Managing Business Project: Aims, Objectives, Timeframes & Analysis

This project focuses on establishing project aims, objectives, and timeframes for managing a successful business project, specifically examining the case of Sainsbury's and the role of digital technology in enhancing its operational processes. It includes devising project aims and objectives, producing a project management plan covering cost, scope, time, quality, communication, risk, and resources, and creating a work breakdown structure and Gantt chart for timeframes. The project also involves small-scale research using qualitative and quantitative methods to support project aims, analyzing research data with appropriate tools, and communicating recommendations based on findings. Furthermore, it reflects on the value gained from the project and its usefulness in supporting sustainable organizational performance, with a focus on improving data storage and communication through digital technologies and social media platforms. The research methodology included a survey of 100 employees and interviews with 2 managers to evaluate the impact of digital technology implementation.

Managing Successful Business Project
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Table of Contents
LO1 Establish project aims, objectives and timeframes based on the chosen theme......................3
P1 Devise project aims and objectives for a chosen scenario.....................................................3
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources..............................................................................................4
P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and stages
for completion..............................................................................................................................8
LO2 Conduct small-scale research, information gathering and data collection, generating
knowledge to support the project...................................................................................................10
P4 Carry out small-scale research by applying qualitative and quantitative research methods
appropriate for meeting project aims and objectives.................................................................10
LO3 Present the project and communicate appropriate recommendations based on meaningful
conclusions drawn from the evidence findings and/or analysis....................................................14
P5 Analyze research and data using appropriate tools and techniques.....................................14
P6 Communicate appropriate recommendations as a result of research and data analysis to
draw valid and meaningful conclusions....................................................................................20
LO4 Reflect on the value gained from conducting the project and its usefulness to support
sustainable organizational performance........................................................................................21
P7 Reflect on the value of undertaking the research to meet stated objectives and own learning
and performance........................................................................................................................21
Reference List................................................................................................................................24
Bibliography..................................................................................................................................25
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LO1 Establish project aims, objectives and timeframes based on the chosen theme
P1 Devise project aims and objectives for a chosen scenario.
Project Definition and project aim
At this juncture, digital technology has made the operational process of the organisation agile as
it bestows the enterprises with several opportunities of growth (Fitzgerald, et al., 2014). In this
context, the case of Sainsbury has been considered for comprehending on the functionality of
digital technology. Sainsbury is the second largest supermarket chain in UK (Sainsbury, 2018).
The purpose of the paper is to comprehend the utility of digital technological innovation in
different functional areas of business. In addition to this, the paper aims at learning and
underpinning the issues the organisation is confronting regarding storing of information at
administrative levels.
Problem Statement
It has been observed that Sainsbury is encountering with the challenge of increasing its customer
base and attaining the number of targeted customers. In addition to this, the company is also
confronting with the issue of establishing a proper communication channel with the customers
and employees. The purpose of this project is to comprehend and analyse the prospects and
consequence of incorporating digital technologies within the operation process.
Project Strategy
The present corporate landscape entails that more organisations are getting their operational
process and business process nimble with the help of digital technology (Kane, et al., 2015). At
present, Sainsbury is encountering with the issue of data storage and communication process.
Therefore, the project has shed light on the on the role of digital technologies, cloud storage and
social media platforms in improving data storage and communication procedure of Sainsbury
respectively. In order to comprehend this, a survey work is executed among 100 employees and
2 managers have been interviewed. Based on the data gathered from this primary source, the
project has evaluated the enhancement Sainsbury had made after implementing digital
technologies. Analysing the operational process of Sainsbury has also provided a detailed insight
on the key development areas of the company that it need to focus.
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Project Objectives
Specific  To gain a detailed insight on the business operation of Sainsbury
 To comprehend the need of digital technologies in confronting the issues
of data storage and communication process.
