Research Report: Managing a Successful Business Project in Cambridge

This report presents a small-scale research project focused on managing a successful business, specifically examining "The Green Coffee and Tea Cafe" in Cambridge. The report outlines the application of both qualitative and quantitative research methods, detailing data collection techniques such as questionnaires and secondary data analysis from governmental databases and journals. The study explores the impact of globalization on small enterprises, the benefits of globalization, and the challenges faced by the cafe. It includes a questionnaire used for primary data collection and discusses the importance of sample size. The report also explores the positive and negative impacts of globalization. The report analyzes the data collected, providing recommendations for enhancing the cafe's customer base and market share, ultimately aiming to provide insights into effective project management strategies within a globalized business environment.

Managing A Successful Business Project

Table of Contents
INTRODUCTION ...........................................................................................................................3
TASK 2............................................................................................................................................3
P4 Small scale research by applying qualitative and quantitative research methods.................3
TASK 3............................................................................................................................................9
P5 Research and data using an appropriate tools and techniques...............................................9
P6 Recommendations that arises from doing this research proposals and data analysis..........17
TASK 4..........................................................................................................................................18
P7 Value of undertaking the research to meet stated objectives...............................................18
CONCLUSION .............................................................................................................................20
REFERENCES...............................................................................................................................21
APPENDIX....................................................................................................................................22

INTRODUCTION
Managing of projects is defined as an art in which a plan is made then entire team of
project can carried out the project activities in easy manner. In addition to this, it is a set of
practices which includes initiating, planning, executing or closing the work so that specific goals
or success can be achieved in a limited time frame. Apart from that, globalisation is a process
through which an organisation develop international influence on international scale. It is an
economic independence of countries in across the world through enhancing variety and volume
of cross border transaction in products and services. It is an interaction between governments,
individuals, and organisations of various countries through making investments and international
trading. The chosen organisation for this assignment is “The Green Coffee and Tea Cafe” which
is a newly introduced cafe shop in Cambridge. Present report will discuss about the Small scale
research along appropriate methods for gathering informations. Collected data would be also
interpreted in this report along with reflection on the usefulness of conducting this report.
TASK 2
P4 Small scale research by applying qualitative and quantitative research methods
Small scale research: It is a direct or comprehensive guide for those researchers or
students who wants to conduct a research and helps them in completion of their thesis, projects
or proposals. This kind of research is performed in a systematic manner so that weaknesses or
problems can be identified in an easy manner. It also takes less time and efforts of researcher so
that a valid conclusion can be constructed within a short time period. There are mainly two kind
of research methods which are given as under:
Qualitative research: It is defined as a market research method which focuses on
gathering data through open-ended and conversational communication. It also provide assistance
to the researcher in presenting the gathered non-numeric data in an effective manner. This
method is not only used for what people think but also why they think in this manner (Heger,
2012). For e.g. A convenience store wants to improve their brand image so they have decided to
making observation that how many visitors are visiting regularly on their store. After this
observation they have gathered data which has concluded that the men are visiting their store
more whereas, women customers are less visiting in the store due to their personal reasons. For
identifying their personal reasons the managers of stores can conduct personal interviews or

surveys for knowing their preferences about the stores. After successfully surveys and
interviews, it has been identified that store have not enough items for women due to which they
are less visiting in the store. So that, it can be said that qualitative research method allows the
investigators to identifying the problem through going in-depth and encourage them to get valid
solutions for the problem. This method will also prove beneficial for “The Green Coffee and Tea
Cafe” because with the help of this, they will easily understand the concept of globalisation along
with influences of multinational companies of small enterprises.
Therefore, it can be said that this method allows the researchers to gather in-depth
knowledge about the specific research topic and also encourage them to interact with the
individuals so that valid informations will be received that will prove beneficial for completing
the research (Reich, 2014).
Quantitative research methods- It is used for determining the specific solutions for the
problems which are faced by the organisation through gathering numerical data so that by
interpreting it valid solutions will be received. In this method, data is collected from potential
respondents by using data sampling methods and it is interpreted in an understandable way so
that future modifications can be executed by the project team members in an effective manner.
In addition to this, It is a systematic investigation of phenomena through collecting
quantifiable data and performing statistical or computation techniques so that possible solutions
can be provided at the last of research programme. In order to gathering data in this method,
researcher can conduct questionnaire or surveys so that opinions and suggestions can be taken by
the respondents. For e.g., Project managers or investigator of “The Green Coffee and Tea Cafe”
wants to know that how much time will be spend by the team members of project for executing
the project so that investigator can chose survey in the form of questionnaire through which they
will be know about the amount of time which is taken by employees for executing the project.
These methods support the investigator in understanding the views and opinions of respondents
through collecting data in quantifiable manner so that project should be completed in easy
manner.
Data collection- It is a process of collecting information and measuring it on targetted
variables in a systematic manner so that it can be used in completing the research in an effective
manner. There are two kinds of data collection methods which are given as under:

