Woolworths Management: Personal SWOT and Stakeholder Analysis

This report analyzes the skills required for managers at Woolworths, a prominent retail company in Australia. It explores stakeholder expectations, including shareholders, employees, suppliers, government, unions, communities, media, franchises, and customers. The author conducts a personal SWOT analysis, identifying strengths like idealism, harmony, flexibility, creativity, and weaknesses such as impracticality and introversion, determined through the Myers-Briggs Personality Type Indicator (INFP). Opportunities and threats are outlined based on these personality traits and organizational skills. The report assesses the author's fit for a managerial role at Woolworths, emphasizing alignment with the company's ethics and values. It concludes with a self-improvement plan, including stepping outside of the comfort zone, maintaining a self-development journal, and seeking feedback to enhance performance.

Running head: MANAGEMENT IN WOOLWORTHS
MANAGEMENT IN WOOLWORTHS
Name of the Student:
Name of the University:
Author Note:

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Introduction:
The aim of this report is to discuss the skills needed for the managers working in a
reputed retail and supermarket company namely Woolworths in the Australian market. In this
paper, the details of the stakeholders will be discussed so that the expectations of the
company can be understood properly. In addition to this, the analysis of the personal strength
and weaknesses will be detailed. This is the process of identifying the opportunities and
threats I may face in the future while working in the management position of the company.
Through the Myers-Briggs Personality Type Indicator test I will find out the personality type
of mine and find out other assist of my professional capabilities from the feedback of the
peers, colleagues and the mentors. There will be different factors which can prove me to be a
perfect match in the manager position in the company. All these factors will be detailed here
along with which the scope of improvement will also be detailed at last.
Stakeholders of the company:
Like all other companies, there are several groups of stakeholders which help the
corporation from time to time in one hand and expect from the managers on the other to fulfil
the interests. The stakeholders of Woolworths include the shareholders who invest, the
human resource or the employees in different branches of the company, suppliers of the raw
materials or other goods to the stores, the government of Australia and New Zealand, the
unions of the employees or suppliers, communities associated directly with the operation of
the company, media and franchises and most importantly the customers. The managers of
Woolworths therefore are to be potent enough to manage these people properly and
efficiently so that the operation process of the company becomes smooth enough.
Personal SWOT analysis:

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Personal competencies are qualities which help all the applicants of the management
position to be recruited in the company. Now the management capabilities needed in working
in Woolworths is somewhat important to be analysed so that the capabilities perfectly match
the expectations of the companies. In order to understand the personal strengths and
weaknesses I have gone through the Myers-Briggs Personality Type Indicator test. This
particular test has led me to find out that I fall in the category of INFP (see appendix 1). The
strengths of this type of characters are that they are idealistic, value harmony, flexible and
open minded, creative, passion and energetic and hardworking. All of these features are
present in me that and help me in performing better in the company.
Similar to the strengths I also possess the weaknesses which are completely common in the
INFP characters. My weaknesses include impracticality, tendency to take things personally
and introvert characteristics. I am truly idealistic and see the positive side of the human
beings. I have the unshaken belief that the all people are inherently good. I am a quiet and
reserved person but presser to communicate with people and drain energy for their welfare. I
gain energy by spending time with myself as I get support from the intuition. Based on my
strong intuition I see the big picture depending upon the idealistic feature. I am meticulous
about the things important to achieve the target ion the project.
Like all other INFP, I put importance on the personal feelings before I make any
decision. I am loyal and devoted and sensitive to the feelings of myself as well as the people
around me. I am a caring person as I believe that if I take care of my associates I will be able
to achieve their trust and support. This collaborative nature in me has often helped me to
solve the problems in the team and complete projects successfully. My open mindedness has
helped me to create a large groups of finds but when someone hurts my values I never show
respect to their declines and actions. I always want to make the world a better place which
has helped me to be a part of the organisational value more easily. I have a string intuition

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that helps me to motivate others for right actions I see problems in the big puzzle and
excellently overcome challenges.
The weaknesses in me mainly revolves round the idealistic and altruist nature of mine.
As mentioned before, I tend to see the big picture hence may often overlook the small details.
I do not like to focus on the facts or data detailed for doing the tasks successfully. I lack logic
that push me to face trouble often as I am not detail oriented. As I depend mostly on the
intuition, I often misread details, or the emptions of the people around me. This is how I often
feel that intuition as to be eleimnated from the decision making process and I have think in
most straight forward manner. My ultimate goal is to help others there I often neglect my
wellbeing and aspire to help others. Thus I cannot live up to my full potential and do not take
credit for myself.
These strengths and weaknesses in me create scope for finding out the opportunities
and threats in the organizational setting (Lizunkov et al. 2017). Along with these personality
features I also lack some very important organisational skills and competencies also. Among
these the most important one is the knowledge of cultural diversity that increases diversity in
the human resources and increase the potential of the firms. Secondly I also lack the needed
leadership skills which can make me trained to focus on the details and motivate others as
effectively as possible. However, there are scopes for improvement in every way which will
effectively use by me in the growth of my own personality as well as for my professional
career.
SWOT analysis:
Strengths Weaknesses
 Deep knowledge of the
organizational procedures
 Knowledge of the self
 Inability to focus on the details
 Misinterpretation of the emotions
and small details

