Digital Disruption and Transformation at ASDA Ltd: Project Report

This report examines the challenges and opportunities presented by digital disruption and transformation at ASDA Ltd. The research employs a qualitative research strategy, using surveys to gather data from top management. The report explores the impact of digital technologies, including cloud technology, social media, IoT, and AI, on ASDA's operations. Key findings include an assessment of management awareness of digital transformation, and the implementation of digital technologies. The report provides recommendations for implementing digital technologies across various business functions, including marketing, operations, and customer service. It also highlights the importance of business process management and new technologies to improve revenue and customer base, concluding with a reflection on the value of the research for the author's learning and understanding of digital transformation.

Managing a successful
business project

Aim and objectives
To examine the major challenges and opportunities that are faced by
the organisation from implementation of Digital disruption and
transformation: A case study of ASDA Ltd”
 To understand the concept of Digital disruption and digital
transformation
 To find the different aspects of digital transformation and
disruption
 To analyse the different opportunities that can organisation have
from changes in digital technologies.

Digital technologies
Digital technologies have changed the way of doing the different
business operations.
It has been analysed that these digital technologies have change the
traditional business models and transform it into new models.
There are several digital mobile technologies that have served a
proper wealth of opportunities and choices.
Other than that when it comes to the production, it has given a more
innovative idea to the organisation to produce innovative products
and services to the customers.
Digital distribution is the changes that have been occurred in the
different business models due to new digital technologies, it has
direct impact over the vale proposition of existing products and
services.

Questionnaire for the survey method in the qualitative method
1. From how long you are working in Asda Ltd?
 Less than 3 year
 3 years
 4 years
 More than 4 year
2. Do you aware from the meaning of digital
transformation and disruption ?
 Yes
 No
 Can’t say
3. Which aspect of the digital transformation is
more effective for the organisation?
 Cloud technology
 Social media and mobile technology
 ‘The Internet of Things‘
 Artificial intelligence and big data analytic

4. Does it is significant for the venture to deal and
adopt with the change management, as
digital technologies is increasing day by
day?
 Yes
 No
 Can’t say
5. Does your organisation have separate
department for the digital transformation and
distribution?
 Yes
 No
CONTD...
6. Do you think new digital technologies helps
the organisation to adapt and deal with
change management?
 Yes
 No
 Can’t say

Theme 1: Some top management have worked in Asda
Ltd from more than 4 years.
 Analysis and interpretation: There are 5 managers that have been
selected for the survey which are from the top level management of the
Asda Ltd. Out of 5 managers, 2 have said that they have worked in the
organisation for more than 4 years.
Less than 3 year 3 years 4 years More than 4 years
0
5
10
15
20
25
30
35
40
45
Column C

Theme 2: Some top management aware about the
meaning of digital transformation and disruption
 Finding and analysis: This section has referred that from
the 5 respondent of top management in the Asda Ltd, 3 of
the respondent have proper knowledge and information
about the subject. They know the importance of digital
technologies for the organisation and how to cope with the
different challenges of the same.
Yes No Can’t say
0
10
20
30
40
50
60
70
Precentage

Analyse research and data using appropriate tools and
techniques
Research Strategy: There are two types of research strategy, that are
qualitative and qualitative.
 The key objective of this research is to analyse the major challenges and
opportunities that are faced by the organisation from implementation of
Digital disruption and transformation.
 In order to achieve the aim and objective, researcher have selected
qualitative research strategy.

Research philosophy
 It is another important chapter of the research methodology and investigation. It
do includes different values, beliefs, assumption etc.
 It deals with the source, nature and development of the knowledge.
 Other than that it have very great impact over the scholar beliefs and values.
There are two types of research philosophy, that are interpritivism and
positivism.
 When it is being discussed about the interpritivism several factors reflect one
single fact.
 On the other hand positivism research philosophy where scholar relies upon the
certain fact and figure regarding particular aspect scholar relies upon the certain
fact and figure regarding particular aspect.

CONTD...
Data collection: It is one of the most important chapter in the researcher by
which appropriate and relevant data is being collected. If the data collection
is not there then it is not possible for the researcher to conduct the
investigation.
 There are two ways by which information is collected that are primary and
secondary data collection.
 When it is concerned about the primary data collection, then the information
is collected from those sources where it have never being collected.
 The sources that are included in primary data collection are interview,
survey, observation etc.
 Here primary data will be collected so that more reliable and accurate results
can be founded

CONTD..
Data collection: It is one of the most important chapter in the researcher by
which appropriate and relevant data is being collected. If the data collection
is not there then it is not possible for the researcher to conduct the
investigation.
 There are two ways by which information is collected that are primary and
secondary data collection.
 When it is concerned about the primary data collection, then the information
is collected from those sources where it have never being collected.
 The sources that are included in primary data collection are interview,
survey, observation etc.
 Here primary data will be collected so that more reliable and accurate results
can be founded

Communicate appropriate recommendations as a result of
research and data analysis to
draw valid and meaningful conclusions
 As per the above discussion in the following research project it has been founded
that Asda Ltd company, has effectively adopted the different digital technology.
 But still organisation need to put large efforts on their implementation of the
digital technologies.
 It can be concluded from the research project that there are several aspect that
are included in the digital transformation and disruption.
 That are cloud computing which is used in the administration department, social
media and mobile technology which is used in the communication and
connection with the customers.
 The internet of things which is distribution and storage of information and
artificial intelligence and big data analysis which is used in production.

Recommendation
 It can be recommend from the research project that the venture should
implement digital transformation and distribution in different fields which serve
them various advantages and face different challenges, the areas are as follows:
 The venture should implement different digital technologies to the every function
of organisation that are marketing, operations, human resources, administration,
customer service, etc. This is because all the functions are interconnected with
each other.
 They should use business process management with the help of new technologies
so that business process automation and optimisation can be implemented.
 New technologies should be executed to the different business model which are
very important for the organisation. This will helps them to generate high
revenue and customer base.

Reflect on the value of undertaking the research to meet stated
objectives and own learning and
performance
 The following research provided the depth understanding and knowledge
about the digital transformation and distinction.
 As these new digital technologies have great impact over the
organisation like Asda Ltd.
 From this project report I have learned several aspects of digital
technologies such as Administration, Communication, Production and
Storage and Distribution.
 Other than that I have gained deep knowledge about the cloud
technology, social media and mobile technology, ‘The Internet of
Things', Artificial intelligence and big data analytic. This knowledge
helps to solve the different challenges and problems faced by the
organisation related to the digital transformation and distinction.

References
Panneerselvam, R., 2014. Research methodology. PHI Learning Pvt. Ltd.
Silverman, D., 2016. Qualitative research. Sage.
Smith, J. A., 2015. Qualitative psychology: A practical guide to research
methods. Sage.
Taylor, S.J., Bogdan, R. and DeVault, M., 2015. Introduction to qualitative
research methods: A guidebook and resource. John Wiley & Sons.

THANK YOU