Operational Plan Implementation: ABC Company E-commerce Strategy

This report presents an operational plan for ABC Company's e-commerce strategy, outlining legislative and regulatory considerations, company policies, and the role of the plan in strategy implementation. It addresses modifying the existing plan, resource requirements (including office, capital, and insurance), and incorporates role-play scenarios for sales/marketing and technology consulting perspectives. The action plan covers physical and human resourcing, timelines, milestones, consultation, communication, KPI development, and risk management, including employee underperformance and intellectual property protection. A resourcing proposal is presented, followed by detailed planning and implementation steps for physical and human resources, including risk management strategies for IP and recruitment processes. The plan also includes performance monitoring, areas of employee underperformance, coaching, and analysis of operational performance, with recommendations for improvement. Appendices provide templates for performance management, coaching, and operational plan status reports.

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Running head: MANAGING OPERATIONAL PLAN
MANAGING OPERATIONAL PLAN

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MANAGING OPERATIONAL PLAN
Table of contents
Assessment task 1 4
● Summary of ABC company 4
Legislative and regulatory outline 4
Abc company policies and procedures 4
Role of the operational plan for implementation of the strategy 5
Modifying the existing operational plan 5
● Resource requirement for research 5
● Roleplay: 5
Sales and marketing manager 5
Technology consultant 6
● Action plan for implementation of the strategy 6
Physical resourcing 6
Human resourcing 6
Timelines and milestones 7
Consultation and communication 7
● Developing KPIs 7
● Risk management 8
Employee underperformance 8
Management of intellectual property 9
Health and safety compliance 10
● Proposal for resourcing 10
Assessment task 2 12
● Planning and implementing physical resourcing 12

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Reviewing physical resourcing activities 12
Steps and strategies to acquire resources 12
Explaining risk management strategies for IP 12
● Planning and implementing human resources 13
Reviewing human resourcing activities 13
Steps and strategies to recruit people 13
Incorporating IP requirements 13
Preparing interviews 14
Assessment and recommendations based on interviews 14
Assessment task 3 15
● Plan for monitoring performance 15
Financial performance 15
Productivity performance 15
Employee performance 15
Milestone achievement 15
Monitoring dates 15
Monitoring resources 16
Progress reporting 16
● Areas of employee underperformance and possible remedial actions 16
● Coaching and performance management 16
● Analysing operational performance 17
Budgetary and financial performance 17
Productivity performance 17
Milestone achievements 17
Recommendations 17

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● Roleplay: 17
References 18
Appendices 20
Appendix 3: Performance management plan template 20
Appendix 4: Coaching plan template 20
Appendix 5: Operational plan and status report 21

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Assessment task 1
● Summary of ABC company
Legislative and regulatory outline
i. Privacy Act 1988 (Cwlth)
ii. Queensland Anti-Discrimination Act 1991 (Qld)
iii. Superannuation Guarantee (Administration) Act of 1992
iv. Fair Work Act 2009 (Cwlth)
v. Work Health and Safety Act 2011 (Qld)
vi. AS ISO 15489:2002 Records management
Abc company policies and procedures
vii. ABC company Performance Management Policy
1. Annual formal reviews and discussions
2. Half yearly follow up discussion
3. Continuous employee performance monitoring
viii. ABC company Procurement Policy
1. Job vacancies and new jobs
2. Job description
3. Person specification
4. Vacancy publication
5. Application pack
6. Application processing
7. Shortlisting
8. Criminal conviction declaration forms
9. Interview arrangements
10. Interviewing
11. Decision making
12. Feedback
13. Pre-employment checks
14. Appointment
15. Induction and probation

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16. Recordkeeping
Role of the operational plan for implementation of the strategy
The operational plan helps to align the company goals and objectives with the key
performance indicators. This also helps in defining the tasks that may be useful in
the long term success in the context of the implementation of the strategy. The
operational plan mainly simplifies the tasks necessary to be undertaken by the
organisation’s personnel. The operational plan can be considered as a plan for
strategy implementation contained in the strategic plan.
Modifying the existing operational plan
No modifications required in the current operational plan as the plan is actually
effective for carrying out the e-commerce strategy undertaken by ABC company.
● Resource requirement for research
a. Office requirements
b. Operating capital requirements
c. Insurance requirements
d. Implementation risks
e. Benefits to business
f. Resourcing and budget
g. Operational workflow
● Roleplay:
Sales and marketing manager
The company needs to induct 8 individuals who are trained in online sales as well
as customer service so as to manage the increasing number of online customers. It
is also necessary to coach the staff members so as they have the necessary
customer service skills. It is advisable for the company to invest in developing the
skill set of the existing staff members by organising re-training events so as to
minimise the need for hiring new people. The company should also keep in mind
that the overall development implementation of the e-commerce website may take
over two months. In order to effectively manage the resources, the employees
who are working in overstaffed stores can be sourced for customer service.

