Business Project: Managing a Successful Project for Primark - Report

This report delves into the intricacies of managing a successful business project, specifically examining the impact of globalisation on the HRM practices of Primark. The report outlines aims and objectives, followed by a comprehensive literature review exploring the concepts of globalisation and its influence on HRM. It identifies potential issues Primark may face in meeting global standards and suggests necessary changes to HRM practices. The research employs a project management plan encompassing cost, scope, and quality elements. Primary research, using a questionnaire method with 30 respondents, is conducted for data collection and analysis. The report concludes with actionable recommendations, such as providing employee training sessions, and a reflection on the research process.

Managing a successful
business project

ABSTRACT
Managing a successful business project is very essential for developing various
opportunities for the organisation. In the present report, aim and objectives are developed on the
basis of which whole project is conducted in an effective manner. It has been said that in this
report, different sections are covered which includes project management plan, research
methodology, data analysis, recommendations and many more. A project management plan is
developed in this research which includes various elements such as cost, time, resources, scope
and many more. After conducting this research it has been identified that primary research is the
method which is quite beneficial in order to collect accurate and authentic data. In this report,
questionnaire method is used for collecting authentic data where total number of respondents are
30. At the end of this research, some recommendations is given to the company where they
should provide training sessions to their employees on a regular basis.

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
Aims and objectives...................................................................................................................4
Research Objectives ...................................................................................................................4
Research Questions.....................................................................................................................5
LITERATURE REVIEW................................................................................................................5
Concept of globalisation and its impact on HRM practices........................................................5
Issues that may arise in front of Primark to meet global standard requirement..........................5
Changes that management of Primark needs to make within HRM practices for meeting
global requirements.....................................................................................................................6
Impact of globalisation on fund allocation..................................................................................6
Impact of globalisation on financial accounting.........................................................................7
Produce a project management plan...........................................................................................7
Gantt chart and work break down structure..............................................................................10
TASK 2..........................................................................................................................................12
Quantitative and qualitative and research methods...................................................................12
TASK 3..........................................................................................................................................17
Data Interpretation....................................................................................................................17
Recommendations.....................................................................................................................23
Reflection..................................................................................................................................25
CONCLUSION..............................................................................................................................26
REFERENCES..............................................................................................................................27
Books and Journals...................................................................................................................27
APPENDIX I.................................................................................................................................28
INTRODUCTION
Globalisation is a method used by various multinational companies in order to expand its
business operations at global level, so that they can increase their profitability. This is the

method which provide various opportunities to the organisation which as a result enhance the
brand image of company. By adopting globalisation method companies will be able to attract
large number of customers towards their entity which as a result enhance its profitability.
Primark is chosen as the base company in this report which was founded in the year 1969 (Boyle,
2017). Its headquarter is located in Ireland and deals fast fashion industry. In this project,
various things are included which need to be conducted effectively for which aims and objectives
are going to be developed. Apart from this, work breakdown structure, Gantt chart and project
management plan is included. In addition to this, recommendation is given to the company after
conducting the research in an effective manner. It includes detail explanation on the research
methodology topic. At last, recommendation and reflection is given at the end of this research.
last, it provides recommendation to the company and reflection on overall journey of
investigation.
TASK 1
Aims and objectives
Globalisation is one of the most important method used by companies in order to
expand its organisational functions at international level. Along with this, by using this
method company will be able to gain different opportunities at the competitive marketplace.
Primark is chosen as the base company in this report which mainly deals retail industry with the
aim of generating higher success. Company mainly operates its business functions in different
countries across the world (Clinton and Whisnant, 2019). In the present context of Primark,
management team of the company select, recruit, provide training sessions for the development
of employees so that they can accomplish their goals and objectives effectively. In reference to
the present context, company hire a researcher so that they can accomplish the aim and
objectives and develop positive result. Research aim, objectives of this research are as
follows:
Research Aim:
Aim of this research is “To examine the impact of globalisation on HRM practices
of multinational organisations” A case study on Primark.
Research Objectives
 To understand the concept of globalisation and its impact on HRM practices.

