Management Research Report: SWOT Analysis, Diversity, and Fit

This management research report, submitted by an MBA student from XYZ University, delves into the core concepts of management through a personal lens. The report begins with an introduction to the field of management and the student's motivation for studying it, emphasizing the importance of management skills in the corporate world. The research methodology section details the student's internship experience at Metro Cash and Carry AG, where they analyzed their strengths, weaknesses, opportunities, and threats (SWOT). The report highlights the use of the Myers-Briggs Type Indicator and VIA Character Strengths Survey tools for self-assessment. The SWOT analysis explores the student's personality traits, including extraversion, intuition, judging, and emotional tendencies, and their implications for marketing and decision-making. The report then discusses the significance of diversity in the workplace, acknowledging its strengths and weaknesses, and how diverse skills can enhance organizational performance. Finally, it examines organizational fit, specifically how the student's skills align with the requirements of Metro Cash and Carry AG, and concludes with a summary of the findings and their implications for the student's future career.

MANAGEMENT
RESEARCH

Table of Contents
INTRODUCTION...........................................................................................................................1
RESEARCH METHODOLOGY.....................................................................................................1
SWOT ANALYSIS.........................................................................................................................2
DIVERSITY ...................................................................................................................................4
ORGANISATIONAL FIT ..............................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6
.........................................................................................................................................................6

