University Business Development: Managing Across Borders Tutorial 1

This assignment provides solutions for Managing Across Borders Tutorial 1, addressing key concepts in international business. It explores the Uppsala model, outlining the stages of international market entry, from sporadic exports to foreign manufacturing. The assignment also discusses means of internationalization, including mergers and acquisitions and direct selling. Furthermore, it examines parochialism and its potential disadvantages in international business, emphasizing the importance of understanding diverse cultural and market needs. References include academic books and journals that support the analysis.

Managing Across Borders -
tutorial 1

CONTENTS
Managing Across Borders - tutorial 1.............................................................................................1
QUEESTION 1................................................................................................................................2
Uppsala model.............................................................................................................................2
QUESTION 2..................................................................................................................................2
Means of internationalisation......................................................................................................2
QUESTION 3..................................................................................................................................2
Parochialism................................................................................................................................2
REFERENCES................................................................................................................................4

QUEESTION 1
Uppsala model
For successfully entering into international market irrespective of cultural and social
barriers Uppsala model describe four stages for global entry of firm. As per the first stage of
model there are no regular export activities conducted by firm and thus sporadic export is carried
out. In the next stage when firm became familiar with the culture and tradition of foreign market
organisations begin to export through independent mode (Baylis, 2020). For further growth and
in later stages organisations can establish foreign sales subsidiary. On successful capture of
foreign market companies can also begin foreign manufacturing and production.
QUESTION 2
Means of internationalisation
The most common ways for firms for internationalisation are as follows:
Mergers and acquisition: The organisation can collaborate by merging or acquiring any
domestic organisation in the international market. It helps firm to easily establish themselves into
new market with minimum risk.
Direct selling through export: Firms with good resources can also go internationally by means
of directly selling to customers as per their needs. It also increases profits and domestic
competitiveness.
QUESTION 3
Parochialism
Parochialism is defined as process to analyse and visualise whole world through single
perspective and theory (Steger, 2017). While conducting business internationally it can serve as
the biggest disadvantage for the organisations because a similar view for all countries or culture
can lead to failure in understanding diverse needs. People in different countries have different

choices, marketing and business trends and practices. Thus parochialism may prove to be highly
ineffective way to address such diverse demands of business in international context.

REFERENCES
Books and Journals
Baylis, J., 2020. The globalization of world politics: An introduction to international relations.
Oxford University Press.
Steger, M.B., 2017. Globalization: A very short introduction (Vol. 86). Oxford University Press.