Management Functions, Marketing, and Talent Report

This report provides a comprehensive overview of key management concepts, addressing management structures, business functions, and their interrelations. It starts by analyzing different organizational structures, including simple, functional, divisional, and strategic business units, outlining their advantages and disadvantages. The report then explores core business functions such as sales, marketing, HR, operations, and finance, emphasizing their responsibilities and interdependencies. A significant portion of the report examines the role of marketing and its connections with other functions like HR, sales, finance, and operations. The report further delves into various management functions, including planning, organizing, staffing, directing, and controlling, and the importance of each for organizational success. Finally, it discusses talent management, emphasizing the role of HR in recruitment, performance management, and organizational strategy, and the impact of organizational culture on business performance and long-term relations with employees, concluding that effective management is critical for achieving organizational goals.

Introduction to
Management
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Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
Management structure and business functions............................................................................3
Business functions and their responsibilities..............................................................................4
TASK 2............................................................................................................................................5
The marketing and its relation to other business functions.........................................................5
TASK 3............................................................................................................................................5
The management functions and their responsibilities.................................................................5
TASK 4 ...........................................................................................................................................6
Talent Management and Organisational Culture........................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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INTRODUCTION
Management is the process of getting people work for achieving the goals of the
organisation. It is helping the employees in coordinating the business of the organisation.
Management is helping the organisation in making the top level plans that will help them in
achieving success (Edelson, Senk and Stock, 2018). The employees are connected within the
management of the organisation. Management is the goal oriented process and is universal, it is
dynamic and multinational. The organisation are successful because they have good management
which is making them achieve the goals. The report includes Management structure and business
functions, the marketing function and its relation to business success, different management
functions and Talent Management and Organisational Culture.
TASK 1
Management structure and business functions
The organisational structure is the planned relationship between different function of the
organisation for achieving success.
 Simple structure- The organisations are having the decisions taken from the top level to
lower level employees. The small size organisations is the perfect example of the simple
structure where they have small product line.
Advantage- The small organisations can have quick decisions and they will not be impacted by
the environmental factors.
Disadvantage- It does not allow the employees to make the decisions of the organisations.
 Functional structure- The organisations are having different departments like marketing,
finance, HR and they will have less products and services (Hislop, Bosua and Helms,
2018).
Advantage- They are having division of labours and they will be specialized in performing in the
organisation.
Disadvantage- It is difficult to communicate with different departments of the organisation.
 Divisional Structure- The large organisation which have the customers in the different
countries of the world are having divisional structure where the are making the plans for
the products, projects and the customers of different countries. They are having corporate
offices. For example, Tesco is having the corporate office in UK.
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Advantage- It helps the organisation to give the products according to the needs of customers of
different countries.
Disadvantage- It is costly for the organisations because they have to understand the needs of the
customers in different countries.
 Strategic business units- The large organisations are increasing the size of the
organisation and they are grouped on the basis of the products. They will make the small
units of the organisation for the similar products.
Advantage- It will help the organisation to have specialization for all the products.
Disadvantage- It is expensive because they will have to selected the skilled employees.
Business functions and their responsibilities
The organisations are having many functions which are the core business functions and
helping the businesses to achieve success (Wu, Olson and Dolgui, 2015). There are many
functions in the organisation and they are dependent on the basis of the size and nature of the
business. The sales and marketing function of the organisation is helping in attracting the
customers and selling the products which will help in achieving profits. The HR of the
organization is responsible for selecting the employees, the operations department is helping in
the smooth functioning of the organisation, finance department will help the organisation in
giving funds for different needs of the organisation.
TASK 2
The marketing and its relation to other business functions
 Marketing with HR- The marketing department helps the human resource department on
selecting the skilled employees who can hep the organisation in making the plans. The
marketing managers need to have the analytical skills that will be explained to the human
resource of the organisation (Pereira, 2016).
 Marketing with the sales department- The marketing comes much before the sales and it
will help in increasing the sales of organisation. The marketing will help the sales
department in making the strategies to attract customers to the products, They will help in
promotions of the organisations.
 Marketing and finance department- The marketing department makes the plans for the
promotions of the organisation and they will help the finance department in allocating the
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funds. The finance department in the organisation have the limited resources and they
will have to make the plans according to the marketing department.
 Marketing and operations department- The marketing department will help the
organisation in attracting customers and they will help in increasing the demand of the
products which will be given by the operations department. The operations department
will have the resources and they will have to reduce the cost according to the marketing
of the organisation (Ashdown, 2018).
