Project Report: Managing Coca-Cola's Business Success and Strategies

This report provides a comprehensive analysis of Coca-Cola's project management strategies. It begins with an introduction to managing a successful business, emphasizing the importance of good decision-making in the economic landscape. The report then delves into Coca-Cola's aims and objectives, highlighting its global presence and commitment to providing refreshment. It outlines a project management plan encompassing quality, cost, scope, risk, communication, and resources, followed by a discussion of work breakdown structures (WBS) and Gantt charts for project timelines. The second task explores theoretical and practical concepts for undertaking goals, including primary and secondary marketing research methods, and research methodologies, which are critical for understanding consumer behavior and market trends. The report concludes with a reflection on the value of research in meeting objectives through learning experiences. The report provides a detailed overview of Coca-Cola's approach to business and project management.

MANAGING A
SUSCESSFUL BUSINESS
PROJECT

Table of Contents
INTRODUCTION.............................................................................................................................3
TASK 1...............................................................................................................................................3
P1Aims and objectives of Coca Cola company .........................................................................3
P2 produce a project management plan for quality, cost, Scope, risk, communication and
resources......................................................................................................................................4
P3 work-break down structure and Gantt chart for providing time frames and various steps for
windup.........................................................................................................................................5
TASK 2...............................................................................................................................................6
P4 Theoretical and Practical investigating concepts for undertaking goals ...............................6
P5 Assessment of research and data using appropriate tools and techniques.............................9
P6 Suggestions and recommendations for research data analysis and their conclusion.........11
TASK 4.............................................................................................................................................13
P7 value of research to meet the objectives through own learning experience........................13
CONCLUSION ...................13
REFRENCES...................................................................................................................................14

INTRODUCTION
Managing a successful business is a process of organizing a developed and
flourishing business in order to attain greater no of benefits. . Small enterprises consisting
psychological feature world environment with respect to global business. business governance
programming, execution, guidance,coordination and staffing methods for driving trade as well.
basically commercialism is an aggregation including all followers, directors, associates, and
workers . For successful business, good decisions are very important to economic surroundings .
The wider range of economic and societal problems like unemployment, poverty, corruption,
education is solved by business processes. They are processing in creating new job chances,
providing education and elevate poverty as well. The wide range of opportunities associated with
healthy commercial enterprise governance. It has given various business start-ups to the interested
respective persons. For processing any trade or production engagement in business firm, there is
an essential requirement of capital. It emphasises judgement assessments at the organizational.
According to changing scenario of the organisation business generates new ideas and
methodology to achieve their targets and compete the challenges (Farhana, 2012).
TASK 1
P1Aims and objectives of Coca Cola company
The coco cola enterprise is the international starring organization related with the
beverages including non intoxicating serving, sweetener, foodstuff. It provides 450 brands all over
the world in more than 150 nations.
Aims and objectives associated with the company
the basic aim is to provide the refreshment sources across world wide by inspiring creative
thinking, pessimism , amusement and spirit. The theme of refreshment is to remove the thirst in a
very hot temperature of summer by providing the cold sip of coke.
Bottlers plant lab regulations consists of smoking is not authorised , there should be the
compulsion of gloves and masks through out the day . The mobile phones are restricted and
inflammable goods are not allowed in the laboratory ( Lalwani, 2011).
Coca-Cola opened for promoting utilization of its containers, and relation with familiar
trust or charity administrations. It helps in navigates worth and making differences. Company
opened for encouraging recycling of their containers, as well as partners with well-known
charitable Administrations. Several promotional activities related with servings are unendingly