 To identify the issues that may arise in front of Primark to meet global standard
requirement.
 To determine the changes that management of Primark needs to make within HRM
practices for meeting global requirements.
Research Questions
 What do you understand by the concept of globalisation and its impact on HRM
practices?
 What are the issues that may arise in front of Primark to meet global standard
requirement?
 What are the changes that management of Primark needs to make within HRM
practices for meeting global requirements?
LITERATURE REVIEW
Concept of globalisation and its impact on HRM practices
As per the opinion of Crane and Matten, (2016), globalisation refers to the method where
integration as well as interaction within individuals, government along with companies all over
the world. In reference to the current research topic, it has been said that there are different types
of HRM practices which need to be considered by the management team of the company. With
the assistance of highly skilled employees, managers attain their goals and objectives in an
effective period of time. It has been analysed that the HR manager of an organisation does
not rely on the a particular marketplace in order to find best and suitable staff members so
that they can meet the global requirements in an effective manner. Therefore, it has been
said that due to globalisation, HRM practices highly influences as it affects the overall
business functions of the company.
Issues that may arise in front of Primark to meet global standard requirement
As per the opinion of Omri, Frikha and Bouraoui, (2015), it is clearly examined that
there are ample number of factors which might affect the overall business functions. While doing
business functions managers of the company face cultural diversity, semi skilled employees,
language barriers, workforce diversity, legal policies and regulations and many more are the
common problems and issues face by managers of Primark while doing business expansion. It
has been analysed that all these issues affect the smooth functioning of the company in a

negative manner if not adopted in an effective manner. Therefore, it is very essential for the
management team of the company that they must adopt all the legal policies appropriately.
Adoption of all the government laws effectively, managers of the company will be able to reduce
negative issues while meeting the global standards.
Changes that management of Primark needs to make within HRM practices for meeting
global requirements
As per the thought of Deresky, (2017), it is said that globalisation highly affects the
overall HRM functions or practices of the company in a negative manner. It is said that one
of the most effective method which can be used by companies while doing business
expansion is that they can build virtual teams. With the aid of virtual team, managers of the
company can effectively communicate with other members of the organisation who mainly
located outside the country boundaries. It has been said that the company will gain positive
results with the help of this. In addition to this, managers are required to modify there
strategies and policies according to the international marketplace so that they can attain
goals and objectives in an effective manner. In context of HRM practices, it is very essential
for the management team to create healthy and positive working environment, use 360
degree performance appraisal method, fair working environment and many more so that
they can enhance the performance of staff members in an effective manner.
Impact of globalisation on fund allocation
According to Hillary, R. ed., (2017) Globalisation is the aspect which is about
expansion of business activities beyond domestic boundaries. This aspect has direct impact
over the power of management in respect of the fund allocation because the nature of factors
and their impact is different in comparison to domestic. This has negative impact over
allocation process without carrying out proper research. Therefore, it has been said that
globalisation highly affects the fund or resource allocation, reason behind this is that while
doing business expansion various types of resources are required by the company so that
they can perform their work in an effective manner.
Impact of globalisation on financial accounting
According to Huntington, J., (2018) Globalisation allows the organisation the
business activities beyond domestic boundaries. The accounting provisions has different at

different nation which have impact over the overall financial accounting of the organisation.
Now, this has no impact after providence of common accounting principles by IASB and
IFRS. This will allows in proper application of the concept of financial accounting.
Produce a project management plan
Project management plan is a confidential document which is developed by the
management team of the company. It refers to the blueprint of each and every activity which
is going to be undertake within a year. In order to perform every activity in an effective
manner, various strategies are going to be formulated. With the help of project management
plan, team members of the company will be able to perform their task effectively and within
specific period of time (Crane and Matten, 2016). In the context of present research,
investigator has developed PMP so that they can perform their functions in an effective
manner. Some of the major elements are as follows:
 Cost: For every project, financial resource plays very essential role in order to conduct
the research in an effective manner. This is the backbone of every research as without
money activities can not be performed successfully. There are various types of cost
incurred in the project which includes operation cost, production cost, R&D cost and
many more. In the present research, total cost is around £350 in order to conduct the
research in an effective manner. Therefore, it is very essential for the researcher to
calculate the cost in an effective manner before conducting the research (Deresky,
2017). So that, funds can be collected and managed by the team within specific time
frame. With the help of sufficient amount of cost it is said that researcher will be able to
perform their investigation in an effective manner on the topic of impact of globalisation
on different functions of Primark. In addition to this, it has been identified that it is
essential for Primark to undertake cost in best effective manner as slight imbalance in
cost lead entity towards ineffective business operations such as production,
manufacturing and transportation. Thus, it is essential for Primark manager to formulate
proper budget as to operate operational functions of entity in a well defined and effective
manner.
 Scope: Scope of the present research has a wide range of scope, as with the help of
which they get new directions and opportunities at the marketplace. Each and every
project have some scope which as a result provide them opportunities. Before conducting

