SBLC7008 - Managing Capital & Entrepreneurship: Torides Startup Report

This report provides a comprehensive analysis of Torides, a vitamin-enriched soft drink startup, focusing on managing capital, entrepreneurship, and human capital. It begins by outlining the nature of the business, its short-term and long-term objectives, and a situation analysis considering factors like the company's mission, competitive advantages, and available resources. The report delves into political factors, the importance of community relations, and competitor analysis, emphasizing the need for a robust marketing strategy, particularly through social media and digital channels. It addresses the challenges of managing startups, including economic conditions, technological advancements, and sociocultural factors, highlighting the significance of evaluating staff performance and building a competent team. Finally, the report identifies potential challenges at each stage of the business life cycle, from the development stage to expansion, including profitability, market acceptance, cash reserve management, and increasing customer demand. This thorough examination offers valuable insights for navigating the complexities of launching and growing a successful soft drink company.