Impact of British Airways' Decisions on Staff: A Management Report

This report examines the impact of recent decisions made by British Airways on its staff, considering the airline's complex operational environment. It analyzes specific changes, such as the introduction of new aircraft, carbon offsetting initiatives, and enhancements to customer comfort. The report explores the reasons behind these decisions, linking them to the airline's declining reputation and financial performance. Furthermore, it assesses the implications of these changes on various staff roles within British Airways, emphasizing the importance of training and development programs to equip employees with the necessary skills to adapt to new technologies and service standards. The report also highlights the significance of motivational strategies to maintain employee morale and engagement amidst organizational changes, ultimately aiming to minimize negative impacts and maximize positive outcomes for the workforce. The report concludes by emphasizing the importance of proactive management in fostering a positive and productive work environment within the aviation industry.

Managing People in
Aviation Industry

Table of Contents
INTRODUCTION.....................................................................................................................................3
Identifying and explaining the decisions made by British Airways.........................................................3
Explaining the reasons and its implications, why British Airways take respective decisions..................4
Explaining the actions to be taken for minimizing the negative impacts on staff and maximizing the
positive effects.........................................................................................................................................5
CONCLUSION..........................................................................................................................................6
REFERENCES..........................................................................................................................................8

INTRODUCTION
Aviation industry is of a complex nature where is primary infrastructure consists of
aircraft operations airports and supporting agencies. number of aircrafts are used in various
operations around the world and part of the aviation industry. This Airways is one of the biggest
aviation company of the UK. The company is a flag Carrier airlines of the UK which was
established in 1974 and headquartered in England, UK. The report consist of the changes took
place and the decisions made by the leaders of British Airways along with appropriate reasons
for developing respective decisions. Furthermore the integration of decisions on the employees
of the company are identified along with the actions taken by the leaders in order to minimize the
negative effects and increase the positive impacts.
Identifying and explaining the decisions made by British Airways
In the recent years the business of British Airways has faced a lot of declines and
deterioration. The ranking of the company have lower down, the customers of British Airways
are not at all happy and satisfied with the services provided by the airline organization and a IT
security bridge took place in last years when hackers stole around million customers personal
data which caused a very large amount of fine for the organization (Raju, and et. al., 2019).
Therefore it concludes that in past years British Airways and its business is impacted in a
negative manner for which portal that the leaders take you decisions and changes in their
operations for joining back their ranking of the best airline company in the UK and in the whole
world. Few changes decision took place British Airways are as follows:
 Meet the newest member of the family- A new aircraft is introduced by British Airways.
The Airbus A350-1000 is introduced by the organization in August 2019 for long haul
service to Dubai and Toronto. This new aircraft is one of the most fuel efficient aircraft
currently operating in the aviation industry around the world. The aircraft is built from
advanced materials with a combination of carbon composites, titanium and modern
aluminum alloys which is beneficial for the environment and cost saving for the
organization as well (Xie, Hu and Sun, 2019).
 Fly carbon neutral- The airline company British Airways is now offsetting carbon
emissions for all the flights within the UK. The company will the interesting these

emissions from flights in carbon reduction projects around the world such as rain forest
protection programs, reforestation etc. basically a carbon offsetting tool is introduced by
British Airways which can help the company to reduce its carbon footprint and their
impact on the environment using the carbon offsetting tools.
 New look comfort items- The search change to place in British Airways is enhancing the
world travellers experience and making their travel more comforting. British Airways
has enhance the experience of economy class customers binding and packing all the
comfort and benefits expected by the customers in an affordable prices. The aircraft
designs are innovated there and adjustable headrest and lumbar support is provided to
people in their seats, along with soft cushions and blankets and also many other benefits
and amenities such as eye mask toothbrush to paste on request of the travellers.
Explaining the reasons and its implications, why British Airways take respective
decisions
There are many changes and you decisions are made by British Airways and Management by
looking at its declining goodwill and reputation in the marketplace which company is also
freezing reduction in its customers its revenues and ultimately on its profit units. The overall
reason for making these changes in the operations is to improve enhances the company’s
reputation and gained its market share back (Kan, Chung and Chung, 2019). But the Specific and
appropriate reason for each change and decision that army by the management of British
Airways as follows:
 Meet the newest member of the family- The aviation industry is one of the largest part of
the hospitality sector which connects the world and allows people to travel from one
place to another in very short time with comfort and ease. As it is known that the
competition in the marketplace in all different kind of industries is increasing the
preferences of people are more specifically targeted audience is changing and revolving
on a very rapid scale. This created the need for British Airways to introduce a new
aircraft which is named as Airbus A350 which is made up of Eco friendly raw materials
and one of the best efficient technologies currently flourishing in the world. When the
most appropriate reason behind launching this new aircraft is is making use of sustainable

