This report presents a comprehensive analysis of the Oak Tree Inn, a small tourism business. It begins with an introduction explaining the importance of strategy reports in assessing firm performance and value, followed by an overview of the company's operations, including its accommodation, restaurant, and bar services in Balmaha. The main body of the report delves into macro and micro environmental factors, utilizing SWOT and PESTLE analyses to identify strengths, weaknesses, opportunities, and threats, as well as political, economic, social, technological, legal, and environmental influences. Porter's Five Forces model is applied to assess the competitive landscape. The report then explores two potential strategic options, using TOWS matrix to align internal and external factors. Finally, it evaluates these strategic choices using the SAF (Suitability, Acceptability, Feasibility) analysis, concluding with a summary of the findings and recommendations for the company's strategic direction.
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