Managing Successful Business Project: Talent Strategies for Burberry

This report, submitted for a Business HND unit, investigates talent management strategies for a successful business project, focusing on the fashion company Burberry. The introduction highlights the importance of talent management in attracting, developing, motivating, and retaining skilled employees. The main body of the report covers the aims and objectives of the chosen organization, a performance management plan (including Gantt charts and work breakdown structures), and the use of quantitative and qualitative research methods. Data collection methods, including primary and secondary data, are discussed, alongside a questionnaire used for gathering information. The report analyzes the concept and importance of talent management, challenges faced by companies, and strategies for retaining employees. The conclusion summarizes key findings and recommendations for improving talent management practices. The report references academic literature and provides a comprehensive overview of the subject.

Managing a Successful
Business Project

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
P1 Aims and objectives of selected organisation.........................................................................3
P2 Performance management plan. .............................................................................................4
P3 Gantt chart and work breakdown structure in order to complete the project..........................6
TASK 2............................................................................................................................................6
P4 Describe quantitative and qualitative methods in order to achieve the organisation goals and
objectives......................................................................................................................................6
TASK 3............................................................................................................................................9
P5 Research and data with using appropriate tools and techniques.............................................9
P6 Recommendations.................................................................................................................16
TASK 4..........................................................................................................................................17
P7 Reflection..............................................................................................................................17
CONCLUSION..............................................................................................................................18
REFERENCES:.............................................................................................................................18
Books & Journals:......................................................................................................................18

INTRODUCTION
Talent management is a process that used by companies in order to retain their skilful and
talented employees in the organisation. Every company considered talent management is the key
component of success and growth of organisation. Talent management is not only concerned
with retaining of talented employees but also it performs all functions of HR. As talent
management is attracting, developing, motivating and retaining high skilled employees. It is very
important for every company because as per the current scenario of business environment, it is
analysed that day to day competition get rises. Due to the dynamic and competitive business
environment, company needs high skilled labour so that they can use their productivity and
efficiency to compete with their competitors and take a competitive advantage. It is not easy so
that's why company needs strategies of talent management which helps in in reducing the
complexity. In this context, Burberry is undertaken for this report. Burberry is the fashion
multinational company of UK. It deals with fashion designing and distribution of clothes to
public. Burberry has headquartered in London, England. This report shows important strategies
which used by organisation in order to retain their high skilled employees.
MAIN BODY
TASK 1
P1 Aims and objectives of selected organisation.
Talent management is very necessary for an organisation's success and growth. For that
purpose, organisation need to make best strategies in order to cope with the challenges and
problems that faced by organisations (Kremer, Villamor and Aguinis, 2019). This report is
conducting a research which assistant identification and realisation of strategies that overcomes
challenges such as employee’s turnover ratio, productivity and profitability.
Research title: “The best strategies of talent management in order to retain and attract
skilled employees in organisation.”

Research aim: “To study the best strategies which assistant reducing employee’s
turnover ratio and attracting skilful employees in an organisation.”
Research objectives
 To determine the concept of talent management.
 To determine the importance of talent management in the success and growth of
organisation.
 To identify the challenges that faced by companies in order to retain their employees.
 To investigate the strategies which assist in retaining and attracting employees of talent
management.
Literature review
According to Kretovics and Eckert, 2019, Talent management is the process and which
organisation performs all activities related to retaining their skilful employees. It is not just
related to retaining but also is concerned with attracting skilful employees. Talent management is
very necessary for all business as it assist in achievement of organisation goal and objective. It
assists in achieving organisational objectives effectively and efficiently. It is analysed that
competition is rising at a very fast speed so organisation should take an initiative in order to
control and compete with the competitive world. It can be done with the help of adopting best
strategies which assist in retaining and attracting new and existing employees. Employees are the
key component of organisation that runs their business very well. This is the main reason that
why organisation focus on their employees strength. If they are feeling that their employees are
not satisfied that the organisation policies and culture. Then they take immediate corrective
action in order to control the situation because if they are not adopting then it may reduce their
productivity and profitability.
P2 Performance management plan.
It refers to the document in which organisation and listed all activities in order to relate
employee’s performance. It guides like a road map so that organisation can achieve their goals
and objectives. It can be done with the help of trying to increase the employee’s performance and
productivity with the standard one (Postolov, Bardarova, MagdincevaSopova and Ristovska,
2019). It is very necessary for Burberry because their employee’s strength is very high as it is
estimated to approximate 9245. So they always need to Make a performance management has
which always guide them about their real performance. Performance management plan involves

