Report: Implementing Corporate Social Responsibility at Sainsbury's

This report presents a comprehensive analysis of a business project focused on implementing Corporate Social Responsibility (CSR) activities at Sainsbury's. The report begins with an introduction outlining the importance of effective project management and then dives into the project's objectives and goals, emphasizing the need to identify areas for CSR implementation. Part 1 details the project's administration plan, including cost estimations, scope definition, quality standards, timeframes, and communication strategies. A Gantt chart and work breakdown structure are included to illustrate project timelines and task divisions. Part 2 discusses qualitative and quantitative research methods used to gather data, including primary and secondary data collection techniques. Part 3 focuses on data analysis, suggestions for executing CSR activities, and a final reflection. The report concludes with a summary of findings and recommendations for successful CSR implementation at Sainsbury's.

Managing Successful Business
Project

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
P1 Project targets and goals....................................................................................................1
P2 Administration plan for project.........................................................................................2
P3 Gantt chart and work break-down structure......................................................................3
PART 2............................................................................................................................................6
P4 Small scale research by different methods........................................................................6
PART 3............................................................................................................................................8
P5 Data and research analysis................................................................................................8
P6 Suggestions for executing activities of CSR...................................................................13
P7 Reflection........................................................................................................................14
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Dealing with an effective business extend is the term which depicts the general
administration of a specific venture in any association for fulfilment of specific objectives and
focus by setting standard of the venture. Fundamentally while dealing with an effective venture
an association need to consider all the significant raw numbers for precise cost estimation before
execution of venture with the utilization of helpful information (Crane and Matten, 2016). This
report is based on the case study of Sainsbury Plc., a super market chain in UK. Aside from this
it likewise clarify subjective research and quantitative research for helpful research information
by understanding the goals of venture by receiving pertinent strategies or systems of research by
satisfying the points and thought processes of the venture. In conclusion it requires a suitable
wanting to maintain a strategic distance from mistakes to appraise precise cost to recognize the
nature of the venture by understanding the general destinations of the venture with fulfilment of
venture objectives and targets.
PART 1
P1 Project targets and goals
As an administration expert of the Sainsbury it is extremely basic to comprehend the
principle targets and points of a specific venture to design as indicated by the venture necessity
by considering all the applicable interior and outside variables to accomplish the rationale of the
organization. As this project is based on the implementation of the CSR in the organisation so it
is essential to determine objectives of the research project which ca help to the project planner to
implement CSR in a better manner. It can help to the project planner to get some informations to
select an area where company can conduct CSR activities. It is essential for the researcher to
identify in which area company is having a need conduct CSR activities which can help to them
to accomplish the needs of society. Some of the major objectives are here for this project in
below mentioned points;
 To identify that organisation has executed CSR activities in or not in it's history.
 To ascertain the dependency of success on the CSR activities in a company.
 To analyse the impact of CSR activities in enhancing social betterment by the company.
 To identify the areas in which CSR activities can be conduct in the Sainsbury.
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These objectives can help to researcher to make a project in the particular areas which
can help to him to save his efforts and time. Objectives determines the criteria of research and
also to implement the project in a better manner. As this project is based ion the CSR all
objectives are based on the CSR and it's relevant topics which can help to gain better knowledge
and data from targeted audiences. Most of the companies use CSR to improve their customers
relationship and to make a brand image in its targeted market. Basic need for the project [planner
to identify the areas in which CSR activities can be conducted for this project so appropriate
research methods will be used in this project to gain information by employees of the
organisation.
P2 Administration plan for project
Project management plan is an essential thing for the project developer which can help to
him to conduct in it better in the actual conditions. Most of the companies used this to implement
projects, it helps to assume the cost of the project, scope in which project will work, determine
the standards to measure the quality, time, risk and communication process. These all can help to
the project developer to work better against pre determined time frames and cost which can help
to him to give an assurance to seniors about completion of project in a particular time and cost. A
proper project management plan is here to implement CSR activities in the organisation;
Cost :- Cost assumes an exceptionally prominent part in the venture administration
design since capital is the spine for each business either little or vast as every one of the exercises
and undertaking are relied on subsidize so fitting estimation of cost is extremely irreplaceable in
the venture intend to get mindful about the measure of capital needed for specific project
(Edmonds, 2011). As this project is based on the CSR implementation so a cost is assumed
