Developing Manager: Roles, Styles, and Communication in Business

This report delves into the critical role of a developing manager within an organization, emphasizing their importance in strategy development and business operations. It explores various management styles, including autocratic and democratic approaches, and their application within the hospitality industry, using examples from Marriott and Hilton hotels. The report also examines leadership characteristics, particularly communication and coordination, essential for effective team management. Furthermore, it analyzes the impact of communication processes on organizational culture and provides a detailed career and personal development plan for managers to enhance their performance. The report also includes a SWOT analysis of a general manager's role in a luxury hotel, highlighting strengths, weaknesses, opportunities, and threats related to management skills, marketing, and business expansion, providing a comprehensive overview of managerial responsibilities and challenges.

DEVELOPING MANAGER

INTRODUCTION
In the organisation, manager plays a very crucial role in developing strategies and
planning for business activities and function. In the absence of manager, corporation cannot
survive for long time because he/she is the person who has all authority to carry business
practices. In a simple words, it can be said that manager is a person who is in charge of a certain
group of tasks, or certain subset of a corporation this project report. Various roles and
responsibility of an effective managers and important of their role in the business context has
been addressed. Furthermore, diverse range of management styles and leadership characteristics
has been discussed with the context of hospitality industry. In addition to this, evaluation of
communication process and its impact on organisation culture are also studied in this report. The
major objective of this project is to understand the importance and their responsibility in the
business enterprise. In the last part of this project, a systematic career and personal development
plan has been prepared for manager through which he/she can improve their existing
performance in the business organisation.
TASK 1
1.1
Management plays very crucial role in an organisation in strengthening the bond amongst
the
Personnel and making them work together as a single unit (Zhao, 2015). Management styles are
the attribute through which the organisation can take decision related to working practices of the
workforce. In order to implement management style in the organisation, manager have most
important role who is responsible to manage and coordinate with employee according to
mentioned aspects. There are various types of management style which are adopted by the
Marriott hotel and Hilton hotel. These styles are as follows- Autocratic style of management- An autocratic management style is one where the
manager makes decision unilaterally and without interferences of the employees. In this
style, all rights and authority for taking decisions regarding business activities and
function are in the hand of the manager and he/she does not take participation of
personnel in the decision making process (Massa, Farneti and Scappini, 2015). All
employees are largely dependent upon the manager decision and they do not have the
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authority to share their suggestion and advice to the management. In the Hilton hotel,
autocratic leadership style can be adopted by manager in order to control the activities of
workforce and take quick business decision. Generally, this style is used in times of crisis
where lots of time is unavailable and the managers are responsible to give order only.
Moreover, in this style, there is high command of manager over the personnel and they
have to follow rules and regulation which are made by manager.
 Democratic style of management- Democratic management style is just opposite to
autocratic style because under this style, manager provides opportunity to the personnel
for participating in the business decision making process (Hassan and Hatmaker, 2015).
Marriott hotel's manager adopts this management style under which he/she allows the
workforce to involve in the business decisions. In this style, employees are free to share
their personal views, opinion and suggestion to the management related to business
activities and practices.
1.2
Leaders are important person in the business organisation who is liable to develop an
effective working environment at the workplace. The major responsibility of leader is to
coordinate, motivate, guide, direct and encourage personnel as they can effectively perform their
job. In order to properly coordinate and lead subordinates, leader must have some characteristics
and skill which are as follows- Communication- Leader of Marriott hotel must have skill of effective communication
through which he/she will able to convey information and his knowledge to its
subordinates. If leader have effective communication skill then he/she will effectively
define the norms and policies of the business and guide subordinates in an appropriate
manner. Coordination- Coordination is another utmost skill of the leader through which he/she
can maintain or manage all assignments or task among various subordinates at the
workplace. It is an important characteristic to accomplish the desired target within a
specific time period. Positive attitude-Leader have various kinds of roles and responsibility such as guide,
direct, motivate, lead and encourage. (Scarbrough, Panourgias and Nandhakumar, 2015)
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For these all responsibilities, leader must have positive attitude through which he/she can
inspire the subordinate.
 Knowledge of business survival- In the Marriott hotel, leader must have knowledge
about the business strategies and practices so as he/she can achieve desired objective
within a specific time period.