Gantt chart, work breakdown structure and many more. In the performance management plan of
Burberry all important activities are mentioned below:
Scope: It is mainly concerned with the direction of report at which extent this report can
be used. This report is mainly focus with Gantt chart and work breakdown structure (Grover,
Chiang, Liang and Zhang, 2018).
Time: Every project has limited time in which organisation should complete that one.
This report takes two to eight weeks in order to complete.
Quality: It plays a very important role in the organisation when they make performance
management plan (Suryanarayanan, Srinivasan, Lin and Sabharwal, 2021). Quality plays a
crucial role in a research report because it decides the result. For performance management plan
of Burberry they make sure that they use effective tool such as primary and secondary methods,
qualitative and quantitative methods.
Communication: This report used questionnaire which helps to communicate with
managers, employees, stakeholders, and other key persons. Communication should be very
effective in order to implement the plan.
Risk: Risk is the factor that raises barriers in the success of performance management
plan. It is very important for our organisation that they should ensure about all risks such as
expenses, authenticity, cost, etc.
Resource: Performance management plan uses different types of resources such as
mobile, laptop, etc (Cartwright,Davies and Archer-Brown, 2021). If organisation want to make
their performance management plan successful than the show critically analyse all the resources
which they are need to complete the project.
From the above discussion it is very clear that performance management plan helps in
completion of the project effectively and efficiently. It consists of some important tools which
are mentioned above that are scope, quality, communication and resources.
P3 Gantt chart and work breakdown structure in order to complete the project.
Burberry is the large fashion designing company which always make sure about their
project that they should be goal oriented (Ferraris, Santoro, Bresciani and Carayannis, 2018). For

that purpose organisation makes performance management plan. In order to make successful a
project they used work breakdown structure and Gantt chart. It is identified that both is a very
significant role in the organisation. It can be understand with the help of separate explanation.
Gantt chart
Gantt chart refers to the tool that used by company in order to decide the timeline of their
project(Santos, Afonseca, Lopes and Murmura, 2018). It is very necessary in order to complete
the project because it guides organisation about time. Every project has some deadline in which
they have to complete they are project effectively and efficiently. It is the timeline in which
every activity has certain specified time which includes start and end date. It guides Burberry to
complete their project with effective tools within time.
Work breakdown structure
In a project there are many activities that should be performed by organisation in order to
complete with the achievement of aims and objectives (Luthra and Mangla, 2018). But it is
analysed that employees face many problems such as burden off task, etc. Is organisation wants
to make their plan successfully then they should be clear about all task without any ambiguity. It
can be done with the help of following work breakdown structure. Work breakdown structure is
concerned with dividing all work into smaller pieces and assigned a group so that it can complete
very effectively and within time period. It is very effective organisation can adopt work
breakdown structure.
TASK 2
P4 Describe quantitative and qualitative methods in order to achieve the organisation goals and
objectives.
For the purpose of completion of this project, Burberry used some important methods
which are mentioned below:
Quantitative method: It refers to the method in which organisation used numeric data in
order to complete this project (Suryanto, Haseeb and Hartani, 2018). It uses statistical tools and
graphs which assist all person to understand the purpose of this project. It is very important for

