Managerial Operations: Leadership and Business Management at Starbucks
VerifiedAdded on 2020/01/23
|11
|3080
|62
Report
AI Summary
This report provides a detailed analysis of leadership and management practices within Starbucks. It begins with an executive summary outlining key concepts of market-based leadership, business goals, and resource utilization. The report is structured around three main tasks. Task 1 contrasts the roles of leaders and managers, exploring leadership theories like situational and contingency approaches, and evaluating their effectiveness in the context of Starbucks. Task 2 examines leadership and managerial functions, focusing on operational processes and their value in Starbucks, as well as the contributions of key players to business improvement. Task 3 links leadership to business management, discussing Starbucks' business activities and the various factors influencing organizational operations and decision-making, such as return on investment, brand impact, and resource allocation. The report concludes with a synthesis of the key findings and a reference list.

STUDENT ID:
STUDENT NAME:
ASSIGNMENT TITLE: MANAGERIAL OPERATIONS
1
STUDENT NAME:
ASSIGNMENT TITLE: MANAGERIAL OPERATIONS
1
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

Executive Summary
The important views being put in this analysis rests upon different concepts of market based
leadership techniques and propositions of business goals and objectives of management based
decisions and criterions of productivity, technology and efficient utilization of resources based
on factor accumulation processes and different causes and externalities affecting business
environment and the operations of management. The managerial determinations and factors of
improvement of management outlining the underlying features of businesses and management in
terms of leadership roles and managerial roles are important determinants of production ,
distribution and exchange system of management based principles as described below in a well-
ordered and acute fashion.
2
The important views being put in this analysis rests upon different concepts of market based
leadership techniques and propositions of business goals and objectives of management based
decisions and criterions of productivity, technology and efficient utilization of resources based
on factor accumulation processes and different causes and externalities affecting business
environment and the operations of management. The managerial determinations and factors of
improvement of management outlining the underlying features of businesses and management in
terms of leadership roles and managerial roles are important determinants of production ,
distribution and exchange system of management based principles as described below in a well-
ordered and acute fashion.
2

Table of Contents
Assignment 1: Demarcation between functions of a leader and a manager (Refer to PPT)............4
Assignment 2: Positive, efficient and effective contribution to an organization.............................4
Introduction......................................................................................................................................4
Task 1: Contrast between roles and functions.................................................................................4
1.1 Dedication of leader and manager while meeting Starbuck”s business objectives...................4
1.2 Different leadership theories based on Situations system and contingency..............................4
1.3 Strengths and weaknesses of different operations in varied circumstances..............................5
1.4 Effectiveness of different theories in terms of Starbucks..........................................................5
Task 2: Exhibition leadership and managerial functions.................................................................6
2.1 Operational process and job that leaders and managers operate...............................................6
2.2 Value and efficiency of operational flow in Starbucks.............................................................6
2.3 Dedication of key players in terms of business improvement...................................................7
Task 3: Links between leadership and business management.........................................................7
3.1 Starbuck’s business efforts and activities..................................................................................7
3.2 Different business factors that direct organizational operations and decision making..............9
Conclusion.......................................................................................................................................9
Reference list.................................................................................................................................10
3
Assignment 1: Demarcation between functions of a leader and a manager (Refer to PPT)............4
Assignment 2: Positive, efficient and effective contribution to an organization.............................4
Introduction......................................................................................................................................4
Task 1: Contrast between roles and functions.................................................................................4
1.1 Dedication of leader and manager while meeting Starbuck”s business objectives...................4
1.2 Different leadership theories based on Situations system and contingency..............................4
1.3 Strengths and weaknesses of different operations in varied circumstances..............................5
1.4 Effectiveness of different theories in terms of Starbucks..........................................................5
Task 2: Exhibition leadership and managerial functions.................................................................6
2.1 Operational process and job that leaders and managers operate...............................................6
2.2 Value and efficiency of operational flow in Starbucks.............................................................6
2.3 Dedication of key players in terms of business improvement...................................................7
Task 3: Links between leadership and business management.........................................................7
3.1 Starbuck’s business efforts and activities..................................................................................7
3.2 Different business factors that direct organizational operations and decision making..............9
Conclusion.......................................................................................................................................9
Reference list.................................................................................................................................10
3
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

Assignment 1: Demarcation between functions of a leader and a manager
(Refer to PPT)
Assignment 2: Positive, efficient and effective contribution to an organization
Introduction
The management based role and responsibility of the manager is analyzed in terms of the
manufacture of Starbucks Limited. Many kinds and qualities of leadership are being illustrated in
terms of vital goals and perspectives depending upon the process of operation management and
government interventions and strengths and weaknesses of different managerial procedures and
organization techniques of management and role playing by group leaders and managers (Rios
and Pablo, 2014).