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Technology consultant
The current strategy requires a minimum of six delivery trucks for enabling the
distribution process. In order to move the inventory and manage the same, the
company will also require three forklifts at the least. In order to store the procured
items, the company needs to either lease or purchase four additional warehouses.
To enable the timely delivery of products, the company may also need to hire six
drivers. Staff members need to be trained in using POS systems that are integrated
with ERP and CRM software.
● Action plan for implementation of the strategy
Physical resourcing
i. Bidding on an existing website by three developers
ii. Redevelopment budget is $100000
iii. Bids are to be analysed on the basis of payment options, ability to
integrate with the existing systems, ability to upgrade in future and lastly
usability for customers.
iv. A budget of $50000 has been allocated for office and warehouse
reconfiguration.
Human resourcing
v. Hiring 4 individuals for handling online activities
vi. Hiring 4 individuals for managing the warehouses
vii. Hiring 6 individuals who will work in logistics and delivery section of the
company
viii. 30 full time/ casual sales and customer service staff, four sales team
leaders, one delivery driver, one warehouse worker, one store manager
and a 5 member senior management team for Brisbane.
ix. 30 full time/ casual sales and customer service staff, three sales team
leaders, one delivery driver, one warehouse worker and one store manager
for Gold Coast.
x. A total expected budget of $2567890 has been allocated for wages and
salaries.

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Timelines and milestones
Milestone:
Action or
objective
Timeline Person
responsible
Budget or
resources
Customer
engagement via
marketing,
personalised
service and
research
6 months Sam Lee,
Marketing
Manager
$920000
Raising
organisational
profile by 20%
4 months Kim Chen,
Operations
general manager
$500000
Reducing direct
and indirect
operational costs
1 year Riz Mehra, Chief
Financial Officer
$11000000
Consultation and communication
The key components of the operational plan are namely consultation, budgetary
information, timeline, maintenance schedules, training plans and schedules to use
facilities. The consultation process is a very active process as it opens the formal
as well as the informal channels of communications between the various company
stakeholders. Consultation is necessary as it invites the stakeholders to advise the
organisation’s management regarding the various needs and expectations. This
also helps in reviewing and monitoring the appropriateness of the plan.
● Developing KPIs
a. Completion of marketing research
b. Completion of surveys

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c. Reports identifying opportunities
d. Brand recognition percentage
e. Positive customer perception percentage
f. Customer complaints frequency
g. Delivery time
h. Items returned
i. Zero work-related injuries
j. Less than 3% absentees
k. Zero anti-discrimination complaints
l. Frequency rate of 2 for time lost due to injury
m. Performance plan completion percentage
n. Coaching sessions completion
o. Operation related training programmes completion
p. Revenue target of $11000000
q. Profit target of $1792286
r. Expense target of $5004714
s. COGS target of $5892000
● Risk management
Employee underperformance
Company name: BBQfun
Person responsible: HR manager
Person consulted:
Name
Position
Risk identified Employee underperformance
Strategies Timeline Implemented by
Operational activities
related training
6 months HR department

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Coaching 6 months HR department
Quarterly review 4 months General manager
Penalty or incentives 6 months HR department
Management of intellectual property
Company name: BBQfun
Person responsible: HR manager
Person consulted:
Name
Position
Risk identified Managing IP
Strategies Timeline Implemented by
Review of policies and
procedures
6 months HR department
Coaching 6 months HR department
Quarterly review 4 months General manager
Penalty or incentives 6 months HR department
Health and safety compliance
Company name: BBQfun
Person responsible: General Manager
Person consulted: Health and Safety Officer
Name
Position

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Risk identified Health and safety compliance
Strategies Timeline Implemented by
Safe work practices 6 months Workplace health and
safety officer
Better ergonomics 2 months Procurement officer
Maintaining risk
assessment registers
1 month Workplace health and
safety officer
Avoiding overwork 6 months General manager
● Proposal for resourcing
The current proposal is put forward to analyse the e-commerce strategy of ABC
company. The operational plan developed for the same contains the necessary legislation
and regulations that are important to be considered for implementing the actions. The
various policies and procedures related to performance management and procurement
have been discussed in brief. The role of the operational plan has been also considered.
Resource requirements have been taken into account. Necessary information pertaining to
physical and human resources have been collected from the technology consultant and
sales and marketing manager respectively and accordingly the resourcing needs and
budgets have been identified. A brief timeline for milestone achievement has been also
provided which are based on the KPI identified. Lastly, risk assessment and management
has been performed on the implementation risks.

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Assessment task 2
● Planning and implementing physical resourcing
Reviewing physical resourcing activities
The physical resources activities include different type of resources required for
the operation plan. The different requirements for the procurement step a part of
this physical resource in the process. Reviewing develop of physical resources is
the main purpose of this step (Bailey, Mankin, Kelliher & Garavan, 2018). For
instance, bidding on existence website, development of the budget and creation of
other basic payment options are physical resource path will be reviewed. Besides
that human resourcing process also will be reviewed to understand their
contribution to the operational plan.
Steps and strategies to acquire resources
For acquiring the resources, the general steps need to be followed. In the first step, the project
management team has to understand the requirement and develop a plan. In the second step, the
plan will be implemented for acquiring resources (Banfield, Kay & Royles, 2018). However, the
final step is associated with analysing the performance and achieves all the acquired resources.
The basic strategy for the resource requirement is to increase the quality of different resources,
which will develop a better result for the operation plan.
Explaining risk management strategies for IP
Developing strategies for IP is very important because of the secret and
confidential information. For establishing a better risk management strategy and
Development of risk management Action Plan are required for IP. However,
implementing a new IT infrastructure for especially the operational plan is
required at this scenario. IP protection is the main agenda for developing this IT
infrastructure (Corsiglia & Hunter, 2018). It has to understand that the
confidential information of the organisation needs to be highly protected. During
the implementation of the operational plan, all the confidential information of the
organisation need to change a little bit according to the new addition to the
organisational development. Transferring this data and working on them need
other protection than other organizational information.