Analysis of Change Management Strategies at ESS Support Services

This report delves into the intricacies of change management within ESS Support Services, a global food service provider. It explores the factors influencing the organization, including macro-environmental forces (PESTEL) and internal dynamics like business expansion and technological advancements. The report examines various change management models, such as Kurt Lewin's three-step model, Kotter's eight-step model, and the CIPD change model, evaluating their applicability to ESS Support Services. It analyzes the behavioral tendencies of individuals during change, including denial, bargaining, and acceptance, and highlights the crucial role of human resources in supporting employees through organizational transitions. Furthermore, the report recommends strategies like utilizing Kotter's model and creating compelling visuals to effectively manage and implement change within the company. The report also includes SWOT and PESTEL analysis.

Running head: MANAGING CHANGE IN ESS SUPPORT SERVICES
Managing Change in ESS Support Services
Name of the student
Name of the University
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1MANAGING CHANGE IN ESS SUPPORT SERVICES
Table of Contents
Activity 1....................................................................................................................................2
Activity 2....................................................................................................................................4
References..................................................................................................................................7
Appendices.................................................................................................................................8
Appendix A............................................................................................................................8
Appendix B............................................................................................................................9

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Activity 1
The transformation in the structure along with the process of an organization is known
as the organizational change. The managing of the organizational change can be said to be a
part of the planning and an organization should minimize the employee resistance that can
assist an organization in its functioning. The human resources plays a pivotal role in the
process of change in a company and they provide essential support to the workers at the time
of change process. ESS Support Services refers to largest food service provider within world
and it is the pioneer of specialist food service in the world (Esskazakhstan.com 2020). It is a
world class provider of the food services that have helped the company in getting the great
results.
The factors that affect ESS Support Services LLP are the macro-environmental forces
like the political, economic, social, technological, environmental and the legal forces. There
exist various kinds of internal factors like the internal vision, expansion of the business along
with the changes in the in-house capability that would have an effect on the growth of ESS
Support Services LLP (Carnall 2018). The vision and the mission statements helps a
company in weighing the strategic plans that helps in the development of strategy of a
company. The business expansion exposes the products of a company to a broader audience
that can increase the customer base of a company (Youtube.com 2020). Technology is used
within the framework of the organization that have helped in bringing about the innovation in
the industry.
Kazakhstan have to face the problems in the political arena that has a negative effect
on the organization. Kazakhstan is greatly dependent on export of oil and the overdependence
have led to economic instability in the country. It would have an effect on the consumer
behaviour of the people that would adversely affect the organization. Kazakhstan possess

3MANAGING CHANGE IN ESS SUPPORT SERVICES
abundant supply of the mineral along with the fossil fuel resources and it is a leading exporter
of the diamonds. The people enjoy a good standard of living in the country that would have a
positive effect on the organization. The Vision of ESS Support Services LLP is strong and the
company delivers the solution to the clients which is valuable and suited for the long term.
ESS Support Services LLP employs around 509,000 people within 50 countries and the
expansion in the business have helped the company in increasing the number of customers.
The company works within the framework of the 40,000 locations that have provided the
impetus for growth of the company. ESS Support Services uses the digital POS system that
have helped in providing the customers with a superior experience. It have helped in
increasing the efficiency of the operations of the organization and it have provided essential
tools that have helped in co-ordinating different activities of company.
The change taking place in the environment of ESS Support Services would affect the
growth of the business. The global economic crunch would act as a threat for the hospitality
industry that would prove to be damaging for the prospect of ESS Support Services. It would
have a negative repercussions on the strategy of the company and affect the operations of the
business (Doppelt 2017). The expansion taking place in the business of ESS Support Services
can help the business in getting the return on the investment that would affect the profits of
the business. The usage of the advanced technology in ESS Support Services can simplify the
communication taking place in between the employees of company that can prove to be
crucial for improving prospects of the company.
There are approaches that can be undertaken that can help ESS Support Services in
managing the process of the change. The three step model (Unfreeze- Change-Freeze) of Kurt
Lewin helps the leader in making the radical change within the framework of a company. It
provides the manager with the process that helps in the implementation of the change effort
(Tidd and Bessant 2018). Kotter was instrumental in developing the eight step model of the

