Introduction to Management Report: Business Structure Analysis

This report provides a comprehensive overview of management principles and practices. It begins with an introduction to management, defining its role in establishing business strategies and achieving objectives. The report then delves into organizational structure, comparing and contrasting functional, divisional, matrix, and flatarchy structures, along with their respective advantages and disadvantages. Business functions, including production, research and development, marketing, human resource management, and accounting and finance, are defined, and their roles and responsibilities are discussed. The marketing function is examined in detail, highlighting its interrelation with other business functions. The report also covers the five functions of management as defined by Henry Fayol: planning, organizing, commanding, coordinating, and controlling, emphasizing their interrelation. Finally, the report explores the roles and responsibilities of human resources and talent management, including organizational culture and its impact on business performance, concluding with the importance of management for sustainable growth and references to relevant sources.

INTRODUCTION TO
MANAGEMENT

TABLE OF CONTENTS
INTRODUCTION.......................................................................................................................................3
Management Structure and business function..........................................................................................3
Marketing Functions................................................................................................................................5
Management functions............................................................................................................................6
HR and Talent management....................................................................................................................7
CONCLUSION...........................................................................................................................................8

INTRODUCTION
Management refers to set of practices for establishing business strategy in order to
accomplish objectives. The current report will include organizational structure along with
advantages & disadvantages of different types and management theories. Present study will
include business, marketing and management function by specifying roles & responsibilities. It
will show role of HR, Talent Management (TM) and organizational culture.
MAIN BODY
Management Structure and business function
Organization Structure (OS) provides framework regarding how business activities will be
conducted for achieving goals. It comprises clarity related to roles, responsibilities, rules, etc.
there are different types of OS which aid company to get achieve desire outcomes.
Functional structure (FS)
It breaks up the company according to specialization of subordinates in functions (Jones
and Jenkins, 2021). In addition to this, it divides business activities into marketing, operation,
research and development, etc.
Advantages Disadvantages
 It helps in achieving specialization  Lack of coordination is obtained in FS
 Clarity and operational efficiency is
possible to attain
 Segregation can lead to business
conflicts
Divisional Structure (DS)
Company makes leadership team based on projects, task and products. Ds is widely used
in large firm for gaining sustainability and transparency.
Pros Cons
 In DS decisions are taken at point of
subject matter
 There is possibilities of arising conflicts
between departments
 It is flexible and dynamics  Control lies in hand of top managment
Matrix system
It is sued by company by combining skills of different specialization functional areas to obtain
specific goal.
Benefits Drawbacks
 Decentralized decision making is  Excessive concentration is given in

adopted internal relations
 Improved and flexible resources
utilization to cope up changing
environment (Bulgakova and et.al.,
2018).
 It is expensive and can result in
disputes.
Flatarchy structure
This is concerned wit giving autonomy to subordinates by flattening hierarchy & chain of
command.
Merits Drawbacks
It is cost effective and promotes fast decisions Limited work life balance.
Management theories gives framework to management strategies so that guidelines to
manage employees can maintained effectively (Chatchumni and et.al., 2019). Every type of
organization utilizes different types of theories for monitoring company’s activities in order to
achieve goals.
Business functions
Each business divides its activities into different functions which area as follows :
Production
It is related with manufacturing of goods that involves heavy investment. The responsibility of
this department is to convert raw materials into finished goods (Business Functions: 7 Main
Types of Business Function, 2021).
Research and development
R&D is base for survival of business as it provides innovativeness, competitiveness and
data regarding market trends.
Marketing function
This function has role of making customers aware about company’s products and
services. This is one of the most important determinants of success (Nakano and Matsuyama,
2021).
Human resource management

It comprises formulation of sound working structure, talent management training and
development, etc related to employees so that better effectiveness in productivity can be derived
(Bulley, Henry and Suddendorf, 2017).
Accounting and finance function
Monetary resources management, allocation, and controlling lies with this department.
Smooth functioning of company is heavily dependent on efficiency of finance function.
Marketing Functions
There is close connection between marketing function area with other business departments. The
success of organizations largely influenced by efficiency of its promotional activities. In
competitive scenarios organization highly investment into marketing strategies for making
customers aware about its uniqueness.
It needs to coordinate with operational department for meeting objectives like production
is done according to customers’ needs. It should comply with highly quality standards as it set
deadlines for production departments’ in turn marketing function a coordinate with market
forces. This particular component of organizations is needs to ensure with finance function that
developed strategies for attracting customers can be implemented with available monetary
resources or not. In addition to this, it provides information to accounting department for
evaluating actual performance through estimating cash in and outflows.
Human resources function get guidance from marketing functional approaches for
determining required skill, knowledge and attributes for assessing clients needs to acquire sales
target by creating valuable personnel management methods (Szydło and Grześ-Bukłaho, 2020).
For example- company conducts research and development for satisfying customers in order to
determine current trends. To accomplish these objective marketing departments provides insights
of market to company and then firm makes training and development programs for attaining
relevant attributes. The success of firm is influenced by promotional and advertisement
functional areas as it defines and manage brand by conducting marketing campaign.
It combines all aspect in strategic pattern for assuring that business can achieve desirable
objectives. For instance- Organization implement marketing approaches for identifying
customers need and in order to respond positively firm's promotional department collaboratively
work with finance and personnel management functions. In addition to this, it is exerted for
getting knowledge regarding assessing that company have financial capacity & personnel skills,

