Comprehensive Analysis of Visitor Attraction Management Strategies

This report provides a comprehensive overview of visitor attraction management, focusing on strategies to attract tourists and the impact of tourism on attractions. It analyses the needs and motivations of different visitor types, the effects of tourism on visitor attractions, and the influence of tourist motivation theories on management practices. The report also evaluates various visitor management strategies and techniques in relation to sustainability, addressing issues such as infrastructure improvement, environmental impact, and economic benefits. Key visitor attractions in the UK are highlighted, along with the importance of understanding tourist motivations to enhance the tourism sector. This resource is designed to help students understand the complexities of visitor attraction management and its impact on the UK tourism industry. Desklib offers this solved assignment and many other study tools for students.

Unit 20 - Visitor Attraction Management
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Contents
Introduction.....................................................................................................................................................................3
Task 1..............................................................................................................................................................................4
1.1 & 1.2 Article.............................................................................................................................................................4
Task 2..............................................................................................................................................................................7
Executive Summary........................................................................................................................................................7
Introduction.....................................................................................................................................................................7
2.1 Evaluate the needs and motivations of different visitor types..................................................................................8
2.2 Evaluate impacts of tourism on visitor attractions..................................................................................................10
2.3 Analyse the effect of different theories of tourist motivation on the management of visitor attractions...............12
Conclusion....................................................................................................................................................................14
Task 3............................................................................................................................................................................15
3.1..................................................................................................................................................................................15
Task 4............................................................................................................................................................................18
Executive Summary......................................................................................................................................................18
Introduction...................................................................................................................................................................18
4.1 Analyse different visitor management strategies....................................................................................................18
4.2 Evaluate management techniques in relation to sustainability...............................................................................20
Conclusion....................................................................................................................................................................21
Conclusion....................................................................................................................................................................22
References.....................................................................................................................................................................23
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Introduction
In this task, visitor attraction management is discussed where a variety of operations are carried
on for attracting the tourists. This unit emphasizes different types of the visitors and the visitor
attractions that play a vital role in the growth of the tourism sector. It also discusses the
overlapping of visitor attractions for a specific attraction. Additionally, this unit will help in
analysing and evaluating the major issues that are involved in the visitor attraction development
and the visitor management strategies. It basically involves the importance of visitor attraction
in context of the tourism sector which provides sustainability and motivational factor.
Furthermore, theories and techniques for developing strategies are discussed which are used by
the visitor attraction management.
Overall, this unit will help in understanding the issues and the problems of the visitor attraction
development. All the theories and techniques that are used by the visitor attraction management
team will be discussed which help in attracting the tourists and its impact on the UK tourism.
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Task 1
1.1 & 1.2 Article
Overlap of Visitor Attractions
June 11, 2018; 11:04 am
Introduction
In this task, the overlap of visitor attraction is discussed in relation to the specific type of
attractions. Along with this, the task is focused on growing inbound tourism volumes and
developing the visitor economy by developing the visitor attractions. In this article, the emphasis
is made on the growth of the domestic tourism along with the outbound or international tourisms.
1.1 Discuss the overlap of visitor attractions in relation to particular types of attraction.
The visitor attractions can be man-made or the natural locations that attract a large number of
inbound and outbound tourists. The visitor attractions are the buildings or parks or museums,
which are built for the purpose of attracting the tourists. The visitors’ attractions include the
buildings that were built many years ago in prehistoric times and are serving as finest tourists
attractions now (Mason, 2015). Overlapping of visitor attraction in general language means an
attraction or building that was built for another purpose and is now used for attracting the
tourists. Generally, international tourists are attracted more to the places than the national or
inbound tourists for visiting the visitor attractions in the UK. The travel and tourism sector
involves activities, events, interests, excitements, etc. for fulfilling the travel purpose.
Attracting Inbound Tourists:-The primary objective of visitor attraction is attracting tourists.
To attract the inbound tourists the visitor attraction management has to make many strategic
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changes in their policies and provide them easy accessibility and provide various gifts to the
local community people on visits to the visitor attractions (Hunter, et. al., 2015). Few changes in
strategies can attract the inbound tourists.
Overlap of Visitor Attractions:-The overlap of visitor attractions in general means that the
attractions or the building that was built or made for the different purpose, but now are serving as
a visitor attraction. The visitor attractions include the places that were built differently or the
places that are antique and old enough. In relation to this, overlapping of visitor attraction can be
best explained by taking the example of St. Paul's Cathedral's which has the famous dome with
great interior and artwork did and dense mosaics. Furthermore, it is considered a sacred and
spiritual-religious place which attracts a number of religious community.
1.2 Analyse importance of different visitor attractions
To attract the tourists it becomes very important that there are enough visitor attractions to attract
them. Visitor attractions can be in the form of old monuments or buildings with great
architectural designs and work, also parks, theme parks, etc. The various visitor attractions like
National Maritime Museum, Greenwich Park, the Queen’s House, Blackpool Tower, Tower of
London, etc. are some which attract outbound tourists a lot (Mariani, et. al., 2014). The
government has to focus more on the inbound tourism and should provide benefits to the local
people and inbound tourists so that they also visit these visitor attractions.
Importance of Visitor Attractions is as mentioned below.