(a) Primary method - In this kind of data collection method investigator have to gather
information or data from the first hand sources so that fresh information can be gained for
completing the research. For collecting this data investigator can use several methods like
questionnaires, interviews etc. Data which is gathered by this method is more usable and original
as compared to other data collection methods. This method will helpful for the researcher in
gaining original and reliable information related with the research topic.
(b) Secondary method - It can be defined as the data that is gathered by someone else
other than the investigator. In it, researcher have to collected the data which is gathered by some
other for research purpose. This kind of data is gathered through newspapers, books or journals
of authors, Magazines etc. this kind of data collection takes less time and money as compared to
other methods of data collection but collected data or information from this kind are less reliable
and valid as compared to other methods of data collection (Ullah, 2013).
Sample size- This is a process of fetching observations from a larger number of
respondents so that on the basis of their views and perception and views a valid conclusion will
be made at the end of research. In this research, investigator has taken 30 respondents who are
employees, stakeholders, customers of the organisation and their views will be considered as the
whole views of population.
In this project, investigator have used both research methods such as qualitative and
quantitative because both are beneficial for completing the research in a limited time-frame. For
completing the research in better manner both data collection methods are also used such as for
primary data collection researcher have used questionnaire in which they will asked some
questions from the taken respondents and in secondary data collection they will provide a valid
information which is based on the governmental databases and journals.
QUESTIONNAIRE
Name:
Age:
Contact No.:

Q1) Do you know about the concept of globalisation ?
a) Yes
b) No
Q2) Is there any benefits of Globalisation received by “The Green Coffee and Tea
Cafe” ?
a) Yes
b) No
Q3) Are you aware from the offerings of “The Green Coffee and Tea Cafe”
a) Yes
b) No
Q4) How MNCs influences the local businesses operated in Hosted nation ?
A) Positively
B) Negatively
Q5) Do you think Globalisation contributes towards growth of GDP of Hosted nation ?
a) Yes
b) No
Q6) Which department of “The Green Coffee and Tea Cafe” influencing the most
during expansion of business ?
A) Finance Department

B) Marketing Department
C) HR department
Q7) What are the responsibilities of marketing function in expanding the business
operations ?
a) Identifying needs of other country consumers
b) Make innovation
c) Deal with global clients
Q8) What kind of threat faced by “The Green Coffee and Tea Cafe” while operating
their business in Cambridge ?
a) Instability of political conditions
b) Economic Fluctuation
c) High competition from the rivals
Q9) What are the essential resources required by the companies for globalising the
business ?
a) Human Resource
b) Advanced Tools and Techniques
C) Financial resource
Q10) Provide some better recommendations which can be used by the “The Green
Coffee and Tea Cafe” for enhancing their customer base and Market share.