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 Ability to take responsibilities
 Loyalty and wellbeing of the others
 Emotional stability and guidance
 Empathising others to motivate
 Idealistic
 value harmony
 flexible and open minded
 creative
 passionate with work
 Energetic and hardworking.
 Communication process
 Time management
 Impracticality
 tendency to take things personally
and introvert feature
 lack of leadership style
Opportunities Threats
 high quality delivery of project
 problem solving
 creating positive work culture
 sharing already acquired knowledge
 ethical decision making and actions
for welfare of others
 motivating stakeholders for
negotiation
 handling difficult projects
 changing business environment of
the business
 limited adaptability
 no idea of innovation
 lack of technological talents
 limited knowledge for scope of
research and study
 Limited knowledge of cultural
diversity in any business.
Critical assessment:
I personally feel that I have been placed in the managerial position of the reputed
company like Woolworths. This is due to the fact that I find the ethics and value of this brad
is unmatched. This particular company has not lowered its capabilities and quality even if
there is a harsh competition in the retail and the supermarket industry of Australia and New
Zealand. I truly feel that the business ethics followed in this particular organization, not only
leads to have a long term profitability but also a good as well as dependable relationship with
the stakeholders (Filinova et al. 2015). The management teams of this company takes good
care of the process so that the products that are supplied in the stores and bought by the
customers are genuine and ethically produce. This however connects the company’s ethics
and values with the needs and interests of the stakeholders so that a relation of trust and
loyalty is developed.

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In this regard, the feature of INFP that I possess can be mentioned. Firstly, I am a
person who work collaboratively. I am truly idealistic and see the positive side of the human
beings. I have the unshaken belief that the all people are inherently good. This perfectly
match the base of the welfare factor of the ethics of the company. I drain energy for the
welfare who work under me and depend upon my decisions and actions.
The collaborative nature in me can helped me as the manager to solve the problems in the
team. I try to make the workplace a better place to work where the employees will be able to
learn and grow. They will be operating their skills positively so that completion of the
projects are achieved successfully (Аndriukaitiene et al. 2017). The company like
Woolworths aims to effectively utilize joint efforts of the individuals or groups in order to
accomplish the targets of the organization. This is how my ability to contribute and view the
content over a network of the stakeholders can be properly utilized.
Woolworths expect that its managers will have great value who will be working
within the value of the organisation. I am correctly fit in this particular profession and
designation as I am truly idealistic and try to work with humility rather than pride. I do not
like to take credit for anything (Hermalin and Weisbach 2019). This can help me in uplifting
the skills of the other employees and motivate them to bring out their best. In the case of the
customer handling also, my honestly, reliability and dependability are visible that will help
the business to build customer relationship with the function of operating a business.
Finally, my ability to manage the team members by motivating them through positive
work culture and feedback process can help the company to provide a direct line of
communication to all the employees working under me along with all the other stakeholders.
I can thus present current failings or issues that can create a transparent image of the
company in the market (Tinker, Sy and Saxe 2016).

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Self-improvement for continuous improvement:
In order to continue my growth possibilities, I will be taking several steps, so that I
can be playing my role positively in the company and contribute fully for its growth.
First of all, I shall be trying to get out of my comfort zone. This is due to fact that
comfort zone will create barrier for facing new challenges that may contribute my experience
wand innate knowledge. When I shall be out of my comfort zone I will be able know myself
more effectively so also my limitations (Myszkowski et al. 2015). Only when I will get to
know about my limitations, I can overcome them effectively.
Secondly, I shall start my own self-development journal which will record all the
works I have done in the past and how I have made decisions. It will also detail whether my
decisions are right in solving the matter or I would have solved the problem more easily.
Thirdly, I shall surround myself with the people who can contribute to my growth
positivity by giving their honest feedbacks and ideas. I will be able to grow both
professionally as well as personally when I will be supported by creative people. I will study
more and research for the accurate solution.
Finally, I shall overcome my challenges of self-development that have negative effect
on the growth process as the manager in the reputed company like Woolworths. For doing so
I can do those things I have never tried, talk to those whom I never spoke to and make
decisions by gaining genuine knowledge about the culture or society that manipulate the
stakeholders.
Conclusion:
Therefore, it can be concluded that I fall in the category of INFP, the mediator. The strengths
of this type of characters are that they are idealistic, value harmony, flexible and open

7MANAGEMENT IN WOOLWORTHS
minded, creative, passion and energetic and hardworking. The weaknesses are also related
somehow with these idealistic point of view. However, there are scopes for improvement in
my case because I am an open minded person and try to thrive to be the fittest in the
company. All of these features are present in me that and help me in performing better in the
company.
References:
Filinova, N.V., Bobinkin, S.A., Matveeva, S.V., Dembitckaia, O.U. and Akatova, N.S., 2015.
The influence of individual psychological abilities on managerial activities of line
managers. Asian Social Science, 11(7), p.208.
Hermalin, B.E. and Weisbach, M.S., 2019. Understanding Corporate Governance Through
Learning Models of Managerial Competence. Asia
‐Pacific Journal of Financial
Studies, 48(1), pp.7-29.
Lizunkov, V.G., Marchuk, V.I., Malushko, E.Y., Maletina, O.A. and Zavyalova, A.V., 2017.
Economical and Managerial Competencies of Bachelors in Mechanical Engineering. The
European Proceedings of Social & Behavioural Sciences (EpSBS). Vol. 19: Lifelong
Wellbeing in the World (WELLSO 2016).—Nicosia, 2017., 192016, pp.456-463.
Myszkowski, N., Storme, M., Davila, A. and Lubart, T., 2015. Managerial creative problem
solving and the Big Five Personality traits: Distinguishing divergent and convergent
Abilities. Journal of management development, 34(6), pp.674-684.
Tinker, T., Sy, A. and Saxe, E., 2016. Professionalism and professionalisation ethics in
business and industry. International Journal of Critical Accounting, 8(1), pp.19-29.

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Аndriukaitiene, R., Voronkova, V., Kyvliuk, O., Maksimenyuk, M. and Sakun, A., 2017.
Theoretical insights into expression of leadership competencies in the process of
management. Problems and Perspectives in Management, 15(1-1), pp.220-226.

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Appendix 1.