Managing Change and Success Factors in Woolworths Group Limited Report

This report examines the critical success factors of Woolworths Group Limited, analyzing its current market positioning and recommending strategies for future development. It explores key elements such as shared change purpose, transformational leadership, engagement processes, local sponsorships, personal connections, and sustained personal performance. The report discusses the company's brand image, innovations, and digital technology investments. It also suggests strategies for improvement, including scaling storage, deploying big data, upgrading network infrastructure, and optimizing compute resources. The report concludes with recommendations for Woolworths to maintain its competitive edge in the retail industry and adapt to future challenges. The report is a comprehensive analysis of the company's approach to managing change and achieving success.

Running head: MANAGING CHANGE IN WOOLWORTHS GROUP LIMITED
Managing Change in Woolworths Group Limited
Name of the student
Name of the University
Author note

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Executive Summary
The primary purpose of the report is to elaborate on the critical success factors of
Woolworths Group Limited. The report has elucidated on the current positioning of the
company and the strategy that can be made use of by the company that can help in its
development. The report also talks about the practical steps that can be taken by the company
that can help it moving in the forward direction.

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Introduction
Change management refers to the process along with the tools that helps in managing
the people for the achievement of the business outcome. Change management makes use of
the tools of a company that can help the individuals in making the personal transitions that
can help in adopting the change. The change management can help in moving a company
from current state to that of the desired future state. Change management helps in focusing on
people who would be affected by change. Woolworths Group Limited is the name of an
Australian company that has retail interest across Australia and the New Zealand
(Woolworthsgroup.com.au 2019). This report discusses about the main success factors of
Woolworths Group Limited and the current positioning of the company. The report discusses
about the strategies that can be used by the company that can help in its development. The
report recommends the measures that can be used by the company that can aid in the process
of its development.
Critical Success Factors of Woolworths Group Limited
Critical success factors are indicative of the specific activities along with the
procedures on which a company depends on for its survival. Critical success factors can be
said to be unique to every company and it helps in reflecting the future goals of the business.
The factors that has helped Woolworths Group Limited in achieving the success are the
shared change purpose, change leadership, engagement process, local sponsors, personal
connections along with the sustained personal performance. The reasons for the change has to
be communicated to the workers that can help the employees in understanding the need of the
change in the company. The information has to be communicated to the workers that the use
of the Artificial Intelligence can help the company in knowing about the preferences of the
customers that can work for the benefit of the business (Makridakis 2017). The leadership

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style that has to adopted in the company is the transformational style of the leadership.
Transformational style can help the employees in understanding about the need of the change
in the company. The transformational leaders helps in developing vision for future that can
help in mobilizing the follower commitment for achieving the results that is beyond the
normal expectation. The transformational leaders display the charisma that can help in
appealing to the followers on the emotional level. The leaders have the clear set of the values
that can be demonstrated in the actions that can act as a role model for the followers. They
can help in building the trust in the company that can work for the benefit of the company.
The leadership in the company can helps in the intellectual stimulation of the workers that
can successfully bring about the change in the company (Brynjolfsson, Rock and Syverson
2017)
The engagement process can be used in a company that can help in managing the
change in the right manner. The employees can be engaged in the event of the leaders
providing the insight along with the clarity that can work for the benefit of the company. The
senior management in Woolworths Group Limited should be honest regarding the process of
the change that can ensure the success of the company. The credibility of the leader is an
important aspect n the organization that helps in engaging the employees. Woolworths Group
Limited takes the advantage of the local sponsors that has helped the company in the
management of the process of change. Woolworths Group Limited has been involved with
various kinds of school programs that has helped the people in winning the loyalty of the
suppliers along with the employees.
The company has partnered with that of Cricket Australia that has helped the
company in recognizing the regional talent. The company has also signed the deals with that
of Brisbane International that has helped in increasing the reputation of the brand in the
market. The company has strong personal connections that has been instrumental in building

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the name of the brand. Woolworths Group Limited has made a partnership with that of BP
that has helped them in reinventing the convenience (Parkinson 2018). The partnership has
been useful in rebranding the fuel along with the convenience sites of the company that has
helped in increasing the popularity of the company in Australia. The retail experience has
been reinvented with the help of the valuable connections of the company.
The sustained personal performance of the company results owing to the green
initiatives that have been taken by the company. The company has reduced the food waste
and reduced the use of the plastic that has aided in the process of the sustained growth of
Woolworths Group Limited. The company has taken recourse to the sustainable sourcing and
saves the energy that has ensured the sustained growth of the company. The company sources
the products from the local suppliers that has ensured the sustainability of the company in the
present competitive environment (Woolworthsgroup.com.au 2019). The managers of
Woolworths Group Limited search the products that has been produced locally that is an
important cause for the sustainability of the company. The personal performance of the
company can be said to be high as the company takes recourse to the Voice of Customer
surveys that has helped the company in knowing about the preferences of the customers in
the present age.
Current Positioning of Woolworths Group Limited
The current positioning of the company is on account of various factors that has
helped in the growth of the company. The brand image along with the innovations of the
company has helped the company in gaining a prominent position within the market. The
transformational leaders of the company have helped in creating sense of the newness that
has helped in bringing profits for the company. The green symbol of the company carries
various kinds of positive connotations that has helped the organization in becoming
successful. The advertising of Woolworths can be said to be more subtle that has helped in