attributes and experience for obtaining set goals. Enterprise needs to interrelate all working areas
which can lead to gain higher sustainability and profitability.
Management functions
Henry Feyol as given 5 functions of management for universal application with motive
of providing guidance regarding conducting business practices. These are as follows:
Planning
Company must plan its road map for carryout business activities in attaining future
results. It comprise planning of business objectives, mission, vision, goals, strategies, approaches
for continuing enterprise activities (Henry, Buyl and Jansen, 2019). The role of this management
function is to give clarity therefore it is most crucial for reaching success. It bridges the gap
between where company is right now & wants to go. It responsibility is to help company to get
answers of what, how, when, where, by whom it is exerted.
Organizing
This is concerned with system in all activities works which includes grouping practices
into departments, delegating authority, formal report relationships, etc. It is key organization
function as it establishes formal working structure by aligning activities of firm. The main role of
organizing is to implement authority & responsibility relationship.
Commanding
It is one of the important part that contribute in gaining employees full potential.
Commanding of subordinates should also be consistent with firm procedures, structures, etc.
Role of this is to make assurance regarding employees are headed towards right directing
through giving valuable instructions.
Coordinating
Every organization divides roles and responsibility of each function. To achieve overall
company position in effectual way therefore it becomes essential for enterprise to make
coordination among all activities so that end outcome can be derived. The role of this is to enrich
work of another.
Controlling
The last function is to control activities in line with general business policies & goals.
The function is concerned with observing deviation arriving in actual and estimated results 7
making corrective actions.

Interrelation of management functions
Each function is related with other as it is impossible to control something if it is not
planned to carry forward any activities. Planning is most important function which is first step
of any business management functioning. It is gives insights regarding vision, mission, goals,
objectives, Etc. Moreover, organizing activities without knowing planning factors becomes
difficult for business. It leads company to derive a clear road map regarding dividing roles &
responsibility, delegation of authority by identifying company’s objectives.
Controlling is as important as other functions because evaluation of actual outcome can
give information that company is actually going in right direction through planned manner or
not. In addition to this, business can make improvements in planning procedure in case of low
standard output.
HR and Talent management
Roles and responsibilities of Human resource:
 HR foremost responsibility is to attract & select right candidate for company so that
highly quality work force can be obtained.
 In present business environment ensuring that company is adhering appropriate
performance appraisal approach is role of human resource.
 Employee benefits management by s implementing reward system for fair compensation
in motivating employees to give full potential.
 To coordinate with changing requirements of business it is HR role to conduct training
and development, promotion, problem solving, total quality management programs &
information sharing for achieving growth.
Talent management (TL)
TL has full scope for attaining, retaining, motivating and developing quality workforce in
business to accomplishing goals through high performance. It is a systematic procedure that
is related with payroll, employee relations, talent acquisition, on & off boarding, etc. TL
works by identifying Skills Company need and attract appropriate candidate. In addition to
this, it conducts on boarding program through organizing work. This play role in establishing
T&D plans for having relevant attributes in subordinates. To motivate employees it
implements right performance program for retaining qualitative workforce. It highly
contributes in planning for successions.

Organizational Culture (OC)
OC is made up of values, beliefs, expectations, guidance, behavior, etc. There are several
types of working culture such as innovative, empowered, sales, customer centric, leadership
excellence, safety, etc. Company can utilize adhocracy, market, hierarchy and clan corporate
culture. The main focus of these is on risk taking, teamwork, competition &growth and
sustainability respectively (Reino, Rõigas and Müürsepp, 2020). For example- Art gallery
utilizes innovative such as adhocracy working culture. There is several benefits for having
good corporate environment such as motivated employees, high productivity & profitability,
etc. The consequences of absence of OC are low morale, job dissatisfaction, employee
turnover, etc.
CONCLUSION
From the above report it can be concluded that management is important for sustainable
growth. The current report has included business, marketing and management functions along
with responsibilities. Present case study has given emphasis on HR and talent management

REFERENCES
Books and Journals
Bulgakova and et.al., 2018. Management accounting in effective structures of an
organization. Research Journal of Pharmaceutical, Biological and
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Bulley, A., Henry, J. D. and Suddendorf, T., 2017. Thinking about threats: Memory and
prospection in human threat management. Consciousness and
Cognition. 49. pp.53-69.
Chatchumni, M and et.al., 2019. Exploring the different management structures in nurses
responses and treating of patients' postoperative pain: A qualitative
triangulation study. Electronic Physician. 11(2).
Henry, L. A., Buyl, T. and Jansen, R. J., 2019. Leading corporate sustainability: T he role of top
management team composition for triple bottom line
performance. Business Strategy and the Environment. 28(1). pp.173-184.
Jones, R. and Jenkins, F., 2021. Evolution of structure, organisation and. Managing and Leading
in the Allied Health Professions. p.16.
Nakano, M. and Matsuyama, K., 2021. Internal supply chain structure design: a multiple case
study of Japanese manufacturers. International Journal of Logistics
Research and Applications. 24(1). pp.79-101.
Reino, A., Rõigas, K. and Müürsepp, M., 2020. Connections between organisational culture and
financial performance in Estonian service and production
companies. Baltic Journal of Management.
Szydło, J. and Grześ-Bukłaho, J., 2020. Relations between National and Organisational Culture
—Case Study. Sustainability. 12(4). p.1522.
Online
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