INTRODUCTION
Management term is used and comes under administration of a company and in this
superiors manage the entire working. For this, they make effective strategies so that employees
can work in coordination. I am a management student doing my MBA from XYZ University. I
chosen this field of study because working in a company in future requires management skills
which will moreover assist me in performing my activities in an effective way. Purpose of my
study is to analyse different situations or circumstances which can arise in business. As a result,
it will make me prepare for future outcomes.
RESEARCH METHODOLOGY
A business environment requires various kinds of elements and factors such as
organisational behaviour, politics and various dynamics of business environment. I was an intern
in Metro Cash and Carry AG, for the duration of six months and there is get to know about my
strengths, weaknesses which are need to be improved so that better results can be gained. Other
than this, it also aid me in knowing the opportunities which can be grabbed and threats that are
required to be looked after in order to with effectively. There are naturally three process of
occurring data and these are through conversation, e-mails, corporate artefacts which happened
on a regular basis etc., It is a saying that a person knows himself/herself better than others tell
him/her about their nature and behaviour. There are different sources from where we can
evaluate our personality. For instance: while working in Metro Cash and Carry AG, which is a
retail company looking at my work my manager told communicate with me and told me about
my strengths and weaknesses such as I am very good in interacting and making other people
understand about the task they have to perform this is my strengths but along with this, my short
tempered behaviour was my negative point as when my team doesn't perform well than I
sometimes become annoyed.
Earlier doing self-assessment was not easier as people had to consult a counsellor in order
to know about the personality but now there are many tools and techniques from where an
individual can easily evaluate his strengths and weaknesses. Thus, for evaluating my strengths I
used Myers-Briggs Type Indicator tool which provided me with effective results about my
strengths and weaknesses. Other than this, with the help of other natural occurring such as e-
mail, through this Chairman of the company appreciated my work. Through mail I got to know
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about my strength that my capability of handling the team was effective when the there was
chaos in delivering system and managing all the items at warehouses and for this I got
performance appraisal also which motivated me for doing all my activities even more properly.
Along with this, I got to my weakness as well such as my stubborn nature some creates problem
for me in executing my work properly as it drive me emotionally in some cases. Apart from
Myers-Briggs Type Indicator tool I chose VIA Character Strengths Survey, which provided me
information related to my character strengths like whether I am positive in emotions or having
better better relationships with my subordinates and other staff members.
SWOT ANALYSIS
A person is more likely to be successful if he/she is familiar about the strengths and
weaknesses and along with this if he/she is aware of opportunities and threats that are present.
Thus, all these activities assist a person in knowing about themselves areas where they are good
and areas where they are required to make improvement. Therefore, with the help of Myers-
Briggs Type Indicator tool I got to know about the personal SWOT and these are explained
below for better understanding.
Strengths Weaknesses
 Extravert in nature instead of introvert
in nature.
 Good in judging.
 Intuitive personality rather than
observant.
 Emotions is high as despite of doing
work through thinking.
Opportunities Threats
 I can be more observant and analyse
things more appropriately.
 As I have Extravert nature thus, it will
assist me in doing marketing process in
an effective manner.
 Making decision without observing can
sometimes create problem for me in
taking effective decisions.
 Along with this, my stubborn nature
affect my decision making process as I
have to think once again about the
specific topic.
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Myers-Briggs Type Indicator is a tools which is used to analyse the personality of an
individual along with strengths, weakness, opportunities and threat as well. This tools aid a
person in knowing whether the individual is extraversion or introversion. Along with this, with
the help of this, capability of sensing and intuition can also be analysed such as how much time
an individual takes while taking effective decision. Therefore, on the basis of above mentioned
SWOT, all the activities are explained below in proper detail.
Strengths: This is the factor that assist an individual keeping the morale high so that
confidence level can be maintained while performing any kind of activity. Hence, it is crucial
that a person using different tools analyse his personal strengths on a regular basis. For instance:
with the help of Myers-Briggs Type tool I got to know that I am extravert in nature that means I
am spent time with other people and as working in an Metro Cash and Carry AG , it will be more
helpful in communicating with people for the purpose of marketing. This will not only increase
my capabilities of interacting with other but also improve sales and profitability of the
organisation. In addition to this, through various natural process like communication, e-mails and
other factors I got to know about my strengths for example: with the help of effective
communication with my managers he told me that he is impressed with my interacting skills as I
can make understand about the task more easily because of which work that are done are done in
an effective manner without any complications. Judging things in according to different
situations and circumstances is one of my biggest strengths which enable me in taking effective
steps for making any kind of decision.
Weaknesses: Although strengths are help them in keeping themselves motivated but
weaknesses assist an individual in knowing the areas where they have to work so that it can be
converted into strengths. Therefore, with the help of Myers-Briggs Type tools it has been
analysed that my intuitive nature over observant somewhat aid me in thinking about future rather
than present because of which I lose sight of making immediate decision. Due to which I had to
change my decisions most of the time. Other than this, my high value for emotions sometime
carry me away from the right tract because of which it puts an affect on my thinking and taking
effective decision for the organisation. Henceforth, the progression of my weakness will be
evaluated on the basis of how effective I am taking my decision and what are my errors of
mistakes.
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Opportunities: With the help of my strengths i.e. of communicating and influencing
other people in an effective manner will aid me in grabbing more and more opportunities. For
instance: through this, I will be able to perform my activities related to marketing as I will be
able to influence large number of people. This will ultimately increase the sales and profitability
of t he company in a limited period of time.
Threats: While making decision it is crucial that a person observe things and so that an
effective decision can be made in order to get appropriate results. In my context this is my
biggest threat as while making crucial decision for the company my decision some times become
not effective. For example: as I have extravert nature and if I am placed in right position that it
will not only improve my skills and knowledge related to this field but it will also provide
company with competitive advancement. Rather if I am placed in the position for which I am not
fit than this will ultimately decrease my proficiency and I will not be able to provide effective
results to the company as well.
However, with the help of Myers-Briggs Type I got to know about my strengths,
weaknesses, opportunities and threats which will further assist me in making improvement in my
daily activities. For example: I can observe work instead of having intuitive personality as a
result, it will make me more accurate in taking better decision for operating business activities.
DIVERSITY
Diversity in skills and knowledge plays a crucial role in an individual's life as it make a
person multitasker. In an organisation there is a possibility that people who are working in an
organisation are from various cultures and diversity. This provides a wider area for companies to
think in an innovative and different way. It improves firm strengths and enable workers in
performing their task in an appropriate manner. According to me I consider diversity as both
strengths and weakness because for achieving goals and objectives a person with different talent
can make the work more easier to achieve. Whereas this can act as a negative impact as well
because people from diverse background can raise conflicts which can further affect business
environment.
Access of something is not good as it has its pros and cons. Thus, in relation with
considering diversity as opportunity or threat it works both because people with diverse
knowledge can have greater opportunity as compares to people who have limited skills and
proficiency. This will enable them in performing their task in an effective manner so that better
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results can be achieved. But it has some limitations as well because having diverse skills and
knowledge can make the person over confident which is not good for the person himself/herself
and organisation as well. This can be further understood with the help of few examples from my
personal life such as while working in Metro Cash and Carry AG, as this is a retail company so
here I worked in a marketing and logistic department which not only helped in maintaining better
relations with Stakeholders and different distributors who can aid me executing activities of a
company in a speculated period of time.
While working in an organisation it is crucial that a person have some sort of knowledge
about each department so that in contingency an individual can perform the task in an effective
manner as per the requirement. Therefore, it can be said that if a person have diverse personality
than he/she can improve management career which can increase one's efficiency.
ORGANISATIONAL FIT
Metro Cash and Carry AG, is an international retail company which comes under self-
service whole-seller and operates its business in countries like Europe, Asia and North Africa.
Their concept of doing business is different as their targets are more likely professional
customers instead of end customers. Their cash and carry system or concept is based on self-
service and bulk purchasing. Company's lag behind in operating its management functions
because of which their sales and profitability was decreasing. Therefore, as I am good in
influencing others and managing all the activities related to marketing thus, all my skills makes
me fit for organisation.
Henceforth, through SWOT analysis I am seeing myself working with the company in
future as firm requires a person who is capable of managing activities and other administrative
work.
CONCLUSION
From the above report it can be evaluated that, personal SWOT analysis plays a crucial
role in order to know the strengths, weakness, opportunities and threats. As a result, it makes
people capable of performing their task in a better manner. Along with this, through personal
SWOT one can improve its weaknesses so as to make the same an effective strengths. Therefore,
this report aid me in having personal audit of oneself so that better actions can be taken for
obtaining growth and opportunities.
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REFERENCES
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Chhokar, J. S., Brodbeck, F. C., & House, R. J. (Eds.). (2013). Culture and leadership across the
world: The GLOBE book of in-depth studies of 25 societies. Routledge.
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