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drawing a large number of customers (Ransbotham et al. 2018). The company has also made
investments in the digital technologies that has helped in the superior positioning of the
company in the market.
The targeting of the company helps in identifying the market segment that can help it in
catering to the needs of the people. The positioning has helped in facilitating the retention of
the brand image of the company with the help of the various kinds of brand positioning
initiatives. Woolworths Group Limited has been able to alienate from the competitors with
the help of the promotional activities that helps in highlighting the importance of the fresh
food to the customers. The marketing campaigns have been initiated in such a manner that
helps the company in streamlining the deliverance of the products from the farmers to the
shelves of the stores (Knox 2015).
The local sponsors of the company has greatly helped in streamlining process of
delivery of products that has worked for the benefit of the people. The company has provided
support to the farmers of Australia that has helped in the creation of positive perception in
relation to the products. The local sponsors has been able to provide support to the framers of
Australia that has proved to be useful for the company. The company has introduced the
loyalty schemes with the help of the Everyday Reward that has been successful in improving
the shopping experience for the customer. The company has promoted the reliability and
provided the platform that can help in serving the household needs of the people. The element
of the online shopping has been used by the company that has helped in its exposure to the
current along with the prospective clients. The assimilation of the behavioural analytics has
helped in drawing a large number of visitors to the site of Woolworths Group Limited.
The company has built a great retail team which listens to the voices of the customers
along with the members of the team. The Voice of the Customer Programme has helped the

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company in getting the daily feedback from the customers that has involved in innovating the
products of the company. The personal connections that the company has helped the
company in the implementation of the various kinds of programmes that has helped the
company in emerging to be popular within the market (Flax, Bick and Abratt 2016). The
company serves the Australians with the fresh food of high quality that has helped the
company in emerging as a trusted brand. The company lays a great deal of stress on the
employees that has helped the company in winning the confidence of the people. The
authenticity of the brand has been instrumental in the creation of a positive impression on the
people.
The company has been able to win over the customers by enhancing the loyalty
proposition that has helped in winning the trust of the people. The company engages in
‘single view of the customer’ with the help of the combined customer database that has
helped the customers on being recognized within the real time. The company provides the
seamless service across the various channels that has increasing the popularity of the
company in the market.
Strategy for addressing the areas of the development
There are various strategies that can be used by Woolworths Group Limited that can
help the company in addressing the areas of the improvement. The objective of the company
would be to increasing the ability of scaling the storage that can prove to the benefit of the
company. There would be a growth in the volume of the data in the present age due to the
advent of the Artificial Intelligence and Woolworths Limited should build the infrastructure
that can help it in the implementation of the process of Artificial Intelligence. It can help
people in the area of storage that can prove to be of great use for the company. The governing
objective of the organization would be the deployment of the big data that can help in
supporting the enormous volume of the data in the company (Dirican 2015).The networking

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infrastructure can play an important role that can be instrumental in providing high efficiency
to the quality of work of the company. The upgradation of the network of the company can
help the company in the area of the expanding the efforts of Artificial Intelligence that can
serve a useful purpose for a company (Garbuio and Lin 2019). The company can take
recourse to the high-bandwidth along with the creative architecture that can help the company
in the area of automation. The company should take recourse to a network infrastructure
provider that can help in the creation of the intent-based networks which can help in the
anticipation of the network demands. The effect of using the network infrastructure can help
the company in rising above the security threats and helping the employees of the company
of reacting within the real-time.
The company should have sufficient compute resources that includes the CPU along
with the GPU that can help in handling the workloads of the company. The company should
turn to the GPU that can help the company in optimizing the data center infrastructure which
can help the company in gaining the power efficiency (Norman 2017). It can help the
company in taking the advantage of the cloud infrastructure resources that can help in the
long-term development of Woolworths Group Limited. The processing architecture should be
launched in Woolworths Group Limited that can aid in the process of lowering cost of that of
accelerated AI applications that can help the company in handling enormous amount of data
(Kolbjørnsrud, Amico and Thomas 2016).
The data cleansing is another area that should be considered by the company that can
help in updating the data from that of the database. The data cleansing tools can prove to be
useful in assessing the data for the errors by taking recourse to the algorithms. Woolworths
Group Limited should have the proper mechanisms that can help the company in delivering
the data in a secure manner for the users (Grace 2018). This data management strategy can