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change that can help an organization in managing the process of the change. This model talks
about the creation of the sense of the urgency, building of the team, development of vision,
communication, empowerment, creation of short term goals, consolidation of the gains and
the anchoring of the change that can set the stage for bringing about change in company.
CIPD change model helps the human resource personnel in navigating the changing direction
of the work. It aids in the creation of the market value and a company can respond to the
changes by taking recourse to this model. Kurt Lewin’s change model lays a great deal of
stress on the diagnostic process like the interviews along with the questionnaires that can act
as the powerful interventions. Kotter’s change model on the other hand lays emphasis on the
aspect of communication that can serve the employees of company. Both the change models
lay emphasis on the aspect of measurement that can guide the team through process of the
company change (Youtube.com 2020). The CIPD framework talks about the implementation
of human resource management strategy that helps in equipping the workforce with the skills
that can aid in development of company. The approach that can be taken recourse to by ESS
Support Services is the Kotter’s model is that it can help in convincing the people regarding
the need for the change which can work to the benefit of organization. It can help in
providing the useful insight for the change leaders that can help them in guiding the
employees in the company.
Economic crisis taking place in the global arena would curb the growth of the
hospitality industry and it would have a negative influence on ESS Support Services. It is
recommended that the organization can make use of Kotter’s model that can help in
providing the direction to the company. The company can create enthralling visuals that can
be helpful in presenting vision to the new audience. It can help the company in the production
of effective ideas that can bring about the all -round development of the organization.

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Activity 2
ESS Support Services can take recourse to Kotter’s change model that can be helpful
for the implementation of change in company. The organization can make use of visuals that
can further the objectives of the organization.
The factor which will be involved in the change process pertains to the responsibility
of the employees that can help in managing change in the proper manner. Secondly, the
managers should facilitate the process of the change that can help the employees in
understanding situation from the objective standpoint. It can help the employees in
responding in a positive manner that can successfully bring about the change in the company.
Thirdly, the management training can be said to be an important aspect that can build the
capability of the employees and bring the proper change in company. Fourthly, the
employees contributing to the process of the change should receive the public acclaim which
can effectively bring changes in company.
The behavioural tendencies that can be demonstrated by the individuals during the
process of the change are denial, bargaining and acceptance. Kubler Ross Model talks about
the fact that the employees can take recourse to temporary defense mechanism and they may
take the time for processing the new reality. The employees remain in state of the denial for a
long span of time and they lose the touch with the reality. The employees have the tendency
of staying focussed in the bygone time that gives rise to denial on the part of employees. The
process of the bargaining can help an individual in coming to the sustainable solution and it
can help in bringing relief to an individual. A person in the event of facing the change would
finally develop the acceptance that would help him in moving ahead in the future. An
employee would stop resisting the process of the change and accept the new circumstances
that can act as positive element for developing company.

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The human resources can support the individuals at the time of the organisational
change that can have positive influence on company. Firstly, the human resources department
can adopt a proactive approach that can prove to be helpful in the area of managing the
change in a company. They can help the employees in understanding regarding need for
change that can provide them with an impetus in the organization. The measurement system
can be built in the organization that can prove to be beneficial for the employees. Secondly,
the human resources can create the high levels of the employee engagement that can aid in
the process of the implementation of the change. They should develop the team approach that
can help them in knowing the perspective of the employees about the process of
organizational change. The employees can be involved in the meaningful decisions that can
help in implementing the changes in the proper manner. Thirdly, the human resources can
provide the rewards to the employees that can aid in the process of the change management.
It can help in developing the enthusiasm in the employees that can further change initiative in
a company.

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References
Carnall, C., 2018. Managing change. Routledge.
Doppelt, B., 2017. Leading change toward sustainability: A change-management guide for
business, government and civil society. Routledge.
Esskazakhstan.com (2020). [online] Esskazakhstan.com. Available at:
https://www.esskazakhstan.com/ [Accessed 4 Feb. 2020].
Tidd, J. and Bessant, J.R., 2018. Managing innovation: integrating technological, market
and organizational change. John Wiley & Sons.
Youtube.com (2020). 5 ways to lead in an era of constant change | Jim Hemerling. [online]
YouTube. Available at: https://www.youtube.com/watch?
v=urntcMUJR9M&feature=youtu.be [Accessed 4 Feb. 2020].
Youtube.com (2020). How to Lead Change Management. [online] YouTube. Available at:
https://www.youtube.com/watch?v=PQ0doKfhecQ&feature=youtu.be [Accessed 4 Feb.
2020].
Reading Material
Research Report 2015: Landing transformational change: Closing the gap between theory and
practice

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Appendices
Appendix A
Political Economic
 Unstable political condition exists in
Kazakhstan
 Economic instability affects the
buying pattern of the customers
Social Technological
 The people in the country enjoy
good standard of living
 The technological commercialization
have taken place in the country
Legal Environmental
 Legal system in the country have
been influenced by traditions of the
Islamic law and the Roman law.
 The Environmental Code 2007 have
aligned national law with prevailing
international standard of the
environmental regulation
Figure: PESTEL Analysis of ESS Support Services
Source: Created by the author

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Appendix B
Strength Weakness
 Have strong values  Lack of trained personnel
Opportunities Threats
 Expansion of business  Presence of competitors
Figure: SWOT Analysis of ESS Support Services
Source: Created by the author