Project Management Strategies for Business Development

This project delves into the critical aspects of managing successful business projects, focusing on corporate social responsibility (CSR) and its integration into project planning and execution. The project explores the significance of CSR for businesses, emphasizing stakeholder responsibilities and the impact of ethical practices. It examines the essential components of a project management plan, including human resource requirements, equipment needs, budgeting, risk management, and communication strategies. The project uses Aldi as a case study, detailing the stages of a CSR project, from goal setting and planning to budgeting, resource allocation, and evaluation. It highlights the importance of evaluating project effectiveness and value, including promoting projects to stakeholders and adhering to ethical business practices. The project also discusses the impact of CSR activities, human resource motivation, risk management, and communication on project success, concluding with the effects of budget and resource allocation on CSR initiatives.

Managing a successful
business project

Table of Contents
INTRODUCTION...........................................................................................................................................3
TASK 1..........................................................................................................................................................3
TASK 2..........................................................................................................................................................4
TASK 3..........................................................................................................................................................5
TASK 4..........................................................................................................................................................6
TASK 5..........................................................................................................................................................7
TASK 6..........................................................................................................................................................8
TASK 7..........................................................................................................................................................9
CONCLUSION...............................................................................................................................................9
REFERENCES..............................................................................................................................................10

INTRODUCTION
It is very important foe a business unit is to maintain their business successfully in the
long time. There are various activities which required a time frame for completion in order to
attain their goals and objectives. If a firm can manage their operational activities, it can help to
provide long term profitability (Shattock,2010E). There are large number of investment required
in order to completion of the project successfully. Therefore, the business company required to
use various project management tools in order to manage their business in an appropriate
manner. it can help to create an ideal image of the company so that it can also leads to enhanced
the value as well. This is essential for a business unit that they have to achieve shareholder’s
goals and objectives.
TASK 1
Corporate social responsibility is one of the business approach which can help to provide
sustainable development to the company. Each and every business unit is having their own
responsibilities towards the society and environment. There are various stakeholders such as
investors, suppliers, employees, customers, community and government. Therefore, the company
is having their aims and objectives towards these stakeholders (ckerson,2010). So that the
business unit can attain their desired goals and objectives in an effective manner. the main of the
company through CSR that they have to contribute in the community in terms of all aspects.
Each and every business unit is having different way to conduct their CSR projects. There are
various responsibilities of the business organization is that to provide shelter, food, water to the
poor people of the society. Apart from that they also provide employment to them. It can help to
overcome the poverty from the society. Further there are another way which can be used by the
company for their CSR activities. They can also make an appropriate system which can be
related to the waste management. For this they can use various tools and techniques which can
help to improve their waste management (Keller,Parameswaran, and Jacob, 2011). Today the
customer is more aware towards environment and climate issues. Apart from that government
also make various laws and legislation regarding the environment protection. Therefore, it is the
responsibilities of the company is to follow these guidelines in an effective way which can help
to reduces the impact on the climate. For this Aldi can use electric transportation for their logistic
system. It can overcome the pollution and create an ideal image of the company in the public.

The cited business also invests in various projects which can beneficial to the business firm and
public. In the community it is not necessary that in only high or middle class people, there are
poor people as well. So that they have to provide them to shelters, food, primary education.
Company also motivate other people to complete their corporate social responsibilities.
If they earn more profits in maximum range, then also they have to fulfil or follow each and
every law and regulations or norms which is issued by government authorities
TASK 2
Project management plan contains the various data and information regarding the project
of the company. It is a blueprint of the project which are going to implement by the cited
business unit. It is significance for a company is that to conduct research in order to get the
various information and data which can help to execute their plan in an appropriate manner. it
also helps to reducing the wastage of material which can leads to increase the profitability and
revenue of the business which is the core objectives for each and every business unit
(Smith,Binns,and Tushman,2010). There are various essential components which can help to
implement their project plan in an effective manner:
Human resource requirement: Human resource is one of the valuable assets for every
business unit. They can help to contribute in the attaining organizational goals and objectives in
an effective manner. it required various professional in order to implement the project in an
appropriate manner. it is the responsibilities of the company is to provide training and
development on a regular basis which can help to improve their project implementation.
Equipment requirement: For a project it required various equipment and resources in
order to execute their project. It is the responsibilities of the cited business unit is to provide all
required resources to their various department. Apart from that they can also provide them
authority to perform their task effectively (Edmonds, 2011).
Budget and cost estimation: Budget having a great significant in a project. The cited
business unit is required that to communicate with finance department and decide the project cost
estimation. It can help in to effective control over the cost which can increase the profitability of
the business firm.