which 300 Pound and it is based on the last project which is also based on the same topic.
Scope: An association must be mindful and clear regarding project's scope before
choosing crude materials and assets to keep away from wastage and blunders by procuring
workers as indicated by the venture prerequisite. Extension is the term which demonstrates the
right way and bearing towards objectives by portraying the targets of the project. This project is
covering areas like research on CSR, Gantt chart, questionnaire, recommendation to the
company.
Quality: It is a term which portray the compelling nature of information and data for
organizing assets of proper quality to maintain a strategic distance from wasteful wastage of
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assets and crude materials. Truth be told quality decides the costs of the venture and help in
distinguishing the life of the specific venture since quality implies the level of item utilized by
association to meets the desires of the venture by checking quality arranging, quality staffing,
quality control, quality organizing for most ideal and positive outcomes (Forsgren and Johanson,
2014). Some of the major quality standards for this project that outcomes has to be relevant with
the research objectives which can help to company to apply CSR activities.
Time:- It is critical to finish the project at once or inside given era without postponing for
future for better outcomes which implies time in setting of venture administration design
portrays the appropriation of valuable methodologies finished in a base time with most extreme
benefit by utilizing different instruments and systems of finishing venture in a base time period.
It is essential to give a full time for this project for better results. For this researcher will be
requiing at least 20 weeks so that they can cover all the quality aspects.
Communication: It is the term through each people and representatives in a venture
administration design may associate with one another for effective running of the project design
or sharing of thoughts at some point causes the association to take care of the issues in a tranquil
way. It is essential that people which are working in this project has to communicate on their
issues so they have to use verbal communication by formal and informal both styles. Planing
needs to be done so that researcher can interact with one another on time as it will help in
bringing minimum deviations in the results. Informal communication will help in better
interaction among the investigators.
Assets :- Assets assumes an extremely compelling part in the arranging procedure of the
project administration in light of the fact that to finish the point and goals of the venture
designation of assets is obligatory for each endeavour.
P3 Gantt chart and work break-down structure
Work break-down structure is defined as the concept which softens the work up among
various offices for appropriate working of the association to finish the errand in a base period by
taking into consideration every one of the guidelines and direction or standards made by higher
expert (Giesen and et.al., 2010). Basically work breakdown structure disentangles the exercises
of the venture by breaking it as per the office to lessen the hazard and blunders by imparting it to
every one of the divisions. Truth be told work separate structure is used for the division of parts
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of the project as per the project requests to satisfy its condition and terms to accomplish goals of
the organization.
Here is the case of work breakdown structure of a Sainsbury for presenting in vogue
extend in which all the work is isolated in the middle of various diverse offices as per their
specialization.
Gantt Chart
On the other hand Gantt diagram is the unthinkable arrangement of assignment and
movement finished by the time and date by following stages with separation of exercises. Aside
from this graph, it is tied in with demonstrating the measure of work which is being done in a
specific time frames as per the arranged time for a related errand and activities. Essentially Gantt
graph is basically utilized as a part of venture administration arrange for which is exceptionally
famous because of their points of interest and handiness of indicating exercises or assignments
by showing against period and time (Keller, Parameswaran and Jacob, 2011). In different terms
it is a periodical introduction of specific exercises and errand by following fitting process and
methodology. It is device, which is used for analysing end as well as start dates of the activities
which are going to take place in a project of CSR activities. With the assistance of it, Sainbury
will be able to acquire specific objectives and targets. It is very important for a company to make
use of it for the reason of effective and essential implementation of the project. In the given ghat
chart it is given that how much time is utilised by each task to be completed and also the priority
of each activity is given which will help the management in implementing the plan more
effectively.
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PART 2
P4 Small scale research by different methods
Some of the main methods are here which can be used in to conducting a research;
Qualitative research method: This is method which is used to gather information in
words, generally it is used to collect different opinions and views of people which are related to
the research topic. Questionnaire, personal interviews and surveys are conducted in this which
can help to the researcher to collect informations in a format.
Quantitative research method: This method is used to collect numerical informations, it
is more specific against the research topics and it is difficult to implement as compare to
qualitative method.
In this project, project developer will be use qualitative research method to gather
informations.
Data Collection: In order to gather proper information, basically there are two kinds of
techniques which will be utilized in the research. One is called primary information and the
another one is secondary. To get essential and effective information, there will be a proper
survey which will assist getting suitable as well as pertinent information from employees who
are chosen for the survey (Smith, Binns and Tushman, 2010). Secondary information is being
used here, which is gathered from journals and books and will help in analysing assembling of
data regarding the CSR activities which is required to convey in an organisation. It will also help
in picking useful information required for growth of firm.