the research, it is very essential to define its scope. Along with this, scope of this
research is vast which provide ample number of opportunities while adopting
globalisation process. The present research will be able to provide wide range of benefits
to the other individual who will conduct the research on similar sector or topic in near
future. In this, it is essential for Primark research and development unit to effectively
analyse all the essential components within globalisation as to undertake use of wide
range of opportunities and expand growth of business in a well defined manner. In
addition to this, by expanding scope of business Primark can effectively able to gain
advantage of large base of opportunities that are present in marketplace that further guide
company towards high profitability and productivity.
 Quality: Quality is the another important element which need to be considered by
researcher while conducting this research in an effective manner. It is very essential to
maintain the quality of work done by researcher which as a result produce positive
outcome. In the present research, investigator needs to maintain the quality of all
gathered information so that they can produce positive results within given time frame.
Quality is an important concept that are required to be effectively consider by Primark
while conducting their production and manufacturing process. By offering quality
products as well as services Primark can not only able to ensure maximum growth but
also can ensure high competitive advancements compared to other competitors.
 Communication: In order to conduct the research effectively and positively it is very
important for the investigator to communicate with their team members on a regular
basis. With the help of proper communication, researcher will be able to maintain
coordination among team mates. Along with this, information can easily be transfer from
one person to another within stipulated time period. In the present research, investigator
adopt various medium of communication such as regular meeting, email, messages and
many more so that all the required information will be transferred in an effective manner
to each other. In context with Primark, it is essential for organisation to ensure well
effective communication process in their workplace structure. This will not only lead
smooth work efficiency but also benefit company to resolve issues and problems of
organisational workplace structure in a well defined and effective manner. This stimulate
company towards ensuring high productivity and profitability.

 Time: In order to conduct the research in an effective manner, there must be certain time
period. It is very important to decide time period in advance by the researcher. Each and
every activity included in the project management plan have some pre defined time
period. In the present research, investigator have decided to complete this research
within 2 months in an effective manner (Dutta and Bose, 2015). In order to conduct the
whole research in an appropriate manner, investigator requires more than 2 months so
that they can effectively conduct the research and produce positive as well as favourable
results. In order to accomplish goals and objectives of company in a time effective
manner Primark is required to ensure that all the activities and functions of company get
accomplished as per according to set deadline. With the help of this company can
effectively able to fulfil their objectives in best effective manner that significantly lead
entity towards high profitability and productivity.
 Resources: Resources includes ample number of items which are capital, human
resources, land, labour and many more. Without all these resources, researcher will not
be able to perform their task. In the present context of this research, human resources,
technological as well as financial resources are used by the investigator. All these
resources help in conducting the research in an effective manner. This will leads in
performing all business functions and gain positive results within given time frame.
Thus, as per the above mentioned discussion it has been identified that resources
acts as one of the most essential element that are required to be ensure by Primark as
to avoid any form of delay in their organisation functions. In this manager of
company is required to make sure that all the essential and required resources are
available in time effective manner as to conduct business functioning in smooth
way. This will lead company to ensure high growth sustainability with efficient
competitive advancements.
 Risk: It is one of the most essential element faced by investigators while conducting
research effectively. In the present context of research, it has been identified that it is
one of the most crucial element of project management plan. While collecting
information from respondents, it is very important to maintain the confidentiality of
personal information who take part in the process of gathering information.
Therefore, it is very essential for the management team to consider all the risk before