Task 1: Contrast between roles and functions
1.1 Dedication of leader and manager while meeting Starbuck”s business
objectives
Tata Starbucks is a 50% joint sector company with half percent of its authority enjoyed by the
government and the rest by private personalities and it is a leading coffee shop based company or
outlet in the modern business world. The role of a leader and the function of manager can be
analyzed in terms of Starbucks Limited Company. Both the leader and the manager play an
integral role in the performance of the company namely the Starbucks limited (Menon, 2014,
p.44). Both the properties based on tasks and responsibilities of Starbucks limited being engaged
in production and supply of beverages especially the coffee based food beverages and others.
Apart from it the manager and leader of Starbucks Limited is assigned with the role and
responsibility of using performance based goals and objectives of evaluating the maintaining and
improving the performance of Starbucks Limited in general (Lugosi,2014, p.165).
1.2 Different leadership theories based on Situations system and contingency
Leadership based differentiation is in terms of knowledge, valuation ,ethics and judgment and
self -evaluation properties of leadership .Knowledge and skills based leadership can be taken
into account for the purpose of leadership process and program. Attributes of leadership and
factors contributing to their differentiation are the main guidelines and parameters of leadership
process and procedure. According to Bass's theory of leadership, three basic means or ways by
4
(Refer to PPT)
Assignment 2: Positive, efficient and effective contribution to an organization
Introduction
The management based role and responsibility of the manager is analyzed in terms of the
manufacture of Starbucks Limited. Many kinds and qualities of leadership are being illustrated in
terms of vital goals and perspectives depending upon the process of operation management and
government interventions and strengths and weaknesses of different managerial procedures and
organization techniques of management and role playing by group leaders and managers (Rios
and Pablo, 2014).
Task 1: Contrast between roles and functions
1.1 Dedication of leader and manager while meeting Starbuck”s business
objectives
Tata Starbucks is a 50% joint sector company with half percent of its authority enjoyed by the
government and the rest by private personalities and it is a leading coffee shop based company or
outlet in the modern business world. The role of a leader and the function of manager can be
analyzed in terms of Starbucks Limited Company. Both the leader and the manager play an
integral role in the performance of the company namely the Starbucks limited (Menon, 2014,
p.44). Both the properties based on tasks and responsibilities of Starbucks limited being engaged
in production and supply of beverages especially the coffee based food beverages and others.
Apart from it the manager and leader of Starbucks Limited is assigned with the role and
responsibility of using performance based goals and objectives of evaluating the maintaining and
improving the performance of Starbucks Limited in general (Lugosi,2014, p.165).
1.2 Different leadership theories based on Situations system and contingency
Leadership based differentiation is in terms of knowledge, valuation ,ethics and judgment and
self -evaluation properties of leadership .Knowledge and skills based leadership can be taken
into account for the purpose of leadership process and program. Attributes of leadership and
factors contributing to their differentiation are the main guidelines and parameters of leadership
process and procedure. According to Bass's theory of leadership, three basic means or ways by
4
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

which a common staff becomes a leader can be analyzed in form of the following conditional
reasons and criterions.
Personal traits based on humanistic features outline the part or basis of leaderships which is the
central theme of Trait Theory. The challenges or loopholes arising in a common man’s life
encourages or entices him to become a leader in terms of Great events theory.
People can learn or be educated to be a leader because of the nature of leadership based teaching
assigned to them which is known as Process leadership theory (Saini, 2013, p.44).
1.3 Strengths and weaknesses of different operations in varied circumstances
In terms of the strengths or merits of leadership based on situations or situational leadership it
can be said that circumstances or challenges based on differential scenarios or cases can be
interpreted in terms of the leadership norms assigned to different personalities with abilities to
become a great leader in the future because it is the situations which teach a personality to learn
to dominate and govern people in terms of experiences gathered in times of unforeseen
circumstances(Lee and chael,2016, p.22).Situational leadership helps in the process of
participation , production , sale , discussion and delegation activities of business to be adopted in
the attitudinal behaviors (Sheth and Sisodia, 2015, p.33).
