Analyzing Leadership Approaches for Change Management at Ecotricity

This report examines the leadership approaches employed by Ecotricity to manage organizational change. It begins with an introduction to organizational change and the specific context of Ecotricity, a company undergoing structural changes. The report highlights the use of situational leadership and the importance of effective communication in facilitating change, emphasizing the need for transparency and employee understanding. It also delves into the application of Lewin's change management model, including the unfreezing, changing, and refreezing stages, and the importance of communication throughout the process. Furthermore, the report discusses the role of strategic communication in managing and implementing changes effectively. The conclusion summarizes the successful implementation of changes, contributing to the firm's growth and profitability. References to relevant literature are provided to support the analysis.