Managing Accommodation Services (Unit 7) Report: Holiday Inn Analysis

This report provides an overview of managing accommodation services, focusing on the scale and ownership models within the hospitality industry. It analyzes the UK hotel market, comparing it to other countries and examining hotel classifications. The report delves into the different forms of ownership, discussing their advantages and disadvantages, and explores various payment methods. It also highlights the significance of online review sites and grading systems in the accommodation sector. The report examines the organization and key roles within the front office department, specifically using Holiday Inn as a case study. The conclusion emphasizes the importance of providing satisfactory products and services to customers in order to maintain a competitive advantage in the hospitality industry.

Managing
Accommodation
Services

Table of Content
• Introduction
 The scale and size of the accommodation services
 The different forms of ownership available to accommodation
services.
 The role of online review sites.
 The organisation of front office functions.
 The key roles within the front office department.
 Conclusion
 References

Introduction
Accommodation management is considered as a service in which the
establishments that are provide accommodation are effectively managed.
Holiday Inn is a British owned American brand of hotels and a
subsidiary of inter continental hotel groups. The company was founded
as a U.S. motel chain in the year of 1952 and become the worlds largest
hotel chain. The major focused area of Hotel Holiday Inn is to providing
effective accommodation facilities to their buyers in respect to attaining
higher growth and success within the commercial centre.

The scale and size of the accommodation services
found within the hospitality industry.
Table 1: Quantity of one, two, three, four and five star hotels in the
UK.
Category of Hotels Quantit
y
1 star 7981
2 star 8382
3 star 10878
4 star 9369
5 star 8390
Total 45000 1 star 2 star 3 star 4 star 5 star Total
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
7981 8382
10878 9369 8390
45000
Quantity

Table 2: Number of hotels in the UK compared to
other major countries.
Places Numbe
r of
hotels
UK 45000
Malaysia 7351
USA 7117
Russia 5000
Thailand 4219
UK Malaysia USA Russia Thailand
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
45000
7351 7117
5000 4219
Number of hotels

Table 3: Quantity of hotels with bedrooms.
London Total number
of Hotel is around 24
Number of Rooms Num
ber
of
Hotel
s
0-100 6
101-200 7
101-300 7
More than 300 4 0-100 101-200 101-300 More than 300
0
1
2
3
4
5
6
7
6
7 7
4
Number of Hotels

Table 4: Number of hotels compared with number of
B&Bs in the UK.
Particular Total number
Hotels in UK 45000
B&Bs 25000
Hotels in UK B&Bs
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
45000
25000
Total number

The different forms of ownership available to
accommodation services.
Owners are the key aspect of an organisation, thus owner is the one
who is responsible for all the operations or functions that are held
within the work place. Accommodation is a wide area in which
different form of ownership is available.

Some essentials ownerships are associated as under:
Type of
Ownership
Description Advantages Disadvantages
Sole
Trader
A sole trader is considered as a
simplest form of business
structure and it is easy and less
expensive to set up. It is a type
of enterprise that is owned or
run by an individual and there is
nit any kind of legal distinction
available among business entity
or owner.
The potential advantage
of sole trader is that these
kind of organisations are
easy to form and the
owner of the firm has
overall control over
business profit (Sullivan,
Barthorpe and Robbins, 2011).
The major disadvantage of
sole trader is that in this
the owner have unlimited
liability for debts as there’s
no legal distinction among
private and business assets.
Limited
Company
In the limited organisations, the
liabilities of business members
or subscribers of an organisation
is limited to what they have
invested or guaranteed to the
business. Limited Organisations
are formally categorised among
two such as private and public
limited company.
The major advantage of
limited company is that
the company can attain
huge amount of profit
thus the company is
having unlimited
stakeholders and the
liability is spread among
multiple owner.
The potential demerit of
limited organisation is that
Shares are sold privately,
and this restricting the
amount of capital raised.

The advantages and Disadvantages of purchase
methods are described as below:
Purchase
Method
Advantages Disadvantages
Cash Transaction Fees: Cash doesn't contain any
kind of fees while paying the bill as credit
cards are charging while transaction. It
provides the easy mode of payment.
Limits the spending: Cash puts the
limitation on customer in buying the
products. It prepare customer's mentally in
terms of what to buy and how much to
spend (Holmes and Smith, 2012).
Limited Record Keeping: Consumers
generally required receipt of product in
order to exchange the product. Retailers
can easily access the information from
their systems to online banking, debit or
credit cards transactions but cash doesn't
provide such facility
Bank Loan Repayable on demand: If consumer is not
able to pay the loan then it will be available
for terms of loan i.e. three to ten years
unless the loan get breached by any one
party. Bank tied the loan with some assets
or equipments until the amount get payable
which consumer borrowed from bank.
Irregular payment amount: If consumer
takes a bank loan with variable interest
then it creates difficulty to them in getting
a clear picture of financial plan as the rate
changes with market condition.