TASK 3
The management functions and their responsibilities
The management has different functions and it helps the organisation in achieving
success. The functions of the management is dependent ion the size of the organisation and it is a
dynamic process which will help the organisation in having series of activities that will help
them in increasing the performance (Di Benedetto and Kim, 2016).
 Planning- It is the first managerial function of the organisation which helps in achieving
the specific goal of the organisation. It helps in bridging where we are standing and
where we want to reach. For example, the plan for increase in 20% of the sales in a year.
Planning is deciding in advance what to do, how to do and when to do and it helps the
organisation in making the future plans. It helps the organisation in achieving success by
having the pre determined goals. The organisations are involving cost in planning so
they will have to increase the performance. For example, the project management of the
large organisation is having the plan which is checked by the top level employees.
 Organising- It is the process of bringing all the resources like finance, human resource
for achieving the plans of the organisation. For example to increase the sales the
organisation should have the resources like skilled employees, finance and they will help
the organisation in achieving the plans. The organisation involves identification and
classification of the group of activities, assignment of duties and organisation
 Staffing- The organisation should have the right people at the right roles who will help in
achieving success. The organisation should select the skilled employees that will help in
communicating with different department of the organisation. The organisation should
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have the manpower planning, training and development, selection of the employees. The
staffing is important in the large organisation because of the behaviour of the employees.
 Directing- The organisation should have the business working towards achieving
success. They should have good communication and help the employees in increasing
the performance.
 Controlling- It is the process where the organisation will identify the gap from the plan
and the goals achieved. For example, the increase in sales was 15% because the
operation of the organisation was not helping the employees in improving the
performance.
TASK 4
Talent Management and Organisational Culture
The role of HR in talent management
The talent management is the most important process of the human resource management
because it helps in selecting the right employees for the right role and helps in improving the
performance of the organisation.
 Recruiting- The talent management is the process of recruiting the right employees and
having the interview which helps in analysing the performance. They will help the
organisation in selecting the best fit.
 Performance management- The employees performance should be analyse and they
should be helped by the talent management in increasing the quality. The organisation
should have the process that will help in tracking the performance, having the quick
appraisal and increasing the quality of the employees.
 Organisational strategy- The talent management in the organisation will help in strategic
level recruitment and selection of the employees. The human resource management in the
organisation is focusing on the talent management and they will help the organisation in
achieving success (Ferronato and et.al., 2019).
The organisational culture and positive culture on the success of an organisation
The organisation culture is the ethics of the organisation which helps them in governing
the behaviour of the employees. The culture of the organisation the most important factors that
helps in achieving success. It helps the organisation to have a long term relations with the
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employees and increasing the performance. For example, the culture is the most important factor
for the selection of the organisation. Microsoft is the successful organisation and Satya Nadella
is focusing on the positive organisation culture which is making the organisation increasing
performance.
CONCLUSION
From the above report it is concluded that the management is the most important factor
that will help the organisation in improving the performance. The employees will give good
products when they are having skills that helps in increasing the quality. The organisation will
have the skilled employees that will help in achieving success.
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REFERENCES
Books and Journals
Edelson, S.A., Senk, C.C. and Stock, K.L., 2018. Using an integrated business experience to take
the place of “introduction to management” in an integrated curriculum. Journal of
Education for Business. 93(7), pp.332-340.
Hislop, D., Bosua, R. and Helms, R., 2018. Knowledge management in organizations: A critical
introduction. Oxford university press.
Wu, D., Olson, D.L. and Dolgui, A., 2015. Decision making in enterprise risk management: A
review and introduction to special issue.
Pereira, L.N., 2016. An introduction to helpful forecasting methods for hotel revenue
management. International Journal of Hospitality Management. 58. pp.13-23.
Ashdown, L., 2018. Performance Management: A practical introduction. Kogan Page
Publishers.
Di Benedetto, C.A. and Kim, K.H., 2016. Customer equity and value management of global
brands: Bridging theory and practice from financial and marketing perspectives:
Introduction to a Journal of Business Research Special Section. Journal of Business
Research. 69(9). pp.3721-3724.
Ferronato, N. and et.al., 2019. Introduction of the circular economy within developing regions: A
comparative analysis of advantages and opportunities for waste valorization. Journal of
environmental management. 230. pp.366-378.
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