Managerial Social Responsibility: Ethics in Marketing & Whistleblowing

This essay examines the ethical issues that arise in developing a marketing mix, specifically focusing on price, place, promotion, and product. It explores strategies managers can employ to overcome these ethical challenges, such as ensuring pricing transparency, fostering strategic partnerships with vendors, and promoting products honestly. The essay also defines whistleblowing, differentiating between internal and external whistleblowers, and discusses its importance in maintaining ethical standards within organizations. Using the Kew Garden principle, the essay illustrates how whistleblowing can be both a right and an obligation, emphasizing the need for organizations to create an ethical environment that encourages employees to report misconduct and promotes transparency and accountability.

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Managerial Social Responsibility
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MANAGERIAL SOCIAL RESPONSIBILITY 1
Major ethical issues that can arise in developing marketing mix
Developing marketing mix for product or service is not easy because the marketers have to face a
lot of ethical issues related to the strategy related to price, promotion, place, and product.
Current business world is full of dynamics and competition. Therefore, it is not easy for an
organization to remain sustainable in the business market. In such a situation, marketers have to
develop their strategy according to the need of the market (Dangelico & Vocalelli, 2017). In
price part, one of the biggest ethical issues is can a buyer can determine the exact price of the
product and in few cases, it has been seen that some competitors take advantage of their position
in the market and place their product price in the market by adding their brand value. In addition
to this, another ethical can arise due to the hidden price in which actual price of the product is not
displayed and customer come to known about the actual price after making the purchase mainly
in discounts pattern. In place part, one of the big ethical issues is putting pressure on the vendors
and distributors to offer more space for their product (Dzisi & Ofosu, 2014). Another ethical
issue is forcing vendors and distributors to make a heavy purchase in order to increase the
product sale and do not offer the chance to put another product on their distribution self. In
addition to this making those promises to the vendor which cannot be completed on the right
time such as delivery of the product. In promotion part, one of the biggest ethical issues which
can arise is not maintaining the honesty about the product or service in the market. Promoting
those attributes of the product in the market which are not true. Keep the consumer in dark
related to reality of the product which is being marked. Force vendors to promote their product
more as compared to other products which they are selling. Try to make audience fool on the
base of emotion and feeling with the help of digital marketing and try to manipulate feelings of
the individual (Spotswood et al., 2012). Another ethical issue which can arise from promotion
activities is to create monopoly marketing for the product by targeting a special group of
individuals. Another ethical issue arises when marketing experts are forced to put freedom and
personal space on the cost of sale increase in the market. In product part, one of the biggest
ethical issue limit the information as per the need of the product placement in the market and try
to put information in the market in the non-uniform pattern so that potential customer cannot
gather actual information from the market and have to make purchase in order to know the
product (Balmer, Powell & Greyser, 2011). Another ethical issue arise is overlooking
competition and consumer act 2010 and try to generate a positive image of the product by hiding
their negative aspect in the market. In order to earn more profit, disobey the state law.
Strategies that manager must apply to overcome these ethical issues
In order to gain the trust of potential buyer along with community, one of the biggest options for
the manager to generate trust in the market related to their product. One of the biggest challenges
which manager is going to face is pricing. In this situation, manager must plan their strategy in
such a way that target audience will be aware of the real pricing of the product in the market
(Hörisch, Freeman & Schaltegger, 2014). In addition to this, manager must focus on eliminating
hidden price in the purchase process in order to offer high customer satisfaction. Another area

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where organization must focus their interest is place part, in this situation manager must try to
convince vendor or distributor instead of pressuring them to display their product. In this
situation, manager can form a strategic partnership with the vendor which will make them part of
this business. After becoming a partner, vendor and distributor will automatically think of
placing companies' product instead of other competitor product in the market. In addition to this
manager must gain the trust of vendors by offering them time bind delivery in order to keep
promise companies promise. This will create a unique impression on the vendors and they will
automatically prefer their product. Another area on which manager must focus on is promotion.
In this situation, manager must develop such strategy which will try to gain the trust of the
potential buyer but offering the true attributes of the product in the market (Baumgartner &
Rauter, 2017). This will help the company to gain a competitive advantage over others because
this will develop a trusted environment between company, consumer and community in which
they are operating. In addition to this, company will sign an agreement in which they will take
care of true policy which will motivate employee to feel better because they are not hiding
anything from the community for which they have to feel guilty. In this strategy, vendors also
will be made part of this agreement and then will help in creating a true loop in the business
environment. Management of the company will on work on not violating personal space of the
individual through their promotional activities in order to create a monopoly market in the
business market (Hengstler, Enkel & Duelli, 2016). Another strategy will be to spread actual
information of the product in the market. In this situation, company will make use of information
strategy in which vendors as well as the potential customer will make made aware of the about
the actual attributes of the product or service. No information will be spread in a scattered
pattern in the market in order to create an environment of confusion. The company will strictly
follow all the state law along with competition and consumer act 2010 which is essential to
create trust environment in the business market. This will help in motivating other companies to
convey true information of their product in the market and will help the industry to grow one
step further. Rule and regulation will help the company in following all the corporate ethical
which will ensure the long term sustainability of the company.
Whistle blower
Whistleblower is actually a person who is part of the company or remaining part of the company
for some years which helps in disclosing the unethical practices going on in the company in front
of their seniors. In addition to this, they keep the information flow on non-public platform so that
corrective action can be taken by the management of the company on the right time (Givati,
2016). Whistle blowers are of two types, one is internal and other is external. Internal Whistle
blower will be a member of the company working in the company while external Whistle blower
can be a formal member of the organization or a group of member which are aware of unethical
practices going on in the company. One of the most important key roles of a Whistle blower is to
take initiative to convey the unethical practices going on in the company. Whistle blower is
having special power in their hand which helps them to protect their job and mistreatment in the