The role that, grading, classifications systems and
online review sites play when potential guests look for
and book accommodation
Travelling is the most developing industry that has a huge influence on
the growth of overall economy of a country. In this modern scenario
hotel industries are using grading system to analyse the performance
of organisation. Organisations are using online sites for representing
their performance graph that can also be used by customers in
selection of the right accommodation facilities. These systems plays
essentials role in providing detailed information about the customers
experiences on the offered products or services.

The different area of service offerings are associated
as below:
Basis Description Examples
Essential This recognised as the primary facilities, on the basis of that customers
are made decisions, thus these facilities are required to offer by the firm
for fulfilling the potential desires of the clients of customers.
Proper accommodation,
housekeeping service,
transportation facilities, etc.
Basic This considered as the most required need that are common in each
offered facilities of hotel industry. basic needs are recognised as the key
aspects of essential services and customers are having right on
attainment of these facilities.
In this Food facility, hotel
comfort and cleanliness, high
conveniences, security etc. are
involved.
Nice-to-
have
These refers as the complementary services, which are offered by the
hotel industries in respect to creating long time stay of their users.
Mostly hotel industries are providing these services free of cost in
respect to gaining attention of more customers towards their firm or
offerings.
check in – check out ease,
Swimming pool facility, wi-fi,
laundry, Cleaning room
equipments like clean towel,
flowers, fragrance etc.
Luxury Luxury services are recognised as an indulgence rather than a necessity,
sumptuous or expensive, abundance or great ease and comfort things.
These kind of facilities or services are majorly offered by luxury hotels.
Proper meal facilities with
breakfast, gym, Spa, modern
cuisine, luxurious cars, pet-
sitting, personal trainer,
showrooms and many others.
Hyper-
luxury
These facilities are exclusive, rare in nature or extremely advance quality
with high cost. This type of services are basically offered by upscale or
luxury hotels, thus these services are mainly offered to the those
organisations who are ready to pay extra amount for these services.
Kitchen facility, personal
dining space, banquet hall,
sports ground etc.

The organisation of front office functions within a
variety of accommodation services.
In a hotel industry front office department is the major key which is basically
headed by the front office manager. There are various functions of front
office within the variety of accommodation services. The proper use of
these equipments are associated as below:
 Check-in-desk
 Telephone
 Master Keys
 Printer

The key roles within the front office department for a
selected organisation.
In an hotel industry, front office department performs crucial role and it
also refers as the face of a hotel execution. The essential role of this
department is to firstly make interaction with customers. It is the most
visible area of the hotel and majorly responsible for receiving clients or
customers and make them familiar with the environment. The front
office department or its employees within hotel Holiday Inn. is widely
focused forwards satisfying the needs and wants of people within the
commercial centre in respect to attaining higher competitive advantage.

Conclusion
From the above given discussion it has been concluded that Accommodation is
refers as one of the biggest sector in the tourism industry which provides a
wealth opportunities for individuals to work within a dynamic and diverse
sector. In the hotel sector employees are the essential key as they are
responsible for providing comfortable products and services to their users as
per their needs and wants. Now a day, competition is so high within the
commercial centre and each business organisation is widely concern on
providing satisfactory products and services to their customers in respect to
developing their self esteem or brand image.

REFERENCES
Abdi, H., Le, Y. and Nahavandi, S., 2013, February. Integration of
resident's energy costs in short stay accommodation billing
system. In Innovative Smart Grid Technologies (ISGT), 2013
IEEE PES (pp. 1-7). IEEE.
Arcese, G., Lucchetti, M. C. and Merli, R., 2013. Social life cycle
assessment as a management tool: Methodology for application in
tourism. Sustainability. 5(8). pp.3275-3287.
Brotherston, D. N., Brotherston David N, 2012. Apparatus and method
for providing products and services in a transport vehicle using a
network of computers. U.S. Patent 8,180,678.

Thank You