Business Project: Evaluating Digital Technologies at Toys R Us

This project plan outlines a comprehensive analysis of digital technology integration within Toys R Us, focusing on its impact on business functions like administration and communication. The project aims to evaluate the effectiveness of cloud technologies, digital media platforms, and the Internet of Things in enhancing the company's performance and productivity. It employs a primary data analysis approach, gathering insights from managers and employees through qualitative and quantitative research methods. The project plan includes a detailed work breakdown structure, Gantt chart, risk assessment, and resource allocation strategy. The research investigates the perceptions of employees and managers regarding the influence of digital media technologies, ultimately providing recommendations based on the analysis of collected data. The project also includes a log book documenting the progress and challenges encountered throughout the research process.

Managing Successful Business project

Table of Contents
Part 1 – Plan for project management..............................................................................................3
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion.......................................................................................................................................8
Part 2 Evidence: Project Log Book...............................................................................................14
P4: Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.....................................................................16
P5: Analyse your research and data using appropriate tools and techniques................................19
P6. Communicate appropriate recommendations as result of research and data analysis to draw
and valid and meaningful conclusion............................................................................................26
P7. Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance............................................................................................................................27
Bibliography..................................................................................................................................29

Part 1 – Plan for project management
P1. Devising the clear objectives and aims of the project undertaken
Project Definition and project aim
In order to retain its productivity and sustain growth in this highly competitive environment,
organisations are feeling the urgency of considering integration of technologies in each
department of them. The use of innovation and technology has made it essential for analysing the
way organisations are using several technologies and are benefiting by using them. This project
would investigate the way technologies have uplifted performance and productivity of each
functions of Toys R Us. In order to make the understanding of the way this organisation is using
digital technologies more convenient, the project would mainly focus on the major functions that
are administration and communication. This would also briefly outline the way Toys R Us are
using technologies for some other functions that are production, storage and distribution.
Problem Statement
Toys R Us uses several technologies for the purpose of enhancing communication,
administration, productions, strategy and distribution. However, it is essential for analysing way
such innovations and technologies are influencing the performance of business organisation.
The problem is analysing whether the company’s effort for upgrading its systems and functions
by using digital technologies are sufficient enough to bring prolific result to Toys R Us or not.
This would analyse the way the technologies are being used by the organisation for enhancing
productivity.
Project Strategy
This project would analyse the amount of data that is being stored in cloud platforms and if they
are helping the workforce in better management of data. It would analyse whether the social
media platforms are helping the company for improving the internal and external communication
or not. For this, it would analyse the level of interaction of the customers in the platforms and the
relationship among the employees. The project would also analyse the use of other digital
technologies within Toys R Us. The mains strategy that would be used for the project is primary

data analysis. By conducting this data analysis, the opinions of 3 manager and 50 employees
would be gathered. As the project analysis the effectiveness or influence of digital technologies
within the company, the information provided by employees and manager would be the most
beneficial way to understand this.
Project Objectives
Smart To analyse the effectiveness of the use of cloud technologies for
enhancing administration of Toys R Us
To analyse whether the digital media platforms used in the
organisation have significantly enhanced the level of
communication among employees
To analyse the way “internet of things” has enhanced the
performance and productivity of the company
To analyse the use of other digital tools such as big data
analytical tools have proved to be beneficial for enhancing the
performance of the company
Measurable The progress is measureable as it would analyse the level of
enhanced performance of the organisation
This would be measured with the help of gathering data from the
employees
Achievable This is achievable as several other organisations have also
integrated the use of digital technologies and are analysing the
effectiveness of them for assuring that the investments are being
made for right purpose
Realistic The objectives are realistic as they can be achieved by gathering
perceptions of the employees
The objectives are realistic in the sense that the implementation
of technologies have to be analysed within a time period to
identify further requirements and eliminate such technologies
that are not adding value to the productivity of the company
Time frame The project would be completed within the next 3 months

P2. Production of a plan for project management incorporating its scope, costs, quality, time,
resources and risks
Performance and time objectives
The performance of the project would focus on analysing some areas, like performance of the
employees who are working on the project, performance of administration, due to integration of
digital technology, keeping track of the changes. It would first analyse the performance of the
employees with the help of gathering their perceptions. Then it would analyse the opinion of the
managers regarding whether the integration of technologies have benefited or not. The entire
project would be completed in three months. The evaluation process would be taken in weekly
intervals.
Cost:
Elements Cost ($)
costs for Human resource 673
Material resources cost 435
Research cost 673
Cost for monitoring the process 547
Costs for documenting research data 231
Total 2559
Deliverables
The deliverables of the project would be intangible. After the completion of the project potential
data regarding the influence of technologies in Toys R Us would be gathered and this would help
in analysing the effectiveness of use of technologies.
Project Scope Statement
Included Scope

