020. A study on the hr perspective of mergers & acquisitions.
Asian Journal of Multidimensional Research (AJMR), 9(2), pp.12-20.
Earnhart, D.H., Khanna, M. and Lyon, T.P., 2020. Corporate environmental strategies in
emerging economies. Review of Environmental Economics and Policy.
Funk, K., 2020. Constructing ‘progressive neoliberal’citizens: The political economy of
corporate global imaginaries 1. In The Global Citizenship Nexus (pp. 211-240).
Routledge.
Nawawi, A. and Salin, A.S.A.P., 2018. Employee fraud and misconduct: empirical evidence
from a telecommunication company. Information & Computer Security.
Roh, K., Ryu, H. and McLean, G.N., 2020. Analysis of national human resource development
(NHRD) policies of 2016 in South Korea with implications. European Journal of
Training and Development.
Salikov, Y.A., Logunova, I.V. and Kablashova, I.V., 2019. Trends in human resource
management in the digital economy. Proceedings of the Voronezh State University of
Engineering Technologies, 81(2), pp.393-399.
Singh, S.K., 2018. Sustainable people, process and organization management in emerging
markets. Benchmarking: An International Journal.
Tanriverdi, H. and Du, K., 2020. Corporate Strategy Changes and Information Technology
Control Effectiveness in Multibusiness Firms. MIS Quarterly, 44(4).
Tran, H., 2022. Revolutionizing school HR strategies and practices to reflect talent centered
education leadership. Leadership and Policy in Schools, 21(2), pp.238-252.
WONG, J.D., 2022. Flexible Corporate Nationality: Transforming Cathay Pacific for the
Shifting Geopolitics of Hong Kong in the Closing Decades of British Colonial Rule.
Enterprise & Society, 23(2), pp.445-477.