Introduction to Management: Structure and Functions Report 2021/22

This report provides a detailed analysis of management structures and business functions within an organization. It explores different types of management structures, including functional, divisional, matrix, and flatarchy, and their impact on business operations. The report also examines key business functions such as human resources, finance, research and development, production, and marketing, highlighting their responsibilities and interrelations. Furthermore, it discusses the critical role of talent management within HR, emphasizing its influence on organizational culture, employee retention, and overall business success. The report concludes by underscoring the importance of effective management practices in achieving organizational goals and objectives.

Management structure
and business functions

Table of Contents
INTRODUCTION ..........................................................................................................................1
Management structure and business functions : .........................................................................1
Marketing functions and its relation with other business functions :..........................................2
Management functions and how they mange a business :..........................................................3
Talent management with HR and organisational culture :..........................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
Management is the art managing work and to get it done in the most efficient way. In
context of business it is a systematic activity that includes many different types of activities and
some of its main activities are planning, organising, coordinating and directing related activities
in an organisation. It's main motive it to make the organisation achieve its goals and objectives.
The following report is consisted of the different areas of management. It first includes the
different types of management structures and business functions (Khachaturyan and Klicheva,
2019). Moving further it tells about marketing functions and its relations with the business
success. Then it includes different types of management functions with their way of managing
businesses. At last, it include the role of talent management and the explanation about the term
organisational structure with its impact.
Management structure and business functions :
Management structure can be said as organisational structure is a system from that tells
about the ideal way that has been made for coordination and controlling of different activities in
an organisation for the motive of accomplishing its goals and objectives (Trapp, Voigt and Brem,
2018). A structured chain of flowing of commands in a business is formed according to the
complexity of the business. There are 4 types of management structures which are named as –
functional, divisional, matrix and flatarchy. These are briefly defined in the following points :
 Functional – In this the structure is divided according to the specialisation of employees
or based on the major functions of the company.
 Divisional – This structure is used in large scale business unit based and the forming of of
structure is based on the different projects, product line and subsidiary forms of business
(if any).
 Flatarchy – This type of organisational structure does not consist of different levels and a
single manager leads the group of employees. It is mainly used in small scaled business
organisations or one with low level of complexity (Eljabiri, 2020).
 Matrix – The dividation of the workforce in this structure is based on the forming of
teams who are provided with their reporting authorities that are mostly two different
authorities such as functional and product manager.
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Defining business functions and their responsibilities :
Business refers to all the activities that formed wit the motive and consideration of
accomplishing the desired goals and objectives of a business entity (Brady, Mynard and Mercer,
2020). The department s in a business are made according to these functions There are different
types of business functions some of which are briefly defined in the following points :
 Human resource department – This is responsible for mostly all the the employee related
activities such as hiring, training and performance management.
 Finance department – This department handles all the money related operations of a
business entity such as investment related decisions, capital formation and dividend
allocating.
 Research and development department – The function of analysing new ways in the
process of operations or upgrading / innovating new products or services is the
responsibility of this department (Welch, 2020).
 Production department – This department is responsible for manufacturing the products
and certain other activities that comes in the way such as – procuring raw materials and
finding ways to make manufacturing activities smoother.
 Marketing department – The activity of this is marketing the products and services of its
company to raise the brand awareness and make the society know about them (Peeler
and Ernst, 2019).
Marketing functions and its relation with other business functions :
Marketing functions :
The engagement of marketing department with a business is made with the main motive
to make the product or service of the company identified and distributed to the consumers. For
effective use it performs certain classified activities such as segmentation of markets, researching
of market, distribution, promotion and analysing consumer rights for providing them with their
demanded type of product or service.
Inter relation of marketing function with other business functions fro business success :
For making the marketing activity effective it needs to collaborate and relate with other
business departments (Melis and Paloscia, 2019). The quality and way in which the business
department works impacts on the efficiency and outcomes of the marketing functions and the are
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inter relate. The explanation of relation of marketing with the business function is defined
separately in the following points :
 Marketing with research and development – The R&D department works in finding new /
efficient ways and analysing customer preferences (Seaman and Young, 2018). The
gaining of insights of the consumers demand help the marketing department in marketing
the products with the preferred modes of the target customers and showing them the way
in which their needs can be fulfilled by the related product or service.
 Marketing with production – This department is responsible for the manufacturing and
making the product or service ready to be delivered or provided to the customers. The
gaining of insights form the R&D department is not sufficient and they are needed to be
confronted and implemented by the production department which is involved in
marketing function.
 Marketing with finance – As the finance department is responsible for all the money
related functions, the marketing has to continuously provide it with its plans to get the
budget allotted that is needed in the marketing practices (Sabharwal and Pandey, 2020).
Management functions and how they mange a business :
Different management functions with their responsibilities :
The main and universal functions of management that helps it to achieve organisation's
goals are – Planning, organising, directing, coordinating and controlling. These are provided by
Henry Fayol, the father of modem management (Corea, 2019). These functions have different
responsibilities of them which is identified in the following points :
 Planning – This function works in setting up of the goal, objectives, missions, strategies
and process that needs to be followed.
 Organising – This works in allocating and organising the key resources such as raw
material efficiently (Zhao and Ke, 2019).
 Directing – This makes the employees know and provided with the responsibility and
work that they are expected though motivating them.
 Coordinating – This is responsible for maintaining the coordination between the different
functions fro smooth and efficient working.
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 Controlling – This functions ensure that the certain rules and regulations of the company
are being followed and goals and objectives are being achieved (Samson, Garud and
Gloet,2021).
Interrelation of planning and organising :
All management functions are interrelated. As planning provides with a blue print that
includes the activities and strategies of the organisation. The planning element need to consider
all the other functions to come up with the best planning elements. Without the elements of
planning (objectives and strategies) the determination of the business structure is very hard the
forming of which is the responsibility of the organising department (Gonzalvo, 2018). The
planning must be according to the limited resources that are organised by the organising
department.
Talent management with HR and organisational culture :
The human resource department is responsible for all the employee related activities such
as recruiting, training and retention (Stelljes, Martinez and McGlade, 2018). Talent management
is the important function and consideration of this department to recruit and retain the talented
employees that can help in building the productivity of the company and works toward its
success. It has a strong long term positive impact through creating skilled employee base and
decreasing turn over rate.
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Organisational culture is defined as the behaviour of the employees and other related
people of organisation in the surrounding of it that is composing of the values, beliefs and norms.
The adoption of an organisational culture can be based on different individuals or authorities
such as – beliefs and behaviour of the market, employees and leader (Akter and Wamba, 2019).
CONCLUSION
From the above report it has been concluded that, management is an essential elements
of the business activity which have different functions and structures. It have different structures
– divisional, matrix, flatartchy and functional which perform in their different way. Then there is
marketing which is also a important element of business and have different functions.
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REFERENCES
Books and Journals
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Trapp, M., Voigt, K.I. and Brem, A., 2018. Business models for corporate innovation
management: Introduction of a business model innovation tool for established
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Eljabiri, O., 2020. CS 485-450: Special Topic-Introduction to Real World Project Mapping with
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Brady, I.K., Mynard, J. and Mercer, S., 2020. Introduction to the Issue. JOURNAL FOR THE
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Welch, C., 2020. Collection Development and Management for 21st Century Library
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