Analysis of Accommodation Services in the Hospitality Industry

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Added on  2023/01/13

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This report provides an overview of the accommodation sector within the hospitality industry, examining its contribution to the Gross Domestic Product (GDP) and employment. It defines various accommodation types like hotels, motels, and hostels, and explores different business operation models such as low-cost and Airbnb. The report analyzes the scale and scope of accommodation services, including luxury, mid-range, and budget options. It discusses facilities within the hospitality sector, such as restaurants, valet services, and concierge services, and defines different forms of ownership like chain hotels, independent hotels, and franchise hotels. The report also delves into grading and classification systems, online review sites, and the function of the front office, including roles, responsibilities, skills, and the key role of the front office department in meeting organizational objectives. The report concludes by highlighting the importance of front office staff in enhancing customer satisfaction and achieving competitive advancement within the hospitality sector.
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MANAGING ACCOMMODATION
SERVICES
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Introduction to hospitality industry and define how
accommodation sector contributes to GDP
INTRODUCTION
Hospitality industry has a broader category of field within service industry and this includes lodging,
event planning, theme park and transportation services.
Travel and tourism is vast group of business that has main goal in terms to provide necessary and desired
commodities and service to travelers and customers.
The present report is based on business activities of Hotel Hilton and this provide global brand full service
hotels and company was founded by conrad Hilton.
One of the largest and fastest growing sector of economy at present time.
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CONT..
Contribution of accommodation sector:
This sector has contributed 8.8 percent of total employment opportunities and this is sector that plays
crucial role in development of tourism.
Henceforth, this can be stated that Hospitality industry has provided more jobs opportunities than any
other industry.
Also, accommodation service has totally contributed about £1 million to overall hospitality industry.
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Different types of accommodation services within
hospitality sector.
These are outlined in below context manner as are-:
Motels- This accommodation usually featured as one or two
bedroom units.
Hotel- This is defined as an establishment that offers paid
accommodation on short term basis.
Hostels- This is defined as establishment that offers
inexpensive food and accommodation facilities for particular
group of people such as workers, travelers and students.
Holiday parks and camp grounds- It provides sites for
tents, caravans and many also has simple cabins and
backpackers lodges etc.
Apartments- It is great option when an individual has to stay
at a place for longer.
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Size and contribution of GDP-:
In the year 2014, UK Hospitality industry has contributed an estimated £57 billion to UK GDP.
Therefore, Tourism can be taken as major source of job creation as this directly employs 9 million
individual or 6% of total employment in the European Union.
Hospitality and tourism brought £73 billion to the economy.
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CONT..
Different business operation models-
Low cost model- This is defined as business strategy in which organisation offers lower cost services and
product to attract high demand in market. It leads to result in increase in market share.
Airbnb business model- It is model that has multi sided marketplace that mainly connects with travellers
with host and experience providers. This is two sided online platform that provide the facility as process
of booking private living space to travellers.
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CONT..
Scale and scope of accommodation services-
Luxury- This offers services that are very luxury in nature. It renders facilities as wake up calls, security
guard and news paper delivery etc. Henceforth, their main aim is to offer full comfortable and decorated
suits with attractive features as internet, min fridge etc.
Mid range- It is the hotel that provide services which are moderate and their accommodation is
comfortable, clean and inexpensive.
Budgeted- It is define as service that offers the guest minimum service and this is considered as budget
friendly. This hotel has limited services and staff. They do not provide any additional services such as
Free Wi-Fi, phone calls etc.
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Type of facilities in Hospitality sector-:
Restaurant- It is the facility that offers good quality of food to
guest. They render the waiter services that takes better care of
guest. Also, the services provide under it as Buffet, self service
etc.
Valvet- This is considered as parking services and this offered
to the guest some stores, restaurant etc. Herein, customers finds
their own space of parking and vehicle can also be parked by
an individual that represented as Valet.
Concierge- It is considered as individual who has varied duties
and also look over the maintenance of hotel. Thus, their main
responsibility to help guest with each thing they required.
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Define the forms of ownership apply to accommodation
services with use of examples
The ownership within the hotel accommodation is highly depends on complexities of ownership structure
within hospitality industry. Therefore, ownership of accommodation can be categorized as managed,
privately owned, operated and franchise model.
In case of managed and franchised accommodation, the service quality expected to be of the high
standard.
Leased and privately owned hotels are not suitable for guest as international as they are not effectively
organized potentially.
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Different forms of ownership
Chain hotels- It is hotel enterprise that takes number of forms. This usually depends on
association that chain organisation has with each property.
Independently hotel- This is termed out to be family owned and operated hotels. Herein, this do
not required to confirm to any policy and procedures.
Referral groups- This is consist of independent hotels and that have joined together for common
purpose.
Franchise hotels- It is termed out as method of distribution in which one entity has developed
particular pattern or format of doing business.
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Discussion on grading and classification system
The grading system highly considered to be affecting the room booking system of hospitality
industry and the accommodation system is usually dependent on critical operations of hotel.
Hotel grading and classification aids to determine the standard and offering of hotel.
In addition to this, the grading and classification of hotels inform customer that how to
recognize the various aspects such as quality, differentiates at all the levels of facilities etc.
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