1.3
In the Marriott hotel, communication play a very crucial role through which all
departments such as marketing, finance, human resources, operation can be connected with each
other and exchange business related information. Furthermore, communication process is
essential for enhancing the guest experience as it conveys their queries to staff member and they
can resolve their queries in an appropriate manner. In a simple word, communication is a
systematic process under which convey of information between two or more people. In the
context of business, there are various types of communication process. Marriott hotel can adopt
horizontal communication process under which the transmission of information between
division, department or people within the same level of organisational hierarchy. With assistance
of this communication process, corporation can resolve their conflicts and business related issue
among various departments. Furthermore, Marriott hotel can improve its productivity by sharing
information problem solving, collaboration and conflict resolution. Moreover, all employees can
easily disclose their personal issue between the same level departments. In this manner, cited
venture can adopt verbal and written communication under which the higher authority can
transfer their information related norms, policies, strategies and regulation by using the notice
board, business letter, conducting meeting, business mail. On the other hand, lower level
management convey their message by using their email, fax, business letter etc. In the cited
venture, when manager is required to communicate with all departments he can conduct the
business meeting. On the other hand, Hilton hotel can adopt vertical communication process
under which information or message flows up and down through the organisation's hierarchical
structure. In this, information moves through a chain of command typically is vertical.
1.4 Organizational Culture and change in selected businesses
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The concept of organizational culture is a prominent part of management theories and
principles. Marriott International and Hilton are cited organizations that are operating within
international business environment. Both the organizations have American origin having
worldwide scope of services provided. Marriot has chain of restaurants located in more than 100
countries of UK. Marriot International has been known since long back to till date for exhibiting
excellence in providing higher level of comfort by delivering super values to its customers.
Organization’s cultural environment is a uniquely constructed one, wherein number of values,
beliefs, assumptions and morals are integrated in an appropriate manner. Senior executives and
managers of Marriott have believed in designing specific code of conduct for its human
resources to promote the ideology of working with disciplinary behavioral principles. The cited
organization believes in putting its people first as they are an important part among list of
valuable resources (Proctor, 2014). Marriott’s organizational culture can be accredited for its
current super performance in providing quality assured meals and accommodation facilities.
Moreover, it has been analyzed that the cited organization appreciates innovative ideas and
recommendations from its human resources to promote overall organizational goal by aligning
with cultural diversities that has emerged as it has been operating in number of national markets.
Marriott has aligned with decentralized organizational structure as its business expansion
strategy was promoted at a rapid speed.
Hilton is another leading worldwide organization having set of beliefs and core values followed
by its employees. These assumptions focused on designing strategies and policies in such a
manner so that it can continue with providing higher level of satisfaction to its customers having
different cultural origins. Moreover, the cited company believes that entire globe is a single
family wherein employees as well customers having respective cultural origins are not
differentiated on any basis. Hilton properties located worldwide are managed and controlled as
independent resort or hotel properties. Providing ownership of Hilton properties brought about a
change in organizational structure, as it aligned with franchisee form of marketing to expand its
business activities (Frost and Wallingford, 2013).
.
TASK 2
2.1 Management skill performance
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As a general manager for Dorchester Luxury Hotel in London, I am responsible for
managing revenue and cost functions of marketing and sales department. It is my core
responsibility to manage each marketing and sales activity in such a way so that all of
organizational objectives and goals are attained within specified time. The process of
management in a hospitality company is a complex one, involving controlling with number of
activities with respect to accommodation, meals or entertainment. I have to manage daily routine
activities in a significant manner such that each of functional department is able to work with
integration for achievement of common goals and objectives. There has been extreme
consideration for delivering quality assured services to customers so that the cited organization is
able to maintain long term relationship with customers from different cultural background. The
cited organization is existing within international business environment and this requires the
management executives including me, to align with latest communication means provided by
social media. Efficiency in building an effective communication system within an organizational
structure of Dorchester Hotel Company, is one of the core skill possessed by me. Moreover, most
importantly I am capable able to align each of the task with strategies and policies framed by top
executives. This has enabled Dorchester Company to deliver services of super quality by
observing disciplinary norms (Pohl, 2010).
. I have leadership skills possessed by me, that have enabled me to provide required guidelines to
personnel responsible for reservation and bookings departments, revenue collection department,
miscellaneous services department, etc. I have super qualities for managing each task that is
carried out to provide convenience as well as a peaceful and comfortable environment to our
customers, so that they can spend quality time by experiencing various relaxation facilities such
as spa and foot massage services. Moreover, I have a unique skill of understanding and analyzing
even smallest requirements of foreign clients that might include providing required facility for
local transportation (Higgins and Aspinall, 2011).
