Management Challenges and Solutions: Premier Inn (Edmonton) Report

This report, prepared by a management student consultant, addresses the managerial challenges faced by Premier Inn (Edmonton) in the hospitality and tourism sector. It begins with an introduction to the industry's growth and the external environment's impact, followed by a research background highlighting key issues such as customer expectations, technological advancements, and sustainability. The report outlines research aims, objectives, and questions, along with a literature review of management theories like administrative, bureaucratic, and contingency theories. It includes a SWOT analysis of management practices, proposes an action plan, and offers recommendations for addressing challenges related to technology, customer service, and sustainable practices. The report emphasizes the importance of adapting to changes, leveraging technology, and prioritizing customer satisfaction for Premier Inn's growth and success, providing valuable insights for effective management within the hospitality sector.

Project

Consultancy cover letter
The managing director
Premier Inn(Edmonton)
London
Management consultancy
This is to inform you that I am XXX management student consultant that provide several solution related to
managerial issue and challenges faced by firms operating in tourism and hospitality sector. I am currently working on
research project related to key issue and challenges of managerial due to changes and development in business
environment and relevant management theories.
So, I will make best use of knowledge, capabilities and skills to find better outcome and results that could be fruitful in
identifying effective solution of problems. So, i will require approval of management to gather and analysis data and
find relevant and key information.
Thank you

Executive Summary
Management of people is one of the difficult processes as it have to coordinate and cooperate
diverse individuals to work as a team for achievements of common objectives.
This report has discussed about several management theories and styles that contributed in
resolving problem and issue faced by manager while performing its function in organisation.
 It has also covered information cause and effects of managerial challenges or impact of
challenges on Edmonton hotel.
At last it have suggested key recommendation that could be used by manger to cope up with
issue or challenges for growth and success of organisation.

TABLE OF CONTENT
Introduction
Research background and rationale
Research aim, objectives and question
Research methodology
Timeline
 SWOT analysis of management practices
Action plan and recommendation
References

INTRODUCTION
Hospitality and tourism is one of the growing industry as it
contribute in generating lot of revenue and employment
opportunities for local residents that are living in society.
There are numerous development and changes in external
environment which have created challenges for hospitality
manager to adapt particular strategy that could yield maximum
outcome.
 Range of Management theories and model helps manager to
find accurate steps that it can take in order to promote growth
and success of organisation (Popular Management Theories,
2020).

Research background and rationale
There are five most basic challenges that are faced by manager of Premier
Inn(Edmonton) while performing its several functions and activities such
as rapid changes in customers expectancy, keeping hotels updated with
innovative technologies, incorporating sustainability and cleanliness.
Technology is upgrading in each few seconds so it is difficult for manager
to adapt or make use of several innovative technologies in order to deliver
qualitative services to customers (Abah, 2017).
 Due to more alternative options available to customers to choose
particular hotels and resorts they started demanding more services at
reasonable rates. Thus, it is another challenges or key issue faced by
manager of Premier Inn(Edmonton).
 Tourism and hospitality sectors has caused great harm to natural resources
and climate of host country so people are forcing companies to take steps
towards sustainable management (Bolisani and Bratianu, 2018).

Research Aim, objectives and question
Research Aim
To examine or evaluated key managerial issues and challenges faced by Premier Inn(Edmonton) and existing management
theories.
Research objectives
To analysis management theories, its importance and role in resolving problem and issues.
To identify cause and effect of challenges and issued faced by manager of Premier Inn(Edmonton)
To evaluted the impact of range of managerial challenges on Premier Inn(Edmonton)
To provide suggestion related to strategic action that could be taken to resolve problem (Festa and et.al., 2019).
Research question
 What is Contribution and importance of management theories in resolving key issues?
 What are cause and effects of managerial issues on Premier Inn(Edmonton)?
What is impact of challenges and issue on firm?
 What are strategic actions that could help in adapting changes in organisation?

Literature Review
As per view of Bolisani and Bratianu, (2018), There are different management styles and theories that are used by manager to
influence and handle wide range of people so that desired goals can be achieved in best possible manner.. There are number of
famous management theories that are also used like administrative, bureaucratic, human relation and systematic. Most of the
firm managers are making use of transactional, human relation, systematic theory, in contingency to manage diverse
individuals and contribute in growth and success of enterprise. Such as in contingency theory manager change its style as
per situation and circumstances so that employees are motivated to give their best for growth of firm. In systematic
theory, a strict procedure and steps are followed by manager in order to complete its task and contributed in
achievement of company goals.
From the point of view of Williams and et.al., (2017), there are number of challenges and issue that are faced by manager in
hospitality industry such as higher customers expectancy, sustainability and management of people that belong to
different believe, value and thinking. With increase in alternative options or hotels, restaurants customers have more
switching power to choose other firm for satisfaction of their respective needs. Manager is also facing challenges related to
effective management of brand in minds and hearts of customers so that company can grow and sustain for longer time frame.

CONT.
Yes, As stated by challenges and issue Khosravi and HUSSIN (2016), have both cause and affect in hospitality
industry all this changes trends forces organisation to invest time, capital in sustainable management of
resources or abide to ethical values principle while operating different functions. Effect is that company can
easily increase sales volume and profitability by meeting expectancy of customers in best possible way.
 Another author Sridhar (2017), illustrates some of the impact of range of challenges and issue on organisation
like it can lead to poor retention of hardworking and talented employees within firm. Less customers
satisfaction and profit margin as manager is unable to adapt to external trends in limited time frame and cost.
As noted by Adziska and Miceski, (2020), contingency is modern management theory that state that manager adapt its styles as per
situation or circumstance in order to manage and handle several individuals. It face lot of challenges in motivating employees as per
external changes due to difference in taste and preference of individuals. Therefore the main challenges that is face by premium
inn to handle diverse individuals as per changes in external trends and taste and preferences of people. It is relevant as it
helps in understanding key issue or managerial problem faced by Premium inn manager while completing its task.

Research Methodology
BASIS Selected criteria
Research type Qualitative approach
Research Approach Inductive approach
Research philosophy Interpretivism
Data collection Primary and secondary
Sampling Simple random sampling
Data analysis Thematic analysis

Timeline

SWOT analysis of management practices
Strength
Strength of Manager of Premier Inn(Edmonton) lies in its
interpersonal skills that helps in maintaining good relationship
with customers.
Weakness
Bureaucratic practices have resulted in lot of wastage of time of
client.
Opportunity
It has opportunity to make use of other practices such as
encourage view of employees so that innovative ideas can be
brought within organization.
Threat
High switching power of customers is biggest threat for
organisation.