Analyzing Accommodation Services: A Travelodge Perspective

This presentation offers a comprehensive overview of accommodation services, focusing on the hotel industry, particularly Travelodge. It delves into the scale and classification of hotels in the UK and compares them to other countries. The presentation explores different forms of ownership available to accommodation services, including sole traders, private companies, and partnerships, along with their respective advantages and disadvantages. It highlights the significance of grading systems, online reviews, and essential, basic, nice-to-have, luxury, and hyper-luxury services in attracting customers. The role of the front office department, including various job designations like telephone operators, room key clerks, and cashiers, is thoroughly examined. The conclusion emphasizes the importance of organized planning in managing accommodation services, the inter-relationship between departments, and the key roles within the front office and housekeeping departments.

Managing
Accommodation Services (Part-1)

Introduction
Accommodation is a term which is mainly used when an individual wishes to refer to certain
amount of buildings or rooms where people reside for a quite smaller span of time.
Accommodation management facilities are generally provided by hotels and hospitality sector.
Services to manage accommodation exist in both private as well as public sector. It can either be in
form of hotels, conference centres, cruise ships etc. This PPT is constructed based on Travelodge
hotel which is headquartered in Thames, England, UK. It is second largest hotel in UK in budget
sector.

Scale and size of the accommodation services within
hospitality industry
There are a number of hotels which run in a country and further support its economy in its overall
growth. In context of UK, hotels are businesses that raise living standards of individuals and also
promote employment to individuals. This also helps in providing excellent quality services to their
customers.

Hotels classified based on ratings:
Hotels Number (2017)
One Star 7682
Two Star 6550
Three Star 920
Four Star 7650
Five Star 450

Number of hotels in the UK compared to
other major countries.
Places Number of hotels (2017)
UK 47000
Malaysia 7551
USA 7027
Russia 4000
Thailand 5219

Quantity of hotels with more bedrooms
Number of Rooms Number of Hotels (2017)
0-100 8
101-200 6
101-300 7
More than 300 5

Number of hotels compared with number of B& Bs
in UK
Particular Total number (2017)
Hotels in UK 47000
B&Bs (Bed and breakfast) 28000

Different forms of ownership available to
accommodation services.
Type of organisation Description Advantages Disadvantages
Sole Traders Sole traders is a form of
an organisation which is
owned managed and
controlled by a single
individual (Weber and
et. al., 2015).
Sole traders do not
need to share their
profits with anyone or
depend on somebody
for further decision
making (The
advantages and
disadvantages of being
a sole trader. 2019).
In sole traders there is
always a shortage of
funds and resources
which further cause an
effect on expansion and
profitability.

Continue…
Private company A private company or a limited
company is usually initiated by
a number of individuals who
usually have same motive.
In this type of business,
individuals are only liable for
expenses till the amount spent
by them.
Decision making is a quite
complicated process as ideas of
each and every member is
necessary.
Partnership Partnership is a type of
business where two or more
individuals pool their funds
together so that they can run
business operations.
In partnership, partners are not
liable to pay debts or expenses
from their personal assets.
There happens to be situation
where one partner is more
active as compared to other. In
this case when one partner
works more there may be
conflict situation as well.

Basis Description Advantages Disadvantages
Bank loan Bank loan refers to a loanable
amount which is lended by a
bank.
Bank loan is quite advantageous
as it is a safe and secure way of
fund collection. Also it helps in
maintaining efficiency of business
operations.
A major disadvantage or
drawback of this method is that
sometimes interest rates cannot be
paid by business concerns when
they are having no stable earning.
Joint purchases Joint purchase is a process where
funds are generally collected from
friends and family for purchasing
businesses.
It is an easy way of pooling funds
as there are no official
documentation or legal
requirements needed in this case.
In this case, there are certain
possibilities that conflicts may
arise between personal
relationships. This further
hampers growth and productivity
of a business.

