Managing and Developing Innovation & Creativity at Amazon

This report discusses the need for innovation and creativity in managing Amazon's supply chain, particularly in response to increased demand and challenges faced during the COVID-19 pandemic. It identifies that Amazon's current supply chain is inefficient and proposes the implementation of innovative methodologies such as robotics and artificial intelligence to improve inventory management, speed up production, and reduce delivery times. The report outlines a plan for implementation, emphasizing the importance of resources and talent management. It concludes that innovation is crucial for Amazon to sustain its market position, solve problems, and collaborate effectively, ensuring better customer service and enhanced brand image. The document is available on Desklib, a platform providing study tools for students.

Managing & Developing
Innovation & Creativity

Table of Content
• Introduction
• Need and Problem
• Innovative methodologies for addressing the issue
• Plan for implementation
• Conclusion
• References

Introduction
• Innovation is the crucial business practice that is adopted in order to introduce
a new and innovative ways in order to perform particular business tasks. Main
aim of innovation is to bring unique products or services in market in order to
resolve the issues that are being faced by customers. Innovation helps in
facilitating uniqueness and creativity that is vital in order to survive in current
competitive market (Oeij and et. al., 2019)

Need and Problem
• In the present study, it is identified that Amazon is a well known
company. It has huge client base from different countries. Amazon
is working within 13 countries across the globe. In addition to
this, it offers different range of products at one platform. Due to
the pandemic, people have started to buy products online. In this
situation, company has been witnessed a great rise in demand. It is
identified that supply chain of company is not efficient in order to
meet with the increasing demand of customers.

Cont..
Company is likely to receive more orders during prime seasons but they are
not able to meet with demands of customers in timely manner due to lack of
inventory management. The major problem has been faced during COVID-19
when demand of online good recorded a sudden rise. Due to lack of inventory
management, company was not able to deliver the goods in timely manner
(Amazon's Supply Chain Challenges, 2020). It also negatively affected the
brand image of organization. In addition to this, Amazon also faced issues of
shortage of labor which also influenced the overall supply chain management.

Innovative methodologies for addressing
the issue
Innovative methodologies refer to the creative ways to resolve the issues in an
efficient manner. It is about embarking creative ways for betterment and
enhancement of organization. It includes creative ways which are unique and have
not applied by till now. In current scenario, Amazon needs to use robotics and
artificial intelligence in order to meet with the issues of supply chain
management. It is identified that efficiency of robots is more than a human being.
They can work for 24*7 without any disruption. In addition to this, robots can
work in each and every situation.

Cont…
Amazon can also strengthen its artificial intelligence system. So, they can
forecast the requirement of customers. It will help them in forecasting the
trend and upcoming situation. With this, it will possible to prepare suitable
strategies in order to maintain consistency in delivery in each and every
situation. Robotics and artificial intelligence will strengthen the supply
chain management of company. It will speed up the production process
and reduce the delivery time.

Plan for implementation
• There is requirement to make a proper plan in order to implement innovation
methodologies. In this context, different aspects of innovation audit are
mentioned below:
• Assets & Resources: Resources are required in order to implement the
innovation in an efficient manner. There are different types of resources such
as funds, employees, equipments and more are required in order to implement
the innovative strategies in an efficient manner (Kafetzopoulos and Skalkos,
2019). In case of current innovation, Amazon needs the resources such as
appropriate funds, equipments, tools and proper infrastructure in order to
implement the innovation effectively.

Cont…
• Talent management: In each type of innovation, there is requirement of
people having diverse knowledge. In order to make the innovation successful,
it is crucial to analyze the strengths and weakness of existing talent pool
(Lhuillery, Tellechea and Thiery, 2021). In present context, Amazon needs to
hire potential, talented as well as competent individuals so that they can
successfully implement innovation within business entity.

Conclusion
• From above discussion, it is summarized that innovation is important for
organizations to sustain at market place for longer run. It is analyzed that
process of innovation is helpful in bringing creativity and new ideas within
company. It is monitored that innovative products and services are helpful to
provide great assistance and help to customers. It is also considered as a tool
for problem solving as well as collaboration.

References
• Oeij and et. al., 2019. Understanding social innovation as an innovation process:
Applying the innovation journey model. Journal of Business Research, 101,
pp.243-254.
• Stilgoe, J., 2020. Who’s Driving Innovation. New Technologies and the
Collaborative State. Cham, Switzerland: Palgrave Macmillan.
Online:
• Amazon's Supply Chain Challenges, 2020. [Online] Avaliable
through: <
https://www.dispatchtrack.com/blog/amazon-supply-chain-challe
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