aims by conveying a facial gesture Towards people.
There are several benevolent or charity based organizations related with the coke
enterprises. The associated enterprises are world wildlife investment company and global financial
institution of red-cross and red lunate social group. The company has been emphasising on
education to all the age groups by making educational substructure, intellectual skills, prizes,
commercial enterprise educational activity relationship and outside surroundings in several
nations through out globally consisting Kingdom of Asian country including Philippine Islands.
The strategy associated with the Coke is related to revitalize the company in order to put some
extra efforts by changing and updating new methods of COKE”S development. It provides wide
range of scope, services, variety of different items associated with coca cola and diversify its
business through out the world. It also make some environmental friendly equations in order to
protect environment from disaster or harm. Before coming to market for consumption purpose
coca cola adopted some laboratory testing techniques in order to prove its health related concerns.
And thus increasing the demand and supply at each and every corner of the world.
The foremost important aim is to provide a cost effective drink for the coke drinkers. The
prices are very low and every body whether a rich or a poor enjoy a cold sip of serving. There are
creams and candies also came in the market place related with the coco cola flavour. The
associated drinks are fan-ta, zero coke, Juices, sprite, coconut water and green tea.
The company maintains high quality standards according to the water, chemicals,
flavours , preservatives, antioxidants, acid regulators in order to make the product as valuable and
healthy and maintain a brand. These are the several aims and objectives related with the company
in order to make a product better (Pedersen, 2013).
P2 produce a project management plan for quality, cost, Scope, risk, communication and resources
Planning is a process of implementing several methods for making a product valuable,
efficient and effective in using criteria. There are several plans for making a coke as a good brand.
Quality- Quality is maintained according to the best standard. It can be processed by using the
high quality standards according to the water, chemicals, flavours , preservatives, acid regulators
in order to make the product as valuable and healthy. The other methods including packaging,
modifications in coke bottles. They can provide additional benefits to the customers in order to
give maximum amount of satisfaction towards them.
Cost- it is the overall cost of the coke including all the service tax and actual cost of the product
associated with the drink. The different partners related with coco-cola are Mac Donald, domino's
and various fast food restaurants. There the price of all the soft drinks associated with the coke are
very high. This can be kept as low by not considering any restaurant charges. But in general the

prices are as low which can be affordable to every citizen.
Risk- risk are the uncertain situations , this is caused by means of competition with the other
companies like Pepsi, thump-sup. There is a very challenging competition of the coke company
with these industries. It should be maintained by changing the strategies according to the coke
products by establishing the unique and innovative ideas of attracting customers and always
making coke a best brand. This can be done by increasing a level of serving like in 300 ml extra
addition of 100 ml. Other offers including the combo packs and discounts in various fast food
restaurants where the prices are remain high (Stead, 2013).
Communication- communication is type of interaction. It is carried out by means of promoting
the brands and products. This can be done by means of advertising strategy, newspaper, making
coke as an environmental friendly drink with the help of posters and online mode. This is a great
and excellent method of conveying the public about the various types of products and offers
associated with product.
Resources- these are the various sources which are used in making the products. This includes
material, manpower, cost, machines . For making a product there are various types of resources
need to be managed according to the time frames. There are several technologies based on the
making of a product. The arrangements of these resources should be done in a better possible
ways.
P3 work-break down structure and Gantt chart for providing time frames and various steps for
windup.
WBS structure
According to Coca Cola, WBS dividing various parts of the project into various sub
processes in order to make flexible working projects. It is an engineering tool that helps in crack-
up of project into smaller fragments. The work of this tool is to arrange teams into different
subprocess or sections. The basic components of this tool is good , information , services . from
any of these. It is the estimation tool for cost and helps in giving instructions or tips to
programme improvement control provides different steps for framing times and stages wind-up. In
order to make training easier it provides certain facilities of instruments, facilities and services.
Information is given according to management, installation and assistance. It provides some
measuring instrumentation process and reinforcement and handling instrument process. The next
method is site activation . It consists of assembly installation and investigation on sites. Industrial
installation include building, transformation and elaboration. Last is the starting repairs and spares
part which includes percentage and classification system of divisions.