Stonehenge is a monument with bluestones used of prehistoric age and possessing acoustic
properties which help in attracting visitors. It is known as the world’s mysterious visitors’
attraction to both the inbound and outbound tourists. The most attractive Blackpool Tower is
also the oldest places in the UK which are considered to attract more than 60% of whole tourists
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every year. It is grade one historic monument and also known as the iconic attraction which is
inspired by Eiffel tower. The administrative headquarter, the Buckingham Palace, which is the
official residence of London is basically open in summers for all the inbound and outbound
tourists. The giant Ferris wheel, tallest observation wheel, is located at the South Bank of
Thames River is among the most attractive places in London. The London Eye serves as the
major attraction for the tourists and is also considered as the landmark for the London. It is
located in the centre. It also plays as host to millions of family day outs, best friends, and
couples.
Conclusion
To conclude, the scope of visitor attraction is discussed deeply in the above article. The various
factors that the government should address to increase the inbound tourism are also addressed
above. This article basically emphasizes different factors that are required for the growth of the
tourism sector. All the important tourist attractions are described along with their point of
attraction.
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Task 2
Executive Summary
In this task, visitor types are discussed along with the theories of the tourist motivation. All the
relevant theories are discussed which helps in increasing the tourism and attracting both inbound
and outbound tourists.
Introduction
Briefly, the need that is the social element for visitors and motivation for achieving the desire is
discussed in this task. The techniques required by the visitor attraction management to increase
the inbound tourism are detailed in this report. Keeping in consideration, the motivation factor,
different visitor types are analysed in this task below. The techniques used by the marketing
department are also discussed which will help in offering development of the various visitor
attractions in the UK.
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2.1 Evaluate the needs and motivations of different visitor types.
The need, motivations and motives play an extremely important part in the tourism sector. The
need to travel and tourism is the social element of escaping the routines and daily work and
going to other places and relaxing. The basic needs of tourists also involve association of
cultural and biological activities and these needs help in creating motivation in the tourists. The
tourism motivation can be divided into two parts i.e. an internal factor of motivation and external
factor of motivation.
Basic Needs of tourists can be the following:-
1. Self-actualization need.
2. Esteem and respect.
3. Social needs.
4. Physiological needs.
5. Safety and security needs.
Internal Factor of Motivation involves:
 Personality and perception factor. For an individual, the perception plays an important role as
the type of perception that is developed by the individuals for a particular place helps in
motivating them to visit that place. The personality and perception both are the factors which
help in motivating the tourists to visit the place.
 Safety and security factor. The tourists which can be of all the age groups opt for the places
which are safe and secure for their visits. All the places that are safe and are less affected by the
terrorism are most visited and are in the top list. If there is any type of political unrest in the
country then also that country is less visited by the tourists as all the tourists opt for peaceful
areas (Veal, 2017).
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 Intrinsic motivation factors. Leisure and relaxation are the intrinsic factors that motivate each
individual to go for travel to a place where they can perform leisure activities and relax their
mind and body.
External Factor of Motivation involves:
 Market policy change. The currency values and the economic condition of the country many
times act as an external factor of motivation for the individuals to travel to that place.
 Extrinsic motivation factors. The extrinsic motivation factors like spending money are the
extrinsic factors that motivate to go and visit different places.
 Society. The individuals get motivated by the information of destinations that are discussed and
spread by the friends and relatives. The societal information that is spread motivates and interest
is developed in the individuals for visiting those places.
 Family and Age factor. Families with single earning and multiple earning members decide and
earning factors helps in motivating the families for tourism destinations. The age factor is
important while deciding the tourist destination as young individuals plan to go to expeditions
and like to explore things. In comparison to them, the old age people like to visit heritage places
and visit old monuments.
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2.2 Evaluate impacts of tourism on visitor attractions.
The impacts of the tourism on visitor attractions are the benefits in the services and improvement
in the infrastructure of the visitor attractions (Vanhove, 2017). There are positive as well as
negative impacts of tourism on the visitor attractions. The positive impacts are the improvement
in the infrastructure and the benefits that are received as services are the positive effects on the
visitor attractions. The negative impacts are in most cases the effects that are caused by the
tourists on these tourist destinations sites. Also, the adverse effects on the natural environment
and cultural and social areas together come under the negative impacts of the tourism on visitor
attractions. The positive and negative effects are shown below in the table.
Basis Positive Negative
Events Local economy gets benefit with the
mega events like Olympics or the
royal wedding, etc.
The tourism in a particular city
increases the prices to locals. The
ultra-high prices during these
events and the fear of terrorism etc.
can affect the local economy.
Environment The sustainable tourism education
helps in minimizing the impact on
the natural habitat and making
conscientious planning which in turn
develops nature respect (Timothy,
2017).
Natural treasures are disturbed by
the excessive tourism and quality of
life suffers from too many tourists
in a place.
Social Tourism provides job opportunity as
well as help in the growth of new
destinations. More opening of
national parks and open spaces for
Tourism can negatively impact the
society. Some of the tourist
activities like hotels nightly staging,
acrobatic fire dancers, etc are the
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tourists good for soul and body of
everyone.
activities that impact the society
negatively.
Economy Tourism provides job opportunities
and job creation for local people,
which help in the economic
condition.
Terrorist activities, extreme weather
conditions, political unrest, etc. are
the elements that affect inbound
tourism and directly affect the
economy of the country.
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2.3 Analyse the effect of different theories of tourist motivation on the management of
visitor attractions.
Tourist motivation has been affected by various theories and many theories have used a basic
outline for the model which includes the Need-Behaviour-Satisfaction model.
Figure 1
Source: (By author)
The basic outline is shown above which is followed by all the theories of tourist motivation. The
needs are the basic reasons that give rise to the behaviour and when all the needs are achieved
the satisfaction level comes (Shepherd, 2016). The needs can be primary and secondary and this
pyramid can change with the change in the needs.
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Need
Behaviou
r
Satisfactio
n