The strengths of different approaches to different situations based on situational leadership of
persons is only based on the fact that the situational leadership helps a personality to learn
different techniques of managing an organization based on various criterions of leadership and
management In spite of these strengths , the leadership process does have some demerits or
weaknesses or loopholes in business process as it still fails to cover other important criterions of
leadership such as learning based leadership processes and their effective manipulations (Sillani,
and Nassivera,2015, p.340).
1.4 Effectiveness of different theories in terms of Starbucks
Each and every theory of leadership is based on important criterions of managerial theory based
concept and approach of management based leadership models of various types and origins.
First of all the contingency theory of leadership is criticized or falls in the trap of criticism
because it helps a leader to focus on his or her objectives for a specified reason or purpose and
performs efficiently in terms of execution of roles and responsibilities in specific situations and
definite circumstances only while he or she feels cumbersome to use his or her fully fledged
potential in other situation based scenario of business of leadership origin (Khan, 2015, p.223).
5
reasons and criterions.
Personal traits based on humanistic features outline the part or basis of leaderships which is the
central theme of Trait Theory. The challenges or loopholes arising in a common man’s life
encourages or entices him to become a leader in terms of Great events theory.
People can learn or be educated to be a leader because of the nature of leadership based teaching
assigned to them which is known as Process leadership theory (Saini, 2013, p.44).
1.3 Strengths and weaknesses of different operations in varied circumstances
In terms of the strengths or merits of leadership based on situations or situational leadership it
can be said that circumstances or challenges based on differential scenarios or cases can be
interpreted in terms of the leadership norms assigned to different personalities with abilities to
become a great leader in the future because it is the situations which teach a personality to learn
to dominate and govern people in terms of experiences gathered in times of unforeseen
circumstances(Lee and chael,2016, p.22).Situational leadership helps in the process of
participation , production , sale , discussion and delegation activities of business to be adopted in
the attitudinal behaviors (Sheth and Sisodia, 2015, p.33).
The strengths of different approaches to different situations based on situational leadership of
persons is only based on the fact that the situational leadership helps a personality to learn
different techniques of managing an organization based on various criterions of leadership and
management In spite of these strengths , the leadership process does have some demerits or
weaknesses or loopholes in business process as it still fails to cover other important criterions of
leadership such as learning based leadership processes and their effective manipulations (Sillani,
and Nassivera,2015, p.340).
1.4 Effectiveness of different theories in terms of Starbucks
Each and every theory of leadership is based on important criterions of managerial theory based
concept and approach of management based leadership models of various types and origins.
First of all the contingency theory of leadership is criticized or falls in the trap of criticism
because it helps a leader to focus on his or her objectives for a specified reason or purpose and
performs efficiently in terms of execution of roles and responsibilities in specific situations and
definite circumstances only while he or she feels cumbersome to use his or her fully fledged
potential in other situation based scenario of business of leadership origin (Khan, 2015, p.223).
5

Second of all, the leadership model based on Traits theory limits the role of leadership to be
taken by specific persons only because of the fact that according to the theory great leaders
emerge due to the innate qualities of leadership being possessed by them only thus limiting the
role only under specific people's hands but it fails to encourage the traits of common man by
teaching them leadership lessons based on business and other phenomenon based on leadership
rules and criterions as seen in the infrastructure of Starbucks limited.
Task 2: Exhibition leadership and managerial functions
2.1 Operational process and job that leaders and managers operate
Operational management helps in augmenting or increasing the efficiency of business
organizations in terms of strengthening the affectability of business organizations or companies
by the method of transforming the materials and labors to goods and services linked with
business to maximize the profit maximization process of business or organization like that of
Starbucks Limited. Usage of staffs, raw resources of production and financial resources both in
form of cash and kind are the main tenets of the process of operational management in Starbuck
in terms of quality control and economic perspectives of leadership norms and managerial
liabilities of beverage business of recent world (Singhal and Tomar, 2014). Coordination and
development are the best processes of operations management defined in terms of leadership
(Keszey and Biemans, 2016, p.99). Roles that leaders and managers play in business processes in
Starbucks is of varied origin or procedure based on the coffee manufacturing plant based
production criterions of beverage business practiced by Starbucks authority based on
organizational and productivity related processes of management based on operations based
procedures and proceedings.