conducting any kind of business functions. This will help in developing various
types of favourable results in order to effectively run the business functions.
Furthermore, it has been evaluated that risk is one of the most important concept that
are required to effectively consider by Primark in order to undertake use of
maximum growth opportunities. In this risk manager of company play key essential
roles as to identify risk that are prevailing in external and internal environment of
organisation and further take advantage of all these opportunities in order to increase
organisational profitability in best effective manner.
Gantt chart and work break down structure
Gantt chart: It is a method developed in the year 1910 by Henry Gantt, which
mainly shows the equilibrium between time as well as activities performed by individuals in
order to complete the task. Gantt chart is a graphical representation of activities performed
and time duration which mainly shows the time duration of activities on x axis and on the
other hand performed activities on y axis on the chart (Glukhov, Ilin and Levina, 2015). In
the context of present research, investigator adopt this method which indicates the starting
as well as finishing point of activities. With the help of this, investigator will be able to
perform their work according to the predefine time period. This as a result, create positive
outcome within specific time period.

Work breakdown structure: WBS is a tool mainly used by project manager in order to divide
complex and time consuming task in different small activities. This method plays very
important role in the present research as it enhance the effectiveness and efficiency of team
members. WBS structure is used by project leader in order to complete the task within
specific period of time and in effective manner (Hillary, 2017). It has also been said that
each team member is assigned with work according to their efficiency. With the help of
WBS structure, researcher will be able to enhance the accuracy and reliability of result.

TASK 2
Quantitative and qualitative and research methods
Research methodology refers to a tool generally used by researcher in order to examine,
selecting and analysing the data and information about a specific topic or problem. In order to
collect the information on a particular topic there are two types of techniques which includes
quantitative as well as qualitative. Therefore, all these tools are quite effective for gathering
information about a specific topic.
Primary Data: Primary data refers to the data which is collected by the researcher for
the first time in order to conduct the research in an effective manner. There are various sources
from which investigator will be able to gather data and information which includes personal
interview, questionnaire, observation, survey, focused group and so on (Huntington, 2018). In
the context of present research, with the help of primary data collection method researcher will
be able to gather accurate, authentic and reliable information which as a result produce positive
outcome. Apart from this, it is one of the most time consuming and costly method which requires
skilled candidates to collect desired information and data.
Secondary Data: Secondary data is another method for collecting data which is based on
secondary data which is already collected by someone. There are various sources of secondary
data collection method which includes books, newspaper, journals, websites, case studies and so
on. It is one of the easiest method for collecting data, which save time as well as cost of the
researcher. In reference to the present research, researcher use books, online articles, journals
and websites so that they will be able to gather required information.
In reference to the current study, researcher adopts primary as well as secondary data
collection method so that they can gather relevant data and information on a specific topic within
given time frame. Investigator use questionnaire method in primary whereas in case of secondary
method they use books, journals, online articles for collecting data.
Qualitative research: In context of research, qualitative data plays very important role in
order to determine the characteristics as well as traits and is mainly represented by number code,
symbols and name. In this type of research, collected information and data is examined by the

description of data and experience. It is the kind of research which assist in collecting detailed
information on a particular topic (Julien, 2018). Such type of data is being collected with the
help of observation method, survey, personal interview, focused groups, and so on. In reference
to the current study, investigator adopt qualitative research method whose outcome is generally
based on the perception of human.
Quantitative research: It is the type of research which is mainly based on the numerical
format as well as expressed in numbers. In this type of research, gathered information is analysed
by adopting statistical formula and various numerical methods. Data and information is collected
with the help of questionnaire method so that the research will be conducted in an effective
manner. Data collected with this method is quite reliable and specific as well as for elaborating
the research, graphs and charts are used by researcher.
In the context of present research, for attaining true, specific, reliable and authentic result
investigator adopt qualitative research method.
Research philosophy: There are two type of research philosophies which are positivism
and interpretivisim. According to the current research interpretivisim philosophy is used because
it help in collection of accurate information about the topic.
Sampling: Sampling refers to a process mainly used for observing or identifying sample
from overall population. It is the methodology used by researcher in order to divide the sample
according to the requirement of specific research (Kendrick, 2015). There are various type of
sampling which includes quota, probability, clustering, non-probability, panel sampling and so
on. In reference to the present research, investigator adopt random sampling method where every
individual have the right to got selected for conducting the research in an effective manner and
produce positive outcome. Along with this, in the present report researcher chose 30 respondents
from the overall population for creating positive outcome. In the present report, these are the
respondents who are the staff members, customers or individuals available at the marketplace
who are associated with the organisation. In the present report, these are the respondents who are
the staff members, customers or individuals available at the marketplace who are associated with
the organisation. The respondents bifurcated i.e. 15 employees, 15 customers and 2 managers.
Questionnaire
Q 1) Are you aware with the concept of globalisation, selection, recruitment and training?

