Managing a Successful Business Project: A One Communication

This report delves into the management of a successful business project, focusing on A One Communication, a company leveraging digital technology. The report begins with an introduction highlighting the importance of effective project management in enhancing business growth and consumer loyalty. It then outlines the project's aims and objectives, emphasizing the role of digital technology in transforming business operations. The project management plan is discussed, covering cost, scope, time, quality, communication, risk, and resource management. Work breakdown structure and Gantt charts are used to illustrate project stages and timelines. The report also covers the use of both qualitative and quantitative research methods for small-scale investigations, as well as the accuracy and reliability of these methods. The project management process, including planning, implementation, control, and closing, is also examined. Finally, the report concludes with an assessment of the value of the project management process and the use of quality research in achieving project goals.

Managing a Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
P1 Project aims and objectives...................................................................................................1
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources...............................................................................................................................3
P3 Work breakdown structure and a Gantt Chart......................................................................4
M1 Comprehensive project management plan, milestone schedule and project schedule.........6
D1 Project management process................................................................................................7
TASK 2............................................................................................................................................7
P4 Small-scale research by applying qualitative and quantitative research methods................7
M2 Accuracy and reliability of different research methods........................................................9
TASK 3..........................................................................................................................................10
Covered in PPT.........................................................................................................................10
TASK 4 ........................................................................................................................................10
P7 Undertaking the research.....................................................................................................10
M4 Value of the project management process and use of quality research..............................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12
.......................................................................................................................................................13

INTRODUCTION
Project are the main part of each business which support in increase loyalty of consumers
as well as productivity. So, it is necessary that project should be manage in an effective or better
manner. Management of successful business project leads to enhance the development and
growth of business. Digital technology plays necessary role in making the business successful.
This present report is based on the A One Communication. This company provides headphone,
mobiles, smart phones and many other devices to consumers so that they can connect with each
other. A One Communication uses digital technology in business to develop new value in
consumer experience, internal capabilities and also business models which support its business
operations. Digital technology seems to large revolution in context to conduct the business in fast
way. Under this mention report will be discuss about the project management plan which covers
the scope, quality, cost and also resources (Baden-Fuller and Haefliger, 2013). The Gantt chart
and breakdown structure provide stages and time frames for completion will be mentioned in this
report. A One Communication company carried out the small scale investigation through
applying qualitative and quantitative methods of research for meeting objectives and aims of
project will be discussed in this report
TASK 1
P1 Project aims and objectives
In this modern ear, it is necessary for each business firm to prepare effective or better
plan to expand as well as develop business related activities and operations. It is essential that
project should be reliable, profitable as comparison to the other business firms. Project is
regarded as a most necessary aspects of business in order to utilise the resource in a better or
systematic manner. A One Communication is a small business firm in United Kingdom and it
provides mobile phones to consumers so that they can connect with the each other. The main
objective of A One Communication is to increase its business operations with the help of using
digital technology. Digital technology helps in making business modern and deal with the high
level in order to generate the more profit (Chaffey, 2015). With the help of digital technology,
firm can communicate with its consumers, attract them, increase quality of products and many
others. In addition to this, digital technology is effective as well as beneficial in taking better
decision on continuous basis. Digitalisation develops positive impact on business as well as its
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activities. It is necessary that management of A One Communication have to identify suitability
of project and also determine all the essential steps as well as actions.
Topic: How digital technology transformed the business activities:operational, marketing, HR
and accounting.
Background of research
It is necessary that each firm should adopt the advance technology in making the business
process better. A One Communication company adopts and execute digitalization in its business
for reach to large number of consumers in a easy manner. On small business firm, digital
technology develops positive impact on development as well as growth of business. Through
applying this kind of technology in business operations, firm cab make innovation.
A One Communication company uses tool of social media to attract more consumers and
interact with them in easy way (Christensen and Raynor, 2013). In addition to this there is a
requirement to management of A One Communication organisation to execute this kind of
technique in business so that objectives and aims can be achieved with in a specified period of
time.
The main importance of this project is to know about an effectiveness of digitalisation on
business activities. Advanced technology is helpful in making business firm more productive as
well as valuable. There are some problems which are faced through A One Communication
company:
 A One Communication uses obsolete technology so it enables to make services more
productive or valuable.
 The main issue is related with training. It does not able to give training to staff members
in order to increase their skills and knowledge in an effective manner.
Research aim: To determine an impact of use of Digital technology transformation in
business. A Case Study on A One Communication.