 The perceptions of employees regarding the effectiveness and influence of digital media
technologies for enhancing performance
 The perceptions of the managers regarding the influence of digital media technologies for
enhancing performance
Excluded Scope
 Information regarding the way technologies are being used in each of the departments of
Toys R Us
Success Criteria:
The success criteria would be the measured on the basis of increased productivity of the
company. The number of data stored and used managed within a stipulated time would be
measured. It would measure customer satisfaction and the return on investment.
Project Assumptions
It is anticipated that the project would bring prolific result. The main assumptions of the project
are:
 It would help Toys R Us to analyse the potential outcomes of the impacts of the use of
technologies
 It would help in understanding the perceptions of the employees of the company
 It would help in elaborating the perceptions of the managers
 It is expected that the perceptions of both the managers and the employees would be
affirmative and positive
 It is expected that the project would be completed in the stipulated time
Quality management
The framework of Total Quality management would be used for the purpose of the project. The
quality management would be based on the main seven principles of quality management. They

are customer focused, leadership, participation of people, approach of the process, improvement,
decision making on the basis of available evidences, and lastly managing relationship among the
participants of the project in order to avoid confusion.
Risks
Week
No
Date
Identified
Risk
Identification
problem
encountered
Impact Effect On project Risk reduction
action
2 25.07.18 Accessibility
issues
Moderate Due to the
accessibility
issues and Data
Protection Act,
some
information
regarding the use
of technologies
in Toys R Us
remained
unavailable
The
participation of
employees
helped in
negotiating this
dilemma
4 2.08.18 Data lose and
technical
faculty
high The loss of data
due to some
technical issues
created
hindrance in the
improvement of
the project
Help of
technical
experts helped
in solving this
issue
6 12.09.18 Lack of
communication
among the
employees
Medium Due to improper
communication,
the thread of
work are
Enhancing
communication
among workers

hindered. This
resulted into
increasing time
and cost
Resources
The main types of resources that would be required for this project are as follows:
Human resources:
Employees in technical and analytics department would help in gaining knowledge as well as
information regarding the progress of the project. Project manager and some other workforce
would be required for this project.
Material resources:
Soft copies and hard copies of the gathered information, Cloud storage for storing data, recorder
for recording interview records and some others
Financial resources
The revenue of the organisation would be used as financial resources.
P3: Produce a work breakdown structure and a Gantt chart to provide timeframes and stages for
completion
Implementation Plan
The implementation plan would be initiated according to the following stages of the project.
Project process
Work breakdown structure

WORK BREAKDOWN STRUCTURE (WBS) –
Intro to processes
The process is deveined into several stages starting from selecting the topic and objectives to
the documentation of the project. Each stage involves some sub stages. The main stages are
part put in level 1 and the sub stages are put in level 2.
WB
S ID LEVEL NAME OF
ELEMENT WORK DESCRIPTION BUDGET
$ RESOURCES DELIVERABLE
1
Determining
the discussion
topic
By using online and
offline resources
the major areas that
needs discussion
are analysed
54
Information
resources:
company
and online
research
Determining
the topic
2 Evaluating the
main business
problems
Determining
the main area
of concern,
Initiating the
project,
Selecting the
main
objectives of
the project,
Analysing the
possible
The area of
discussion and main
base of the project
are evaluated on the
basis of information
gathered
PREVIOUS
SOURCES
THE AREA
THAT
SHOULD BE
EVALUATED

scopes,
deliverables of
the project
1
Resource
analysis
In order to complete
the project
effectively, the first
most important
thing is to analyse
the resources
required
97
Pre
estimation of
the resources
required
2
Determining
Material
resources,
Determining
the required
human
resources, And
finally
financial
resources
the main resources
are of three types
the resource
analyses
would be
done by
consulting
with the
company
estimation of
the budget
required and
the other
essential
tools that are
required for
completing
the project
1
Conducting
primary
research
The primary
research would be
conducted for
gathering data
78 hard copy,
recorder
2 Preparing
questionnaire
Delivering the
questionnaire
the quantitative data
collection includes
collecting data
regarding the

to the
employees
Conducting
interview
project with the
help of surveying
50 respondents
qualitative data
collection would be
completed by
interviewing
managers
1
Documenting
the gathered
information
76
HARD COPY.
CLOUD
STORAGE
2
Analysing the
information
and data
gathered from
primary data
analysis,
the information
would be analysed
by interpreting the
graphical
representation of
the data
1 Implementatio
n and
evaluation
198 human
resources:
participants
of the
project,
financial
resources
required for
the
completion
of the

project
Evaluating the
whole process
with the help
of performance
measurement
parameter
the progress of the
project would be
monitored and
evaluated on the
basis of analysing
whether it is
completed within
time or not and
whether it is able to
fetch the required
information or not.
Time schedule
Figure: Gantt Chart
Communication Plan
What When How (media of
communication)
Audience Responsible
person
The information The beginning of The company The area manager Project manager