Planning Business Strategies for Telangana Tourism Sector Project

This Management Research Project analyzes the Telangana tourism sector, focusing on business strategies for both online and offline platforms. The project begins with an introduction to the tourism industry's global impact and India's growing prominence as a tourist destination, particularly highlighting the state of Telangana. It outlines the research aim to plan business strategies, setting objectives to understand the current scenario, identify effective strategies, and recommend new communication methods. The project justifies the research by emphasizing the adaptability of online tourism strategies and the need to assess their applicability to Telangana. The methodology includes qualitative and quantitative data collection, employing a positivism philosophy and deductive approach. The literature review explores tourism in India, its online aspects, and conceptual models, including ecological and social impacts. The project further details the methodology, research design, and ethical considerations. Data analysis and findings are presented, leading to conclusions, recommendations, and an implementation plan for enhancing Telangana's tourism sector. The project also includes definitions of key terms and a summary of the discussed topics.