MANAGERIAL SOCIAL RESPONSIBILITY 3
company after disclosing this incident with the help of law. This law helps them to suitcase
against that individual or group of individuals which are pressurizing Whistle blower to leave the
company (Baloria, Marquardt & Wiedman, 2017). Whistle blower protects the image and dignity
of the company by identifying the misconduct going in the organization before company will
develop a negative image in the market and it will not be easy for the company to regain their
previous position in the market. Kew Garden principle believes that whistle blowing as the right
pattern of business ethics. According to Kew Garden, organization such as IBM has created an
ethical community which will monitor the business infrastructure as an important aspect to
increase the value of the organization in the market. In addition to this, it also offers ethical
character to the organization which is competing in the market (Ploeger & Shugar, 2017). It is
similar to attributes of any individual within the community environment. It is simple logic that
if an organization want to attain a high position in the market they have to ensure that there will
not be any gap between their setup value and their action to maintain this value. In addition to
this, Kew Garden also focus on adding a specific group in the organization in order to create
some new policies that will maintain consistency in the moral principle which is essential for
decision making in the organization (Watts, 2017). If it is not possible then the organization must
offer additional power to the executives to increase organizational moral values. A monitoring
approach can be used to shelter all the pressure points that will communicate time base bonding
and necessities.
Obligation related to Kew Garden principles is that an organization must conduct some section
on ethical practice in order to ensure a positive image of the organization in the business market.
Organization such as Google activity aids their employee to have a better understanding of the
difference between personal value and organization values (Haider, 2018). This helps the
organization in providing proper direction to the employee in terms of goal setting. One of the
best examples is if one nurse believes that patient must be given diet which is full of artificial
hydration and nutrition and at the same time organization believes the patient must be offer diet
as per their situation. Then it can put the life of the patient in trouble situation and can impact the
health quality service of the organization.
Another obligation of Kew Garden is to make use of aggressive activity around passivity. This
activity is mainly used by company such as Tesco. In this company the employee is motivated by
the management to self-track the unethical practices going on in the organization. In such a
situation, employee will not feel any kind of pressure in the form of bystander effect. This kind
of activity was conducted in the murder case of Kitty Genevese near her apartment in New York
City (Kassin, 2017). In this case, young women were beaten to death and her screams have
awakened her neighbor which has frightened her assailant. This incident clearly indicates that
individually offer their help when they seem alone. In this situation, other people nearby perceive
that some other person will offer their help. One of the best examples is in nursing, in which
professional nurses must eliminate their sense of responsibility and must believe that some
responsibilities belong to the organizations. In this situation, there is great need of moral

MANAGERIAL SOCIAL RESPONSIBILITY 4
encouragement to create a positive ethical work environment in the organization to offer high-
quality health service (Ombler, 2019). Ethical environment will offer a sense of protection,
believe and trust those patients are in safe hands. This will also help in reducing conflict within
the organization by offering a resolution to the problem in the form of problem-solving
technique.
In addition to this, there is some organization which makes use of published policy to develop
clear understanding related to the value and care principles. In such a situation, individual is
offered hotline service, use help of a trusted person in order to work on this situation. This will
offer an employee a platform on which they can freely express if they believe that something is
not going on correctly (Moorhead et al., 2016). In this situation, employee will feel less
resistance from other members and will focus on the particular channels for reporting. All these
key activities are completely connected with the Whistle blower which plays most important role
in maintaining the ethical environment within the organization as well as outside the
organization.

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