 To analyze the role of social media platform in enhancing the
communication process of the organization
 To evaluate the benefit of using cloud storage in improving data
storage
Measurable  To augment the customer base of the company by 10% by improving
communication process
 To increase the productivity level of the employees
 To reduce the issue of data storage by 10%
 To increase the use of digital technologies by 15% within 3 months
Achievable  To evaluate the desired performance delivered by the project manager,
administrative manager and HR manager for achieving the desired
objectives
 To achieve at least attain 50% of the project’s objectives
Realistic  To make both internal and external communication process more agile by
30% by the end of the project
 To reduce the data storage issue by 10%
Time frame  The time taken for the completion of the project is 11 weeks.
P2 Produce a project management plan that covers aspects of cost, scope, time, quality,
communication, risk and resources
Performance and time objectives
The project work is an intricate and elaborate process thus it has to be executed in a structured
and synchronized manner. The project has to be executed and accomplished with help of team
work thus an efficient team with technological expertise will be appointed by the management.
Before the project is initiated the opinions of senior manager and IT experts will be considered.
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In order to keep a check of the progress of the project, the congregated data will be monitored
periodically. The duration of the project is 11 weeks.
Cost:
Fundamentals Cost ($)
Human Capital 700
Physical Materials 1000
Cost made on research 200
Surveillance Cost 500
Data documentation cost 400
Total 2800
Deliverables
The deliverables of the project is to identify the issues present in the operational process of
Sainsbury. Based on the problem identification, proper mitigation plan will be provided. The
project analyses the improvements Sainsbury experiences after the incorporation of digital
technologies. The project further assesses the improvement in the performance level of the
company post digital technology implementation.
Project Scope Statement
Included Scope
The scope of the project is to comprehend the need of different digital technological tools at
different functional areas of Sainsbury. In addition to this, the project will further analysing the
performance of the individual after the implementation of the technologies. The project will also
observe the overall organisational growth with the help of digital technologies.
Excluded Scope
The project is not considering recognising the governing factors that prompt organisations to be
disruptive digitally. Examining the effect of digital disruption on the economic growth of the
supermarket industry is also not included in the scope of study.
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Success Criteria
The focus of the project is to at least attain 50% of success on project completion. The success of
the project will be measured from the performance level of employees. The most important
parameter of measurement will be the feedback of the customers in terms of improved
communication process provided to them. Moreover, the return on investment (ROI) of
Sainsbury will also be analysed so that the fruitfulness of implementing digital technologies
within the organisational structure can be understood.
Project Assumptions
During the project execution, certain assumptions have been made that are enlisted below:
 The point of view of employees and managers regarding the implementation of digital
technologies can be comprehended
 The utility and prospect of applying digital technologies can be analysed
 An attractive return on investment (ROI) can be expected post implementation
 The project is expected to be accomplished within specified deadline
Quality management
The entire process of the project will be managed by the means of Total Quality Management
(TQM). This management is carried out three stages. First stage includes analysing the quality of
the work before applying the TQM. In the second stage, the quality of the project is evaluated
while applying TQM. The last stage checks the quality of the project post TQM implementation.
The aspects of leadership, communication, integrity, teamwork and work recognition forms the
quality management that should be monitored. In order to ensure efficient quality management,
the tasks have to be allocated properly to the right person. Therefore, all the tasks involved in the
project have to be supervised based on a periodical schedule.
Risks
Week
No.
Date Risks Intensity
of
Impact
Consequence On
project
Mitigation Plan
1 14.05.1
8
Restriction in
accessing
Moderate Limited access to
information will
Employees and the
managers should be
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important
Information
restrict the scope of
the project
provided with proper
credentials so that
they can fetch the
required data.
5 24.05.1
8
Loss of data due
to outdated
technology
High The data that will be
congregated from
different sources
might get lost paving
the way for
unnecessary delay.
Use of proper
technology can help
in storing the
accumulated
information.
10 10.08.1
8
Lack of proper
communication
within the
organisation.
Low Communication gap
can affect the quality
of the project.
An effective
communication
channel has to be
facilitated so that the
gap can be fulfilled.
Resources
 Human Resource: The human capital that is required in order to complete the projects
are employees and managers. The employees will be able to provide details on the
operational process of the ground level operations. On the other hand, the managers will
be able to provide information regarding the functionalities of the administrative level.