2.2 Value and efficiency of operational flow in Starbucks
The operations management theory is linked with the Starbucks Limited in terms of various
processes and procedures of management is taken in terms of 10 decisions of operations and
management processes in terms of management of specific business objectives. The
organizational decisions of Starbucks are based in terms of various operational management
causes and criterion\s of leadership management and procedures. Equity program and chain
management are related with the operations management process of business organizations and
related procedures (Huang et al. 2015, p.33). Organisational processes based on equity of service
are also different processes and procedures of work plan in Starbucks Limited. in terms of
6
taken by specific persons only because of the fact that according to the theory great leaders
emerge due to the innate qualities of leadership being possessed by them only thus limiting the
role only under specific people's hands but it fails to encourage the traits of common man by
teaching them leadership lessons based on business and other phenomenon based on leadership
rules and criterions as seen in the infrastructure of Starbucks limited.
Task 2: Exhibition leadership and managerial functions
2.1 Operational process and job that leaders and managers operate
Operational management helps in augmenting or increasing the efficiency of business
organizations in terms of strengthening the affectability of business organizations or companies
by the method of transforming the materials and labors to goods and services linked with
business to maximize the profit maximization process of business or organization like that of
Starbucks Limited. Usage of staffs, raw resources of production and financial resources both in
form of cash and kind are the main tenets of the process of operational management in Starbuck
in terms of quality control and economic perspectives of leadership norms and managerial
liabilities of beverage business of recent world (Singhal and Tomar, 2014). Coordination and
development are the best processes of operations management defined in terms of leadership
(Keszey and Biemans, 2016, p.99). Roles that leaders and managers play in business processes in
Starbucks is of varied origin or procedure based on the coffee manufacturing plant based
production criterions of beverage business practiced by Starbucks authority based on
organizational and productivity related processes of management based on operations based
procedures and proceedings.
2.2 Value and efficiency of operational flow in Starbucks
The operations management theory is linked with the Starbucks Limited in terms of various
processes and procedures of management is taken in terms of 10 decisions of operations and
management processes in terms of management of specific business objectives. The
organizational decisions of Starbucks are based in terms of various operational management
causes and criterion\s of leadership management and procedures. Equity program and chain
management are related with the operations management process of business organizations and
related procedures (Huang et al. 2015, p.33). Organisational processes based on equity of service
are also different processes and procedures of work plan in Starbucks Limited. in terms of
6
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

decision based on goods and services production, processes and quality designs, location
strategies and stratagems of laying out based policies and principles of operational business are
vital in the case of Starbucks Limited organizational procedure and job descriptions and human
resources and supply chain management and human resource management are essential market
prerogatives of Starbucks Limited based beverage company in lieu of operations management.
2.3 Dedication of key players in terms of business improvement
The ways by which leaders and managers work hard or give efforts or struggle hard to improve
the managerial purposes of the enterprise of Starbuck Limited are described in a stepwise manner
in the following illustrations (Stone and Woodcock, 2014, p.32). Leaders and managers work
hard to improve the work based performances and procedures of beverage business of Starbucks
Limited, an eminent unit or organization titled with the responsibility of producing coffees
(Wagner and Eggert, 2016, p.29). It is they who strive hard to arrange and gather capital
resources of production needed for manufacturing coffee of superior quality in enormous
amounts and proportions to meet the demands of large number of customers in variety from
different varieties of households and of different kinds. Employee talent is valuable asset for
making large scale modifications in business based on several causes and criterions of
management. Based on the talents of various kinds of leaders of teams and managers engaged in
diverse sectors of management of the beverage company, the efficiency in production and
allocation of coffee production and other beverage production of Starbucks is
Managed or organised (Griffith and Dimitrova, 2014, p.66).
Task 3: Links between leadership and business management
3.1 Starbuck’s business efforts and activities
Factors within the business environment which affect the operations management and decision
making processes are defined as follows:
Return on investment: The most important factor which influences business decisions is the
effect which causes profitability. The amount of return on investment is the amount of benefit
gained or loss suffered by the Starbucks Company in terms of return on investment (R.O.I)
In terms of activity or process of return of opportunities gained by placement of an
advertisement, making return appropriation better and more standard, the process of business and
managerial decisions affecting business environment may be judged efficiently (Strandvik et al.
