Managerial Finance: A Comparative Analysis of Ryanair Competitors

This report provides a competitor analysis of Ryanair, focusing on its main rivals: EasyJet, Lufthansa Group, and British Airways. The analysis examines the competitive strengths of each airline, highlighting their advantages in the market. EasyJet is noted for its brand differentiation and pricing strategies, while Lufthansa Group leverages its multi-brand approach and extensive European network. British Airways is recognized for its service innovations. The report emphasizes the competitive nature of the airline industry and the importance of innovative offerings to maintain a competitive edge. The report concludes by highlighting that all three competitors possess a competitive advantage over Ryanair. The study uses references from Ryanair and Gonçalves (2018).

Running head: MANAGERIAL FINANCE
MANAGERIAL FINANCE
Name of the Student
Name of the University
Author Note

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Competitive Strength of the Competitors of Ryan-Air
Competitors
The three major competitors of the airline service provider Ryan-Air are EasyJet,
Lufthansa Group and British Airways (ryanair.com 2020).
Competitive Strength
On analysing the competitive strength of the above mentioned three competitors of
Ryan-Air, it can be found that Easy is the major competitor of Ryan-Air. They possess more
employees than them, which helps them to provide faster and smoother service to their global
customers. Differentiation on brand as well as in the price acts as a competitive strength of
this organization. On the other hand, Lufthansa performs multi-passenger branding through
the presence of different brands under an umbrella which serves almost all the segments that
are present in an airline organization. Providing services across the region of Europe also
provides a major boost in competitiveness of this business entity.
British Airways, on the other hand, innovations in providing services through their
services acts as a major strength in all the services that are provided to their global customers.
It can be stated in this context that aviation industry or services that are provided in airline
organizations is one of the most competitive business industries among all other industries
that prevail in global business environment. One mistake will be led to shift in selection of
the services by the passengers. So, providing innovative offers through innovative techniques
helps as a major boost and the same is followed by all the three major competitors of Ryan-
Air, mainly British Airways and Lufthansa Group. They all enjoy competitive advantage over
the company of Ryan-Air (Gonçalves 2018).

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Reference
Gonçalves, M., 2018. Ryanair holdings PLC (Doctoral dissertation).
Ryanair. (2020). Retrieved 21 February 2020, from https://www.ryanair.com/gb/en/