means and fulfilling corporate social responsibility of British Airways towards the
society and the world.
 Fly carbon neutral- this is a initiative which is taken by British Airways where is the
make use of the carbon emissions produced by its flights in carbon reduction projects
around the world such as rain forest protection programs. The initiative which is
specifically taken by British Airways to fulfill its corporate social responsibility and
showing its concerned and awareness towards environment by bringing together people
and making a combined effort to make best use of the carbon emissions and saving the
environment by reducing the carbon footprint and its impact on the environment around
the globe (Sahay and SankarBanerjee, 2020).
 New look comfort items- As it was discussed that the customers of British Airways are
very unsatisfied by the services and experiences they receive while travelling with British
Airways flights. This is why the company British Airways redesigned and renovated it
slides by providing better experiences to people in affordable prices they have curated
experience while travelling with the flights issued by British Airways. The company
renewed the comforts in London Heathrow flights and also provided to economy fare
choices to people when they fly that is basic and standard. These choices of fare better
comfortable seats will definitely enhance the experience customer while travelling with
British Airways along with providing them curated experience which is expected
improving there goodwill and brand image in the eyes of the targeted audience.
Explaining the actions to be taken for minimizing the negative impacts on staff and
maximizing the positive effects
The staff basically the human resource of every organization is one of the most essential
asset of it as the people in the company are responsible and executing all the strategies plans and
services on behalf of entity to the respective customers. Aviation industry is a service oriented in
industry, what is Airways is a travel service provider who also renders other extra services to its
consumers by charging them extra cost for making their experiences and travel comfortable and
desirable (Li, 2019). The plans an changes which are made by British Airways in recent years for
improving their customer base the brand image and maintaining is Goodwill in the marketplace
will be specifically implemented and executed by the workforce. Therefore it is very important

that British Airways and the leader’s also specific actions for minimize impacts of these changes
on the staff and improving the positive impacts. These Actions are as follows:
 Training and development- The first and foremost action which is required and which
should be taken by the leaders of British Airways is of training and development. It is a
process of updating and enhancing the skill sets and capabilities of the workforce by
improving the knowledge with the help of different on the job and off the job training
sessions (Bamforth and Abbott, 2019). The training and development a very essential for
the organization as the new aircraft A350 which is introduced by British Airways will be
operated by the employees and the specific amenities and services will be rendered two
people by the onboard crew of British Airways. This made it's very important that the
workforce will be trained introspect of the aircraft it's different features and most
important day about the benefits rendering to people who are opting to travel with British
Airways.
 Motivation- The staff of British Airways will be highly discouraged and demotivated
because of the regularly deteriorating brand image and Goodwill off British Airways in
the marketplace. Bath it's the job of leaders and managers of company to cheats of
motivated and encouraged for bringing their best talents and making them work with
their most potentials (Hughes and et. al., 2019). There are different motivational
techniques and theories available in the market place given by many researchers which is
helpful for large organizations such as British Airways. Leaders of British Airways can
make use of this motivational technique such as content and process theories of
motivation for increasing the enthusiasm of their staff and improving their performances
while serving to people on behalf of company.
CONCLUSION
The above report based on aviation industry and the changes taking place in specific
organization. Report summarizes that aviation industry is a vast and frequently changing
segment where organizations need to continuously evolve and take drastic decisions in order to
survive and sustain in the market place by maintaining their market share. The employees and
workforce of the entity is the most potential acid and it’s important that specific actions should
be taken in order to maximize the positive impacts on the employees of those changes and

decisions rather than negative impacts. The company can make use of training and development
programs and different motivational theories to keep the employees informed and encouraged
and keeping them engaged in the operations of the organization and making them work with the
entity rather than against it.

REFERENCES
Books and Journals
Raju, D. and et. al., 2019. Study and design of smart embedded system for aviation system: a
review. In Nanoelectronics, Circuits and Communication Systems (pp. 573-590).
Springer, Singapore.
Xie, J., Hu, Y. and Sun, Y., 2019, December. Identifying and Managing Key Success Factors for
Sino-Estonian Joint Ventures. In Fourth International Conference on Economic and
Business Management (FEBM 2019). Atlantis Press.
Kan, S., Chung, D. and Chung, G., 2019. Customer Experience Transformation in the Aviation
Industry: Business Strategy Realization through Design Thinking, Innovation
Management, and HPT. Performance Improvement. 58(1). pp.13-30.
Sahay, A. and SankarBanerjee, T., 2020. SpiceJet: Turnaround in the aviation industry.
Li, Y., 2019. Organizational and interorganizational factors affecting safety in the Chinese civil
aviation industry. Social Behavior and Personality: an international journal. 47(5).
pp.1-7.
Bamforth, C. J. and Abbott, M., 2019. Entrepreneurs of the sky: Case studies on entrepreneurial
learning from the early British aviation industry. Business History, pp.1-34.
Hughes, C. and et. al., 2019. Prelims', Managing Technology and Middle-and Low-skilled
Employees (The Changing Context of Managing People).