Gantt chart
It is the determination of work according to the time frames and shows how much work is
done and how much production is carried out according to the plan of action made with respect
to time period. It determine the exact and appropriate time frames and provides the accurate data
of completion of the project with respect to initial phases, starting phases and ending phases. The
time frames are dividing according to the activities and percentages. For example which activity is
started on a given time and obtain a given amount of production in a certain percentage. The work
is calculated on the basis of percentage. For the assessment of the production , it divides the work
into activities according the work break down structure and classified as different activities and
process according to the different stages of work in different time frames like days, weeks, months
etc. according to the calculation of of percentage (Buchholtz, 2014 ).
The advantages of this process is the determination of overall cost of production in an
accurate way. It helps in managing time frames and provides the systematic way of work. It helps
in achieving growth by determining the status of the work in different activities. This is a best and
advance method of performance management. It helps in the fast and instant production by
various measurement techniques and innovative percent age calculative method. This method is
very flexible , easy to use, it saves both time as well as energy , it provides an accurate picture of
work. It helps in engagement of healthy competition.
These are the above estimates of WBS and Gantt chart .
TASK 2
P4 Theoretical and Practical investigating concepts for undertaking goals
According to Coca Cola, marketing research is an organized way of collecting, storing and

assessing information related with the company. Primary includes visiting market field ( e.g. home
to home or environment examinations). Secondary includes the current sources, internet and bogs
or non-fiction means.
Primary research methods
Identification of the chances or opportunities- it means whether a strategy is suitable for
a current or forthcoming product class,Types of marking customers, Their expecting needs and
demands. The method adopted is called table investigation or desk research method.
Diagnosing or exploring solutions – it determines about the best or better methods of
solutions to the problems encountered for a product, extension of a product and new styles of
packaging and design. The method is to focus on groups and in-depth cardinal conferences.
Effectiveness and suitably measuring- it is done by evaluating the comparative request
of optional solutions with respect to the customers needs. It is carried out by the telephonic
sessions, face to face interactions and via online mode through qualitative research.
Research methodology – it is an organized plan of research conduction. It consists of
numerical and theoretical scrutinizing methods including experiments, surveys, observations and
secondary data. There are several methods included in research methodology
Research design – it is the overall strategy in order to select and incorporate the several
constituents in a analytical way by means of conveying the research.
Research approach- it is the study of reasoning and synthetic approaches. The reasoning
conceptualization tests the credibility of the research explanation and concept. The synthetic
approach tests the innovative concept of principles or theories.
Research philosophy- basically it is a belief about the concept of collecting information
and assessment . It embrace several philosophical system of problem solving findings.
Data collection techniques – this is method used in collecting information on the basis of
questionnaires, interviews, observations, focus groups , case studies and documents or records.
Sampling techniques- sample distribution methods are of two kinds. They are random and
stratified sampling. In random sampling the members are selected on the basis of population in
some non random manner. It includes comfort sampling, opinion sampling, snowball and quota
sampling. Stratified are the means of non-random sampling. These are the above methods of
research methodology (Jones, 2011).
Qualitative research - This is a type of primary market research . It is a sample technique
used for wide population . Qualitative research methods collects all the information which is
theoretical in nature . It does not consider any numerical value. examples of this process is dairy
farm reports, wide-open concluded forms, interviews, visual communication conferences and
unregulated detections. This takes place through various methods interrogatory,
telecommunication action, telecasting and social advertisments. This types of research includes

questionnaires, face to face interviews, telephonic conversation, unorganized observations. This is
an easy method of gathering information that generally saves time and energy. Surveys conduction
eluded when Coca Cola GB wants to measure request through large gathering.
Quantitative research method-
Quantitative research is the research process in which the interpretations are based on the
visualizations of numerical data. Quantitative research is the research process in which the
interpretations are based on the visualizations of numerical data. There are different methods of
quantitative analysis of data interpretations . These are graphic rating scale, straight ranking
method and 360 degree performance appraisal. it consist of the operation carried out through
applied mathematics for an instance diagrams, maps, accountancy, data processing methods, it is
used by scientist for the particular and technological study of the investigation for calculating
accurate and exact representation of survey through the applications numerical trading methods in
context with the Coca Cola. The company launched various quantitative techniques for the
product development. There are various methods which are explained as follows
Market testing- it is precisely very costly for an establishment to establish a fresh creation before
the assessment of marketing establishments. Very much often it charge in order to try fresh
products concepts in a market testing. The product may be establishing in only the regions of
Britain consists of only single wholesaler (Jones, 2011).
The quantitative research is from the volunteers in a trial sample distribution of costumers
which are engaged with the test products for many days. Following are the several phases
Concept research- it assess the liking behaviour of the consumers with respect to the forth
coming or fresh idea of the product.
Products attributes- this is the matching concept related with an real creation. It determines
whether the real product matches an idea or not.
Assessment of the volume- to determine the fresh product buying by the consumers and
replacement through the current products.
Following of selling execution- it is done by recording sales figures, total no of people well-
known by the product. It consists of tracking the success of the product after the establishment.
the method used in this is a quantified non-stop resonating study with customers and investigation
of physical science point of selling information. These are the above quantitative and qualitative
analysis with respect to the Coca Cola company (Bose, 2012).
Questionaries
1. Which soda drink do you like or prefer?
 Pepsi

