Analysis of Managing Accommodation Services: Holiday Inn Report

This report delves into the realm of managing accommodation services within the hospitality industry, using Holiday Inn as a case study. It begins by defining hospitality and the importance of effective management. The report explores different types of accommodation services like hotels, resorts, motels, and guest houses. It then examines various forms of ownership, including franchise models, private ownership, and managed hotels. A significant portion of the report is dedicated to analyzing the role of review sites in assessing service quality and providing feedback to customers. The report concludes by emphasizing the significance of providing quality services to enhance the image and achieve organizational goals within the hospitality sector. References to relevant academic sources are included. This report is perfect for students studying hospitality or business management and can be used as a guide for similar assignments. Desklib provides many such reports and solved assignments.

Managing Accommodation Services

Table of Contents
• Introduction
• Scale and Size of Accommodation Services
• Forms of Ownership in Accommodation Services
• Role of review sites
• Conclusion
• References

Introduction
Hospitality refers to the relationship which is shared between a guest and the hospitality service
provider. Thus this is a relationship which can be quite helpful for the guests in ensuring that they are
able to get a good experience in the right manner for the money which they are paying for availing
hospitality services. Managing Accommodation Services refers to ensuring that the right
administrative and management skills are used so that the effective and efficient management can be
ensured in the right manner without facing problems and issues. For this report, Holiday Inn has been
selected. It is a UK-based chain of hotels which has a wide range of network in different locations in
the world. In this assignment, there will be specific focus on discussion of the types of
accommodation services in the hospitality industry, the role of front office department, assessment of
contribution of housekeeping department. Additionally, specific analysis on exploring the role which
is played by facilities and securities in the accommodation services.

Scale and Size of Accommodation
Services
There are different types of accommodation services which are available within the hospitality
industry. Thus the explanation of these types can be made in the following manner-
• Hotels- There are different types of hotels which are present within the hospitality sector. They
provide their different types of services according to the various types of needs and requirements of
the various guests.
• Resorts- These are the accommodations in which the guests are provided premium experience as
they are provided with excellent facilities as well as hospitality experience when they stay here.
• Motels- These are the accommodation services which have the facilities for the different motorists

Continued…
Guest House- These are
the accommodation
service providers which
provide their different
types of services
effectively and efficiently
to the guests who want to
stay at low costs in a
hotel.

Forms of ownership in accommodation services
There are various forms of ownership which are available in the accommodation services. Thus an
explanation of these forms is given as follows-
• Franchise Model- In this model, a hotel with a recognized brand name can open its different types
of branches in the different locations by allowing some other brand to run its business.
• Privately Owned and Operated- This is a form of hotel ownership in which the hotel owners have
to take a lot of risk in order to set up their business.
• Managed- This is a form of hotel ownership, the hotel owners give the management of their hotels
to a particular agency which is tasked with taking care of the hotel.

Role of review sites
There is a particular role which can be played by grading, classifications systems and
online review sites while grading and classifying the hotels. The role which is played
by them can be explained in the following manner-
• Assessing the quality of services- They can help a lot in ensuring that the overall
quality of services which are provided to the customers and clients can be assessed.
• Providing reviews to the customers and clients- They can provide the reviews
which are required to the customers and clients.
• Providing appropriate grading- Appropriate grading can be provided by them to the
hotels which can help the customers and clients a lot in ensuring that they are able to

Conclusion
From the above project, it can be concluded that Hospitality refers to a particular field where a lot of
different types of services can be provided to the customers and clients. It has a wide range of
organizations which can provide their services. It is important to ensure that the hospitality
organizations are able to make sure that by providing their services in the right manner to the
customers and clients which will help them in enhancing their image and goodwill among the
customers and also ensuring that they are able to attain their particular short-term, medium-term and
long-term goals and objectives.

References
• Bolton, J., 2016. Predicting and managing demand in social care. American Journal of Medical
Research. 3(2). pp.152-187.
• Brochado, A. and Pereira, C., 2017. Comfortable experiences in nature accommodation: Perceived
service quality in Glamping. Journal of Outdoor Recreation and Tourism. 17. pp.77-83.

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