Business Project: Evaluating Digital Technologies at Toys R Us

This project plan outlines a comprehensive analysis of digital technology integration within Toys R Us, focusing on its impact on business functions like administration and communication. The project aims to evaluate the effectiveness of cloud technologies, digital media platforms, and the Intern...Read More

Managing Successful Business project

Table of Contents
Part 1 – Plan for project management..............................................................................................3
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................8
Part 2 Evidence: Project Log Book...............................................................................................14
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................16
P5: Analyse your research and data using appropriate tools and techniques................................19
P6. Communicate appropriate recommendations as result of research and data analysis to draw
and valid and meaningful conclusion............................................................................................26
P7. Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................27
Bibliography..................................................................................................................................29

Part 1 – Plan for project management
P1. Devising the clear objectives and aims of the project undertaken
Project Definition and project aim
In order to retain its productivity and sustain growth in this highly competitive environment,
organisations are feeling the urgency of considering integration of technologies in each
department of them. The use of innovation and technology has made it essential for analysing the
way organisations are using several technologies and are benefiting by using them. This project
would investigate the way technologies have uplifted performance and productivity of each
functions of Toys R Us. In order to make the understanding of the way this organisation is using
digital technologies more convenient, the project would mainly focus on the major functions that
are administration and communication. This would also briefly outline the way Toys R Us are
using technologies for some other functions that are production, storage and distribution.
Problem Statement
Toys R Us uses several technologies for the purpose of enhancing communication,
administration, productions, strategy and distribution. However, it is essential for analysing way
such innovations and technologies are influencing the performance of business organisation.
The problem is analysing whether the company’s effort for upgrading its systems and functions
by using digital technologies are sufficient enough to bring prolific result to Toys R Us or not.
This would analyse the way the technologies are being used by the organisation for enhancing
productivity.
Project Strategy
This project would analyse the amount of data that is being stored in cloud platforms and if they
are helping the workforce in better management of data. It would analyse whether the social
media platforms are helping the company for improving the internal and external communication
or not. For this, it would analyse the level of interaction of the customers in the platforms and the
relationship among the employees. The project would also analyse the use of other digital
technologies within Toys R Us. The mains strategy that would be used for the project is primary

data analysis. By conducting this data analysis, the opinions of 3 manager and 50 employees
would be gathered. As the project analysis the effectiveness or influence of digital technologies
within the company, the information provided by employees and manager would be the most
beneficial way to understand this.
Project Objectives
Smart To analyse the effectiveness of the use of cloud technologies for
enhancing administration of Toys R Us
To analyse whether the digital media platforms used in the
organisation have significantly enhanced the level of
communication among employees
To analyse the way “internet of things” has enhanced the
performance and productivity of the company
To analyse the use of other digital tools such as big data
analytical tools have proved to be beneficial for enhancing the
performance of the company
Measurable The progress is measureable as it would analyse the level of
enhanced performance of the organisation
This would be measured with the help of gathering data from the
employees
Achievable This is achievable as several other organisations have also
integrated the use of digital technologies and are analysing the
effectiveness of them for assuring that the investments are being
made for right purpose
Realistic The objectives are realistic as they can be achieved by gathering
perceptions of the employees
The objectives are realistic in the sense that the implementation
of technologies have to be analysed within a time period to
identify further requirements and eliminate such technologies
that are not adding value to the productivity of the company
Time frame The project would be completed within the next 3 months

P2. Production of a plan for project management incorporating its scope, costs, quality, time,
resources and risks
Performance and time objectives
The performance of the project would focus on analysing some areas, like performance of the
employees who are working on the project, performance of administration, due to integration of
digital technology, keeping track of the changes. It would first analyse the performance of the
employees with the help of gathering their perceptions. Then it would analyse the opinion of the
managers regarding whether the integration of technologies have benefited or not. The entire
project would be completed in three months. The evaluation process would be taken in weekly
intervals.
Cost:
Elements Cost ($)
costs for Human resource 673
Material resources cost 435
Research cost 673
Cost for monitoring the process 547
Costs for documenting research data 231
Total 2559
Deliverables
The deliverables of the project would be intangible. After the completion of the project potential
data regarding the influence of technologies in Toys R Us would be gathered and this would help
in analysing the effectiveness of use of technologies.
Project Scope Statement
Included Scope