a) Yes
b) No
Q 2) According to you, which one is the major benefit gain by Primark while they opt
recruitment, training and selection method?
a) Increased market share
b) Enhance profit ratio of the company
c) Attract large number of customers towards their organisation
Q 3) Do you agree with the statement that globalisation affects the process of recruitment and
selection while expanding business functions at global level?
a) Yes
b) No
Q 4) Which one is the biggest challenge faced by the management team of Primark while they
adopt globalisation?
a) Different language and background
b) Technological difference
Q 5) As per your opinion, do you believe that Primark should provide training sessions to their
employees while doing business expansion?
a) Yes
b) No
Q 6) Do you agree with the statement that globalisation help the management team of Primark in
attracting new and fresh talent?
a) Agree
b) Disagree
Q 7) Do you think with the statement that globalisation affect the finance function of Primark?
a) Agree
b) Disagree

Q 8) In order to adopt globalisation method does management team of Primark requires
additional amount of finance?
a) Yes
b) No
Q 9) While doing business expansion does amount required in training sessions of employees
affect business operations of Primark?
a) Yes
b) No
Q 10 According to you, what is the impact of globalisation on the overall business operations of
Primark?
a) Positive
b) Negative
Q 11 Do you think managers of Primark need to modify their marketing strategy after doing
business expansion at international marketplace?
a) Yes
b) No
Q 12 As per your view point, do you think operations of Primark need to modify by the
management team due to globalization?
a) Yes
b) No
Q 13) Provide recommendations to the management team of Primark while they conduct
training sessions.
Interview with Manager
Q1) Do you think that, globalisation is effective in providing support to the Primark in
Strengthen their workforce?

Interpretation: In the present work interview is conducted among managers and they are in
favour with the statement and as per their view globalisation is effective in providing support to
the Primark in Strengthen their workforces. They prescribe their opinion that, globalisation is
effective in providing opportunities for the businesses at global level and also effective in
strengthen organisational workforce via recruiting talented and skilled employees from
diversified areas.
Q2) Do you think that Primark requires to maintain proper HR operations in respect to
achieving growth at global level?
Interpretation: On the given statement related with, the need for Primark to maintain proper HR
operation in respect to achieving growth at global level. As per the opinion of managers it has
been analysed that, it is important for the Primark to maintain effective HR operations, thus
proper HR functions are effective in systematic execution of organisational operations and
attaining higher growth and success.
Q3 In your view, which method, centralised or decentralised, is more effective?
Ans: Both method has their merits and demerits but centralised method will be more
effective in the case of Primark. Every company has their own culture and working style;
Primark is no different and their new employees should have same level of skills and
knowledge. This can only be done by having a standard training programme. Although, for
middle level and top level employees, their can be a decentralised training programme i.e.
more flexible because their work need specialisation.
Q4 Do you think that internal sources of recruitment are better solution of human
resource related problems like developing a world class workforce.
Ans: Internal sources can be considered as a short term solution for fulfilling global
requirements. But, in long run, company has to focus on developing a better training and
induction programme so the potential of new employees can in used properly. This will help
Primark in fulfilling their long term global requirements.
Q5 Do you think, globalization affect the whole operation of Primark?
Ans: Yes, globalisation highly influence the whole process of business operations in a
positive or negative manner as the business environment get change and managers need to
modify their strategies and policies according to the changing situations. This as a result
highly affect the marketing, finance and many other business functions of the company.