2014, p.12).
7
strategies and stratagems of laying out based policies and principles of operational business are
vital in the case of Starbucks Limited organizational procedure and job descriptions and human
resources and supply chain management and human resource management are essential market
prerogatives of Starbucks Limited based beverage company in lieu of operations management.
2.3 Dedication of key players in terms of business improvement
The ways by which leaders and managers work hard or give efforts or struggle hard to improve
the managerial purposes of the enterprise of Starbuck Limited are described in a stepwise manner
in the following illustrations (Stone and Woodcock, 2014, p.32). Leaders and managers work
hard to improve the work based performances and procedures of beverage business of Starbucks
Limited, an eminent unit or organization titled with the responsibility of producing coffees
(Wagner and Eggert, 2016, p.29). It is they who strive hard to arrange and gather capital
resources of production needed for manufacturing coffee of superior quality in enormous
amounts and proportions to meet the demands of large number of customers in variety from
different varieties of households and of different kinds. Employee talent is valuable asset for
making large scale modifications in business based on several causes and criterions of
management. Based on the talents of various kinds of leaders of teams and managers engaged in
diverse sectors of management of the beverage company, the efficiency in production and
allocation of coffee production and other beverage production of Starbucks is
Managed or organised (Griffith and Dimitrova, 2014, p.66).
Task 3: Links between leadership and business management
3.1 Starbuck’s business efforts and activities
Factors within the business environment which affect the operations management and decision
making processes are defined as follows:
Return on investment: The most important factor which influences business decisions is the
effect which causes profitability. The amount of return on investment is the amount of benefit
gained or loss suffered by the Starbucks Company in terms of return on investment (R.O.I)
In terms of activity or process of return of opportunities gained by placement of an
advertisement, making return appropriation better and more standard, the process of business and
managerial decisions affecting business environment may be judged efficiently (Strandvik et al.
2014, p.12).
7
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

Brand impact: In terms of choice of proper brand based on market evaluated opportunities and
conditions suitable for doing business the role of charity and charging of prices puts an impact on
the reputation and name of Starbucks Limited method. Branding is an important strategy based
on which the techniques of production of specialization of business norms and market related
challenges are financed and marketing process is operated. Based on the theory of proper
inventory allocation in specific regions of investment and management, the brand impact is felt
on leadership and business environment (van den Driest and Weed, 2014, p.58).
Effect of resources: The resources of production are also defined in terms of business processes
being channelized by the mode of allocation of resource-based impact on employees of
production and management in terms of accounting and technological specifications of business
based resource analysis (Barreto et al. 2015, p.44).
Opportunity cost: Opportunity costs or costs of sacrifice of one resource in terms of the other
based on the costs forgone by one resource in terms of the other is another process of business
management based tools and techniques of business. The cost forgone by use of one commodity
in terms of use by another is another important causal effect on business environment and
operations management.
8
conditions suitable for doing business the role of charity and charging of prices puts an impact on
the reputation and name of Starbucks Limited method. Branding is an important strategy based
on which the techniques of production of specialization of business norms and market related
challenges are financed and marketing process is operated. Based on the theory of proper
inventory allocation in specific regions of investment and management, the brand impact is felt
on leadership and business environment (van den Driest and Weed, 2014, p.58).
Effect of resources: The resources of production are also defined in terms of business processes
being channelized by the mode of allocation of resource-based impact on employees of
production and management in terms of accounting and technological specifications of business
based resource analysis (Barreto et al. 2015, p.44).
Opportunity cost: Opportunity costs or costs of sacrifice of one resource in terms of the other
based on the costs forgone by one resource in terms of the other is another process of business
management based tools and techniques of business. The cost forgone by use of one commodity
in terms of use by another is another important causal effect on business environment and
operations management.
8

3.2 Different business factors that direct organizational operations and
decision making
The different factors affecting business environment can be analyzed in terms of the business
based processes affecting the business environment. Organizational factors have differential
impact on environment and influences on scope and direction of the company based activities as
they can influence the scope and direction of organizational business. Communicational and
interactional factors are other processes of business in terms of business and organizational
development and management. The factors influencing business environment of Starbucks
Limited are mostly positive or negative externality based factors and the factors affecting
business environment and operations environment are the most crucial among them
(Ahmed,2014, p.88).