Objectives:
 To determine an affect of the digital technology on development and productivity of A
One Communication.
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 To recognise use of digital technology in expand business.
 To evaluate efficiency of the digital technology in transforming activities and operations
of A One Communication company
Research questions:
 What will be an affect of the digital technology on development and productivity of A
One Communication?
 How A One Communication uses digital technology in expand business?
 How digital technology is efficient and effective in transforming activities and
operations?
P2 Project management plan covers aspects of cost, scope, time, quality, communication, risk
and resources
Management Plan- It is an approved and formal document which is used to manage the
execution of project. Plan is helpful in doing all activities and task in a systematic manner to gain
the better outcomes. Planning is related to management process, related with describing goals for
future of an organisation and identifying resources and missions in order to accomplish set
targets. Each project face definite plan consider through management of A One Communication
for better outcomes and results. Regarding this, it is necessary for company to prepare an
effective project plan to develop as well as maintain productivity of business (Christensen,
2013). Project It is necessary for an organisation to execute the task in an adequate and efficient
manner. In addition to this, there are many elements with are related with the project and these
are time, cost, resources, quality and many others. So, it is necessary that manager of A One
Communication should consider all these components at the time of making better project
management plan. All necessary components are given below as above:
Cost- It is a necessary aspect which firm can not be neglect. Without money firm can not
make and implement the effective project plan. For adopting the digital technology , there will be
need of more cost because from technology company can increase its business related
operations. So, it is necessary for A One Communication to take better decision and implement
plan in better manner.
Total forecasted budget 2017-18($)
Particulars
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Implementing technology cost 15000
Promotional expense 5000 5800 4600
Advertisement expense 4500 12000 13500
Catalogues 1600 1700 4200
Training charges 6500 5300 7100
Total cost 32600 27100 31650
Time- In this, there is determination of project durability. It plays a necessary role in
implement project. In addition to this, it is important that all targets should be accomplished in
set time period so that firm can achieve its goal in given period of time.
Scope of project- Project scope is a main part of the project planning which includes
documenting and identifying list of particular deliverables, aims, tasks, costs, function etc.
Before scope of project, there is a need to company to develop objectives of project (De
Visscher, 2016). It is high and concerned with modernisation of activities of business through
using digital technology. It is helpful in increasing development and profit level of an
organisation.
Illustration 1: SCOPE OF PROJECT
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Risk & Resource management- As A One Communication is a small firm so chances of
risk in this business is not more. But in new project, chances of risk rise more so it is the duty of
manager to determine all the risk for making project successful. It is necessary that firm should
use better resource in its project to make it successful.
Quality control- It is a necessary component and under this there is a need to
management of A One Communication to make improvement in quality of services as well as
products in a better manner. It helps in attracting the large number of consumers for enhancing
development along with profit level. It is essential that firm should produce goods and services
on the basis of needs and tastes of consumers.
Communication- In order to make business successful, it is necessary for the managers
of A One Communication to interact with its supplier, consumers and also staff members in
better manner. Manager should include its employees in the process of decision making so that
they can focus on set objectives and aims of company in better manner (George, McGahan and
Prabhu, 2012). Firm should take feedback from consumers and know their viewpoints regarding
given services or products to them. Through this company can make harmonious and strong
relationship with the consumers.
These all components are consider through A One Communication in preparing project
management plan and make it successful.
P3 Work breakdown structure and a Gantt Chart
It is necessary to management to follow pan in each project to achieve the better results.
It is the responsibility of manager to prepare better effective plan for achieving objectives and
aims in limited time period. Firm conducts research for getting some thing unique and new to
determine limitations and also advantages. In addition to this, an investigator uses different
techniques and tools to collect relevant and accurate information or data. There are two different
techniques executed which are mention below:
Work Breakdown Structure- It is an effective technique which helps in divide project
in to the manageable or small parts so the team members can finish that project in an easy
manner (Gharajedaghi, 2011). This is an incremental decomposition of project in work packages,
different phases and many others. It is tree type which segments work of sub division and
achieve its objectives.
