This report provides a comprehensive analysis of the managerial economics of Samsung TVs. It begins with an introduction to Samsung and its diverse business operations, followed by an examination of the role of managerial economics in decision-making. The report then explores the rationale behind choosing Samsung TVs as the product of analysis, delving into the evolution of television technology. Key concepts such as demand, market equilibrium, price elasticity, and the distinction between luxury and necessity are discussed in detail, with specific reference to the Samsung TV market. The report also examines the factors influencing demand, including the price of substitutes and complements, consumer income, tastes, and expectations. Furthermore, the report analyzes Samsung's pricing policies, including competitive pricing strategies. The report concludes by summarizing the key findings and emphasizing the significance of managerial economics in optimizing business decisions and ensuring sustainable development within the context of the Samsung TV market.