For collecting secondary data, researcher have used various books and journals for
collecting reliable informations for the topic of Identifying the impact of MNCs on business
environment and small enterprise like “The Green Coffee and Tea Cafe” of UK which is defined
as under:
According to the Benería, (2015), Globalisation is a process of building social, political, legal or
economical interrelation at global level as it will assist the business firms in free flow of their
goods and services in global market. It also helps business entities in enhancing their knowledge
and ideas of market so that productivity or profitability would be enhanced in marketplace. In the
context of The Green Coffee and Tea Cafe, the firm is newly setup in market of Cambridge and
operates its functions at small scale so there are various benefits which can be gained by them at
the time of globalisation, are given as under:
Improving brand image- It helps the business organisation in operating their business
operations in smooth manner. At the time of globalisation, small scale organisations can make
interrelations with the MNCs which will be prove beneficial for them in increasing their brand
image in front of them (Alfaro, 2012).
Enhancing Customer base – The major advantage of globalisation for the small scale
industry is that it helps them in enhancing their customer base in marketplace. With the help of
globalisation, small scale organisation like The Green Coffee and Tea Cafe can increase their
customer reach and improving their brand image.
Learning new culture – At the time of globalisation, Small scale industry would make
interrelations with the Big MNCs which will beneficial for them in acknowledging the new
cultures and preferences of new customers. With the help of it, they can further develop their
offerings for satisfying new customers.
Apart from that, There are some negative aspects of globalisation which are given as under:
 Internationalisation process can ruin the environment like moving things from one area to
another like wastage of oil, natural resources etc.
 In the race of globalisation and development, every nation wants to earn more tax duties
but their natural resources are exploited extensively which can be determined as the
major disadvantage of globalisation.
 Globalisation helps many nations to develop their technology in a fast manner but due to
use of advance technology use of labour resources are reducing in a huge manner because

they have no skills and knowledge about using of these technology due to which most of
the unskilled employees have lost their jobs.
From the above discussion, it can be said that globalisation posses both kind of influence
such as positive or negative in the growth of nation and small firms. Therefore, management of
small scale organisation should make proper strategies and plans so that they can provide tough
competition to their rivals.
TASK 3
P5 Research and data using an appropriate tools and techniques
Investigator would be able in constructing valid conclusion only if collected data has
been interpreted in an effective manner. So that, it is very important to interpreting the collected
data in a meaningful manner. The proper analysis of Data which is executed by researcher are
given as under:
THEME 1: Knowledge about the globalisation term
Q1) Do you know about the concept of globalisation ? Frequency
Yes 18
No 12
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
18
12

Interpretation – It has been identified from the above chart, that most of the taken
respondents have proper knowledge about the concept of Globalisation. Out of 30, 18
respondents gave their views that they are aware and have a proper knowledge regarding the
concept whereas, remaining respondents are not aware regarding the same concept.
THEME 2: Benefits of globalisation to the small firms
Q2) Is there any benefits of Globalisation received by “The Green Coffee
and Tea Cafe” ?
Frequency
Yes 16
No 14
Yes No
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Frequency
16 14
Interpretation- It has been observed from the above chart that small firms like The
Green coffee and Tea cafe gets huge benefits for this question most of the respondents gave their
positive views on the question such as, out of 30 respondents 16 gave their views in the favour of
firm they says huge profitability is gained by small firms after globalisation whereas, remaining
14 respondents gave negative response on the question.
THEME 3: Aware regarding the offerings of organisation
Q3) Are you aware from the offerings of “The Green Coffee and Tea Cafe” Frequency

Yes 18
No 12
Yes No
0
2
4
6
8
10
12
14
16
18
Frequency
18
12
Interpretation – It has been observed from the above graph that The Green Coffee and
Tea Cafe is a well known and small firm of Cambridge city. Most of the citizens of city are
aware regarding the offerings of firm such as 18 gave their views that they are aware from the
goods and services which are offered by The Green Coffee and Tea Cafe. Apart from that,
remaining 12 gave their views that they have not heard the name of organisation.
THEME 4: Impact of MNCs on local business
Q4) How MNCs influences the local businesses operated in Hosted nation ? Frequency
A) Positively 17
B) Negatively 13

A) Positively B) Negatively
0
2
4
6
8
10
12
14
16
18
17
13
Frequency
Interpretation – From the above chart, it has been observed that MNCs are highly
influencing the local or regional organisations. 17 out of 30 gave their views that MNCs are
providing positive influence on the local business firms. Whereas, other 13 provide their
opinions in negative manner for the questionnaire.
THEME 5: Contribution of Globalisation in improving economic condition
Q5) Do you think Globalisation contributes towards growth of GDP of
Hosted nation ?
Frequency
Yes 17
No 13