UK College Business Project: Managing Age Discrimination at Captify

This project plan examines age discrimination in the workplace, specifically within the context of Captify, an ad tech company. The plan begins with a problem statement highlighting the increasing prevalence of ageism and its negative impact on employee performance and company productivity. The project strategy focuses on increasing workplace equality to improve efficiency and effectiveness, encompassing planning, scheduling, controlling, and closing phases. The objectives include assessing the current level of age discrimination, evaluating its impact on employees, increasing awareness of legislation, and reducing discrimination by implementing various strategies. The plan outlines performance, cost, and time objectives, including a 55-60 day timeline and a budget of approximately £350. Deliverables, scope, succession criteria, and project assumptions are defined. An implementation plan, work breakdown structure, Gantt chart, and communication plan are included. The methodology involves a literature review exploring different types of age discrimination and their impacts on employment skills, along with data analysis and recommendations for reducing discrimination. The project concludes with a reflection and recommendations for Captify to improve workplace equality and performance.

Managing a Successful Business
Project

Table of Contents
Background..................................................................................................................................4
Problem statement..............................................................................................................4
Project strategy ..................................................................................................................4
Project objectives................................................................................................................5
Performance, Cost, and Time Objectives...........................................................................5
Deliverables –.....................................................................................................................6
Project Scope Statement ....................................................................................................6
Included Scope ..................................................................................................................6
Excluded scope:..................................................................................................................7
Succession criteria:.............................................................................................................7
Project assumption:............................................................................................................7
Implementation plan: .........................................................................................................7
Work breakdown structure.................................................................................................7
Schedule Gantt chart ..........................................................................................................8
Project processes................................................................................................................9
Communication plan........................................................................................................10
RESEARCH METHODOLOGY.....................................................................................12
Data analysis.....................................................................................................................15
Recommendation .............................................................................................................25
Reflection.........................................................................................................................25
CONCLUSION..........................................................................................................................26
Appendix....................................................................................................................................27
REFERENCES..........................................................................................................................29

Background
Workplace age discrimination which is also being refereed as ageism which have major level
of involvements of being the disadvantage or been treated unfairly on the basis of the
respective ages or terms of memberships in different age group. It has been identified that both
the age group that is younger and older both are considered to be victim of ageism in
accompany which can have its occurrences on the basis of decision-making along with
negativism way of evaluation and unfair behavioral. The equality acts have gathered all pieces
of the legislation togetherness to be implemented in company to have providence of
characteristics as age, disability, pregnancy along with age discrimination. Captify individual
are facing this discrimination on place such as the recruitment, personnel selection,
performance appraisal, promotion decisions, and training. In this report there will be study to
have identification the different types of age discrimination encountered by stakeholders along
with its impact on performance of the company.
Problem statement
The problem statements is that in workplaces, there is significant level of increase in
workplace discrimination. Nowadays, Workplace discrimination is considered as one of major
concern which is faced by companies in recent years the employees are aging as have increase
the age diversification in workforce. There is identification of the potential level of
consequences of the workplace discrimination such as the undesirable work which have the
negative level of outcome in professional development. Captify is the ad tech company which
is been specializes in the search targeting to have the main job of servings the displays level of
advertising to the web used as per there basis of the recent searches and want. The company
on recent basis is facing the issues of workplace age discrimination which is somewhere
impacting development and productivity of company in significant way.
Project strategy
This term is regarding have reduced the workplace discrimination such as the undesirable
work level which have the career outcomes as unfavorable level of job attitude, reduced level
of job performances, increase in turnover over the highly qualified level of employment level.
The strategy is to have increase in equality at workplace to which will help in increasing the
efficient and effective of company.

Planning is the stage which have the inclusion of the different steps which is need to be
planned with having level of allocations of resources in order to have the effective
implementation of results in more effectiveness can be achieved. There are important activities
which are planned that is identification of aim & objectives, conducting literature review,
Producing research methodologies, Collecting data, Identification of data analysis & Findings
and recommendations.
Scheduling is done as per the planning in which all the activities have bee allotted there given
time period to have effective utilization of resources to get achievable result.
Controlling is process which is done to have calculation of the deviation which have the parts
of report and have specific level f need to be achieved. There is use of KPI and benching to
have evaluation of process.
Closing is termed to be had the closure of the research by having proper fragmentation of
work. The closure activities will Reflection of the whole project & Submission.
Project objectives
Aim- To study the impact of age discrimination on performance of the company- a study
on Captify.
Objectives
 To be specific regrading the current level of age discrimination existing in company.
 To evaluate impacts on age discrimination on employers and employees in terms of
employment skills.
 To be achievable in increasing the awareness among the employee pros and cons of
legislation.
 To achieve different level of various strategies used against age discrimination about
the aged workforce.
 To reduce the level of work discrimination in Capitfy by 20% by equality act
implementation of different strategies.
Performance, Cost, and Time Objectives
Time: Time is an important element of any type of research as it refers a timeline or expected
time in which researcher can complete the whole project by maintaining quality. It is