Risk management: There are various types of risk associated with a project. These risk
can be political, commercial, legal, financial and natural. Therefore, the cited business unit is
required that to use various risk management tools and methods which can help to overcome the
potential risk.
Project issues: There are various issues can be involved in a project such as
environmental, social, legal etc. These all issues can create a serious problem for the company
and its project. Therefore, the cited business unit required that to solve such issues in an
appropriate manner.
Communication management: Communication is too important for a project. It can
help to improve coordination between project team. There are various tools which can help to
improve project performance effectively (.den Hertog,and de Jong,2010).
TASK 3
Aldi is one of the leading business organization which required to make an appropriate
project plan for their CSR activities. For this they can make various stages and assign its duration
which can help to implement the overall project in an effective manner. there is the CSR project
of Healthcare park which is constructed by the Aldi as given below:
Decide project aims: The first stage of a project is to decide the goals of the project. for this
the higher authorities and top management are required to communicate with each other and
identify the goals and objectives of the CSR project. In the context of Healthcare part
construction, they can set their aims accordingly (Trevino,and Nelson,, 2010).
Planning: This is next stage which is related with the planning. In this stage the project
manager is make the blue print of the proposed project. They also required to design their
process and schedule and its time duration. In the context of health care park they make planning
and its proposed activities and its required resources.
Budgeting: After completion planning process the project manager is required that to
communicate with the finance department and set the budget for the project. it is the estimation
of overall project which can help to control over the cost and materials.

Allocation of resources: This is another important stage which is related with the resource
allocation. The company is required to provide all resources at the time which can help to save
the time and cost. For this, the cited business unit can appoint a resource manager who is
responsible for all resources and its allocation.
Organizing: In this stage the project manager can appoint the supervisor which can help in
to the implementation of the CSR project. In a project there are various teams and department are
performing their task. The project manager makes sure that the task will be complete in a
specific time period (Mathur,Mathur,and Kenyon, 2012).
Controlling: There are various tools and techniques in order to maintain the effective
control over the all operational activities of the company. The cited business can use these tools
in order to implement their project in an effective manner.
Evaluation: This is one of the significant stage which is related with the review of overall
project and its effectiveness. It is the responsibilities of the project manager is to identify the
loopholes of the project implement which can help to improve in the near future. So that they can
achieve their desired goals and objectives in an appropriate manner. Evaluation of findings is
crucial step for development of research.
TASK 4
It is important for a company is that to evaluate the project effectiveness and value for the
company. This is the role of the project manager is to review their overall project in a manner
which can create the sustainable growth and development of the business organization. In order
to create the value for the CSR project the cited business unit can promote such project with their
various stakeholders such as employees, investors, customers, community and the government.
The stakeholders of the company feel good and it can create a sound image of the business. It
can lead to increase the profitability and customer satisfaction in the indirect way. There are
various policies and guidelines which must be followed by the company (Gharajedaghi, 2011). If
the business organization can use ethical business practices and use the ethical and promote fair
competition in the market. It can boost the brand loyalty of the cited business firm. For example,
staff of the business entity is too important. It can help to contribute the business performance. It
is the responsibilities of the cited business firm are to provide healthy and secure working
environment at the work place. It can help to increase the motivation and confidence of their

staff which can leads to improve their performance and productivity. It can increase the revenue
and profit and the business unit can attain their sustainable target in the long run
(Kowalkowski,Kindström, and Brehmer, 2011).
TASK 5
The different organization is involved in the corporate social responsibility. CSR activities
help the community and providing some of the contribution of recovering environmental damage
etc. All CSR activities include ethical practices to build brand image in the market. The finding
from the research shows the various affecting factors or CSR activities. The CSR activities
followed by the organist ion Aldi helps the needy people and involved in the social welfare of
the community. The ethical business is carrying out the business establishing good perception for
welfare of the society and the employee.
The research is carried out in field survey which includes various aspects affecting the
CSR activities of the company Aldi and the impact of building loyal customer and brand image.
The research studies that the human resource motivation is affect the success rate of the CSR
activities of Aldi. The organization is involved in activities for saving the environment from
excessive pollution in order to achieve this Aldi uses electronic logistic system.
The findings of research project shows that the CSR activities are affected by the
successful implementation of risk management and good communication system within
organization. The company can contribute more for the CSR activities from the extra revenue
generated by the firm from risk management system. The good communication system helps the
employee to better communicate of information related to company policies and strategy in
developing of ethical business in market (Brammer, Millington and Rayton, 2007).
The budget of the organization has major effect on the development of CSR activities by
Aldi. More the revenue generation by the companies more will be the contribution to CSR
activates for serving the community. The viable resources also affect the CSR activities of Alde.
The company is planning for the execution of software and automatic machines that maintain
logistics within the organization requires skilled and motivated human resource and the
techniques for the developing logistics to make climate less polluted.