. I believe in promoting brand image of Dorchester Hotel Company by exploiting benefits of
words of mouth, that is I believe, one of the most effective means of promotional function.
2.2 Personal strength, weakness, opportunities and threats
Strengths:
 Creativity in organizing various cultural fests within hotel environment of Dorchester to
promote higher level of tourism attractions.
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 Developing environment of providing adventure and nature based fun activities for
clients booking reservations to avail experience of unique services to be provided as
complementary.
 Attracting inbound tourist by enabling respective hotel company for participating in
International Travel Marts.
Exploiting various incentives provided by political authority of different regional area of United
Kingdom to promote tourism as well as confront number of benefits before organization with
which I am working (Rousseau, 2012).
.
Weakness:
 Not able to manage various global events and association meets, due to lack of
recruitment of skilled manpower.
 Not able to manage IT department for resolving data insecurity issues and various
hacking threats.
 Not able to design effective expansion plans to enable respective organization to extend
its footprints to different parts of globe.
Opportunities:
 Enhancing personnel skills by increasing passion for pursuing carrier within travel and
tourism sector. Thereby taking active participation in various hospitality campaigns and
projects.
Developing marketing skills by researching on mobile marketing and implementing usage of
same, so as to stay connected with trends and issues of hospitality sector and thereby staying up
dated with latest news (OLIVEIRA, 2011)
Threats:
 Non compliance with IT infrastructure like Firewall, Manageable switches, Antivirus can
hinder overall personnel development process.
 Lack of knowledge of social media marketing in using blogs to create buzz and attention
among potential customers can prove to be greatest threat in future.
 Lack of skill in experimenting with product and service differentiation to enable the cited
organization to retain customer loyalty, can have adverse impact on overall carrier
development in future.
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2.3 Objectives and targets to develop own potential
Based on list of weaknesses and threats mentioned in above section, it is important to prioritize
and set objectives to develop own potential by exploiting core capabilities and thereby enhancing
management and technological skills. Below mentioned is a list of objectives and targets
prioritized by me to boost up my personality and skills:
 Enhancing leadership skills to control effectiveness of potential projects that will be
assigned in future.
 Understanding the process of application of principles of operations management by
researching different operational procedure carried out in hospitality industry.
 Highlighting personnel expectations to be gained by working within tourism and travel
sector, to draw a clear picture of what is desired to be achieved.
 Setting a time limit for achievement of number of job related tasks. This will enable me
to achieve objectives set by me, within specific time frame.
 To attain a prominent position in hospitality industry by staying in constant touch with
industry players.
 Understanding tax structure of countries in UK, to provide accurate guidance to top
executives in framing effective revenue and cost strategies.
 To develop a stage wherein I can appreciate ideologies of personnel working under my
supervision for understanding what constitutes sustainable travel according to them.
Thereby, I can explore new plans and working pattern for the organization I am working
for.
 Gain complete knowledge of emerging trends and issues within hospitality industry,
thereby providing service to Dorchester Hotel Company for promoting my image as
most knowledgeable personnel of cited organization.
TASK 3
3.1 Leading and motivating a team
Managing number of activities along with important functions of a newly established
restaurant requires greater extent of active participation and involvement from a personnel
having expertise in management context. An efficient manager has to effectively manage number
of projects and tasks as well as lead various team members to enable them to integrate their
respect task for achievement of common goals targeted by senior executives. Most importantly,
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it is necessary to analyze current situation and measure the extent of impact of various trends and
issues. Depending upon prevailing situation, a manager can apply different leading and
managing styles to appreciate its team managers and employees working under him. For
ensuring minimum cost to be incurred for managing human resources, responsible personnel
must provide managerial services as well deliver his image as that of an efficient leader too. It is
the duty of manager to design plans for achievement of goals and ensure implementation through
controlling of activities performed by employees and staff. During initial stage of strategic
implementation, managers must apply authoritative approach and impose strict working norms,
so that desired organizational structure is established. Employees must be directed to work as per
the criteria set within organizational cultural environment. Complete information about
organization’s objectives as well as information must be provided along with training to
introduce newly recruited human resources to company’s operating pattern. After providing
required guidelines, employees can be expected to execute their personalized skills into practical
implementation. It must be ensured that equal opportunities are provided to these employees so
that there is no place for partiality or bias on the basis of cultural diversity or caste differentiation
(Müller and Turner, 2010).