 coca cola
 Mirinda
 seven-up
2. how much satisfaction you gained from the products related with the coca cola
company?
 Low satisfaction
 medium satisfaction
 highly satisfied
3. According to you what is the taste criteria with respect to the coca cola serving?
 good
 bad
 worst
4.Which marketing campaign do you prefer with respect to the beverages?
 coca cola
 Pepsi celebrity campaign
 none
5. Which of the sodas does your local shop offer and you like to buy?
 coca cola
 dukes
 other
6. What is the impact on consumers preferences to Coca Cola products with respect to CSR?
 Giving preferences
 not giving preferences
 No considerations
7. According to recent estimates which age group people are likely prefer coca cola servings?
 Above 55
 between 2o to 45 years
 between 14 to 19 years
8. What are the various activities conducted by coca cola with respect to CSR according to the
individuals?
 Child education
 Environmental protection
 Prevention of health care
9. Is coca cola company involved in rural and slum area development projects with respect to the
customers?

 Involved
 Not involved
 Null estimations
10. what are the various contributions made by the coca cola company approved by central
government ?
 Technology incubators
 innovative products
 Null contributions
11. Is coca cola against cultural background?
 yes
 No
12. How much sales revenue generated by coca cola company according to world estimates?
 Less income generation
 Medium income
 More profits
TASK 3
P5 Assessment of research and data using appropriate tools and techniques.
Theme 1:
Most of the people give their preference to the coca cola serving
findings
from the above estimates according to the pie diagram. It can concluded that eighty percent public
give their preference to the coca cola products. Five percent considers Pepsi and seven-up and
remaining ten percent are preferring Mirinda.
Theme 2 :
Customers are most likely satisfied with related coca cola products
5.00%
80.00%
10.00%
5.00%
Pepsi
coca cola
Mirinda
seven-up

Findings
from the above estimates describes in the pie digram, it can be concluded that eighty five percent
of people across the world are completely satisfied with the coca cola products. The remaining
five percent have gained less amount of satisfaction and ten percent people have gained medium
level of satisfaction.
Theme 3 :
More no of people enjoyed the tastes of the coca cola serving
Findings
According to the above estimates with respect to the tastes preferences made by the customers. It
can be concluded that 95 % people like the tastes and flavour of the drink and remaining 3 and 2
percent people consider the taste bad and worst.
Theme 4
Coca Cola is the most preferable marketing campaign
5.00%
10.00%
85.00%
LOW SATISFACTION
MEDIUM
SATISAFCTION
HIGHLY SATISFIED
GOOD BAD WORST
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1 95.00%
3.00% 2.00%
Column B

Findings
from the above graph . It can be concluded that coca cola having the most preferable marketing
campaign with respect to the 70 percent customers. The remaining five percent is for Pepsi and 25
percent is for other campaigns.
Theme 5
Customers generally prefer coke sod drinks
Findings
According to the above graph estimates with respect to the public opinion, there are 60 % people
for the coke soda and remaining 30 % considers dukes and remaining 10 percent give their
preference to others.
These are above estimations about the users and marking conditions of the coca cola.
Theme 6
Majority of population not considering the benefits and harms related with coca-cola
COCA COLA PEPSI CEEBRITY CAMPAIGN OTHERS
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
70.00%
5.00%
25.00%
Column B
COCA COLA dukes OTHERS
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
60.00%
30.00%
10.00%
Column B