TASK 3
Data Interpretation
Theme 1: Concept of globalisation, selection, recruitment and training
Q 1) Are you aware with the concept of globalisation, selection, recruitment
and training?
Frequency
a) Yes 25
b) No 5
Interpretation: With the help of above mentioned graph, it has been concluded that
globalisation, selection, recruitment and training plays very essential role in the
development of an organisation. As per the above stated graph, according to 25 respondents
out of 30 they are very well aware with the concept of globalisation along with training,
selection, recruitment. But on the other hand, remaining 5 respondents says they are not
aware with this. Reason behind this is that they are not socially active which affects their
overall knowledge.
Theme 2:
Q 2) According to you, which one is the major benefit gain by Primark while
they opt recruitment, training and selection method?
Frequency
a) Increased market share 10
b) Enhance profit ratio of the company 10
c) Attract large number of customers towards their organisation 10

Interpretation: As per the above mentioned it has been identified that there are
various benefits gain by the management team of Primark while they adopt selection,
recruitment and training method. According to the above stated graph, 10 respondents says
that it will help in increasing market share but on the other hand 10 respondent thinks that
with the help of this method company will be able to increase its profit margin. At last, on
the basis of remaining 10 respondents by adopting these methods management team of the
company will be able to attract large number of customers towards their organisation.
Theme 3:
Q 3) Do you agree with the statement that globalisation affects the process of
recruitment and selection while expanding business functions at global level?
Frequency
a) Yes 20
b) No 10
Interpretation: As per the above mentioned graph, it has been concluded that
globalisation highly affects the process of selection and recruitment while they expand its
business functions at international level. 10 respondents agree with the statement that if
company adopt such methods it will enhance the performance of organisation. But on the
other hand, 10 respondent do not think that these methods affects the performance as well as
profitability of the company while doing business expansion.
Theme 4:
Q 4) Which one is the biggest challenge faced by the management team of
Primark while they adopt globalisation?
Frequency
a) Different language and background 15
b) Technological difference 15

Interpretation: There are various challenges which is faced by the management
team of Primark while they expand their business functions at international marketplace. As
per the above mentioned graph, it has been identified that out of 30 respondents, 15 says that
different backgrounds and language of consumers is the barrier faced by management team
of Primark. On the other hand, remaining 15 respondents says that there are some
technological differences which is faced by the management team of Primark.

Theme 5:
Q 5) As per your opinion, do you believe that Primark should provide training
sessions to their employees while doing business expansion?
Frequency
a) Yes 25
b) No 5
Interpretation: With the help of above mentioned graph, it has been identified that
out of 30 respondents, 25 says that management team of the company should provide
training sessions to their staff members on regular basis so that they can perform effectively
and efficiently. On the other hand, remaining 5 respondents says that it is not necessary to
provide training sessions to their employees while they expand their business functions at
international marketplace.

Theme 6:
Q 6) Do you agree with the statement that globalisation help the management
team of Primark in attracting new and fresh talent?
Frequency
a) Agree 20
b) Disagree 10
Interpretation: It has also been identified that by adopting globalisation, company
will be able to attract new and fresh talent. As per the above mentioned graph, it has been
concluded that out of 30 respondents, 20 agree with the statement that with the assistance of
globalisation management team of Primark attract new and fresh talent. But on the other
hand, remaining 10 respondents denies with the statement which is stated above.
Q 7) Do you think with the statement that globalisation affect the finance
function of Primark?
Frequency
a) Agree 25
b) Disagree 5
Interpretation: As per the above mentioned report, it has been said that out of 30
respondents, 25 agree with the statement that globalisation affects the finance function of
Primark. But on the other hand, remaining 5 respondents denies with the statement that
adopting globalisation affects the finance function of the organisation.
Q 8) In order to adopt globalisation method does management team of Primark
requires additional amount of finance?
Frequency
a) Yes 15