Conclusion
The most important conclusion to be formatted in this kind of analysis in terms of management
based operations which are in accordance with the various models of leadership and operations
management processes. The efficiency of management and its operations are exclusively
dependent on various factors cum strategies of business execution and business strategy making
methods of management and operation in terms of activities of governance based rules and
features based on brand imaging, effects of resources and opportunity costs based managerial
norms.
9
decision making
The different factors affecting business environment can be analyzed in terms of the business
based processes affecting the business environment. Organizational factors have differential
impact on environment and influences on scope and direction of the company based activities as
they can influence the scope and direction of organizational business. Communicational and
interactional factors are other processes of business in terms of business and organizational
development and management. The factors influencing business environment of Starbucks
Limited are mostly positive or negative externality based factors and the factors affecting
business environment and operations environment are the most crucial among them
(Ahmed,2014, p.88).
Conclusion
The most important conclusion to be formatted in this kind of analysis in terms of management
based operations which are in accordance with the various models of leadership and operations
management processes. The efficiency of management and its operations are exclusively
dependent on various factors cum strategies of business execution and business strategy making
methods of management and operation in terms of activities of governance based rules and
features based on brand imaging, effects of resources and opportunity costs based managerial
norms.
9
⊘ This is a preview!⊘
Do you want full access?
Subscribe today to unlock all pages.

Trusted by 1+ million students worldwide

Reference list
Ahmed, M., (2014). Service marketing of TRAX Technologies Ltd.
Barreto, I.F., Crescitelli, E. and Figueiredo, J.C.B., (2015). Relationship Marketing results:
proposition of a cognitive mapping model. Revista Brasileira de Gestão de Negócios, 17(58),
p.1371.
Griffith, D.A. and Dimitrova, B.V., (2014). Business and cultural aspects of psychic distance and
complementarity of capabilities in export relationships. Journal of International Marketing,
22(3), pp.50-67
Huang, J., Guo, P., Xie, Q. and Meng, X., (2015). Cloud Services Platform based on Big Data
Analytics and its Application in Livestock Management and Marketing. In Proceedings of The
fourth International Conference on Information Science and Cloud Computing (ISCC2015). 18-
19 December 2015. Guangzhou, China. Online at http://pos. sissa. it/cgi-bin/reader/conf. cgi?
confid= 264, id. 63.
Keszey, T. and Biemans, W., (2016). Sales–marketing encroachment effects on innovation.
Journal of Business Research, 69(9), pp.3698-3706.
Khan, S.A., (2015). An evaluation of the activities of the loyalty and partnership division of the
Marketing department of Banglalink Digital Communications Limited.
Lee, J.W. and chael Kwag, M., (2016). Corporate Marketing Strategy for Using Internet
Websites and Social Media: The Case of the Ritz-Carlton Hotel. 한한한한한한한 한한한한 한한한, pp.251-
253.
Lugosi, P., (2014). Mobilising identity and culture in experience co-creation and venue
operation. Tourism Management, 40, pp.165-179.
Menon, S.D., (2014). Rethinking of marketing: insights from a public sector service provider
(BSNL) in India. International Journal of Advanced Research in Management and Social
Sciences, 3(2), pp.82-88.
Pereira, L. and Almeida, P., (2014). Marketing and promotion in the hotel industry: A case study
in family hotel and hotel group. CONSELHO EDITORIAL| EDITORIAL BOARD.
Rios, P.J. and Pablo, J., (2014), May. Trends in Online Marketing and the Disruptive Force of
Ignoring Them. In The National Conference on Management and Higher Education (p. 93).
Saini, B., (2013). Green marketing and its impact on consumer buying behavior. International
Journal of Engineering Science Invention, 2(2), pp.61-64.
10
Ahmed, M., (2014). Service marketing of TRAX Technologies Ltd.
Barreto, I.F., Crescitelli, E. and Figueiredo, J.C.B., (2015). Relationship Marketing results:
proposition of a cognitive mapping model. Revista Brasileira de Gestão de Negócios, 17(58),
p.1371.