important for researcher to plan about timeline and duration in which researcher will complete
the whole project. Expected time for completing this project is 55-60 days.
Scope: Identifying scope of the project is vital as it only helps and motivate researcher to pre
focus on research and other steps. Scope refers an extent to which select topic and its project
can help out to researcher. Selected topic of this project can be beneficial at both commercial
and academic level. It can help students at their academic level as well as also help businesses
at commercial level.
Quality: Quality is one of the important element. Managing quality helps a researcher in
having a great positive impacts on viewers. By maintaining quality with proper controlling and
monitoring process, researcher can make viewers aware that researcher has great knowledge
about the topic. It can increase its knowledge, give promotional opportunities and can also
increase its image. For measuring effectiveness and quality of this project, researcher will use
KPI tool (Wang, Ren and Liu, 2017).
Cost: Cost is an important element. Before starting a project and thinking about developing it,
researcher think about all expenses and total cost which will be required in completing the
project. Researcher estimates a budget or total expenses by which he/she can complete all
steps (Chen, Kang and Lee, 2017). For this research or identifying impacts of age
discrimination on the performance Researcher will require approximate £ 350.
Deliverables –
this have the inclusion of areas which is having the ned of major considerateness in order to
be complete the research project inn specific way. The deliverable have inclusion of services
along with goods which is actually produced as the part of intended project.
Project Scope Statement
In order to have the proper level of identifying the various kind of strategies so that company
can be utilization in order to have management and eradicate the discriminating practices at
workplace.
Included Scope
It is consideration of major points which have the breaking down of all activities into the
smaller one to have the achievement of the aim and objective in respected way.

Excluded scope:
It includes all those data which are older and cannot be beneficial in developing this study and
project. At the time of developing project some factors are not being considered by researcher
and all those factors come under this scope.
Succession criteria:
In the context of succession criteria of this project it can be said that removing all those
practices and policies which increase workplace discrimination is the succession criteria. So, it
can be said that succession criteria refers all those elements and step which can help company
and researcher in getting successful.
Project assumption:
It includes some elements or assumption on which this study is based and in this regard it can
be said that the main assumption can be loss of data. There are several sources from which
researcher and people can copy content.
Implementation plan:
It is one of the important and effective stage in which all planned and required
activities are taking into consideration or bringing into practices. After making list of all
activities which are required in completing as well as making the project successful, need to be
executed according to the plan in order to accomplish goals.
Work breakdown structure
After dividing tasks and breaking them into parts it is important to divide works and
activities accordingly in a sequence manner. It helps researcher in performing steps and
making project successful.

Schedule Gantt chart
A Gantt chart is an effective tool or chart which shows project schedule and all steps
which are being followed by researcher in completing and making the project successful. It
can be said that it has a small description of all steps which play an important role and need to
be followed in developing a research projects. Some important steps are:
Task Name Duration Start Finish Predecessors
Identification of the
main problem 7 days Mon 1/27/20 Tue 2/4/20
Producing aim and
objectives 8 days Wed 2/5/20 Fri 2/14/20 1
Conducting literature
review 10 days Mon 2/17/20 Fri 2/28/20 2

Preparing project
management plan 8 days Mon 3/2/20 Wed 3/11/20 1,2,3
Producing research
methodologies 7 days Thu 3/12/20 Fri 3/20/20 4
Collecting data 5 days Mon 3/23/20 Fri 3/27/20 2,3,4,5
Identification of data
analysis 4 days Mon 3/30/20 Thu 4/2/20 6
Findings and
recommendations 4 days Fri 4/3/20 Wed 4/8/20 7
Reflection of the
whole project 3 days Thu 4/9/20 Mon 4/13/20 8
Submission 1 day Tue 4/14/20 Tue 4/14/20 9
Project processes
It consists of mainly 4 steps according to which whole project is being done such as:
Defining: In this stage, project is being defined and show to viewers that the project is
relevant to the main topic or workplace discrimination on the basis of age.