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Illustration 2: Work Breakdown
Structure
Gantt chart- Under this, project is segmented in to the different frame with proper
schedule or time. It is necessary to involve different activities in project for doing an appropriate
work. For better division of activities or tasks, there is a requirement to each project Gantt chart
regarding achieving the targets in a better manner (Ghobakhloo and et. al., 2012). Under this
different activities are divided according to the time frames. In context to conduct the research in
proper manner, there is a need to managers to use given different steps which are mentions
below as above:
 Problem identification
 Literature review
 Detect main problems
 Define Concept of study
 Choice of respondents which are going to implement project research
 Development plan
 Data collection
 Analysis and review
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M1 Comprehensive project management plan, milestone schedule and project schedule
Project management plan is formal as well as the approved document which help in
monitor implement the project in a better manner (Kerzner and Kerzner, 2017). Through this
firm can achieve its task in a systematic manner. For achieving the task in better manner,
manager set the time frames for every activity. On the other hand milestone schedule consist all
activities of steps of project which required to execute project. Project schedule refers to
mechanism to interact all tasks or activities in specific time period. With the help of all these A
One Communication company achieve objectives and aims of project.
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D1 Project management process
Project management refers to the practice of planning, implementing, controlling and also
finishing team work in order to accomplish particular aims to meet with specific criteria in
particular time period. There are some steps given below in the process of project management:
 Planning
 Implementing
 Controlling
 Initiating
 Closing
So, it is necessary for manager of A One Communication to follow this project
management process for making project or business successful (Larson and Chang, 2016). In
order to collect the better and relevant data regarding research topic, researcher uses the better
methodology and that is questionnaire. It helps in know about the view points as well as opinions
of respondents about the digitalisation in business.
TASK 2
P4 Small-scale research by applying qualitative and quantitative research methods
Objectives and aims both are regarded as the most necessary pillars of research by which
firm can get better results and generate more profit. In order to fulfil all necessary factors in a
proper manner, there is a need to an investigator to use the effective or proper research method
for enhancing project efficiency (Nicholas and Steyn, 2017). In regards to this, there are two
different methods of research and these are quantitative or qualitative. In quantitative method,
data measured in terms of quantity or number. On the other hand in qualitative data is measured
in the term of quality. Both are helpful in conducting research in better manner. Apart from these
two methods, there are primary and secondary research methodologies to collect the relevant and
accurate information which are used through A One Communication.
Primary- Under this data is collect from the different aspects like for an instance
questionnaire, surveys, interviews, observation and many others. Data which is collected by
researcher from this method is fresh or not used before. Under this, researcher select some
respondents and collect information from them regarding specific topic. Sometimes, it is difficult
to collect the primary data.
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Secondary data- It is an another technique of collecting data and in this researcher used
the previous or existing data or information to conduct research. It is easy to collect data under
this type of methods and there are some of the different ways to gather secondary data and these
are books, journals, library, internet sources etc.
But for this present project, investigator used the primary data where questionnaire is
prepared by research to gather information from different respondents in a better manner. Under
this 40 respondents are taken through an investigator (Peters, Blohm and Leimeister, 2015). It is
an effective way to know about the different opinions of people. The questionnaire which is
prepared through researcher mentions below as above:
QUESTIONNAIRE
Name:
Age:
Gender:
Contact:
Q1) Is digital technology helpful in business expansion?
a) Yes
b) No
Q2) Does digitalization provides support to A One Communication in context to retain for
long time period?
a) Yes
b) No
Q3) According to current modifications in technology which is advanced as well as rapid,
is digital technology needed for A One Communication?
a) Yes
b) No
Q4) What are the benefits of using digital technology in business?
a) Attract more consumers.
b) Enhance sales and productivity
c) Expand business
Q5) If A One Communication organisation offers its services and products online then, it
will make improvement in its consumer base?
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a) Yes
b) No
Q6) According to your point of view, digitalization will helpful A One Communication to
take advantages from its rivals?
a) Yes
b) No
Q7) Is digital technology helpful in reform A One Communication company business
operations?
a) Agree
b) Disagree
Q8) Which marketing method is more suitable and effective according to present time?
a) Modern marketing
b) Traditional marketing
Q9) Does A One Communication has effective methodology for storing information or
data?
a) Yes
b) No
Q10) Recommend some ways to transform business activities of operations of A One
Communication organisation.
M2 Accuracy and reliability of different research methods
There are qualitative and quantitative methods of research are used by researcher in
conducting investigation for project. Both are the effective or better research methods. Reliability
and accuracy both are the necessary concerns in conducting research in better manner. In
qualitative research validity refers to “appropriateness” of process, data and tools to achieve
desired outcomes (Pinto, 2015). On the other hand reliability is reliability of process and
outcomes. In quantitative research method validity help in measuring concept in accurate
manner. Under this, reliability is related to measure research consistency.
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