Kensington College Business: CSR's Effect on Business Profitability

This report investigates the impact of Corporate Social Responsibility (CSR) on business profitability, drawing on survey results from 30 respondents. The findings indicate that a majority believe CSR enhances profitability, draws public attention, and fosters sustainability. The report explores how CSR helps firms face competition and facilitates employee product sales. It identifies HR as a key department in CSR performance and discusses systematic CSR implementation through initiatives like free schools, charity, and employment opportunities. The analysis highlights the interconnectedness of CSR and business success, offering insights into how CSR can be strategically leveraged to improve financial outcomes and overall business performance. The report is structured as a response to the assignment brief, and follows a standard business report format with findings, interpretations, and recommendations based on the collected data.

MANAGING
SUCCESSFUL
BUSINESS PROJECT

CSR prove effective for the business firms in terms of
enhancement in profitability?

Interpretation
 Results are reflecting that there are 25 respondents out of 30 who
think that CSR play an active role in enhancing firm profitability. There
are 5 respondents who state that CSR does not play any role in
increasing profitability of the business firm. It can be said that
majority of respondents are agree with the fact that CSR performance
lead to increase in profit in business.

Firm successfully draw attention of the people towards it by
performing corporate social responsibility activity?

Interpretation
There are majority of respondents who think that CSR help firm in drawing public
attention towards itself. There are 10 respondents that are agree with same statement
followed by 20 are strongly agree 5 are disagree and same number of people are strongly
disagree with same statement.

Sustainability comes in the business due
to performance of the CSR activities?

Interpretation
 Sustainability comes in the business due to performance of CSR
activities and this fact is supported by 26 respondents. There are 4
respondents who state that sustainability in the business have no
relevance with CSR. It can be said that sustainability and CSR are
interlinked to each other.

CSR help firms in facing competition from the rival firms?

Interpretation
Majority of respondents are agree with the fact that CSR helps firm in facing competition
from the rival firm. 10 respondents are agree , 16 respondents are strongly agree, 3 are
disagree and 1 respondent is strongly disagree on same statement. It can be said that there
is common assumption among people that CSR help firms in facing competition from
rivals.

Which of the below given departments play an active role in performance of
CSR activities for the firm?

Interpretation
 HR department play an active role in performance of CSR activities for the business
firm in comparison to other departments like finance and administration department.

CSR make it easy for the employees to sold product in the
market?