an organisation that they should analyse the situation and done use appropriate method in order
to complete the research project.
Qualitative method: Qualitative method also plays a very important role in the
organisation when they looking for completing the project. It is very necessary for organisation
that they should take necessary corrective action when they select the method for completing the
project. It consists open ended questions that taken with the help of surveys, interviews,
observation, etc.
Data collection method: data collection is very necessary for gathering information with
related to completion of this project. There are two types of method such as primary and
secondary data collection method (Lahti,Wincent and Parida, 2018). It is identified that this
report used both methods. Both methods play a significant role in the organisation. The
explanations of both methods are given below:
Primary data collection method: It is the method in which Burberry used fresh and
accurate data in order to complete this project. Primary data collection method is concerned with
gathering information directly from the audiences. It assists in analysing the accurate data and
gives the right result. This method is expensive and time consuming.
Secondary data collection method: It is concerned with the use of already published
data that is taken from newspapers, journals, books, etc. It is very effective method because it is
less expensive as compared to other methods (Fleishon, Itri, Boland and Duszak Jr, 2017) . It is
also analyses that it is very cost effective so that's why Burberry chooses this method. But it
doesn't gives accurate data as compared to primary data collection method.
From the above discussion, it is identified that organisation should select appropriate
method in order to complete the project.
Questionnaire
Quantitative questions
Q1) Do you have any knowledge about talent management?
a) Yes
b) No
Q2) According to you, do you think that talent management is crucial for organisation?

a) Yes
b) No
Q3) Can organisation gets growth and success with the help of talent management?
a) Yes
b) No
Q4) As per your viewpoint, do you think that Burberry uses talent management?
a) Yes
b) No
Q5) What do you think that why Burberry use talent management in their organisation?
a) Recruiting high skilled employees
b) Retaining existing employees
c) Reduction of employee’s turnover ratio
Q6) What are the challenges that faced by Burberry in order to talent management?
a) Increment of employees turnover ratio
b) Ineffective leadership
c) Higher demands of compensation
Q7) How Burberry can deal with all challenges that faced by organisation in order to retain their
employees?
a) Strategies of talent management
b) Providing workplace benefits
c) Plan for success
Q8) What are the best strategies of talent management in order to retain employees of
Burberry?
a) Best HR practices
b) Motivational tools
c) Increasing interpersonal skills
Qualitative questions
Q9) What are the immediate actions that should be taken by Burberry's HR manager an order to
overcome with challenges?
a) Effective leadership
b) Improve employee’s turnover ratio

Q10) What are the best strategies that used by Burberry in order to retain their employees?
a) Rewards and recognition
b) Integrate the individual goals with organisational goals.
Q11) Recommendations.
TASK 3
P5 Research and data with using appropriate tools and techniques.
Theme 1: Concept of talent management
Q1) Do you have any knowledge about talent management? Frequency
a) Yes 32
b) No 8
Interpretation: From the above observation, it is identified that 32 respondents out of 40
told that they can understand the concept of talent management. It shows that everyone know
that importance of talent management.

Theme 2: Importance of talent management
Q2) According to you, do you think that talent management is crucial
for organisation?
Frequency
a) Yes 28
b) No 12
Interpretation: It is very clear from the above observation the talent management a
crucial role in the organisation. It is identified from data that received in which 28 out of 40
respondents gives in the favour of Yes.

Theme 3: Use of talent management
Q3) Can organisation gets growth and success with the help of talent
management?
Frequency
a) Yes 30
b) No 10
Interpretation: It is identified that 30 respondents out of 40 told that talent management
is very useful in organisation success and growth. It clears out that organisation need to focus on
talent management.

Theme 4: Burberry use talent management
Q4) As per your viewpoint, do you think that Burberry uses talent
management?
Frequency
a) Yes 25
b) No 15
Interpretation: It is identified form the above discussion that 25 respondents told that
Burberry use talent management in their organisation out of 40. It is analysed that Burberry
knows the importance and effectiveness of talent management in the organisation.