Role of grading, classification and online review
while booking accommodation
 Accommodation is gaining quite a speed nowadays as travelling is gaining popularity. Travelling
can be done with various motives such as business purpose, family trips, trekking, solo trips etc.
There happens to be a great difference in demands of customers based on duration, requirements,
budget etc. In such case grading system, online sites etc play a quite significant role as they
contain satisfactory information or details regarding services rendered, budget, accommodation
facilities etc. An example of this situation is that if an individual wishes to select a hotel they will
first have to check availability and then compare based on online reviews and ratings. This will
further help in identifying best suited hotel as per their needs

Continue…
Basis Description Examples
Essential These are the services which are
required by every type of consumers
while they prefer to stay at hotel.
Room service, food facility, safety and
security, etc.
Basic Basic needs are requirement of
consumers which helps to enjoy their
stay at hotel. Hence there is difference
in basic needs according to type of
consumers.
In case of consumer who stay at Hotel
Travelodge with family requires valet
parking, reservation facility, etc.

Continue…
Nice to have These are the services which consumer
feel satisfied and pleasure to avail.
These are the services which can be
customised as per customer demand or
type.
Personal interaction with manager
while check in and check out,
customised food services, etc.
Luxury Luxurious services are the services
which is costly and provided to be
consumers who are ready to avail
costly services
Cinema Spa, breakfast and meals
anytime, pick and drop services, etc.

Continue…
Hyper Luxury Hyper luxurious services are the
most luxurious services which
consumers thinks to have and this
makes them pleasure.
Personal bar, Sky taxi, etc.

Front Office with variety of Accommodation
Services
 Front office department is an important area which deals with customers at initial level. This
happens to be the most visible department is a business concern which can be contacted in any
situation whenever customers face an issue
 There are a number of job positions or designations in front office department such as reservation
manager, room key clerk, telephone operator etc.

Continue…
 Telephone operator- Telephone operator is a designation in which individual appointed is
assigned to answer calls of customers
 Room key clerk- Room key clerks are individuals who maintain a systematic record of
different rooms at Travleodge
 Cashier- This is the person who collects payment made by consumers. They play essential
role as they deal with financial aspect of Travelodge hotel

Continue…
Telephone Telephone is one of the basic that must have to there on
front desk. This help person on front desk in providing
solutions to the questions asked by guest and the pitch of
their voice must have to be low. This telephone also help
guest to make any call, which can reduce the problem of
going out of the premises for making call.

Key roles within the front office department
 Front office department generally refers to a department in hotels that deals with customers
while they visit or have some queries regarding services rendered. In context of
Travelodge it is seen that there is quite a difference in consumer's demand hence front
office in this case is responsible for analyzing their consumer's demand thereby further
providing details. In Travelodge hotel it has been noted that there is a need for reducing
costs hence managers in Travelodge have decided about reducing position of front office
department. Main job designations in front office department are front office manager,
reservation manager, check in desk managers, clerks, guest service assistants etc

Conclusion
 From the above mentioned PPT it has been concluded that it is quite important that overall
activities and functions are planned and organised as it will be quite helpful in
management of accommodation services that are provided by hospitality sector. Also
different types of size and scale in hotels in UK has been stated in this report along with
inter-relationship between various departments. Front desk operator, key clerk, etc. are the
roles played in Front office department. In housekeeping department, cleaning public area,
executives, etc. are the key roles which helps to perform operations in effective manner.

References
 Lyu, J., Li, M. and Law, R., 2019. Experiencing P2P accommodations: Anecdotes from
Chinese customers. International Journal of Hospitality Management. 77. pp.323-332.
 Liang, S., and et. al., 2017. Be a “Superhost”: The importance of badge systems for peer-to-
peer rental accommodations. Tourism management. 60. pp.454-465.
 Deale, C. S. and Crawford, A., 2018. Providers’ perceptions of the online community
marketplace for lodging accommodations. Tourism and Hospitality Research. 18(4). pp.470-
477.

 THANK YOU