. Once these employees have completed aligned their working behavior with that of
organization’s policies, they can be expected to contribute in decision making process by
providing required suggestions and recommendations. Most common issues faced by them, must
be noted down clearly and resolution must be provided so that they can work efficiently within
comfortable business environment. This gives a way to align with principles of participative
leadership style. Employees will execute best of their managerial and personnel skills to enable
newly established hotel, deliver increased level of customer satisfaction. More focus must be laid
upon experimenting with new and innovative recipes confronted by cooking experts. Chefs
putting forward mouth watering and delicious recipes as well as those who are able to provide
unique dishes of various cuisines must be appreciated. This will not only enhance organization’s
image but will also provide ample of opportunities to every individual working for cited new
hotel and thereby promote their career development plan (Kimball, 2011).
3.2 Justifying managerial decisions
Managerial decisions taken at various levels during different life cycle stage of an
organization have a greater impact on overall brand image in hospitality industry. It is important
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to put an emphasis upon designing plans that have an considerable effect on each activity carried
out. For ensuring integration of number of activities including lodging, entertainment and
relaxation providing activities, effective plans must be taken to implement required managerial
decisions. Most important is rate strategy decisions that determine the manner in which each
product or services will be rated to ensure maximum profit attainment. Attempts must be made
for continuing with following of competitive pricing wherein, suitable price for each product is
determined to provide better value-for-money experience to clients. Moreover, for achieving a
competitive advantage against number of rivals, efforts must be made to design plans in well
advance so that higher prices for current products and food items can be charged to survive in
toughest competition within hospitality environment. For chefs, decisions are taken in such a
way so that cited restaurant acts as a medium to showcase potential and creativity (Pnueli, Sa’ar
and Zuck, 2010).
. With the growth of a well-travelled population and with eating out gaining more traction by the
day, managers utilized best of these opportunities to venture out on their own. Decisions leverage
over menu planning and experimenting to see both type of operations that focus on striving to
create the best dish and staying close to reality of market. Managerial decisions taken focus on
providing demonstrative and proof based approach to sustainable branding. Emphasis has been
laid upon exploiting ocean of opportunity within hospitality industry to promote brand image of
newly established restaurant in Covent Garden, London. Moreover, each of managerial activity
undertaken focuses on designing innovative ways to propagate the vision of newly established
restaurant, for maintaining sustainability in aligning with customer’s preference and needs.
Decisions are thereby taken to promote capability in product development, production and
service to enable the organization in establishing its image as most admired and respected food
service restaurant.
In the current case study in order to achieve the goals and objectives of restaurant which
is like competitive advantage the manager takes decision for cooking and producing delicious
food. Along with this with the help of using highly nutritional ingredients the manager able to
provide attractive food items to the customers as compare to competitors. In the market, users
want to purchase and consume updated, innovative and well as new food items because from the
same they get bored. In addition to this, by considering and implementing the cost control
methods the manager reduce total cost and expense of the products and food items. When the
9

costs comes under control then the newly opened restaurant can offer products at the lowest price
compare to rival firms. Along with this, the manager take decision to purchase raw materials in
bulk where suppliers provide high discount which lead to decline cost of the overall production.
Hence, these are the best strategy for achieve competitive advantage within industry of food.
4.1 Managerial and personnel skills supporting carrier development
An efficient manager must perform best of his duties and responsibilities to deliver
expertise to an organization for which he would be working as an management executive.
Managerial skills:
Communication: Effective communicative skills will enable me to transfer important information
and guidelines to various personnel working along with me. Strategies and policies framed by
top executives will be communicated to other employees, providing me an opportunity to build
my image as that of a good communicator. Constant interaction with personnel working at
middle and lower level will enable me to analyze issues faced by them (Kimball, 2011).
 Thereby, I will be able to develop my image as a mentor, providing required guidelines
to those working under my supervision. Transferring details from top to bottom and
bottom to top will enhance my image as that of an efficient coordinator.
 Thinking: I will get lots of opportunities to analyze issues related to management,
communication structure and plans implementation. This will enhance my capability of
thinking out of the way to provide instant resolutions for various issues. I will be able to
think of innovative plans so that I will exploit my creativity and intelligence in an
appropriate manner. Keeping myself busy in thinking for providing motivational as well
as appreciation means will enable me to enhance my knowledge in designing reward
structures for sustaining human resource within respective organization.
