Applying Managerial Functions: Internship Experience Report

This report discusses the implementation of managerial functions during a two-month internship at JustWrite Pens, where the author was tasked with leading the field sales team. Initially facing challenges in meeting sales targets, the author utilized demographic segmentation to identify and target elderly retired men, leading to improved sales performance. The experience highlighted the importance of planning, organizing, leadership, and controlling in management. While the task was ultimately successful, the author reflects on the potential benefits of incorporating input from all team members in the planning process. The internship provided valuable insights into the practical application of managerial functions and their role in effective decision-making, contributing to the development of future managerial abilities. Desklib offers similar solved assignments and study resources for students.

Running head: IMPLEMENTATION OF MANAGERIAL FUNCTION
Implementation of Managerial Function
Name of the Student
Name of the University
Author Notes:

1IMPLEMENTATION OF MANAGERIAL FUNCTION
I was an intern at the JustWrite Pens who specialize in creating customized pens for the
users. The internship lasted for 2 months. After the first month, I was assigned the responsibility
to lead the field sales team of the company. My team was responsible for the southern block of
Campbell town. I was chosen as the leader of the team since I have been working as an intern for
a month and also because the person who was previously assigned the leadership opted out of the
internship program.
The team consisted of ten people and I was hardly acquainted to them. It is considered
that introverts generally refrain themselves from people (Kalra and Manani 2013). However this
event required me to adapt to the need of the situation even though I consider myself an
introvert.
The monthly target of the team was to initiate sales of fifty units of the fountain pens. I
had to plan accordingly. I felt the need for delegation of the sales people to perform more
effectively. Delegation is said to lead to better performances (Hooghe and Marks 2015). I
consulted my superior and decided that there would be teams of two who would be covering
different blocks of Campbell town. I decided that the teams would consist of two types of sales
personnel. One with the ability to talk and convince and the other who is good in demonstrating
the product. During the first week the output of the team was negligible. We barely managed to
initiate the sale of two units of the product. This called for a change or the need for devising a
different approach to the situation.
A team member informed be that the sales initiation of the two units came from two
elderly retired men. Furthermore, they were supposedly surprised on getting to know that
fountain pens can be customized. This gave me an idea which involved the sales team targeting
people of that demographic for the next week as I was aware of demographic segmentation.

2IMPLEMENTATION OF MANAGERIAL FUNCTION
Segregating targets on demographic basis gives the marketers a generalized idea about the
portion of the market that they need to target (Dietrich et al. 2015). Our targets would be retired
and elderly people. The partial success with this demographic made me try out this plan. It was
met with great success and the team managed to initiate sale of forty units.
I had to implement my understanding of the management functions in order to deal with
this task scenario. I had to set the plan, organize how the plan would be carried out, show
leadership in taking decisions and delegation and I had to take control of the whole task. I had to
respond to adversity when the team was not being able to meet the requirements. The internship
helped me to a great extent in developing better understanding of managerial functions in the
actual field an helped me determine the effective ways to implement planning, organizing,
leadership and controlling in work and decision making. The management functions are created
for the purpose (Griffin 2013). However I feel that the team would have been able to meet the
target if I had planned to take inputs from all the members of the team. In that way a better plan
might have been proposed. Overall I think that the task was a success and the learnings that I had
will go a long way in shaping my managerial abilities in the future.

3IMPLEMENTATION OF MANAGERIAL FUNCTION
REFERENCES
Dietrich, T., Rundle-Thiele, S., Schuster, L., Drennan, J., Russell-Bennett, R., Leo, C., Gullo,
M.J. and Connor, J.P., 2015. Differential segmentation responses to an alcohol social marketing
program. Addictive behaviors, 49, pp.68-77.
Griffin, R.W., 2013. Fundamentals of management. Cengage Learning.
Hooghe, L. and Marks, G., 2015. Delegation and pooling in international organizations. The
Review of International Organizations, 10(3), pp.305-328.
Kalra, R.K. and Manani, P., 2013. Effect of social networking sites on academic achievement among
introverts and extroverts. Asian journal of social sciences & humanities, 2(3), pp.401-406.