b) No 15
Interpretation: In order to perform the business function at the international place,
managers of the organisation adopt globalisation method which requires huge amount of
funds. With the help of above mentioned graph, it has been concluded that out of 30
respondent, 15 says that in order to perform business function at global level additional
funds are required by the management team. Whereas, remaining 15 respondents says that
there is no need of additional finance while doing business expansion.
Q 9) While doing business expansion does amount required in training sessions of
employees affect business operations of Primark?
Frequency
a) Yes 20
b) No 10
Interpretation: With the help of above stated report, it has been said that as per 20
respondents says that while doing business expansion, employees need training session
which might affect the business expansion. But on the other hand, remaining 10 respondents
denies with the statement.
Q 10 According to you, what is the impact of globalisation on the overall business
operations of Primark?
a) Positive. 25
b) Negative 5
Interpretation: Above graph says that globalisation affects the whole process in
both positive along with negative manner which reduces the profitability of the company.

As per the thought of 25 respondents, there is positive impact of globalisation on the overall
business operations of Primark and the reason behind this is that it helps in enhancing profit
ratio of the organization. But on the other hand, remaining 5 respondents denies with the
statement and says that globalisation negatively affect the business operations.
Q 11 Do you think managers of Primark need to modify their marketing strategy after doing
business expansion at international marketplace?
c) Yes. 15
d) No 15
Interpretation: With the aid of above figure, it is said that according to 15
respondents due to globalization managers need to modify their marketing strategy so that
they gain positive results. But on the other hand, remaining 15 respondents says that
managers do not need to modify their strategies and policies according to the changing
environment.
Q 12 As per your view point, do you think operations of Primark need to modify by the
management team due to globalization?
Frequency
c) Yes 20
d) No 10
Interpretation: As per the above mentioned graph, it has been said that according to
20 respondents Primark managers need to modify their operations according to the changing
requirements and needs of customers. On the other side remaining 10 participants denies
that managers need to alter their operations due to globalization.
Recommendations
On the basis of above mentioned report, it has been clearly identified that
globalisation is a broad concept which assist the business organisations and customers in a

positive manner. It has been identified that Primark adopt new recruitment and selection
policies in order to meet the global requirements. In this context, some of the important
recommendations are given by the researcher to the management team of Primark are as
follows:
 It has been recommended to Primark that, risk manager of company is required to
identify all the risk factor and undertake use of wide range of opportunities as to
stimulate organisational growth in best effective manner.
 Primark manager is recommended to make sure that organisation is equipped with all
the essential and necessary resources as to operate business operations in best
effective manner.
 At first, it has been recommended to the Human Resource manager of Primark that they
should hire, recruit and select candidates on the basis of their skills, educational
background and other past experiences.
 Along with this, it has also been recommended to the managers of Primark that they
should conduct training and development sessions on a regular period of time so that
they can perform their task in an effective manner.
 In addition to this, it has been suggested to the Human resource manager of Primark
that they should use effective tools and techniques while providing training sessions
to the staff members. Managers can provide training sessions to their employees
according to the requirements so that they can perform their task effectively.
 It has been recommended to the investigator that while conducting this research, they
must use authentic and accurate information so that they can enhance their
knowledge about a particular topic. With the help of this, researcher will be able to
enhance their skills, experience and information which assist them in their near
future.
 It is required by the management team of Primark to perform all their functions
according to the changing environment so that positive outcome will be produced by
them. This as a result assist them in order to achieve their targets in an effective
manner.
 It has also been suggested to the managers of the company that they need more finance
so that they can enhance their business operation globally as well as raise its market