Learning: I will be confronted before different situations, wherein I will face my issues. However
as I believe in constant learning, I will transfer those uncertainties into personnel experience. I
strongly believe that there are no limitations for gaining knowledge with respect to various fields
related to hospitality (Herman, 2011).
 Moreover, I like to participate in campaigns and programmes that are carried out by
regulatory authority of hospitality development. I would also enhance my career
development plan by gaining expert opinion from professionals who have been working
within industry since long time.
Personal skills:
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Attitude: I have a pleasing attitude that reflects my image as that of holding a strong personality.
Senior executives would be delighted with my positive attitude and thereby I will be able to
enhance my career by working with them (Poisson-de Haro and Turgut, 2012).
 Behavior: Accepting defaults of team members and appreciating characteristic feature
will enable me to enhance my career for dealing with people following different
ideologies.
 Responsibility: I believe in completing task and projects assigned to me within specified
time limit. This will provide higher level of surety and confidence of seniors in me.
 Adaptability: I have a strong liking for accepting new environment, so that I am able to
explore new fields within hospitality industry.
 Aspirations: There is higher level of aspirations in me. I want to put in a lot of hard work
to achieve targets set by me.
 Opportunities: I am keen to exploit various opportunities coming ahead on the path of
my career development procedure.
Personal Development Plan:
Skills Methods for improving skills Objectives Time frame
Personal skills For increase level of personal skills
like behavior, adaptability,
responsibility etc. I will join classes
who provided guidance to develop
the personal and professional skills.
By considering the more number of
responsibilities to complete work
and tasks I will be able to make
improve me in terms of
responsibilities.
To interact with the
individuals and make
me appropriate as well
as efficient at
workplace personal
skills improvement is
required.
1-2 months
Communication
skills
By interacting more number of
people who working in organisation
I am highly supportive for improve
the communication skills.
To make clear about the
goals and objectives of
the firm with
subordinates and
2-2.5
months
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Attending business meetings as well
as conferences within firm I can
improve such skills.
Along with this, group discussion is
also one of the best strategy and
method to enhance my
communication skills.
seniors in appropriate
manner.
To establish relations
among employees and
employees in fruitful
manner communication
skills are needed in me.
Learning skills Develop interaction with different
types of professionals I am able to
learn new things and concepts.
Using more and more research is
also one of the important and
effective method to improve skills of
learning.
For resolving the
problems in effective
manner and quickly.
1 month
4.2 Reviewing career and personal needs
A career development plan indicates list of personnel needs of an individual and
measuring his level of performance to ascertain future needs that can be fulfilled by applying
various managerial as well as personal skills possessed by an individual.
Career development needs: I am a responsible member of society to which I belong. I believe
that I must promote my image to enhance my career, so that I can serve my society. I must
contribute in delivering unique services for hospitality industry in such a way so that I can
provide at least some knowledge to others who have keen desire to work and apply conceptual
knowledge into practicality (Müller and Turner, 2010).
.
Personal Development needs: I have a long list of targets and goals to be achieved by me so that
I can construct self esteem and prestige for myself. I would apply my knowledge and expertise to
gain life time recognition within hospitality sector.
Current performance: Presently, I am working as a management executive in well renowned
organization. I have set my image as that of a role model for various employees working in
integration with task performed by me. However, I will that, there are lots of opportunities
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available through which I might construct a stronger development plan for myself. I have been
researching latest trends and prevailing condition of hospitality sector, to align myself with
industrial environment of tourism field (OLIVEIRA, 2011).
Future needs: Emerging trends and increasing level of competition amongst individual working
for hospitality industry have put a pressure for various industry participants including myself, to
enhance career development plan. Sustaining secured position within hospitality environment
requires that I must expand my desires and needs to work harder for achieving same.
Conclusion
It can be hereby concluded that the report has efficiently highlighted the role of a developing
manager for promoting a hospitality company’s image as a leading one, in tours and travel
industry. Considering the scenario of Marriott International and Hilton, it has been determined in
the report that how these leading organizations have structured there organizational culture and
thereby have been successful in aligning with various changes emerging in hospitality sector.
Further, the importance of leading and motivating a team working for newly established
restaurant of Jamie Oliver has been clearly stated. Lastly, the report ends by designing a career
development plan including personnel and managerial skills applied in appropriate manner to
enable an organization to achieve overall objectives and goals. List of managerial and personnel
skills are highlighted within the report to reflect how an individual can enhance his career for
achieving success within hospitality industry.
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