Managing Successful Business Project: ASDA's Digital Transformation

This project examines the role of digital workplace transformation in overcoming the impact of COVID-19, focusing on a case study of ASDA. The research aims to understand the conceptual framework of digital workplace transformation, identify challenges faced by ASDA in the absence of such transformation during the pandemic, and examine the role of digital solutions in mitigating these challenges. The project management plan outlines the scope, cost (€150), and work breakdown structure. Methodologically, the research employs positivism philosophy, a deductive approach, primary and secondary data collection, and survey research strategy with random probability sampling. Data is presented through frequency tables, highlighting challenges in communication and data security, and the role of technology in aligning organizational culture. The project concludes that digital workplace transformation enabled smoother business operations during COVID-19, improving overall performance, and recommends further adoption of market trends. The student reflects on the development of research and communication skills gained through this project, with references to relevant literature on CRM, customer satisfaction, and service quality.

Managing a Successful Business
Project
To examine the role of digital workplace
transformation to overcome from the impact of
COVID-19: “A study on ASDA”.

INTRODUCTION
• Workplace transformation can be defined as a process of rethinking a flexible working
space for the employee by accumulating various tools and technique in an organisation.
• The improvements are being made within the organisation way of working so that
positive work atmosphere can be created for the workforces.
• With the help of workplace transformation strategy various types of technological
advancement devices and software is being installed in the company.

Research Aim
To examine the role of digital workplace transformation to overcome from
the impact of COVID-19: “A study on ASDA”.

Research Objectives
• To understand the conceptual framework of digital workplace transformation as an
approach for an organisation
• To identify the challenges faced by the Asda in absence of digital workplace
transformation during Covid 19.
• To examine the role of digital workplace transformation to overcome from the
impact of Covid 19 within Asda.

Research questions
• What is the conceptual framework of digital workplace transformation as an
approach for an organisation?
• What are the challenges faced by the Asda in absence of digital workplace
transformation during Covid 19?
• What is the role of digital workplace transformation to overcome from the impact
of Covid 19 within Asda?

PROJECT MANAGEMENT PLAN
• Scope: The existing research has greater scope for Asda as the investigation uses
various strategies of workplace transformation within the organisation.
• Cost: Cost is defined as that amount which is incurred for completing the project
in budgeted frame. For the present investigation, €150 will be used by the
investigator.

WORK BREAKDOWN STRUCTURE
Work breakdown structure: It is one of the project management system which
show the graphical representation that assist the supervisor to execute the task and
activities in accurate manner

RESEARCH METHODS
• In the existing research different types of methodologies are used to collect and
analyses data.
• Some of them are positivism philosophy, deductive approach, primary and
secondary data collection technique, survey research strategy and random
probability sampling.

GANTT CHART
Gantt chart is used in project management to show activities along with the time
taken to complete the task.

Q.1. Do you have knowledge regarding the concept of
digital workplace transformation as a business approach
for Asda?
Frequency
a) Yes 25
b) No 5
PRESENTATION OF THE DATA AND
FINDINGS

Q.2) As per your experience, what are the major challenges faced by the
Asda in absence of digital workplace transformation during Covid 19?
Frequency
a) Inefficiency to communicate 15
b) Data and application security 5
PRESENTATION OF THE DATA AND
FINDINGS

Q.3) As per your perspective, what are the major role of digital workplace
transformation to overcome from the impact of Covid 19 within Asda?
Frequency
a) Aligning technology and software 9
b) Changing organisational culture and environment 8
PRESENTATION OF THE DATA AND
FINDINGS

ADVANTAGES AND DISADVANTAGES OF
DATA COLLECTION
The current investigation will base on quantitative method which helps in
maintain validity and reliability in accurate manner. statistical information
can be collected and will also take less time. The disadvantage is that it only
covers numerical data.

RECOMMENDATIONS
It is recommended that Asda should use various strategy in order to acquire
digital workplace transformation concept in effective manner. On the other
hand, the organisation is required to adopt current market trends into their
business operation.

REFLECTION
I am glad that I got an opportunity to conduct the investigation which helps
me in developing various research and communication skills. This will also
build my professional career in sound manner.

CONCLUSION
From the above data it is concluded that digital workplace transformation
has helped companies to operate their business in smooth manner during the
time of Covid 19. Using technology can assist in executing operation in
better manner and improve business performance.

References
• Shaon, S. K .I. and Rahman, H., 2015. A theoretical review of CRM effects on customer satisfaction and
loyalty. Central European Business Review, 4(1), p.23.
• Arora, P. and Narula, S., 2018. Linkages between service quality, customer satisfaction and customer
loyalty: A literature review. IUP Journal of Marketing Management, 17(4).
• Enaworu, E., Adegboye, F. B. and Wara, H. U., 2018. Competitiveness in banking industry: a study of
employee satisfaction, customer satisfaction and productivity in service quality. In competitiveness in
emerging markets (pp. 373-390). Springer, Cham.