 Tangible Resources: Certain physical materials are required to execute the project. The
materials that are required for the project are computer and cloud storage for storing and
retrieving important information. In addition to this, both the hard and soft copies of the
project have to be maintained.
 Financial Resource: The main source of finance would be the company’s funds.
However, if the fund does not suffice the needs of the project, the organisation have to
consider taking loans from financial institutions.
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P3 Produce a work breakdown structure and a Gantt chart to provide timeframes and
stages for completion.
Implementation Plan
The implementation plan of the project is made based on the steps involved in the project.
Project process
Task Start
date
Duratio
n
End
date
Task 1: Focus
on the area
that requires
development
14.05.1
8
15 29.05.1
8
Analysis of the
problem that the
company is
facing
14.5.18 5 18.5.18
Analysis of the
performance
that is
performed by
every
functioning
department
18.5.18 5 22.5.18
Analysis of the
feedbacks
received from
every
stockholders
22.5.18 3 25.5.18
Selection of the
concerned areas
25.5.18 1 26.5.18
Initiation of the
project
26.5.18 1 27.5.18
Development of
project aims and
objectives
27.5.18 10 5.6.18
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Analysis of the
scope of the
project
5.6.18 3 7.6.18
Analysis of
performance,
cost and other
important
factors
7.6.18 2 9.6.18
Task 2: 10.6.18 15 25.6.18
Selection of
Required
Resources
Human
resources
10.6.18 3 13.6.18
Material
resource
13.6.18 5 18.6.18
Financial
resource
18.6.18 10 28.6.18
Task 3:
Conducting
Primary
Research
29.6.18 10 9.7.18
Preparation of
questionnaire
29-06-
2018
5 03-07-
2018
Conduction of
quantitative
analysis
03-07-
2018
2 05-07-
2018
Conduction
qualitative
analysis
05-07-
2018
1 06-07-
2018
Task 4:
Implementatio
n and
evaluation
06-07-
2018
5 11-07-
2018
Analysis of the
feedbacks from
stakeholders
11-07-
2018
2 13-07-
2018
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Analysis of
return on
investment
13-07-
2018
5 18-07-
2018
Time Schedule and Communication Plan
What When How (Communication
Channel)
Audience Person
Responsible
The
implementation
of digital
technology in
Sainsbury
Initial stage Face to Face
confrontation or
Telephonic
conversation
The Senior
manager
Project Manger
To communicate
with the
employees
regarding survey
work
1st week Meeting with
employees
Employees
involved in
the project
Project
Manager
LO2 Conduct small-scale research, information gathering and data collection, generating
knowledge to support the project.
P4 Carry out small-scale research by applying qualitative and quantitative research
methods appropriate for meeting project aims and objectives.
Quantitative analysis
Q1. Please specify your age
Table 1: Respondent’s Gender
Options Percentage of
respondents
Number of
respondents
Total number of
respondents
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Male 40 40 100
Female 60 60 100
Others 0 0 100
Q2. Please specify your age
Table 2: Respondent’s Age
Options Percentage of
respondents
Number of
respondents
Total number of
respondents
From 20 to 25 30 30 100
26 to 35 30 30 100
35 and above 40 40 100
Q3. Do you have an idea about the digital technologies employed in your enterprise?
Table 3: Level of Knowledge of Respondents
Options Percentage of
respondents
Number of
respondents
Total number of
respondents
Yes 65 65 100
Partially 25 25 100
No 10 10 100
Q4. Which area of the business needs the support of digital technology the most?
Table 4: The Need of Digital Technology
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Options Percentage of
respondents
Number of
respondents
Total number of
respondents
Administration 30 30 100
Communication 35 35 100
Storage and
distribution
35 35 100
Production 0 0 100
Q5. How far do you agree that cloud storage augments the data storage of your
organization?
Table 5: Benefits of Cloud Storage
Options Percentage of
respondents
Number of
respondents
Total number of
respondents
Strongly Agree 35 30 100
Agree 40 40 100
Neutral 10 10 100
Disagree 10 10 100
Strongly disagree 5 5 100
Q6. How far do you agree that digital technology have contributed in improving the
communication procedure with customers, such as social media platforms?
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