presence. For this, it is essential by the higher authorities of Primark to take funds from
their personal contacts as it saves cost as well as time of them.
 The Human Resource manager of Hotel can organize activities related to the working
of Hotel so that employees can learn how to effectively provide service to customers
which raise Primark reputation within the market. In addition to this, it will enhance
the performance of all the staff members that automatically increases the
performance as well as productivity of Hotel.
Reflection
While conducting the whole research in an effective manner, it has been observed by
me that there are various issues which affect the whole result of this project. When I was
interacting with individuals, I got to know that my communication skill and my time
management skill is not so effective which affect the whole outcome of the research. My
initial research didn't go well because I was lacking behind my schedule and my
communication skills were reducing my level of confidence. In addition to this, it has been
said that when I was gathering information from the respondents, my communication skill is
enhanced which provide me ample number of opportunities in near future. Along with this,
it has also been examined that all my capabilities and skills are enhanced when I was
conducting this research which gives me various positive results in near future.
Furthermore, there are different types of activities performed by the researcher in
order to produce positive outcomes in an effective manner. It has been identified that one of
the most crucial as well as essential task for the researcher is to collect information from the
respondents in an effective manner. There are some factors or elements which affect the
overall result of the research. While collecting information it has been identified that my
communication and convincing skill is not effective which reduce the quality of research
outcome. It has been analysed that while collecting information, respondents do not provide
correct answers which affect the whole process in a negative manner. It has been said that
one of the good thing which is done by the researcher is that my skills has been analysed
which provide me various opportunities in near future. This is the process which requires lot
of time, cost and patience which affects the result as I was quite nervous while
communicating with respondents. Along with this, majority of respondents thinks that it is
one of the most time consuming activity which negatively affects the output of this research.

But at the end of this research, my communicating and time management skill is enhanced
which assist me in my near future. I completed my work before deadline and I learnt various
skills which was not part of my personality earlier. This was the only good that I can take
from my project. It has been said that one of the biggest thing which is being learned by me
throughout the whole research is that for producing positive outcome it is essential to gather
high quality information and data.
CONCLUSION
As per the above stated report, it has been concluded that globalization is the method
which highly influence the performance of business organization in both positive as well as
negative manner. It has also been identified that each and every organization need to adopt
effective recruitment policies which assist in selecting, hiring and recruiting best candidate
for the development of company at the competitive marketplace. In this report, a Project
management plan is prepared with the help of which researcher will be able to perform their
task in an effective manner and within specific time period. Along with this, researcher
adopt both primary as well as secondary method for collecting data which as a result
produce positive outcome which is authentic and accurate.

REFERENCES
Books and Journals
Boyle, G., 2017. Design project management. Routledge.
Clinton, L. and Whisnant, R., 2019. Business Model Innovations for Sustainability. In Managing
Sustainable Business .(pp. 467-507). Springer, Dordrecht.
Crane, A. and Matten, D., 2016. Business ethics: Managing corporate citizenship and
sustainability in the age of globalization. Oxford University Press.
Deresky, H., 2017. International management: Managing across borders and cultures. Pearson
Education India.
Dutta, D. and Bose, I., 2015. Managing a big data project: the case of ramco cements
limited. International Journal of Production Economics. 165. pp.293-306.
Glukhov, V. V., Ilin, I. V. and Levina, A. I., 2015, August. Project management team structure
for internet providing companies. In Conference on Smart Spaces .(pp. 543-553).
Springer, Cham.
Hillary, R. ed., 2017. Small and medium-sized enterprises and the environment: business
imperatives. Routledge.
Huntington, J., 2018. Managing the Practice: Whose Business?. CRC Press.
Julien, P. A., 2018. The state of the art in small business and entrepreneurship. Routledge.
Kendrick, T., 2015. Identifying and managing project risk: essential tools for failure-proofing
your project. Amacom.
Le Roy, F. and Fernandez, A. S., 2015. Managing coopetitive tensions at the working‐group
level: The rise of the coopetitive project team. British Journal of Management. 26(4).
pp.671-688.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and
technology. Routledge.
Omri, A., Frikha, M. A. and Bouraoui, M. A., 2015. An empirical investigation of factors
affecting small business success. Journal of Management Development. 34(9).
pp.1073-1093.

APPENDIX I
Name of the learner: Name of the Supervisor:
Project Title: Date:
Comments
I have completed a project on “To
examine the methods of
selection, recruitment and
training of multinational
corporations in order to meet
their global level requirements.”
A case study on Primark.
Yes
Yes
02.07.19 I am on track
09.07.19 I am on track
16.07.19 I am on track
23.07.19 I am on track
07.08.19 I am on track
14.08.19 I am on track
21.08.19 I am on track
No

Template for Performance Review to be attached with the report by the learner:
1. What was the Project supposed to accomplish?
Main aim of this project is “To examine the methods of selection,
recruitment and training of multinational corporations in order to
meet their global level requirements.” A case study on Primark.

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