Planning: In this stage, scholar makes an effective plan of steps or ways by which they can
develop the research. Research methodologies is the main step or part of this planning.
Implementing: In this stage, researcher implement or execute its planning in order to
accomplish goals.
Closing: In this stage the project comes into closure after following all stages.
Communication plan
It is also an effective plan in which researcher requires to monitor all means of
communication which are being used by them during the research. By making an effective
plan and monitoring effectiveness of communication sources researcher can identify that
whether all informations are being delivered to people or not.
Significance
Workplace discrimination is considered as one of major concern which is faced by companies
in recent years the employees are ageing as have increase the age diversification in workforce.
As Captify is facing major level of issues in expansion of business in which age discrimination
in play the important role which is major concern for company to worries off. This study will
helps in identifying the significant level of impacts on company existing performance along
with types of different types of age discrimination encountered by stakeholders. This will also
help in increasing the awareness among employees regarding pro and cones which is provided
them under equality act 2010.
Literature review
Theme 1 Different types of age discrimination
As per the views of the Sargeant, (2016)the equality acts have the publication of direct level of
guidance as the comprehensive material which have providence of codes which are considered
to be good in practices are had toe introduced to company code of conduct in order to
additional point towards company development. The author also sated that direct and indirect
discrimination in the common one which is having their existence in workplace at signifiant
level. On the other hand the Neumark, Burn and Button, (2016) argued that all the behaviour
which is treating an individual less in favour to be compared to other as per the consideration
of age comes under direct level of discrimination. The author also states that consideration at

which there is introduction of provision in keep employees in protected characteristics is
considered as the clear protections against the respective peers.
Theme 2 Impacts on age discrimination in employment skills.
According to view of the Fisher and et.al., (2017) the age discrimination have sustainable
determinates effecting in the working environment of middle size business as discrimination is
having their existences is variety of forms. On the other hand the Neumark, (2019) argued
that the age stereotypes play an important role in terms of employability of older age people.
The author also stated that the amount of recorded age discrimination claims are representing
only a fraction of the actual number of workers who experienced being pushed out of job on
the basis of being older.
Theme 3 Increase the awareness regarding legislation in employees.
As the view of Neumark, (2019), the company have the major level of responsibility to have
increase level of awareness which have major inclusion of interdimensional of knowledge and
information along with legislation which is actually prohibiting it. The company hourly have
proper level of assigning the ombudsperson which will be helping victim to have major key
points along with overweening the bodies which have been engaged in mediation. On the
other hand, argues that this will direct have impacts of profitability of company as it increase
the cost and reduce effectiveness and efficiency of company at increase rate. The equality acts
have gathered all pieces of the legislation togetherness to be implemented in company to have
providence of characteristics as age, disability, pregnancy along with age discrimination. The
company individual are facing this discrimination on place such as the recruitment, personnel
selection, performance appraisal, promotion decisions, and training.

RESEARCH METHODOLOGY
Research methodology is a process which are being used by scholar for identifying as
well as analysing relevant information to the topic. This process can be made successful by
following several steps such as:
Research types: Research type refers a form in which data relevant to the topics
collected as whether in the form of numbers or non-numericals. As per the nature and purpose
of the study, types of research is being divided into 2 types such as qualitative and quantitative
(Myers, 2019). Qualitative research refers non-numerical, descriptive form of information
which is gathered by observing and using words. On the other hand, quantitative refers
numerical, non-descriptive form of data collected by statistics or metamathematical technique.
For this project, researcher will use qualitative type of research.
Research philosophies: It states a belief about techniques in which researcher
required to collect, analyse and use data about a phenomenon. Positivism and Interpretivism
are 2 philosophies of research. It needs to be followed after selecting the type because
selection of the philosophy depend upon the research type. For example: Interpretivism is
concerned with qualitative and positivism is concerned with quantitatuve. As research type of
this conducted project is qualitative so, philosophy will be interpretivism. Interpretivism
philosophy refers a method of inquiry in social science or it is socially constructed. Positivism
is all about explaining strong prediction as it believes that social facts shapes individual
actions.
Research approaches: It refers a process of data collection, analysis and interpretation
to detailed method. Inductive and deductive are 2 approaches of research which is all about
developing theories. Inductive approach is all about developing a new theory for exploring
new phenomenon (Woiceshyn and Daellenbach, 2018). This approach is suitable with
qualitative research type, so researcher will focus on this approach as it can help him/her in
increasing knowledge about the topic. On the other hand, deductive approach is all about
developing old or existing theory or emphasises on causality.
Data collection: Data collection refers a process of gathering all those information
which can help a researcher in making its project successful. Researcher collects information
relevant to the topic from mainly 2 types of data collection such as primary and secondary.
Selection of the best type depends upon the type of the research. In the primary data