Analysing Change Management Strategies: The Warehouse Group

This case study examines change management strategies within The Warehouse Group, a prominent retail group in New Zealand founded in 1982 by Stephen Tindall. It identifies internal stakeholders such as employees, shareholders, and management, as well as external stakeholders like buying groups, competitors (Foodstuffs, Meridian Energy, Countdown), and analyses their interests in organizational changes, particularly the adoption of mobile technology. The study highlights how mobile technology can enhance customer engagement, provide innovative experiences, and broaden the marketing reach. It also explores strategies for managing stakeholder relationships, including using meetings and emails to communicate information about mobile point-of-sale strategies, and leveraging documentation to effectively manage relationships with all stakeholders. The case study references academic literature on corporate social responsibility, mobile marketing, corporate diplomacy, and omnichannel retailing to provide a comprehensive analysis of change management within The Warehouse Group.