The company like Aldi is continuously involved in the activities related to the CSR and
the development of plans and executions of plans to achieve efficient CSR objectives the
company has to carry out optimum utilization of resources available t the Aldi. The company
involved in executing the business with ethical and legal framework (Bhattacharya, Sen and
Korschun, 2008).
TASK 6
The companies like Aldi are involved in various kind of cooperate social responsibility
actives serving the various areas of the society, community and environment. The CSR activities
can be cause based, community volunteering or ethical practices in business. The different kind
of social responsibility carried out by the various companies are following are legal, economic,
ethical and philanthropic responsibility. Understanding of the management towards the various
types of the corporate social responsibility and the practices carried out put by other business in
field of CSR helps in developing their own CSR programmer and executing it in the society.
Legal responsibility: thesis responsibilities compromises the list of activates that should be
carried out by the organization for contribution the society. This responsibility include the
execution of aldi company operation within the legal framework f=defined by the junction and
ensure the proper implementation of action related to labor law, Criminal law etc (Cadbury,
2006).
Environmental responsibility: the environment of the earth provides the living
environment for the humans and others. So, every individual is having some responsibility
towards the environment protection. The company like Aldi should contribute some of the part
of their profitability for the minting the door environmental conditions. The companies like Aldi
are involved in reducing their carbon footprint, methods of green energy usage and the
developing Eco-friendly offices. This contributes in the protection of environment from pollution
and the other factors.
Philanthropic responsibility: the responsibility shown by the business towards the various
non-profitable organization, charities and the volunteer communities formed for serving more
and more people. Aldi contribute the major part their revenue generation sharing with the
charities of country. This contributes to efforts developed for CSR activities. Ex the company is

donating some of the available resources than can be used by the charity group and other benefits
provided to the nonprofit origination by a big enterprise (Jamali and Mirshak, 2007).
Ethical responsibilities: the company are continuously making effects to carry out their
operations ethically o routine basis. The company should contribute to the effecting wages
structure, communication of clear policies and other aspects related to the development of
employee within the premises of Aldi. The ethical responsibility of the origination is building
ethical and legal; environment within organization. He reduces the malpractices performed by
the different employee within organization.
Economical responsibility: The Aldi has a responsibility towards the economy of the
country and world. Being a large organs ton the Aldi contribution in the economic growth is
significant, the economical responsibility of the Aldi comprises creation of employee net, paying
to tax regularly etc. all these activates of CSR should be performed ethically I business for
establishing ethical and successful business both.
TASK 7
The research program me is developed to solution and alternatives to the existing problem.
The research results are conclude from the data analysis collected from the primary and
secondary sources of the data related to the customer corporate services as research subject. The
recommendation to the finding of the research is as follows:
 The company Aldi should focuses on all the kind of social responsibility instead of
dealing with environmental factors majorly. This will results I good brand image.
 The company should develop defined rules and regulation in order to perform ethical
responsibility. This will motivate the employee.
 The legal responsibility of insurance of proper wage system in transition. The
company should provide wages and salary at proper time. This will helps in building
the reliability an trust towards the operations of the Aldi.
The various recommendations the social responsibility of the company includes
establishing technological base and maintains the plan of control to execute the activities
efficiently and effectively (Ness, 1992). Establishment of risk management system that will
concur other risk associated with the development n implement action of CSR program within

organization. The company Aldi should gain proper knowledge about aspects of the CSR
implementation and factors affecting the CSR activates developed by the organization.
CONCLUSION
The conclusion of research recommends that the various techniques selected of data
interpretation affects a lot to the findings of the research. The company is involved in various
CSR activates,. The CSR activities contribute their profitability for development of society and
the environment conditions. The company like Aldi is involved in cause related CSR activities
which compromises helping the people in uncertainty conditions like helping the people who are
stuck in climatic disaster damage. The company is involved in reducing carbon foot printing and
reducing the pollution by installation of automatic logistic machines. This various factors affect
the CSR and the results of CSR helps in finding out possible solution to exiting problem related
to CSR.
REFERENCES
Books and Journals

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the war for talent.
Brammer, S., Millington, A. and Rayton, B., 2007. The contribution of corporate social
responsibility to organizational commitment. The International Journal of Human
Resource Management. 18(10). pp.1701-1719.
Cadbury, A., 2006. Corporate social responsibility. Twenty-First Century Society. 1(1). pp.5-21.
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innovation: towards a conceptual framework.Journal of Service
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business. John Wiley & Sons.
Edmonds, J., 2011. Managing successful change.Industrial and commercial training.43(6).
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Gharajedaghi, J., 2011.Systems thinking: Managing chaos and complexity: A platform for
designing business architecture. Elsevier.
Jamali, D. and Mirshak, R., 2007. Corporate social responsibility (CSR): Theory and practice in
a developing country context. Journal of business ethics. 72(3). pp.243-262.
Keller, K.L., Parameswaran, M.G. and Jacob, I., 2011.Strategic brand management: Building,
measuring, and managing brand equity. Pearson Education India.
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Mathur, S.S., Mathur, S. and Kenyon, A., 2012.Creating value: successful business strategies.
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Ness, M.R., 1992. Corporate social responsibility. British Food Journal. 94(7). pp.38-44.
Shattock, M., 2010.Managing successful universities. McGraw-Hill Education (UK).
Smith, W.K., Binns, A. and Tushman, M.L., 2010. Complex business models: Managing
strategic paradoxes simultaneously.Long range planning.43(2).pp.448-461.
Trevino, L.K. and Nelson, K.A., 2010.Managing business ethics. John Wiley & Sons.