 The perceptions of employees regarding the effectiveness and influence of digital media
technologies for enhancing performance
 The perceptions of the managers regarding the influence of digital media technologies for
enhancing performance
Excluded Scope
 Information regarding the way technologies are being used in each of the departments of
Toys R Us
Success Criteria:
The success criteria would be the measured on the basis of increased productivity of the
company. The number of data stored and used managed within a stipulated time would be
measured. It would measure customer satisfaction and the return on investment.
Project Assumptions
It is anticipated that the project would bring prolific result. The main assumptions of the project
are:
 It would help Toys R Us to analyse the potential outcomes of the impacts of the use of
technologies
 It would help in understanding the perceptions of the employees of the company
 It would help in elaborating the perceptions of the managers
 It is expected that the perceptions of both the managers and the employees would be
affirmative and positive
 It is expected that the project would be completed in the stipulated time
Quality management
The framework of Total Quality management would be used for the purpose of the project. The
quality management would be based on the main seven principles of quality management. They

are customer focused, leadership, participation of people, approach of the process, improvement,
decision making on the basis of available evidences, and lastly managing relationship among the
participants of the project in order to avoid confusion.
Risks
Week
No
Date
Identified
Risk
Identification
problem
encountered
Impact Effect On project Risk reduction
action
2 25.07.18 Accessibility
issues
Moderate Due to the
accessibility
issues and Data
Protection Act,
some
information
regarding the use
of technologies
in Toys R Us
remained
unavailable
The
participation of
employees
helped in
negotiating this
dilemma
4 2.08.18 Data lose and
technical
faculty
high The loss of data
due to some
technical issues
created
hindrance in the
improvement of
the project
Help of
technical
experts helped
in solving this
issue
6 12.09.18 Lack of
communication
among the
employees
Medium Due to improper
communication,
the thread of
work are
Enhancing
communication
among workers

hindered. This
resulted into
increasing time
and cost
Resources
The main types of resources that would be required for this project are as follows:
Human resources:
Employees in technical and analytics department would help in gaining knowledge as well as
information regarding the progress of the project. Project manager and some other workforce
would be required for this project.
Material resources:
Soft copies and hard copies of the gathered information, Cloud storage for storing data, recorder
for recording interview records and some others
Financial resources
The revenue of the organisation would be used as financial resources.
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Implementation Plan
The implementation plan would be initiated according to the following stages of the project.
Project process
Work breakdown structure

WORK BREAKDOWN STRUCTURE (WBS) –
Intro to processes
The process is deveined into several stages starting from selecting the topic and objectives to
the documentation of the project. Each stage involves some sub stages. The main stages are
part put in level 1 and the sub stages are put in level 2.
WB
S ID LEVEL NAME OF
ELEMENT WORK DESCRIPTION BUDGET
$ RESOURCES DELIVERABLE
1
Determining
the discussion
topic
By using online and
offline resources
the major areas that
needs discussion
are analysed
54
Information
resources:
company
and online
research
Determining
the topic
2 Evaluating the
main business
problems
Determining
the main area
of concern,
Initiating the
project,
Selecting the
main
objectives of
the project,
Analysing the
possible
The area of
discussion and main
base of the project
are evaluated on the
basis of information
gathered
PREVIOUS
SOURCES
THE AREA
THAT
SHOULD BE
EVALUATED

scopes,
deliverables of
the project
1
Resource
analysis
In order to complete
the project
effectively, the first
most important
thing is to analyse
the resources
required
97
Pre
estimation of
the resources
required
2
Determining
Material
resources,
Determining
the required
human
resources, And
finally
financial
resources
the main resources
are of three types
the resource
analyses
would be
done by
consulting
with the
company
estimation of
the budget
required and
the other
essential
tools that are
required for
completing
the project
1
Conducting
primary
research
The primary
research would be
conducted for
gathering data
78 hard copy,
recorder
2 Preparing
questionnaire
Delivering the
questionnaire
the quantitative data
collection includes
collecting data
regarding the

to the
employees
Conducting
interview
project with the
help of surveying
50 respondents
qualitative data
collection would be
completed by
interviewing
managers
1
Documenting
the gathered
information
76
HARD COPY.
CLOUD
STORAGE
2
Analysing the
information
and data
gathered from
primary data
analysis,
the information
would be analysed
by interpreting the
graphical
representation of
the data
1 Implementatio
n and
evaluation
198 human
resources:
participants
of the
project,
financial
resources
required for
the
completion
of the

project
Evaluating the
whole process
with the help
of performance
measurement
parameter
the progress of the
project would be
monitored and
evaluated on the
basis of analysing
whether it is
completed within
time or not and
whether it is able to
fetch the required
information or not.
Time schedule
Figure: Gantt Chart
Communication Plan
What When How (media of
communication)
Audience Responsible
person
The information The beginning of The company The area manager Project manager