Research can be explained as the system which is being used for doing efficient
examination with the support of which useful and effective information can be delivered as for a
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specific condition. The gathered learning mirrors a couple of objectives of the examination.
Starting stride which is used as a piece of research orchestrating is describing goals and targets.
It is finished for looking at the cleft in data in order to make implementation regarding project of
CSR activities (Kowalkowski, Kindström and Brehmer, 2011). For making proper examination,
a survey is being made which is described as a game plan of formed or written questions having
choice for response and is being set up with the true objective of truthful examination or study.
Successful and fitting exploration has been finished with the assistance of poll by having
reactions from different workers who are the piece of an association in doing distinctive
exercises.
To separate the impact of CSR activity on achieving the viable goals, both quantitative
and subjective procedures will be used. This is in light of the fact that both are key and practical
in get-together data for affiliation which has not performed CSR development in the firm. In the
event that there ought to emerge an event of the subjective systems there are a couple of books,
journals which can be assessed by the authority as this will help in party the information as to the
practical objectives and the social responsibility procedure grasped by different affiliation.
On the other hand, with assistance of subjective data, quantitative is also basic to survey
the impact of CSR activity on making upper hand. The CSR development is done for the overall
population to make sure it has ended up being basic to take the study from respondents involving
sway on the affiliation (Mathur, Mathur and Kenyon, 2012). Thus, basic data will be
accumulated with the help of the overviews as it will give relevant and furthermore the credible
information which help the firm in recognizing the bona fide impact on the pragmatic targets.
Name:
Age:
Gender:
1. Is there any execution of CSR activities in a company ?
 Yes
 No
2. Is there any type of interrelationship in sustainable objectives and CSR activities ?
 Yes
 No
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3. Is activities which are related with CSR assist in having benefits of competitive advantage ?
 Strongly Agree
 Agree
 Neutral
 Disagree
 Strongly Disagree
4. What factor is considered by company while implementing CSR activities ?
 Child working/labour
 Enhancement of women
 Security as well as safety of environment
5. Which advantages are gained by organisation because of activities of CSR ?
 Maximized consumer base
 Increased goodwill
 Enhanced reputation of market
PART 3
P5 Data and research analysis
Design of research: The whole research which is being done is based on outline of the
analysis which is being provided by researcher in order to recognize the effect. Three kinds of
looks are being there which is like experimental, exploratory and descriptive. According to
themes as well as examination, descriptive kind of research will be suitable for the project and
will give effective conclusion (Pekuri, A., and et.al., 2014).
Philosophy of research: Philosophy regarding interpretivism logic will be used as a
essential part of the project which assist in making important assessment of information which
will support in achieving at the proper conclusion. There is another logic also known as
positivism logic, it will not be effective for doing proper exploration.
Data analysis: The overall analysis of the information will be done with the help of
thematic investigation. In such kind of case, various sort of subjects will be made so that
adequate exploration will be made in appropriate manner. The formation of subjects will also be
there so that enquiry will take place in proper manner in determination of the reaction.
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Limitations: There are various restrains which can be seen at the time of the research
while doing analysis of the facts. On of the main constraints is called time. This kind of point is
tremendous to receive the reaction, particular time frame is needed. So in conclusion, it is termed
as the time is very less for conducting the whole research (Smith, Gonin and Besharov, 2013).
To interpret data and informations which are gathered by qualitative research method,
graphical analysis will be used because it can help to the project developer to analyse data by the
view of data formation in the graphics.
Data analysis
Theme 1: Execution of CSR exercises
Is there any execution of CSR activities in a
company ?
Frequency
Yes 5
No 10
Interpretation: From the above chart, it has been analysed the large of amount of
respondents explained that Sainsbury do not implement activities of CSR in an organisation. This
is considered as main the major downside as customers will not have good image in their minds.
So due to this, it is very important that for an enterprise to make CSR strategies which will help
in creating positive goodwill and will also assist in achieving aims.
Theme 2: CSR activities and its relationship with sustainable objectives
8
Yes No
0
1
2
3
4
5
6
7
8
9
10
Column B
Column C

Is there any type of interrelationship in
sustainable objectives and CSR activities ?
Frequency
Yes 12
No 3
Interpretation: From the given diagram, it is portrayed that activities related to CSR are
basic for a company for gaining goals of sustainability. 12 respondents, out of 15 said that it
supports in attaining goals of sustainability in the environment. There are also other 3
respondents who do not agree with this statement.
Theme 3: Use of CSR activities in competitive advantage
Is activities which are related with CSR assist
in having benefits of competitive advantage ?
Frequency
Strongly Agree 8
Agree 4
Neutral 0
Disagree 2
Strongly Disagree 1
9
Yes
No

Interpretation: From the presented chart, it is expressed activities of CSR assist company
in having competitive advantage so that Sainsbury will be having ability to construct good image
which will support in expanding base of customers. 8 out of 15 respondents agree with the
statement that CSR will help in getting competitive advantage.
Theme 4: Factors used in executing activities of CSR
What factor is considered by company while
implementing CSR activities ?
Frequency
Child working/labour 2
Enhancement of women 11
Security as well as safety of environment 2
10
Strongly Agree
Agree
Neutral
Disagree
Strongly disagree
0
1
2
3
4
5
6
7
8
Column B