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help in ensuring that the people have access to the data that can help in the sustainability of
the company.
There are specific activities that can be carried out by a company that can help a
company in attaining governing objective. The company can take recourse to the Internet-of-
Things that can help the company in the analysis of the data from the countless devices along
with the sensors. The organization can apply the intelligence that can help the organization in
gaining the insights from the connected things. Woolworths Group Limited can also provide
the training to the employees that can help in the development of skills of the workers of the
company (Dash et al. 2019). The AI initiatives of the company can be achieved in the event
of the company recruiting a large number of data analysts, network engineers along with the
data scientists that can help the organization in attaining the objective. This can help in
building the infrastructure that can help in the growth of the company. The company can
teach the employees regarding the natural language processing that can help the company in
implementing the Artificial Intelligence.
The measures should be evaluated that can help the company in tracking the
improvements in its performance. The company should track the changes that can help it in
understanding whether the new programme of the company have been successful.
Woolworths Group Limited can make benefits by optimizing the collaboration in between the
humans and the artificial intelligence that can help the company in embracing the
experimentation (Dash et al. 2019). The data should be collected in a careful manner that can
help the company in actively using the Artificial Intelligence strategy. The use of the
Artificial Intelligence has helped Woolworths Group Limited in improving the quality of the
data that has helped in measurement of KPI’s. It has helped in the management of
Woolworths Group Limited as it has helped in tracking the customer journey. It has helped in
facilitating the consumer behaviour analysis that has helped in the area of customer behaviour

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analysis. It has helped in defining the characteristic of the customer that has helped in
boosting the customer data. It has helped in making the checkout stores cashier-free that has
helped in the proper managing of the retail stores of Woolworths Group Limited.
Practical change for Woolworths Group Limited
The resources of the company should be allocated in an effective manner that can help
in the process of implementing the change in the company. The leaders can provide the good
support to the employees that can help the employees in adjusting themselves to the new
process in the company. The leadership plays an important role in the implementation of
effective strategy in a company. The leader should act as a collaborator in a company that can
help in the process of strategy formulation of a company. The leaders should provide all
kinds of resources that can help the company in implementing the new process of the
Artificial Intelligence in the company. The leaders in Woolworths Group Limited can make
alliances with that of the other organizations that can help in successfully bringing about the
change in the company. The incentives should be provided to the data analysts of the
company that can help the company in attaining a superior position in the industry
(Brynjolfsson, Rock and Syverson 2017). The engagement of the stakeholders is an important
aspect that can help a company in attaining the success in the present age. There should be a
conscientious along with a measured approach in relation to the stakeholder engagement that
can act as an advantage for a company. Investments should be made in the arena of the
careful planning that can help in bringing benefits for Woolworths Group Limited. The
relationships should be developed in a company that can help in building the confidence of
the employees in a company. It can help in minimising the uncertainty in a company and help
in the area of problem solving along with the decision-making (Ransbotham et al. 2018). The
machine learning abilities of the employees of Woolworths Group Limited can be developed
that can help in the process of augmenting the human analytical competencies.

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The management should focus on the area of customer satisfaction that can help in
providing overall benefits to the company. The company can take recourse to the science-
based approaches that can help in driving the business decisions. The people should be
prepared that can help in sustaining the innovation in the company. The use of the Artificial
Intelligence can help the company in the arena of logistics along with the sales that can
increase the position of the company in the market (Dirican 2015). The resistance can be
overcome in the company in the event of the company communicating to the workers
regarding the importance of the Artificial Intelligence. The employees can be communicated
that the usage of the Artificial Intelligence can help the company in reshaping inventory
management that can be instrumental in overcoming the resistance within the company.
Conclusion
There are various kinds of factors that can help the company in becoming successful
are the change leadership, local sponsors and that of the personal connections.
Communication can play an important role that can help workers in understanding reason
behind the change in the company. The innovations of the company can help it getting a
superior position among the retailers. The transformational leaders can help in inspiring the
employees which can help a company in making the profits. Woolworths Group Limited can
increase ability of that of scaling storage that can be advantageous for the company. The
volume of data would increase owing to the using of the Artificial Intelligence and
infrastructure can play an important role in implementing Artificial Intelligence in the
organization. There should be computation of the resources which is inclusive of CPU and
that of GPU that can be successful in handling the increasing amount of work in the
company. The optimization of Data Center Infrastructure can help the organization in gaining
that of power efficiency. The company can rise above the resistance by the art of powerful

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communication that can elaborate on the importance of Artificial Intelligence before the
employees.

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