regarding the
project which is
centred around
analysing the use
of digital
technologies in
the Toys R Us
the project that is
at the starting of
the first project
manager would be
communicated vie
voice calling. Then
a face to face
meeting would be
initiated for asking
the manager’s
permission
Toys R us
the project
information would
be communicated
among the
members who are
going to
participate in the
project
1st week The information
and decision for
initiating the
project would be
communicated by
arranging meetings
Team members Project manager
The employees of
Toys R us
6th week After
communicating
with the human
resource manager
in Toys R us,
Online survey
platforms would
be used for
delivering the
questionnaire,
The employees of
the company, Toys
R Us
Project manager

Part 2 Evidence: Project Log Book
Week No. Date
Identified
Updated on weekly research (including new ideas or change in
project direction)
1
26.07.18
I have determined the project objectives and I am ahead of time
2 4.08.18 I have developed the project strategy and I am satisfied with the
progress
I am in line with the time
3 6.08.18 I have initiated research in internet for analysing required
strategies and improvement
The risk of lack of information is found
4 8.08.18 I have planning the work breakdown structure
I am satisfied with the work
No risk found
5 14.08.18 I have developed the time frame
I am satisfied with the work

Week No. Date
Identified
Updated on weekly research (including new ideas or change in
project direction)
6 25.08.18 I have developed the risk analysis
No risk found
7
28.08.18
I have developed the resource analysis
I am satisfied with the work however improvement required
8
04.09.18
I have framed the research plan
I am partially satisfied with the work
No issues found
9
12.09.18
I have initiated primary data analysis
I am satisfied with the work however improvement required

Week No. Date
Identified
Updated on weekly research (including new ideas or change in
project direction)
10
18.09.18
I have communicated with the respondents and manager
improvement required
risk was lack of information
11 12.09.18 I have drafted the findings
No risk found
12 28.09.18 I have documented the findings
No risk found
I am ahead of time
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.
Quantitative analysis
Q1. Please specify your age
Options Percentage of
respondents
Number of respondents Total number of
respondents
From 20 to 25 52 26 50
26 to 35 48 24 50

35 and above 20 10 50
Table 1: Age of the respondents
Q2. Please specify your gender
Options Percentage of
respondents
Number of respondents Total number of
respondents
Male 58 29 50
Female 40 20 50
Others 2 1 50
Table 2: Gender of the respondents
Q3. Are your aware of the digital media tools used by your organisation?
Options Percentage of
respondents
Number of respondents Total number of
respondents
Yes 60 30 50
Partially 20 10 50
No 20 10 50
Table 3: Respondent’s awareness regarding the use of digital media tools used by the
organization
Q4. Do you agree that the use of cloud storage is benefiting the company?
Options Percentage of
respondents
Number of respondents Total number of
respondents
Highly Agree 36 18 50
Agree 24 12 50
Neutral 14 7 50
Disagree 10 5 50
Highly disagree 16 8 50

Table: 4: Respondent’s opinion regarding whether the use of cloud storage is benefiting the
company
Q5. Do you agree that use of digital technologies such as social media and other platforms are
helping in enhancing communication among your employees?
Options Percentage of
respondents
Number of respondents Total number of
respondents
Highly Agree 40 20 50
Agree 20 10 50
Neutral 12 6 50
Disagree 18 9 50
Highly disagree 18 9 50
Table: 5: Respondent’s opinion regarding whether the use of digital technologies such as social
media and other platforms are helping in enhancing communication among your employees or
not
Q6. Do you agree that big data analytics and artificial intelligence are giving competitive edge
over other organisations in the toy retailers industry?
Og Options Percentage of
respondents
Number of respondents Total number of
respondents
Highly Agree 30 15 50
Agree 24 12 50
Neutral 22 11 50
Disagree 6 3 50
Highly disagree 18 9 50
Table: 6: Respondent’s opinion regarding whether big data analytics and artificial intelligence
are giving competitive edge over other organisations in the toy retailers industry or not

Q7.Do you agree that the uses of digital media platforms are helping in gaining proper market
information?
Options Percentage of
respondents
Number of respondents Total number of
respondents
Highly Agree 20 10 50
Agree 40 20 50
Neutral 14 7 50
Disagree 10 5 50
Highly disagree 16 8 50
Table: 7: Respondent’s opinion regarding whether digital media platforms are helping in gaining
proper market information or not
Qualitative analysis
Q1. How do you think the use of digital media is helping your organisation for a better
communication?
Q2. Does the use of digital media platforms helping the workforce of the company execute its
tasks in a more efficient manner or not? If yes then how.
P5: Analyse your research and data using appropriate tools and techniques.Analysis 1
Q1. Please specify your age
According to analysis, out of the 50 respondents 52% of the respondent falls under the age group
of 20 to 25, 48% of the respondents fall under the age group of 26 to 35 and the rest 20% has age
of 35 and above. Thus, it shows that majority of the respondents were in the age group of 20 to
25 years old.