Griffith, D.A. and Dimitrova, B.V., (2014). Business and cultural aspects of psychic distance and
complementarity of capabilities in export relationships. Journal of International Marketing,
22(3), pp.50-67
Huang, J., Guo, P., Xie, Q. and Meng, X., (2015). Cloud Services Platform based on Big Data
Analytics and its Application in Livestock Management and Marketing. In Proceedings of The
fourth International Conference on Information Science and Cloud Computing (ISCC2015). 18-
19 December 2015. Guangzhou, China. Online at http://pos. sissa. it/cgi-bin/reader/conf. cgi?
confid= 264, id. 63.
Keszey, T. and Biemans, W., (2016). Sales–marketing encroachment effects on innovation.
Journal of Business Research, 69(9), pp.3698-3706.
Khan, S.A., (2015). An evaluation of the activities of the loyalty and partnership division of the
Marketing department of Banglalink Digital Communications Limited.
Lee, J.W. and chael Kwag, M., (2016). Corporate Marketing Strategy for Using Internet
Websites and Social Media: The Case of the Ritz-Carlton Hotel. 한한한한한한한 한한한한 한한한, pp.251-
253.
Lugosi, P., (2014). Mobilising identity and culture in experience co-creation and venue
operation. Tourism Management, 40, pp.165-179.
Menon, S.D., (2014). Rethinking of marketing: insights from a public sector service provider
(BSNL) in India. International Journal of Advanced Research in Management and Social
Sciences, 3(2), pp.82-88.
Pereira, L. and Almeida, P., (2014). Marketing and promotion in the hotel industry: A case study
in family hotel and hotel group. CONSELHO EDITORIAL| EDITORIAL BOARD.
Rios, P.J. and Pablo, J., (2014), May. Trends in Online Marketing and the Disruptive Force of
Ignoring Them. In The National Conference on Management and Higher Education (p. 93).
Saini, B., (2013). Green marketing and its impact on consumer buying behavior. International
Journal of Engineering Science Invention, 2(2), pp.61-64.
10
Paraphrase This Document
Need a fresh take? Get an instant paraphrase of this document with our AI Paraphraser

Sheth, J.N. and Sisodia, R.S., (2015). Does marketing need reform?: Fresh perspectives on the
future. Routledge.
Sillani, S. and Nassivera, F., (2015). Consumer behavior in choice of minimally processed
vegetables and implications for marketing strategies. Trends in Food Science & Technology,
46(2), pp.339-345..
Singhal, M.S. and Tomar, M.R., (2014). Broadening the Scope of Rural Marketing by Internet
Technology. Advances in Computer Science and Information Technology (ACSIT), p.290.
Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that
depends on better use of business intelligence. Journal of Research in Interactive Marketing,
8(1), pp.4-17.
Strandvik, T., Holmlund, M. and Grönroos, C., (2014). The mental footprint of marketing in the
boardroom. Journal of Service Management, 25(2), pp.241-252.
van den Driest, F. and Weed, K., (2014). The ultimate marketing machine. Harvard Business
Review, 92, pp.54-63
Wagner, S.M. and Eggert, A., (2016). Co-management of purchasing and marketing: Why, when
and how?. Industrial Marketing Management, 52, pp.27-36.
11
future. Routledge.
Sillani, S. and Nassivera, F., (2015). Consumer behavior in choice of minimally processed
vegetables and implications for marketing strategies. Trends in Food Science & Technology,
46(2), pp.339-345..
Singhal, M.S. and Tomar, M.R., (2014). Broadening the Scope of Rural Marketing by Internet
Technology. Advances in Computer Science and Information Technology (ACSIT), p.290.
Stone, M.D. and Woodcock, N.D., 2014. Interactive, direct and digital marketing: A future that
depends on better use of business intelligence. Journal of Research in Interactive Marketing,
8(1), pp.4-17.
Strandvik, T., Holmlund, M. and Grönroos, C., (2014). The mental footprint of marketing in the
boardroom. Journal of Service Management, 25(2), pp.241-252.
van den Driest, F. and Weed, K., (2014). The ultimate marketing machine. Harvard Business
Review, 92, pp.54-63
Wagner, S.M. and Eggert, A., (2016). Co-management of purchasing and marketing: Why, when
and how?. Industrial Marketing Management, 52, pp.27-36.
11
1 out of 11
Related Documents
Your All-in-One AI-Powered Toolkit for Academic Success.
+13062052269
info@desklib.com
Available 24*7 on WhatsApp / Email
Unlock your academic potential
Copyright © 2020–2025 A2Z Services. All Rights Reserved. Developed and managed by ZUCOL.