52
48
20
Percentage of respondents
From 20 to 25
26 to 35
35 and above
Graph 1: Age of the respondents
Analysis 2
Q2. Please specify your gender
According to analysis, out of the 50 respondents, 58% of the respondents are males, 40% of the
respondents are females and the rest 2% of the respondents are from other gender. Thus, it shows
that majority of the respondents were mainly male and female.

58
40
2
Percentage of respondents
Male
Female
Others
Graph 2: Gender of the respondents
Analysis 3
6020
20
Percentage of respondents
Yes
Partially
No
Graph 3: Respondent’s awareness regarding the use of digital media tools used by the
organization

Q3. Are your aware of the digital media tools used by your organisation?
From the analysis of 50 respondents, majority of them supported the use of digital media tools
that is equal to 60%. While the rest of the respondents voted equally towards the use of digital
media tools, that involved 20% of neutral or rather partial reaction and 20% in null reaction
towards the issue. This shows that most of the people in today’s era were aware about the
significance and different types of uses of digital media tools conducted by the organisation.
Analysis 4
Highly Agree Agree Neutral Disagree Highly disagree
0
5
10
15
20
25
30
35
40 36
24
14
10
16
Percentage of respondents
Graph: 4: Respondent’s opinion regarding whether the use of cloud storage is benefiting the
company
Q4. Do you agree that the use of cloud storage is benefiting the company?
This analysis evaluated how the use of cloud storage has benefitted the company. There was not
a wide difference between the highly agreed and agreed votes towards the positive impact of
cloud storage in the operations of the organisation. The difference was equal to 8%. 14% of the
respondents neutrally reacted for this cause. 16% of the respondents highly disagrees that cloud

computing was not advantageous for the functioning of the company. While only 10% of the
respondents just disagrees that cloud computing was not advantageous for the functioning of the
company.
Analysis 5
40
20
12
Percentage of respondents
Highly Agree
Agree
Neutral
Disagree
Highly disagree
Graph: 5: Respondent’s opinion regarding whether the use of digital technologies such as social
media and other platforms are helping in enhancing communication among your employees or
not
Q5. Do you agree that use of digital technologies such as social media and other platforms are
helping in enhancing communication among your employees or not?
The purpose of this analysis was the evaluation how social media and other platforms enhanced
communication within the organisation and its employees. From the analysis of 50 respondents,
majority of them supported how social media and other platforms enhanced communication
within the organisation and its employees that is equal to 40%. 18% of the respondents highly
disagrees and reviewed that social media and other platforms were not able to enhance
communication within the organisation and its employees. 12% of the respondents neutrally
reacted for the impact of social media and other platforms in the communication within the

organisation. While 18% of the respondents just disagrees and reviewed that social media and
other platforms were not able to enhance communication within the organisation and its
employees.
Analysis 6
Highly Agree Agree Neutral Disagree Highly disagree
0
5
10
15
20
25
30
30
24
22
6
18
Percentage of respondents
Graph: 6: Respondent’s opinion regarding whether big data analytics and artificial intelligence
are giving competitive edge over other organisations in the toy retailers industry or not
Q6. Do you agree that big data analytics and artificial intelligence are giving competitive edge
over other organisations in the toy retailers industry?
The purpose of this analysis was the evaluation how big data analytics and artificial intelligence
are giving competitive edge over other organisations in the toy retailers industry. From the
analysis of 50 respondents, majority of them supported how social media and other platforms
enhanced communication within the organisation and its employees that is equal to 30%. 18% of
the respondents highly disagrees and reviewed that social media and other platforms were not
able to enhance communication within the organisation and its employees. 22% of the
respondents neutrally reacted for the impact of social media and other platforms in the
communication within the organisation. While only 6% of the respondents just disagrees and

reviewed that social media and other platforms were not able to enhance communication within
the organisation and its employees. This shows that majority of the respondents thinks that with
the introduction of big data analytics and artificial intelligence has brought competitive edge
over other organisations in the toy retailers industry.
Analysis 7
Highly Agree Agree Neutral Disagree Highly disagree
0
5
10
15
20
25
30
35
40
20
40
14
10
16
Percentage of respondents
Graph: 7: Respondent’s opinion regarding whether digital media platforms are helping in gaining
proper market information or not
Q7.Do you agree that the uses of digital media platforms are helping in gaining proper market
information?
The purpose of this analysis was the evaluation that whether digital platforms helped to gain
proper market information. From the analysis of 50 respondents, majority of them supported how
20% of the respondents supported that digital platforms actually helped to gain proper and valid
information about the market.

Q1. How do you think the use of digital media is helping your organisation for a better
communication?
According to Manager 1, the use of digital media has brought innovative changes within the
production and manufacturing function of the organisation. The manager 2 says that even the
recruiting and training of the new employees within the organisation has brought new talents
within the organisational premises. According to the manager 3, the impacts of digital media did
not have extreme changes within the management of finances of the organisation. Therefore after
interviewing three manager it has been seen that the production and the HR functions of the
organisation has been enhanced after the adoption of digital media tools.
Q2. Does the use of digital media platforms helping the workforce of the company execute its
tasks in a more efficient manner or not? If yes then how.
According to Manager 1, the use of digital media platforms has brought faster, efficient and
accurate processing of manufacturing and production of goods. This has been validated from the
reviews of the customers from all over the globe. According to Manager 1, reports say that even
the recruiting and training of the new employees within the organisation has brought new talents
within the organisational premises. After interviewing manager 3, the impacts of digital media
did, change or rather increased extremely the finances of the overall organisation. Therefore,
after interviewing three managers it has been seen that the production and the HR functions of
the organisation has been enhanced after the adoption of digital media tools.
P6. Communicate appropriate recommendations as result of research and data analysis to draw
and valid and meaningful conclusion
The research data shows that the organisation, Toys and R uses several effective digital media
tools for enhancing its core performance. However, further improvement in some core areas are
required for enhancing the effectiveness of the digital media tools used in this organisation. The
following recommendations can be beneficial for enhancing the effectiveness of the integration
of technologies in Toys R Us.
In the primary data collected from the employees, it is observed that a mere of 60 percent of the
employees are fully equipped with the knowledge of digital technologies used in the company. In

order to make the use of technologies and the integration of innovation more effective, it is
essential that the employees possess proper knowledge regarding the use of technologies.
Therefore, the company should initiate a yearly workshop and training plan for enhancing the
ability to use technologies.
It is observed that the organisation uses bid data analytical tools are used in this organization.
Several issues are associated with the use of the project. One of the major issues that Toys R Us
can encounter while using the tools is the security theat. The possible security issues have to be
considered and the available technological and other type of measures has to be used for
ensuring that data are highly protected from the threat of security breach. The loss of potential
data may impact profitability and competitive advantage of the organization.
P7. Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance
Competency How I have developed in this
area
What I need to do to develop
further in this area
Analytical skills I have developed this skill By
analysing
More projects initiation
Research skills As I have to initiate extensive
research for gaining
understanding on how project
management can be initiated , it
developed my research skills
Initiate business projects in
different area and secondary
analysis
Strategic thinking I have developed this skill by
developing the strategies that can
be used for gaining information
and improving the overall
effectiveness of the use of
technologies in Toys R Us.
By forming strategies for time
management
Project planning This project itself is a project
management plan and thus helps
in enhancing this skill
More projects initiation
Communication skills I have developed this skill by By communicating directly with

communicating with the
employees an team members
the employees
Report writing I have improved this skill by
documenting the data gathered
More projects initiation and
documentation of the findings
Negotiation I have developed this skill by
negotiating the budget
By taking advice from experts
Team building I have enhanced this skill by
communicating with my team
members
More projects initiation with new
team members
Delegation By delivering the tasks in a
proper manner and developing
WBS I have improved this skill
Undertaking new projects
Budget planning I made a cost estimation that
helped me get basic idea
regarding the project
By taking advice from experts
Risk assessment I have enhanced this skill by
analysing the risks and possible
mitigation strategies
Expert suggestion
Progress monitoring Monitored the weekly
development
Keeping record of each stages of
project

Bibliography
Fitzgerald, M., Kruschwitz, N., Bonnet, D. and Welch, M., 2014. Embracing digital technology:
A new strategic imperative. MIT sloan management review, 55(2), p.1.
Kerzner, H. and Kerzner, H.R., 2017. Project management: a systems approach to planning,
scheduling, and controlling. John Wiley & Sons.
Schwalbe, K., 2015. Information technology project management. Cengage Learning.